Demandbase
Demandbase
SlideShare Presentation
  • Planning for a new year can be a difficult and sometimes stressful process, especially if that planning includes a new strategy like Account-Based Marketing (ABM). At Demandbase, we’ve helped hundreds of companies successfully fold ABM into their yearly plans and are bringing our insights and best practices straight to you. In this webinar, Jessica Fewless, VP, ABM Strategy & Field Marketing an...

Demandbase
Demandbase
SlideShare Presentation
  • The ABM Leadership Alliance and ITSMA have joined forces to bring you one full day of actionable content and ABM case studies designed to help you optimize and expand your ABM programs in 2018.

Demandbase
Demandbase
SlideShare Presentation
Demandbase
Demandbase
SlideShare Presentation
  • Account-Based Marketing (ABM) is an easy philosophy to digest, but marketers are often left wondering how to translate philosophy into execution and results. Technology seems like the obvious answer, but disparate point solutions don’t address the core issues and can often make things more complicated. In this webinar, Peter Isaacson, CMO, and Alan Fletcher, CPO, will demo Demandbase’s ABM Platf...

Demandbase
Demandbase
YouTube Video
  • You can’t read a news article without some reference to Artificial Intelligence (AI). From Siri to self-driving cars, AI is becoming a standard part of our daily lives. That is no different for the B2B world. A recent study surveying 500 marketing executives found that 80% believe AI will revolutionize marketing by 2020 while only 10% are actually using it. But that is all about to change. In Jun...

Demandbase
Demandbase
YouTube Video
  • With Demandbase Web Analytics, Renesas identifies web traffic, engagement and conversion at the account level with an accuracy rate that is unmatched in the industry. Hear from Zoua Mua, eBusiness Manager, on how access to this account-based website data, delivered natively within Google Analytics, enables his team to better scope and plan marketing campaigns while serving up personalized web expe...

Demandbase
Demandbase
YouTube Video
  • Account-Based Marketing has officially taken off. However, ABM involves more than simply executing account-focused campaigns. B2B marketers are now responsible for identifying the companies that are likely to buy, as well as delivering the right individual buyers from within those accounts. Join Aman Naimat, Founder of Spiderbook, and Peter Isaacson, CMO of Demandbase, as they discuss strategies ...

Demandbase
Demandbase
YouTube Video
  • Your buyers are changing the way they make purchasing decisions. To help you understand how that will impact your business, Demand Gen Report and Demandbase are bringing you the latest trends and real-world insights on buyer behavior. This webinar will provide a detailed look at the behavior patterns of primary decision-makers and influencers in B2B purchases over the past 12 months. The researc...

Demandbase
Demandbase
SlideShare Presentation
  • According to SiriusDecisions, 92% of marketers call Account-Based Marketing (ABM) a B2B must-have; and according to eMarketer, 41% plan to increase spending on ABM. With 2018 right around the corner, what’s your plan for funding an ABM strategy? Join Blackline and Demandbase to hear two every-day ABM practitioners dive into how they budget for an ABM strategy. It might surprise you to learn how ...

Demandbase
Demandbase
SlideShare Presentation
  • We all want to be data-driven marketers, but the truth is, when it comes to B2B, data isn’t a silver bullet. In fact, data can end causing more problems than it solves if you don’t understand what you’re looking for or how to apply it correctly. In this webinar, Mike Hilts, SVP of Product and Mark Yatman, Lead Consultant, will discuss the current data landscape, common pitfalls and strategies for...

Demandbase
Demandbase
SlideShare Presentation
  • With over 70% of B2B buyers starting their research with a generic search, understanding your buyer is critical. To get ahead of the competition, B2B marketers must reach key decision makers as early as possible in the buyer’s journey. Demandbase Real-Time Intent identifies the online activities of accounts and buying committees to capture their first moment of interest in your products and serv...

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