DeviceAtlas
DeviceAtlas
Blog Post
  • As the massive growth in mobile and connected devices continues, our latest research focuses on selected smartphone hardware characteristics, including chipset names, chipset vendors, GPUs, RAM, and the number of SIM slots. Check out our latest infographic which breaks down this data and gives you a better understanding of the mobile market today.

DeviceAtlas
DeviceAtlas
Blog Post
  • Our customers have regularly asked us whether we can index device information against make/model strings in addition to User-Agent strings. The driver for this is that they have an installed base of apps or SDKs which return manufacturer and model information, but they are unable to use this data programmatically. Unstructured data is often accumulated over time, and a means is required to convert...

DeviceAtlas
DeviceAtlas
Blog Post
  • For video advertising technology players, getting it right on mobile requires an accurate knowledge of the device you are addressing. Having real-time data on whether a device is a mobile, tablet or desktop as well as other device capabilities such as screen size, resolution, OS and OS version and multimedia capabilities will ensure that the creative will work from a technical perspective and is c...

DeviceAtlas
DeviceAtlas
Blog Post
  • While you may think that most of the leading e-commerce websites today are responsive, the opposite is in fact true. Adaptive design techniques are superior in terms of addressing e-commerce needs. It provides a very flexible approach that focuses on optimizing any aspects of your website's UX that might boost conversion rate on mobile. Here is a selection of adaptive websites that do a great job ...

DeviceAtlas
DeviceAtlas
Blog Post
  • The fact that there are users who access websites on a TV screen offers an incredible opportunity for website owners to optimize content and target advertising for all TV users. Read on to get a handy list of smart TV User Agent strings and learn what you can achieve by parsing these strings to deliver optimized content.

DeviceAtlas
DeviceAtlas
Blog Post
  • If you work on a product or technical team for any technology platform, you'll know that the constant emergence of new form factors and device categories shows no signs of slowing down. If anything, the trend of device fragmentation is accelerating with the advent of IoT and the inclusion of connectivity in an ever growing variety of devices. Download our latest whitepaper for product and technolo...

DeviceAtlas
DeviceAtlas
Blog Post
  • Knowing the most used smartphone screen resolutions can help you optimize your website to address differences between various devices. Here are the most recent device usage statistics to help you better understand which smartphone screen resolutions are the most popular in 2017.

DeviceAtlas
DeviceAtlas
Blog Post
  • In July 2017 the European Patent Office granted a patent to Afilias Technologies that was originally filed in 2008. This is quite a milestone for us—the application has survived objections from anonymous third parties and a much tougher patent regime than has applied in recent years.

DeviceAtlas
DeviceAtlas
Blog Post
  • The market for smartphone GPUs (Graphics Processing Unit) is rather tight with three major providers powering most of today’s mobile devices. Learn which GPU series are the most used based on web traffic statistics from Q2 2017.

DeviceAtlas
DeviceAtlas
Blog Post
DeviceAtlas
DeviceAtlas
Blog Post
  • The standard way to pass information to the server about the visiting device is to include it in the User-Agent (UA) string. This information typically passes the name and version of the browser among many other details. In order to get an understanding of which mobile browsers use your site, you need to know their User-Agent strings. Here’s a handy list of UAs that you may want to use.

DeviceAtlas
DeviceAtlas
Blog Post
  • One of the most persistent and important challenges facing the mobile advertising industry is how to manage increasing device fragmentation. Learn about the implications device fragmentation has for players in the programmatic advertising space and how they can effectively harness fragmentation to benefit their platforms and create value for their customers.

DeviceAtlas
DeviceAtlas
Blog Post
  • DeviceAtlas will be exhibiting at DMEXCO in Cologne once again this year. We're looking forward to talking with our many customers and partners at the show where we'll be showcasing our unique solution.   Come and see why the ad tech industry relies on DeviceAtlas' patented technology to power their platforms. We'll show you how you can:

DeviceAtlas
DeviceAtlas
Blog Post
  • One of the device properties detected by DeviceAtlas is whether a device can support multiple SIM cards, which allows us to look specifically at dual SIM devices. We looked into web traffic statistics to learn in which regions multiple SIM cards are the most popular.

DeviceAtlas
DeviceAtlas
Blog Post
  • Most flagship smartphone series get updated every year but does it actually mean we replace our devices once every 12 months? To answer this question we looked into DeviceAtlas statistics focusing on the most common year of release for mobile devices in selected corners of the globe.

DeviceAtlas
DeviceAtlas
Blog Post
  • Device detection is an essential asset for every business that wants a solid understanding of all devices its customers use to access their web apps and other web content. It can either be used for web optimization projects or embedded in a product, adding device awareness to enhance targeting and reporting capabilities. DeviceAtlas has several deployment options to match your infrastructure requi...

DeviceAtlas
DeviceAtlas
Blog Post
  • It is now essential for businesses to have an excellent understanding of device diversity to boost conversion rates on mobile. This couldn't be truer of the ad technology landscape where speed and performance of ads are key drivers. Find how out how Tremor Video have stayed on top of the device landscape by integrating DeviceAtlas.

DeviceAtlas
DeviceAtlas
Blog Post
  • Did you know that DeviceAtlas local license allows you to customize your data file? It helps you reduce the memory footprint and further increase the performance of your device detection solution. Here's all you need to know about configuring your data file.

DeviceAtlas
DeviceAtlas
Blog Post
  • With the approaching release of the latest Android O (8.0), it's the right time to analyze the most popular Android versions based on mobile web traffic statistics. Read this post to learn which Android version is the most used in your target market according to mobile device usage data gathered by DeviceAtlas in Q1 2017.

DeviceAtlas
DeviceAtlas
Blog Post
  • You might have heard about parsing User-Agent strings and that it's a way to identify devices requesting web content. Here's all you need to know about User-Agent strings including how they're created, what information they contain, and how to best analyze them to improve the way your web apps or websites can handle web traffic from varying sources.

DeviceAtlas
DeviceAtlas
Blog Post
  • Knowing the most popular viewport sizes used by mobile devices is essential to make crucial decisions on optimizing websites for all mobile users. Check out the latest statistics on mobile viewport sizes based on DeviceAtlas web traffic statistics for Q1 2017.

DeviceAtlas
DeviceAtlas
Blog Post
  • With users’ online buying behavior becoming increasingly complex and non-linear there is ever more sensitivity to web performance. Use our brand new ROI tool which will help you calculate your company's revenue uplift from implementing server-side device detection.

DeviceAtlas
DeviceAtlas
Blog Post
  • The fact that mobile users demand a fast web experience on any device is neither a secret nor a surprise. By 2020, as Cisco has predicted, mobile traffic will have surpassed desktop device traffic, and no user, given this ubiquity, will accept poor performance on mobile devices. We are trying to push ever more data over a mobile infrastructure whose development has not kept pace with the amount of...

DeviceAtlas
DeviceAtlas
Blog Post
  • Looking to better understand which Android smartphones are the most popular around the globe in 2017? We have some exciting statistics based on web traffic data to hundreds of thousands of partner websites using DeviceAtlas for optimization and analytics.

DeviceAtlas
DeviceAtlas
Blog Post
  • Device detection solutions provide you with an exceptional insight into your mobile audience based on a number of key device characteristics. We have expanded the list of device properties with a set of hardware items which let you get even more details on what devices your customers are using.

DeviceAtlas
DeviceAtlas
Blog Post
  • With smartphones becoming an essential aspect of everyday lives for most people, new mobile services, and phone capabilities continue to change the way these devices are used in various corners of the globe. We collected 17 recent statistics to help you better understand the current state of the mobile market in 2017.

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