Leading fashion and luxury brands, tech pioneers and innovative thinkers joined us for Decoded Fashion Milan, presented by e-PITTI.com, to delve into Culture, Digital, Data: Unified Commerce. From digital experiences, relevant personalisation, content consistency, to immersive luxury and the value of craft.

Over 550 innovative thinkers, leading fashion and luxury brands, and digital entrepreneurs joined us to delve into digital diversity and the connected consumer; from data driven marketing, to connecting touchpoints and excelling in storytelling at Decoded Fashion Milan 2016, presented by e-PITTI.com.

The inaugural Decoded Beauty Summit kicked off this year in New York. We were full to the brim with over 150 innovative thinkers, top beauty brands, and digital entrepreneurs, all joining us to explore the new era of beauty. We came together to celebrate the pioneers in Beauty and Tech innovation, to inspire collaboration and to make the conversation happen.

The Decoded Fashion New York Summit brought together executives in fashion and retail with founders of emerging startups and technology companies. Over 400 innovative thinkers, top fashion brands, and digital entrepreneurs joined us to debate the future of fashion, leaving with fresh ideas, new collaborators and feeling inspired by what’s next for the industry.

The Decoded Fashion London Summit brought together executives in fashion and retail with founders of emerging startups and technology companies. Over 400 innovative thinkers, top fashion brands, and digital entrepreneurs joined us to debate the future of fashion, leaving with fresh ideas and being inspired by what’s next for the industry. The 2016 Summit included innovative content, a mentorship...

Following its success last year, The Fashion Futures Awards returned to London on 18th May 2016. In partnership with the British Fashion Council, the awards seek to identify and highlight the brands that are pushing boundaries and creatively using tech to make businesses smarter, production life cycles leaner, brands stronger and customer experiences more fulfilling. The Awards celebrates the di...

Following its success in London earlier in the year, The Fashion Futures Awards arrived in New York on October 29, 2015. In partnership with W magazine, the awards seek to identify and highlight the brands that are pushing boundaries and creatively using tech to make businesses smarter, production life cycles leaner, brands stronger and customer experiences more fulfilling. The event honors the ...

The Decoded Fashion New York Summit is a premier event held annually and brings executives in fashion and retail together with founders of emerging technology companies. With 450+ attendees, the 2015 Summit included innovative content, a mentorship hub, a startup spotlight expo, a custom installation featuring top omnichannel tech and a fashion pitch partnered by DKNY. The lineup included keynot...

In partnership with the British Fashion Council, Decoded Fashion launches the UK Awards celebrating innovators in Fashion and Tech.

1 day to go! Get a taster of what's to come at #DFMilan 2015.

A preview of Stylus' Katie Baron on her upcoming Bricks & Bytes talk for Decoded Fashion's Milan 2015 Summit

The Decoded Fashion 2015 London Summit explored disruptive technologies from around the world impacting fashion today. Attendees supercharged their strategy with the newest ideas in ecommerce, in-store, mobile, wearables & social.

The world's first hackathon in a shopping centre at Westfield London

British cosmetics brand Rimmel, owned by US beauty group Coty, is bidding to take the increasingly densely populated world of augmented reality-powered beauty apps to a new level. It’s doing so with a live, virtual visual-effects cosmetics concept that’s not only rooted in Facebook (the place 55% of Rimmel consumers apparently choose as their first stop for beauty inspiration) but is a...

Leveraging customer data effectively is a key area of interest for retail companies right now, in order to help their brands stand out in a crowded market. IBM has reported that 94% of retail executives intend to invest in ‘cognitive computing’ to provide a more personalised shopping experience to customers. So which brands are already doing this, and how are they making it work?

As new statistics show that smartphone searches related to fashion retail have continued to rise throughout the second quarter of 2017, it seems that consumers are more on board than ever with the idea of shopping on their phones. Here, we take a look at some brands that are innovatively using mobile and turning it into revenue. Could smartphone-only be the future of how we shop?

As bricks and mortar retail stores struggle to maintain footfall, we examine three brands that are fighting back by trying to encourage consumers to hit the high street by doing things a little differently.

American fashion brand Tommy Hilfiger has collaborated with French video-ad start-up Teads and San Francisco-based AI-messaging experts Msg.ai to extend its chatbot beyond Facebook Messenger into a video advert.

While the old adage dictates that beauty is only skin deep, the business of beauty continues to boom. And, with new, young brands blossoming on social media, we can’t talk about the beauty biz and not mention millennials. Here, we take a look at some brands that are working to captivate the millennial market through imagery, messaging, social media and more.

  One argument against retail’s increasingly digitised nature, and the increasing number of brands starting out (and remaining) online, is that you can’t really replicate the ‘personal’ touch of an in-store experience over a screen. Here, we take a look at three companies that are tuning in closely to their customers, both online and offline, to offer them what they really want, throu...

  Forward-thinking tech solutions, developed from a desire for ethical consumption, are beginning to help people shop more sustainably.

  When shopping online offers efficiency and a wealth of choice, with minimal effort required beyond the tapping in of card details, it’s easy to see why consumers are opting to shop from home rather than head out to the high street. And, now that their potential customers are more than comfortable with e-commerce, new brands can start up quickly by purchasing a domain name. For some ...

  Unboxed, its new video app, combines unboxing with two other booming consumer traits: social viewing/messaging and buying in-app.