Digital Clarity Group, Inc. is a research-driven advisory firm focused on helping business leaders navigate the digital transformation by providing advice across four themes: Consumer Engagement, the Social Enterprise, Innovative Change, and Adaptive Technology. Headquartered in New York, United States, the company has offices in Los Angeles, Boston, Toronto, Bonn, and London, England. Digital Clarity Group advises buyers of business technology by helping them select enterprise software for their needs, and/or a qualified service provider (interactive agency, systems integrator, etc.) to help them use it. The firm also authors research and Insight Reports, all of which are freely available to subscribers.

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Digital Clarity Group
Digital Clarity Group
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  • It might seem like we’re playing SEO bingo with the title of this post. If you are making the annual trek to Boston for the Gilbane Digital Content Conference (November 28 to 30), you’ll recognize these practices and technologies as themes across the program. They are also topics that DCG team will be covering in our... read more > The post Recommended reading for the Gilbane Boston-bound: content...

Digital Clarity Group
Digital Clarity Group
Blog Post
  • “They aren’t creative.” That’s the common retort from digital agency executives, when asked why they don’t see management consultancies and systems integrators (SIs) as competitive threats. This is despite the fact that consultancies and SIs are acquiring or building digital experience capabilities, and are competing directly with agencies for projects that just two years ago would not... read mor...

Digital Clarity Group
Digital Clarity Group
Blog Post
  • Business transformation, or its offspring–digital transformation–is sweeping across the pharma industry. In reality, most pharma companies been slower to embrace transformation than firms in many other industries, such as retail and CPG. Now pharma companies are either racing or at least marching double-time to catch up with new business models and customer expectations. As a... read more > The po...

Digital Clarity Group
Digital Clarity Group
Blog Post
  • The requirement to comply with the General Data Protection Regulation (GDPR) is 197 days away.  By now, most of our readers are aware that the regulation affects any organization that captures, maintains, and uses personal information about individuals who reside in countries within the European Union. The swath of global companies impacted is therefore broad... read more > The post 197 days to GD...

Digital Clarity Group
Digital Clarity Group
Blog Post
  • The other night my husband and I saw American Made, the recent movie starring Tom Cruise as a rogue pilot who gets enmeshed with drug cartels. It was an energetic, fast-paced, entertaining movie that we both enjoyed. Funny thing, though. The first comments that both my husband and I made to each other when walking... read more > The post Hollywood: coming to a business near you appeared first on D...

Digital Clarity Group
Digital Clarity Group
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  • I am literally amazed at the enthusiastic level of interest/hype in robotic process automation, also known as intelligent automation. It’s been a long time since I’ve seen hardened IT execs and seasoned business people get so excited by a technology (much less a non-glamourous product category that automates clerical/administrative work.) Need some examples? Here’s a few:... read more > The post T...

Digital Clarity Group
Digital Clarity Group
Blog Post
  • IT modernization is becoming a mandatory business imperative for federal, state, and local governments. The same factors that propel private enterprises to modernize so they can embrace customer experience and operational excellence also drive government agencies—but with an added twist. Government agencies process enormous volumes while supporting a huge citizen base that differs widely on... rea...

Digital Clarity Group
Digital Clarity Group
Blog Post
  • When the large technology research firms produce foolhardy “research”, our response is typically an eye-roll – Ho hum, there they go again. But, while mostly futile, those vendor plot graphs generate a lot of revenue, so we understand that they have to churn them out regularly to keep the business afloat, and thus, the resulting reports can’t all be... read more > The post Nonsensical: the latest ...

Digital Clarity Group
Digital Clarity Group
Blog Post
  • Like any industry, there are trends and hot topics in the world of MarTech and content management. One of content management’s current hot topics is the single page application or SPA … because is it really thing in technology if it doesn’t have an acronym? A single page application, in the simplist of definition, is when a... read more > The post Single Page Applications – Why they make sense app...

Digital Clarity Group
Digital Clarity Group
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  • In early 2017, we declared that operational excellence (BPM) practitioners and customer experience (CX) experts would join forces this year to transform the business, starting from initial customer interactions and then going all the way through to back office operations that support those customer interactions. It was a powerful statement, especially since the project teams... read more > The pos...

Digital Clarity Group
Digital Clarity Group
Blog Post
  • Here’s a question: is your firm (and the marketing organization in particular) prepared for the hours, days, and weeks following a major breach in your organization’s security perimeter from an external or internal attack? If the answer is no, or maybe, you are in good company. Like ostriches with their heads in the sand, the... read more > The post Marketing executives: get prepared for digital s...

Digital Clarity Group
Digital Clarity Group
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  • Ever since traditional management consultancies and systems integrators (SIs) started buying and building digital practices a few years ago, and media holding companies similarly have stepped up the pace of buying independent agencies and consolidating them, there has been a lot of discussion in the industry around which types of firm will ultimately win in the... read more > The post Agencies and...

Digital Clarity Group
Digital Clarity Group
Blog Post
  • Well, it’s happened again. We should be used to it by now, but it’s still shocking. Here’s yet another massive cybersecurity breach by criminals who made off with social security numbers, birthdays, addresses, and in some instances, driver’s license numbers and credit card numbers. (See this NBC News report for more details.) This time the... read more > The post Equifax’s egregious response to a ...

Digital Clarity Group
Digital Clarity Group
Blog Post
  • Choosing the wrong systems and partners always has negative business impact. The risks associated with poor choices are now even higher for organizations that market goods and services to European residents or track their behaviors – that is, for those that must comply with General Data Protection Regulation (GDPR) in just 253 calendar days. By... read more > The post Will you be a GDPR hero — or ...

Digital Clarity Group
Digital Clarity Group
Blog Post
  • “What is a customer journey map?” would seem to be a fairly self-explanatory question. A customer journey map is a diagram/infographic/flowchart the depicts the steps customers go through to engage with a company. Journeys can show the path to buying goods or services or gather information. Simple, right? Not so fast. Sure, a customer journey map is a... read more > The post Customer Journey Maps:...

Digital Clarity Group
Digital Clarity Group
Blog Post
  •   Over the past six months, I’ve had an opportunity to participate in an exciting project related to business transformation, business process management (BPM), Lean, Six Sigma, and operational excellence. Roger Tregear, a Consulting Director with Leonardo Consulting in Australia, has just published Process Precepts, a collaborative book that also includes contextual contributions by sixteen... re...

Digital Clarity Group
Digital Clarity Group
Blog Post
  • The WfMC excellence awards The Workflow Management Coalition (WfMC), a standards organization for workflow and business process technologies, recently announced the 2017 winners of its Adaptive Case Management Excellence Awards. I always look forward to these announcements (and the related BPM Excellence Awards) and the follow-on book because the winners demonstrate the best of the... read more > ...

Digital Clarity Group
Digital Clarity Group
Blog Post
  • In part one of this epic tale, we addressed the elephant in the content team room: governance. In this, part two, of the content governance tale, let’s look at building the team that will help ensure the right content, gets to the right channel, at the right time, to meet the needs of its audiences. As... read more > The post Content Governance: Building the team appeared first on Digital Clarity ...

Digital Clarity Group
Digital Clarity Group
Blog Post
  • “Plans are of little importance, but planning is essential.” ~ Winston Churchill No truer words spoken of any initiative … and definitely true when implementing a digital asset management system. When starting a DAM project, there are several options to consider when choosing your workflow technology.  Most DAMs come with some type of embedded workflow engine. ... read more > The post DAM Workflow...

Digital Clarity Group
Digital Clarity Group
Blog Post
  • Engaging with customers in their language is essential to delivering great experiences. And that engagement is more than just using the right words. It also involves crafting all content that touches the customer in such a way that it demonstrates empathy and understanding. Creating great content is no easy task in one’s native language. It’s... read more > The post Multilingual content: A key dri...

Digital Clarity Group
Digital Clarity Group
Blog Post
  • The notion that book titles and covers aren’t always a true representation of what’s inside came to mind when we posted a new DCG Insight Brief on trust and smart data. Recorded use of the idiom “you can’t judge a book by its cover” goes back to the mid-19th century, according to the folks at... read more > The post You can’t judge a book by its cover: reports on AI, GDPR appeared first on Digital...

Digital Clarity Group
Digital Clarity Group
Blog Post
  • Like so many things: eating healthy, exercising, flossing – we know we should do these things, but be honest – when was the last time you flossed once a week, let alone every day. Metadata (data that describe other data) is kinda like that. We all know it is important. We all know we should... read more > The post DAM Metadata: Easier than you think appeared first on Digital Clarity Group.

Digital Clarity Group
Digital Clarity Group
Blog Post
  • It’s been a particularly busy couple of weeks for Wunderman, one of the largest digital agencies in the WPP network of companies. Since the beginning of June, the company has: acquired an agency in Spain called The Cocktail; forged a partnership with Salmon, a U.K. based commerce agency that is also part of the WPP network, to create... read more > The post Wunderman’s Star Within WPP Continues To...

Digital Clarity Group
Digital Clarity Group
Blog Post
  • This week Digital Clarity Group published a pair of fresh new tools. Created by Cathy McKnight, head of our consulting practice, they offer information, tips, and checklists to help your organization succeed with the adoption of a new Digital Asset Management system (DAM). While it is often an overlooked and misused tool, the Digital Asset... read more > The post Two ways to succeed with that DAM ...

Digital Clarity Group
Digital Clarity Group
Blog Post
  • About five years ago, a new term emerged within the business process management (BPM) software market. This term, case management, refers to a specific approach for getting complex, information-intensive work done, as well as providing the name for a new category of BPM software. Case management, or adaptive case management as the WfMC calls it,... read more > The post BPM: making the case for cas...

Digital Clarity Group
Digital Clarity Group
Blog Post
  •   What’s all the chatter about bots? It seems like 10-20% of my daily e-mail spam pertains to robots and chatbots– this kind of bot, that kind of bot, everywhere a bot. So, you might be wondering if you should pay attention to robots for business process automation or if this new product category–robotic process... read more > The post Robotic Process Automation (RPA): robots that automate routine...

Digital Clarity Group
Digital Clarity Group
Blog Post
  • To be successful in sales takes a special je ne sais quoi. Whether you have that special skill or not, and whether you are transacting on technology, shilling services, or pitching products, if you don’t know, and I mean really understand, your target audience, your likelihood of success is significantly diminished. Most people understand the importance... read more > The post Sales success = know...

Digital Clarity Group
Digital Clarity Group
Blog Post
  • The largest global agency holding companies – Dentsu Aegis, IPG, Omnicom, Publicis, and WPP – are competing more fiercely than ever in the face of multiple challenges. Three of the biggest challenges include downward pricing pressure for services, clients investing in building in-house agencies to replace external partners (i.e. Unilever), and increasing competition from systems... read more > The...

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