Digimind is a global social media monitoring and competitive intelligence company that provides information on businesses' competitive standing in the market. Digimind was founded in 1998 and has been profitable ever since. As of 2014, the company has more than 100 employees across offices in North America, Europe, Asia and Africa.

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Digimind
Digimind
Blog Post
  • Many marketers have fallen into the habit of viewing their online and offline data sources as two separate entities. But connecting the two can reveal a wealth of valuable information about target consumers as well as create a better experience for customers overall. With the advent of multichannel marketing, many companies are coming to realize […] The post Marrying Online and Offline Channels in...

Digimind
Digimind
Blog Post
  • Social media advertising budgets worldwide have doubled, which has also increased the pressure on digital marketers to deliver ROI from their activities. At the same time, with 3.196 billion active social media users in the world, and a further 4.021 billion internet users globally, the Internet is brimming with consumer insights and market trends, waiting […] The post 5 Indisputable Reasons For C...

Digimind
Digimind
Blog Post
  • Social media was outraged on March 12th when it was reported that a dog, which flight attendants mandated the bag holding the animal be stored in an overhead bin, died on a United Airlines plane. As a social intelligence platform, Digimind was able to track the negative social sentiment and commentary on the crisis: “This […] The post What Crisis Communicators Can Learn from the United Airlines De...

Digimind
Digimind
Blog Post
  • Maybelline’s since deleted tweet calling followers to vote on whether to stay active on Snapchat in view of declining audience reach, called to mind a common dilemma amongst regional brands. In a time of post-display algorithms and content clutter, marketers face increasing challenges in maximising the ROI of social activities, as well as understanding consumer […] The post 3 ways cosmetics brands...

Digimind
Digimind
Blog Post
  • Download the Ebook at the bottom of the page! Our most recent handbook helps you to tackle the journey from identifying your objectives to value presentation. Through four simple chapters and examples, you will learn how to structure, create, engage and evaluate your project process. If you start a road trip without a map, gas, […] The post Discover our new Ebook

Digimind
Digimind
Blog Post
  • 72% …this is the percentage of analysis projects found to be utilising competitive intelligence. Beyond a simple craze, this figure reflects a major challenge for organizations. In a world of increasing and constant changes in competition, how can we detect new entrants and anticipate the new strategic orientations of competitors? The answer is increasing performance, and this is […] The post Disc...

Digimind
Digimind
YouTube Video
  • Around 100 marketers from the country’s leading brands gathered to hear from Marco Sparmberg and Diogo Martins from Mediacorp, on how should brands work with content creators, and the differences between influencers and content creators. Check out more highlights on our blog: https://goo.gl/gqCQWo Digimind is an experienced company with unrivalled technology, delivering data insights and analys...

Digimind
Digimind
Blog Post
  • This year at Sportel Asia, Twitter announced a new premium content video partnership with nine leading sports channels around the region, giving fans access to more live programming, games, highlights, and events ranging from golf to soccer. On top of broadcasters who are already available to marketers in APAC, including ONE Championship and National Basketball […] The post 3 Things Brands Should ...

Digimind
Digimind
Blog Post
  • Despite the evolution of social media networks and marketing technologies, marketers are still at a loss over measuring the impact of their social activities on the bottom line. We set out to debunk the top 5 myths of proving social ROI, and to better measure your campaign’s success!  The post Debunking the Top 5 Myths of Proving Social ROI appeared first on Digimind Blog.

Digimind
Digimind
Blog Post
  • 72% …this is the percentage of analysis projects found to be utilising competitive intelligence. Beyond a simple craze, this figure reflects a major challenge for organizations. In a world of increasing and constant changes in competition, how can we detect new entrants and anticipate the new strategic orientations of competitors? The answer is increasing performance, and this is […] The post Disc...

Digimind
Digimind
Blog Post
  • Proving ROI is an essential task for any marketer, but the process for reporting ROI is not always entirely obvious. That’s why the following article will outline some KPIs vastly useful for tracking social media marketing strategies and for calculating the ROI of social media. The post The Top KPIs for Proving Marketing ROI appeared first on Digimind Blog.

Digimind
Digimind
Blog Post
  • Almost 100 high level marketers from Singapore’s leading brands and agencies, including Tokio Marine, HSBC, Air New Zealand, Golin, and more gathering for an evening of drinks, networking, and content marketing strategies, featuring guest speaker Mediacorp. The post How Should Brands Work with Content Creators? | Socialize Singapore March 2018 appeared first on Digimind Blog.

Digimind
Digimind
Blog Post
  • On average, 19.8 million people watched NBC’s primetime coverage of the Winter Olympics in PyeongChang this year. With a momental viewership around the world, events such as the 2018 Winter Olympics are primed for large investments for TV advertisements – but global marketers should look beyond TV in order to engage audiences and keep themselves […] The post Lessons Learned: How Organizations Can ...

Digimind
Digimind
YouTube Video
  • Socialize Paris a rassemblé plus de 120 experts en social media des plus grandes agences et marques comme Danone, l’Oréal, TF1 et bien d’autres qui ont profité dans un lieu singulier et étonnant, La Tête dans les Nuages, du témoignage de Jean-Marc Dupouy, Directeur des stratégies digitales de l’agence St-John’s, faisant un focus sur la marque Saint-Michel et leur stratégie digitale comme levier es...

Digimind
Digimind
Blog Post
  • This article will focus on a case study of influencer marketing, specifically on a viral campaign organized and orchestrated by online celebrity Jerome Jarre alongside the humanitarian operation for Rohingya refugees in Bangladesh. The post Influencer Marketing: Inside a Viral Campaign appeared first on Digimind Blog.

Digimind
Digimind
Blog Post
  • From big-name home and car brands to smaller brands, this is the real impact this year’s Super Bowl ads made on viewers We all know that investing in a Super Bowl ad is anything but inexpensive. This year, the cost of a thirty second ad was five million dollars. That’s five times more than Nick […] The post Beyond the Best and Worst Super Bowl Ads: Understanding the True Drivers of Advertisers’ Su...

Digimind
Digimind
Blog Post
  • PR is all about understanding your audience and providing them with the messages they will pay attention to on the medium that that is most appropriate. And even with the shift in focus to digital outlets for most marketing and PR departments, TV and radio still have a large following and influence on consumers. Look […] The post Measuring PR Success in the Digital Age: Why Integrating Offline and...

Digimind
Digimind
Blog Post
  • Digimind enhances its competitive intelligence platform, Digimind Intelligence, with EasyCI, a new module designed to support intelligence experts in understanding their competitive environment. Intuitive, simple, visual and accessible, EasyCI is a must-have to follow your competitor’s insights in real time. The Genesis of a Belief and an Observation Competitive Intelligence is at the crossroads o...

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