For Tyler Foxworthy, Chief Scientist at DemandJump, the vast majority of marketers are missing the most important step when it comes to CPM or CPC-based advertising - particularly display.
Marketers have to rethink the way they measure display success. Christopher Day, CEO of DemandJump, shares his thoughts on how to accurately measure display success in 2018.
Do you think only discount brands use affiliate marketing? Think again. DemandJump CEO, Christopher Day, shares his thoughts on affiliate marketing and how brands like Samsung, Ralph Lauren, and more use affiliate marketing to reach their customers.
How does the face of business change when Prescriptive Attribution becomes the new reality as opposed to the innovative exception? What happens when marketers have a platform they can rely on the way sales teams rely on a CRM?
Marketers today only have visibility over 20% of their digital ecosystem. There is gold in the other 80%. Christopher Day, CEO of DemandJump, shares his big discovery and the impact it will have on marketers.
There are many limitations with current attribution and analytics tools.
DemandJump's CEO, Christopher Day, discusses the transformational shift he has recognized in the digital era and what that means for marketers.
Want to know what powers a Prescriptive Attribution solution like DemandJump has?
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half” - John Wanamaker.
Let’s be honest. Your analytics tool may have been state-of-the-art when you first started using it, but when was the last time you sat down and took a hard look at its features? Marketers should be asking more from their flagship analytics solution.
Holiday marketing season is well under way, but don’t worry, there is still time to capture last minute holiday shoppers. Although Black Friday and Cyber Monday are over, some of the biggest shopping days of the holiday season are ahead of us. According to an NRF survey, only 9% of consumers have finished their holiday shopping after BFCM has ended, so there is still plenty of revenue ...
"Influencers are now “influencing” holiday purchases more than ever."
The most potent day for American consumerism is upon us, and with just a couple days left until the spectacle, retailers are scrambling to dot their I's and cross their T's. Black Friday can make or break a modern merchant - especially in such a volatile retail environment. Historically, this one day has set the tone for the rest of the critical holiday shopping season.
Over the past ten years, Salesforce has made AppExchange the #1 business app store where customers can find the apps, components and more to extend their CRM.
This September, DemandJump presented as one of three finalists for Shop.org startup of the year. Our CEO and Co-Founder Christopher Day presents Traffic Cloud™, the platform that helps marketers drive more qualified traffic than their competitors. Listen to the pitch today and hear #WhyWhereMatters!
This September, DemandJump presented as one of three finalists for Shop.org startup of the year. Our CEO and Co-Founder Christopher Day presents Traffic Cloud, the platform that helps marketers drive more qualified traffic than their competitors. Listen to the pitch today and hear #WhyWhereMatters.”
Digital marketing is broken. And the world's best companies are finally starting to figure it out.
Nathan Latka, executive producer on The Top podcast, has interviewed hundreds of entrepreneurs and business leaders who sit at the top of their category.