Demandbase
Demandbase
SlideShare Presentation
  • In the past few years, Account-Based Marketing (ABM) has grown as a category and really transformed the B2B marketing landscape. But its quick ascent to B2B stardom has left quite a few marketers confused about how best to incorporate it into their organisations. While there’s no universal, one-size-fits-all answer, there are some guidelines B2B marketers can follow as they build out their strat...

Demandbase
Demandbase
SlideShare Presentation
  • As a high-growth marketer, you get Account-Based Marketing. You understand that time and budget are limited resources. You also know that proving marketing ROI may come through a hodgepodge of Google Analytics, Excel vlookups, and a lot of elbow grease. So how do you juggle all this to build out a successful ABM strategy? Join Demandbase and Optymyze, a leader in Sales Performance Management (a...

Demandbase
Demandbase
SlideShare Presentation
  • As technology advances, marketers are constantly seeking deeper and more actionable insights from their solutions. However, their data is often siloed, preventing them from building a holistic view of their marketing results. With our all-new ABM Analytics, included in the Demandbase ABM Platform, marketers can get a complete picture of their overall marketing performance—across the entire mark...

Demandbase
Demandbase
SlideShare Presentation
  • We all know that Marketing and Sales alignment is central to ABM success, but this alignment goes beyond just having shared metrics. Marketing and Sales need to work together to share insights, create personalized messages and leverage the right technology to reach their target accounts. As the creator of Account-Based Sales Development (ABSD), Lars Nilsson will discuss how to create a successful...

Demandbase
Demandbase
SlideShare Presentation
Demandbase
Demandbase
SlideShare Presentation
  • The secret to jumpstarting a successful ABM strategy isn’t so secret: start with quality data, add the right orchestration tools and finish o with Sales and Marketing alignment. Of course, knowing what it takes is one thing, putting it all together is another. Join this session with John Hurley to get a step-by-step action plan that will help you move from theory to successful practice.

Demandbase
Demandbase
SlideShare Presentation
  • B2B advertisers have been hesitant to adopt AI-driven approaches, in large part because most ad-tech solutions were built for their B2C counterparts. But there are tremendous opportunities in B2B advertising and AI. Marketers are now able to derive real value for everything from dynamically adjusting campaigns to optimizing first- and third-party data. And that’s just the beginning. Register to...

Demandbase
Demandbase
SlideShare Presentation
  • You’ve seen the headlines. You’ve read the success stories. You know ABM is key to your continued success. But how do you translate everything you’ve heard into execution and results for your organization? We’ll go beyond the buzz and hype surrounding the strategy and share real-world stories from two ABM pros. In this webinar, they will cover: - Their ABM campaign ideation, collaboration and m...

Demandbase
Demandbase
SlideShare Presentation
  • You’ve seen the headlines. You’ve read the success stories. You know ABM is key to your continued success. But how do you translate everything you’ve heard into execution and results for your organization? We’ll go beyond the buzz and hype surrounding the strategy and share real-world stories from two ABM pros. In this webinar, they will cover: - Their ABM campaign ideation, collaboration and m...

Demandbase
Demandbase
SlideShare Presentation
  • As Account-Based Marketing (ABM) has become standard best practice, B2B marketers are holding themselves accountable to business metrics further down the funnel, such as pipeline and revenue. So, what happens after Marketing hands leads over to Sales? With Demandbase’s new Conversion solution, Marketers can now give Sales the insights to better reach and engage the right individuals – with perso...

Demandbase
Demandbase
SlideShare Presentation
  • Whether your company is already up and running with an Account-Based Marketing strategy or just beginning to dabble in it, you’ll find that tracking the right metrics is key to ensuring ROI. It’s critical to find out what’s working and change what’s not, so you can focus your efforts as you plan for the year ahead. During this webinar, Nani Jansen, a Demandbase ABM practitioner, will provide ke...

Demandbase
Demandbase
SlideShare Presentation
  • Planning for a new year can be a difficult and sometimes stressful process, especially if that planning includes a new strategy like Account-Based Marketing (ABM). At Demandbase, we’ve helped hundreds of companies successfully fold ABM into their yearly plans and are bringing our insights and best practices straight to you. In this webinar, Jessica Fewless, VP, ABM Strategy & Field Marketing an...

Demandbase
Demandbase
SlideShare Presentation
  • The ABM Leadership Alliance and ITSMA have joined forces to bring you one full day of actionable content and ABM case studies designed to help you optimize and expand your ABM programs in 2018.

Demandbase
Demandbase
SlideShare Presentation
Demandbase
Demandbase
SlideShare Presentation
  • Account-Based Marketing (ABM) is an easy philosophy to digest, but marketers are often left wondering how to translate philosophy into execution and results. Technology seems like the obvious answer, but disparate point solutions don’t address the core issues and can often make things more complicated. In this webinar, Peter Isaacson, CMO, and Alan Fletcher, CPO, will demo Demandbase’s ABM Platf...

Demandbase
Demandbase
YouTube Video
  • You can’t read a news article without some reference to Artificial Intelligence (AI). From Siri to self-driving cars, AI is becoming a standard part of our daily lives. That is no different for the B2B world. A recent study surveying 500 marketing executives found that 80% believe AI will revolutionize marketing by 2020 while only 10% are actually using it. But that is all about to change. In Jun...

Demandbase
Demandbase
YouTube Video
  • With Demandbase Web Analytics, Renesas identifies web traffic, engagement and conversion at the account level with an accuracy rate that is unmatched in the industry. Hear from Zoua Mua, eBusiness Manager, on how access to this account-based website data, delivered natively within Google Analytics, enables his team to better scope and plan marketing campaigns while serving up personalized web expe...

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