Dial 800
Dial 800
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  • When it comes to trying to reach C-suite execs with marketing messaging, account based marketing (ABM) tends to be a better strategy than generalized email marketing. Why? Because executives are often too busy with weighty company issues to bother responding to any marketing they view as mass marketing. Conversely, ABM involves putting more effort into … The post Reaching the C-suite: Achieve it t...

Dial 800
Dial 800
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  • Are any of your products or services apt to appeal to Americans ages 5 to 22? If so, you may want to evaluate whether your marketing campaign is doing everything in its power to reach Generation Z. Marketing gurus say the group slated to comprise 40 percent of the U.S. population by 2020 calls for … The post Marketing to Gen Z – 7 Ways to engage your newest audience appeared first on Dial 800.

Dial 800
Dial 800
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  • If you’re planning to launch a call marketing campaign, one of your first decisions will be whether to deploy a virtual call center or an on-premise call center to handle your incoming inquiries. Virtual call centers (VCCs) optimize technology so their agents can field calls while working from their homes or from satellite offices away … The post Virtual call centers vs. on-site: Which should you ...

Dial 800
Dial 800
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  • We’re excited to be attending a refreshed and re-named MTC Expo this year!  The MTC Expo focuses in on the important combination of Media, Technology, and Commerce.  Our VP of Business Development Mike Mezzanotte is in attendance, as well as the Dial800 account management team.  Stop by our Booth #507, where we’re meeting with new … The post MTC Expo 2018 appeared first on Dial 800.

Dial 800
Dial 800
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  • Inbound call leads are second best only to in-person interactions.  Since customers contacting you by phone have no visual, you may assume your inbound sales reps could be slouched in recliners, scowling and leafing through the tabloids while chatting with customers, and still score high in sales. For better or worse, that’s just not true. … The post Beyond words: How voice and body language can i...

Dial 800
Dial 800
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  • Having access to a skilled content writer is extremely important.  If your business isn’t taking full advantage of content marketing as part of your inbound marketing campaign, it may be behind the eight ball. Even before the advent of ad blocking, many consumers were getting disenchanted with blatantly promotional ads that had little relevance to … The post Write on: 6 steps to hiring a stellar c...

Dial 800
Dial 800
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  • While the vast majority of marketing strategies seem to be about Millennials these days, many brands may not be capitalizing enough on the still-substantial baby boomer marketing. A recent report by the National Venture Capital Association notes that by 2020, the number of Americans older than 50 will number 118 million, a number growing to 132 million by 2030. … The post Don’t call me old: 8 tips...

Dial 800
Dial 800
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  • As a veteran partner to the Direct Response industry, Dial800’s VP of Business Development Mike Mezzanotte is happy to be heading back to the Great Ideas Summit event hosted by the Electronic Retailers Association.  We look forward to meeting with our valued clients and connections and sharing the newest features and services now available. The … The post Great Ideas Summit 2018 – Miami, Florida a...

Dial 800
Dial 800
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  • Online shoe and clothing retailer Zappos thinks customer communication is so crucial that inbound sales calls should last indefinitely. That’s an unusual stance when inbound call strategies generally dictate that time is money. Theoretically, the longer a rep spends closing a sale, the more revenue he’s missing from other customers responding to call marketing campaigns. So … The post Inbound Call...

Dial 800
Dial 800
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  • Inbound Call Lead Management at Affiliate Summit West 2018 Dial800’s Director of Business Development Bob Emond will be attending the 2018 Affiliate Summit West in Las Vegas  January 7th – 9th.  He is currently setting his schedule for meetings with partners, clients, and Companies interested in learning more about the Leads Marketplace for inbound call leads. … The post Inbound Call Leads at Affi...

Dial 800
Dial 800
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  • It’s no secret video marketing has become a hugely effective tool for imparting marketing messages in creative and compelling ways. In fact, it’s become so huge it’s expected to make up more than 80 percent of all web traffic by 2019, according to a recent article in Forbes. Ninety percent of global customers now report … The post Video marketing: Predictions of upgraded marketing promos for 2018...

Dial 800
Dial 800
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  • Looking for an effective and low-cost way to boost your holiday sales? You might consider creating and launching a holiday email marketing campaign to drive in more phone calls from holiday shoppers. Contrary to what you may think, such campaigns can be fairly easy to devise. And they tend to produce a lot of bang … The post Santa’s workshop: 11 ways to nail, paint and finish your holiday emails a...

Dial 800
Dial 800
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  • The world of content marketing is continually presenting new opportunities to marketers, and it shows no signs of slowing down as we segue into 2018. Here are the 2018 marketing trends to consider for your strategy. As of this year, 89 percent of B2B marketers and 86 percent of B2C marketers were employing content marketing … The post 2018 Marketing Trends: What’s on deck for content marketing ap...

Dial 800
Dial 800
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  • If you’re off and running with your social media marketing campaign, congratulations! Social media can be a highly effective tool for promoting your brand, and it often produces an excellent ROI compared to many other forms of marketing. Your posts may already be performing well, but tweaking one variable could lead to even better results: … The post Hungry eyes: Timing your social media posts for...

Dial 800
Dial 800
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  • With inbound sales and marketing, these professionals have one major advantage over their peers: The prospect is already interested in their product or company. Because callers are already responding to a compelling ad or call to action, they could be considered halfway down the sales funnel already. But that doesn’t mean the inbound sales person … The post Conversions 101: 9 techniques for inboun...

Dial 800
Dial 800
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  • Advertisers and publishers worldwide continue to seek answers to the thorn in their side that is ad blocking. As consumers grew increasingly wary of overly intrusive and/or promotional ad content on their desktops or mobile screens, global ad blocking grew 30 percent last year, reports a study from PageFair. This year, some 86.6 million people in the U.S. (spanning all … The post Update: Ad blocki...

Dial 800
Dial 800
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  • Contrary to what teenagers might have you believe, Facebook remains the most popular social media platform in the world and is now used by nearly 23 percent of the world’s population and 79 percent of U.S. adults — 76 percent of whom log on daily, and all present an opportunity for call marketing. That alone … The post Facebook and call marketing: A revenue-driving team appeared first on Dial 800.

Dial 800
Dial 800
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  • Dial800 business development and account management teams will team up at the Electronic Retail Association’s D2C Convention in Las Vegas from Oct. 2 to 5, manning Booth 101 at the only U.S. convention geared toward leaders in direct-to-consumer marketing. “This event is a great opportunity to connect with our longstanding, valued clients and partners to … The post Dial800 bringing A-game toll fre...

Dial 800
Dial 800
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  • Digital marketing has made enormous gains in helping businesses reach wider audiences. But that doesn’t mean digital is the end-all be-all in finding every potential customer of every demographic. After all, many customers remain offline, some don’t bother to read email and others use ad blockers that keep advertising from appearing on their desktops. That’s … The post Omnichannel strategy? Call m...

Dial 800
Dial 800
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  • In an environment in which multiple brands compete for the same customers, it’s more important than ever to establish a strong methodology for producing sales leads. Some of the most effective lead-generation strategies today combine multiple methods, finding key customers through their channels of choice, then using messages geared toward their specific circumstances and pain … The post Lead Gene...

Dial 800
Dial 800
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  • Sure, certain parts of marketing strategy are still based on old-fashioned intuition. A/B ad testing isn’t one of ‘em. The time-honored scientific process that directly measures consumer response to two marketing variables is a fast, relatively easy way of objectively determining which produces a better response. And it can be applied from everything to email … The post A/B testing 101: How simple...

Dial 800
Dial 800
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  • Fielding inbound sales calls can be more an art than a science. And contrary to popular belief, it isn’t always easy. Sure, the caller has already shown an interest in your product or company. But that doesn’t mean every conversation will go smoothly from start to finish. Your sales professionals must understand effective call marketing sales … The post Smooth operator: Ban these 8 statements when...

Dial 800
Dial 800
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  • If your company is implementing an inbound call marketing strategy, your sales reps are doubtlessly reaping the rewards of those viable leads. In the U.S., inside sales revenues are growing 300 percent faster than outside revenues, and inside sales forces grew from 800,000 to more than 2 million people between 2009 and 2015 alone. The question is, do … The post Smart hiring: What traits do you wan...

Dial 800
Dial 800
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  • LOS ANGELES (PRWEB) AUGUST 24, 2017 For the seventh consecutive year, direct-marketing leader Dial800 is being honored as a mover and shaker on the Inc. 5000 list of America’s Fastest-Growing Companies. Through its call performance marketing solutions, Dial800 has boosted ROI for thousands of businesses, marketers, agencies, and media companies. Its huge selection of easy-to-recall toll-free numbe...

Dial 800
Dial 800
Blog Post
  • The beauty of inbound call marketing campaigns? The caller has already shown interest in your product or company. That helps explain why inbound calls generally convert at rates of 30 to 50 percent, compared to only 2 percent for web-related leads. But it doesn’t mean every call will be easy to close. Your calling center personnel … The post Turning the tide: Tips for overcoming inbound caller obj...

Dial 800
Dial 800
Blog Post
  • If you’ve decided to optimize call marketing to promote your products, congratulations — you’ve taken the first step toward a time-proven methodology that can provide excellent ROI. Next, you’ll want to invest in the call tracking software that can generate copious information on where your calls are coming from and how they’re being managed, going … The post Shopping for insights: What do you nee...

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