Digimind is a global social media monitoring and competitive intelligence company that provides information on businesses' competitive standing in the market. Digimind was founded in 1998 and has been profitable ever since. As of 2014, the company has more than 100 employees across offices in North America, Europe, Asia and Africa.

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Digimind
Digimind
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  • A case study which discusses best practices for analyzing influencers based on audience potential, social authority, and relevance to the target audience. The post The Role of Social Intelligence in Influencer Marketing appeared first on Digimind Blog.

Digimind
Digimind
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Digimind
Digimind
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  • Social media interactions have remained one of the most commonly used KPIs by digital marketers for some time. In the marketing funnel, after brand reputation has been established and communities have been developed, the generation of interactions is essential. The post Interactions: An Essential KPI for Social Media Analysis appeared first on Digimind Blog.

Digimind
Digimind
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  • The goal of any brand audit is straightforward: gaining insight into the competitive environment of a brand’s industry. These audits are most vital when it comes to investing in new campaigns. The post How Social Intelligence Oriented Brand Audits Lead to Successful Campaigns appeared first on Digimind Blog.

Digimind
Digimind
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  • 15 Competitive Intelligence professionals from 12 companies and four countries attended Digimind’s second European User’s Club in Brussels, October 5. The morning consisted of a presentation on their successful deployment from one of our European customers and an overview of Digimind news. After breaking for lunch, participants attended three workshops: -The Art of Defining KPIs -A Debate […] The ...

Digimind
Digimind
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  • The insurance industry is facing marketing challenges posed by a market shift in customer demand towards digital business processes. Millennials in particular are catching the attention of marketers, and for good reason. The post How Insurance Brands are Reaching Millennials with Content and Social Marketing appeared first on Digimind Blog.

Digimind
Digimind
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  • Understanding consumer behavior and customer needs is a powerful lever for tailoring content strategy and driving sales. According to Statista.com, 81% of Americans had at least one social media profile by 2017 – social media channels are full of relevant insights useful for personalizing branded content to fuel rich and adapted marketing services. Integrating social […] The post Analyzing Custome...

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Digimind
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  • Choosing Objectives for Social Media Strategy With the rise of the digital age, brands are becoming more acutely aware of the value of investing in social media strategies. Social media networks are no longer an isolated marketing channel solely dedicated to communication and promotional efforts. Social media has provided measurable results with strategies such as […] The post 5 Objectives to Inte...

Digimind
Digimind
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  • A case study on a large insurance company’s use of customer profiling and prospect analysis to generate new business. Social Selling in the Insurance Industry As in many industries, a major challenge in the insurance sector is developing new business by creating audience profiles of prospective clients. Successful prospect analysis calls for insurers to recognize […] The post How Insurance Brands ...

Digimind
Digimind
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  • What makes a successful Competitive Intelligence Analyst? Team Digimind sought to answer this question. What we found was this list of seven habits that highly successful competitive intelligence analysts follow. 1) Be Organized and Disciplined The work of a Competitive Intelligence Analyst is never black and white. Sifting through heaps of online resources to find […] The post 7 Habits of Highly ...

Digimind
Digimind
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  • Take a look at our time at Dmexco 2017 in Cologne, Germany. We had lots of fun and great interactions with our workshops, live-demos, wine tasting, and Seminar Session. See you next year! - Digimind is an experienced company with unrivalled technology, delivering data insights and analysis to the best companies in the world. We analyze and aggregate Social Media Data in order to allow our custo...

Digimind
Digimind
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  • A case study of a communication agency’s analytical study of social media to discover market trends. Detecting Trends with Social Media It is clear that brands can create competitive advantage by collecting and analyzing data on customer consumption habits. However, traditional surveying methods such as questionnaires, interviews, and discussion groups are often limited in terms […] The post 5 Key...

Digimind
Digimind
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  • A look into how KPIs are used to measure the success of marketing campaigns. One of the many advantages of digital marketing is the relative ease of measuring the success of communications in real time. The success of a marketing campaign is dependent on several factors, however initial analyses are often concerned with the reactions […] The post 3 Key Strategies for KPI Development and Measuring ...

Digimind
Digimind
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  • Running a Competitive Intelligence monitoring project is similar putting oil into your car. First, you need to identify what type of information (oil) you need to run your specific company (car) at the optimum speed to reach your desired destination (leading your industry). That’s where Competitive Intelligence project deliverables come in. Think of deliverables as an […] The post Top 5 Competitiv...

Digimind
Digimind
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  • The best contingency plans are executed in a timely manner. See how you can quickly measure and analyze the impact of a crisis on your brand's reputation and define your next course of action. The post 3 Steps to Measure a Crisis’ Impact on Your Brand’s Reputation appeared first on Digimind Blog.

Digimind
Digimind
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  • Primo episodio della nostra nuova serie video: #DigimindTalks. Oggi parliamo di influencer marketing con Riccardo Scandellari, Matteo Pogliani e Claudio Gagliardini. Ogni mese selezioneremo un argomento a tema social e digital marketing e faremo alcune domande agli esperti del settore. -- Digimind is an experienced company with unrivalled technology, delivering data insights and analysis to the...

Digimind
Digimind
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  • Seconda parte del nostro #DigimindTalks dedicato all'influencer marketing con Riccardo Scandellari, Matteo Pogliani e Claudio Gagliardini. Ogni mese selezioneremo un argomento a tema social e digital marketing e faremo alcune domande agli esperti del settore. --- Digimind is an experienced company with unrivalled technology, delivering data insights and analysis to the best companies in the wor...

Digimind
Digimind
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  • In January of 2016, Burger King challenged Wendy’s 4 for $4 deal on Twitter: 5 for $4, because 5 is better than 4. pic.twitter.com/BZe8JFbKjm — Burger King (@BurgerKing) January 21, 2016 Wendy’s wasted no time in responding to this challenge. When a customer Tweeted at Wendy’s asking them what made their deal more appealing than […] The post 6 Social Media Strategies For Effective Consumer Engagem...

Digimind
Digimind
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  • Insurers and Millennials: Defining the Consumer Relationship The proliferation of digital distribution channels has caused a widespread reevaluation of business processes across many industries. Evidently, the insurance sector is no exception. The use of digital technologies throughout insuring processes has become exponentially more prevalent – a movement known as “Insurtech.” At the core of thes...

Digimind
Digimind
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  • A case study on how insurance brands can optimize online customer care through real-time analysis of online conversations. According to the NetConsulting study entitled “The Impact of Digitalization on the Performance of Information Systems,” 30% of the surveyed sample have implemented real-time social media monitoring solutions, however their solutions were limited to single platform monitoring [...

Digimind
Digimind
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  • Digimind is an experienced company with unrivalled technology, delivering data insights and analysis to the best companies in the world. We analyze and aggregate Social Media Data in order to allow our customers to act and win at the age of customer experience. Visit our website and learn more about Digimind: http://www.digimind.com Follow us on social media to discover insightful content, updat...

Digimind
Digimind
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  • Socialize SF featured three keynote speakers. Shanna Cook, Senior Social Media Manager at Nokia discussed how content marketing can drive ROI for your brand. Brandon Guarneri, Sr. Social Content Specialist discussed the art of brand storytelling, and Nicole Sanchez, founder of Digital Rockstar explained how live video can rock your brand's world. You can learn more about the event here: https://...

Digimind
Digimind
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  • Three case studies which demonstrate how social listening can improve your communication strategy and customer service. B2B marketing can be summarized by two challenges: driving of sales and efficient budget spending. Meeting these goals requires marketers to successfully improve the ROI on the efforts of their programs. Consumer profiling and social data analysis provide key […] The post How to ...

Digimind
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Digimind
Digimind
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  • Highlights from September 2017’s edition of AfterWork by Digimind in Singapore, featuring guest speaker Joanna Wong, Head of Business Marketing APAC at Spotify. 30 high level marketers from Singapore’s leading brands and agencies, including Amazon, Mead Johnson Nutrition, PHD Worldwide and more gathered for an intimate evening of drinks, networking and insights. Discover how to deliver a winnin...

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