Digital Pi, LLC
Digital Pi, LLC
Blog Post

New blog articles detected.

  • Re-Assign Salesforce Leads from a Queue to a Salesperson
    My colleague Tom Grubb recently wrote a blog entitled “A better way to hold Marketo leads back from Salesforce”. Over the years, many clients have asked us for advice on the best method of syncing leads between Marketo and Salesforce, when the goal is to […]
Digital Pi, LLC
Digital Pi, LLC
Blog Post

New blog articles detected.

  • A better way to hold Marketo leads back from Salesforce
    Every Marketo customer using Salesforce must define the process for when to make a lead accessible to sales. They can choose: Make every person (lead) available to sales all the time, beginning when the lead is created in Marketo. By this definition, when someone who […]
Digital Pi, LLC
Digital Pi, LLC
Blog Post

New blog articles detected.

  • Succeed at Summit!
    Well it’s that time of year again! Thousands of marketers will descend upon Moscone Center in San Francisco (after a brief stop in Las Vegas in 2016) to discuss everyone’s favorite Marketing Automation tool… Marketo. Professionals from across the country and globe will listen to keynote speakers, attend sessions, get certified, and take time to network with other like-minded individuals.
Digital Pi, LLC
Digital Pi, LLC
Blog Post

New blog articles detected.

  • Shift The Engagement Economy into Overdrive: Optimize Your Marketo
    Not long ago, Marketo described its software as “Easy. Powerful. Complete.” You can try to find fault with any or all three, but they are the qualities that together made Marketo great and still do today. Some argue that Marketo is by no means easy, but when you come to appreciate the almost limitless possibilities that powerful and complete offer, “easy” makes a lot of sense because Marketo ingen...
Digital Pi, LLC
Digital Pi, LLC
Blog Post

New blog articles detected.

  • Executing an Account-Based Strategy
    It’s been several months since I wrote “ABM: Assessing Your Readiness,” in which I covered 5 key steps to assessing readiness for a successfully implementation of an account-based strategy. Saying that “much has happened” in the last 5 months around account-based everything, would be a monumental understatement.
Digital Pi, LLC
Digital Pi, LLC
Blog Post

New blog articles detected.

  • Subscription Center: Happy Prospects – Laser Focused Content
    Allowing your prospects and customers to control the flow of communication they receive by creating an email preference center has its benefits, including reduced unsubscribes, higher trust, and increased engagement, but there are several things to consider and plan for before pulling the trigger and starting to build out its workflows. Here are some things to mull over before you start.
Digital Pi, LLC
Digital Pi, LLC
Blog Post

New blog articles detected.

  • Increase Email Response Rates Using Personalization with Salesforce.com Custom Object Data
    By visiting a property or visiting a community website, prospective homebuyers have two ways to express interest in a home or community. TRI Pointe Group was interested in creating a highly personalized experience to engage their homebuyers, and through the use of custom SFDC objects and the Velocity scripting language in Marketo’s email script tokens, we were able to make this happen for them.
Digital Pi, LLC
Digital Pi, LLC
Blog Post

New blog articles detected.

  • How Tough Questions Drive Compelling Content
    Are your pitches, blogs, videos, podcasts and white papers rehashes of vague buzzwords like transformation and digital? To avoid pumping out “me-too” messaging, push yourself (and your in-house subject matter experts) to dig deeper and come up with specific, actionable advice for your potential customers.
Digital Pi, LLC
Digital Pi, LLC
Blog Post

New blog articles detected.

  • Unblock Your Seed List Sends Using Alerts
    In the good old days you had to remember to remember to put a “not was sent email in the past x days” filter in your smart list in order to prevent over-sending of emails to people. And then Marketo (finally) released communication limits and we all heard the heavenly chorus singing.
Digital Pi, LLC
Digital Pi, LLC
Blog Post

New blog articles detected.

  • Don’t Confuse Lead Source and First Touch
    Sometimes it is easy to lose sight of the forest for the trees. We might be working on a near-term task and lose sight of the big picture. For example, Lead Source and First Touch often fall prey to the forest-tree conundrum. Think about the questions that you want to answer with your data.
Digital Pi, LLC
Digital Pi, LLC
Blog Post
Digital Pi, LLC
Digital Pi, LLC
Blog Post

New blog articles detected.

Digital Pi, LLC
Digital Pi, LLC
Blog Post

New blog articles detected.

  • ABM: Assessing Your Readiness
    We’ve almost become immune to it. You know, the “shiny object” that captures the attention of everyone in the company and sometimes results in the CEO asking if we are “looking into it?” But this time, it’s different. This time, it seems more real – more plausible. I am talking about Account-Based Marketing or ABM (since everything is an acronym these days).
Digital Pi, LLC
Digital Pi, LLC
Blog Post

New blog articles detected.

  • Tuning Your Content for Account-Based Marketing
    Let’s assume you’re launching an ABM campaign and are looking for content, and writers, to populate it. Here are some tips for ensuring either your internal writers or outside contractors meet the content bar for ABM.
Digital Pi, LLC
Digital Pi, LLC
Blog Post
Digital Pi, LLC
Digital Pi, LLC
Blog Post

New blog articles detected.

  • Make Your SFDC Dashboard More Versatile With Filters
    While Marketo offers a rich set of reporting functionality many organizations want Salesforce.com to be the go-to system for sales and marketing dashboards. Rather than create a separate dashboard to show Monthly, Quarterly, or Yearly data, use a SFDC dashboard filter to create one dashboard that works for all time periods.
Digital Pi, LLC
Digital Pi, LLC
Blog Post

New blog articles detected.

  • Is it time to start sending your emails using a subdomain?
    Domain versus subdomain. What’s the difference? Why should I set up a subdomain if I am already using my company’s top-level domain? Are there any benefits to using a subdomain?
  • Digital Pi Recognized as Top 10 Marketing Automation Solution Providers 2016
    For Ryan Vong, Digital Pi’s CEO, client success begins by asking questions aimed at getting to the bottom of what defines the client’s supporting pillars. The Digital Pi team, comprised entirely of marketers who held marketing positions in companies, always listens carefully to clients with the empathic ears of practitioners who once stood in their shoes.
  • Our Guide to A/B Testing in Marketo
    We’ve all heard advertising claims backed by sketchy statistics, like “9 out of 10 doctors prefer” this product or that. After hearing so many of these claims we suspect that the reality of the test was, “we gave 20 chosen doctors a choice between product our product and another, we picked the 9 that chose our product, and threw in one that picked the other, and now we’re hoping you believe that 9...
Digital Pi, LLC
Digital Pi, LLC
Blog Post

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