DeviceAtlas
DeviceAtlas
Blog Post
  • Device shipment figures come and go, but actual usage data may be a whole lot more interesting. It represents real browsing behaviour by real live humans on specific devices, as opposed to aggregate reports on what's left the factory and entered into an often lengthy distribution channel with warehouses, retail outlets, returns and unsold stock. DeviceAtlas data shows a variety of form factors and...

DeviceAtlas
DeviceAtlas
Blog Post
  • For organizations where native apps and mobile web are both important channels, the onus is on them to take what they know about devices accessing their web properties and replicate that in the native app environment. Our latest report on ‘Device Intelligence Across Environments’ explores the best way to get a consistent view of device usage across the web and app environments and how to use this ...

DeviceAtlas
DeviceAtlas
Blog Post
  • As 2017 comes to a close, its time to take a look back at another exciting year for DeviceAtlas, as we continue to chart the ever-changing device landscape. It was a notable year for us from a product perspective with the launch of our DeviceAtlas for Apps product at MWC 2017. We've had continued progress on the technology front with an award for innovation at MWC and the granting of another semin...

DeviceAtlas
DeviceAtlas
Blog Post
  • 2018 is fast approaching which means it's the ideal time to sit down and take a look at what the mobile world has thrown at us this year. Read on to find out what's the new in the mobile industry, what's driving mobile activity, how has mobile advertising fared this year and much more.

DeviceAtlas
DeviceAtlas
Blog Post
  • Speed should never come at the cost of accuracy. Accuracy is the sine qua non of device intelligence—if you can’t be sure about the intelligence, what is the point? The DeviceAtlas team believe that the choice between speed and accuracy is a false choice, and an unnecessary one. Our patented algorithm allows for the extremely high speeds afforded by a PATRICIA Trie, but with the flexibility to acc...

DeviceAtlas
DeviceAtlas
Blog Post
  • The wider the variety of devices used, the greater the risk is in terms of providing an inadequate user experience which has an impact on your bottom line. This means companies need to be on their A-game when delivering effective ways to handle device fragmentation for their customers. Find out how you can leverage your own device database.

DeviceAtlas
DeviceAtlas
Blog Post
  • As the massive growth in mobile and connected devices continues, our latest research focuses on selected smartphone hardware characteristics, including chipset names, chipset vendors, GPUs, RAM, and the number of SIM slots. Check out our latest infographic which breaks down this data and gives you a better understanding of the mobile market today.

DeviceAtlas
DeviceAtlas
Blog Post
  • Our customers have regularly asked us whether we can index device information against make/model strings in addition to User-Agent strings. The driver for this is that they have an installed base of apps or SDKs which return manufacturer and model information, but they are unable to use this data programmatically. Unstructured data is often accumulated over time, and a means is required to convert...

DeviceAtlas
DeviceAtlas
Blog Post
  • For video advertising technology players, getting it right on mobile requires an accurate knowledge of the device you are addressing. Having real-time data on whether a device is a mobile, tablet or desktop as well as other device capabilities such as screen size, resolution, OS and OS version and multimedia capabilities will ensure that the creative will work from a technical perspective and is c...

DeviceAtlas
DeviceAtlas
Blog Post
  • While you may think that most of the leading e-commerce websites today are responsive, the opposite is in fact true. Adaptive design techniques are superior in terms of addressing e-commerce needs. It provides a very flexible approach that focuses on optimizing any aspects of your website's UX that might boost conversion rate on mobile. Here is a selection of adaptive websites that do a great job ...

DeviceAtlas
DeviceAtlas
Blog Post
  • The fact that there are users who access websites on a TV screen offers an incredible opportunity for website owners to optimize content and target advertising for all TV users. Read on to get a handy list of smart TV User Agent strings and learn what you can achieve by parsing these strings to deliver optimized content.

DeviceAtlas
DeviceAtlas
Blog Post
  • If you work on a product or technical team for any technology platform, you'll know that the constant emergence of new form factors and device categories shows no signs of slowing down. If anything, the trend of device fragmentation is accelerating with the advent of IoT and the inclusion of connectivity in an ever growing variety of devices. Download our latest whitepaper for product and technolo...

DeviceAtlas
DeviceAtlas
Blog Post
  • Knowing the most used smartphone screen resolutions can help you optimize your website to address differences between various devices. Here are the most recent device usage statistics to help you better understand which smartphone screen resolutions are the most popular in 2017.

DeviceAtlas
DeviceAtlas
Blog Post
  • In July 2017 the European Patent Office granted a patent to Afilias Technologies that was originally filed in 2008. This is quite a milestone for us—the application has survived objections from anonymous third parties and a much tougher patent regime than has applied in recent years.

DeviceAtlas
DeviceAtlas
Blog Post
  • The market for smartphone GPUs (Graphics Processing Unit) is rather tight with three major providers powering most of today’s mobile devices. Learn which GPU series are the most used based on web traffic statistics from Q2 2017.

DeviceAtlas
DeviceAtlas
Blog Post
  • The latest research from DeviceAtlas reveals who is leading in the chipset industry. As the massive growth in mobile and connected devices continues, our data shows which chipset manufacturers are dominating and where.

DeviceAtlas
DeviceAtlas
Blog Post
  • The standard way to pass information to the server about the visiting device is to include it in the User-Agent (UA) string. This information typically passes the name and version of the browser among many other details. In order to get an understanding of which mobile browsers use your site, you need to know their User-Agent strings. Here’s a handy list of UAs that you may want to use.

DeviceAtlas
DeviceAtlas
Blog Post
  • One of the most persistent and important challenges facing the mobile advertising industry is how to manage increasing device fragmentation. Learn about the implications device fragmentation has for players in the programmatic advertising space and how they can effectively harness fragmentation to benefit their platforms and create value for their customers.

DeviceAtlas
DeviceAtlas
Blog Post
  • DeviceAtlas will be exhibiting at DMEXCO in Cologne once again this year. We're looking forward to talking with our many customers and partners at the show where we'll be showcasing our unique solution.   Come and see why the ad tech industry relies on DeviceAtlas' patented technology to power their platforms. We'll show you how you can:

DeviceAtlas
DeviceAtlas
Blog Post
  • One of the device properties detected by DeviceAtlas is whether a device can support multiple SIM cards, which allows us to look specifically at dual SIM devices. We looked into web traffic statistics to learn in which regions multiple SIM cards are the most popular.

DeviceAtlas
DeviceAtlas
Blog Post
  • Most flagship smartphone series get updated every year but does it actually mean we replace our devices once every 12 months? To answer this question we looked into DeviceAtlas statistics focusing on the most common year of release for mobile devices in selected corners of the globe.

DeviceAtlas
DeviceAtlas
Blog Post
  • Device detection is an essential asset for every business that wants a solid understanding of all devices its customers use to access their web apps and other web content. It can either be used for web optimization projects or embedded in a product, adding device awareness to enhance targeting and reporting capabilities. DeviceAtlas has several deployment options to match your infrastructure requi...

DeviceAtlas
DeviceAtlas
Blog Post
  • It is now essential for businesses to have an excellent understanding of device diversity to boost conversion rates on mobile. This couldn't be truer of the ad technology landscape where speed and performance of ads are key drivers. Find how out how Tremor Video have stayed on top of the device landscape by integrating DeviceAtlas.

DeviceAtlas
DeviceAtlas
Blog Post
  • Did you know that DeviceAtlas local license allows you to customize your data file? It helps you reduce the memory footprint and further increase the performance of your device detection solution. Here's all you need to know about configuring your data file.

DeviceAtlas
DeviceAtlas
Blog Post
  • With the approaching release of the latest Android O (8.0), it's the right time to analyze the most popular Android versions based on mobile web traffic statistics. Read this post to learn which Android version is the most used in your target market according to mobile device usage data gathered by DeviceAtlas in Q1 2017.

DeviceAtlas
DeviceAtlas
Blog Post
  • You might have heard about parsing User-Agent strings and that it's a way to identify devices requesting web content. Here's all you need to know about User-Agent strings including how they're created, what information they contain, and how to best analyze them to improve the way your web apps or websites can handle web traffic from varying sources.

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