Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • I like keeping things low-key so when I was asked to contribute to a white paper for MSPs (Managed Service Providers) on marketing automation it took me by surprise. It suddenly felt like I had to represent all of us who toil in this art […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • Since Marketo programs launched, it has provided a easier way to manage campaign flows and assets into a single structure. Campaign reporting has also been simplified since programs consolidate multiple campaigns and provide success metrics through member progression statuses. For the past few weeks, I’ve […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • When it comes to designing landing pages using the Marketo template, the common complaint is that it’s difficult to customize the template. The typical scenario is that the template should match the website standards and so marketing folks will send the template to a designer, […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • I’m seeing more websites these days utilize the Marketo SOAP API’s on forms than the standard form/landing page combo and it’s a good sign. For the marketers out there, there are a few ways that leads can get added into Marketo and much more clean […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • Carpe Occasionem marketers! Seize the Opportunity. As a marketing exec I have been watching the adoption of anti-spam legislation and thinking that it may make life more difficult for marketers. However, I am now realizing that it may be more of an opportunity than a […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • In our previous post, Bob Gallagher explained some of the key elements required to properly assign a Lead Source value to incoming Leads. But many marketing pros still struggle with the difference between a Lead Source and its Acquisition program. Simply put, a Source describes […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • Every CMO wants to know their best sources for new leads. That way they can compare month-over-month and source-by-source to determine which marketing tactics are best at identifying potential buyers for their products or services. Marketing’s list of lead sources should map nicely to the […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • Conventional wisdom says that information is power. If that’s true, then integration of information systems, particularly information which can be used by marketing to help sell more products and services, is very powerful indeed! Consider a typical scenario where a technology company has a cloud-based […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • The CMO job is not for the feint of heart.  I know this to be true because I lived the life of a CMO/VP Marketing for eighteen years at big companies, in-betweens and start-ups. I know a lot about being a CMO, and I know […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • Many marketers report on how well their Marketo programs perform using clicks, web page visits, or changes to a lead’s program status, but what about the online assets that we use within those programs? How do we measure online asset consumption across multiple programs, and […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • One of the biggest challenges that we marketers face is that of aligning our efforts with organizational goals. Another challenge is proving that we succeeded after the effort is finished. Key Performance Indicators (KPIs) are quantitative or qualitative measures that reflect the progress of an organization […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • In the two plus years I’ve been using Marketo I’ve had a lot of difficult, and sometimes impossible sounding, requests. One great thing about Marketo is, there’s almost always a way to get it done. In this short blog post I’m going to show you […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • Lead Scoring is the grading system that indicates lead quality. It mirrors the progress from new prospect to buyer, and should predict “buyer readiness” when done correctly. The scoring process is something every sales team member should want to know. If the sales team members […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • Marketo is perhaps the best-known and most-used marketing automation platform–and for good reason. It’s a mature platform that has a full suite of features that provide marketers the functionality to automate a wide spectrum of marketing tasks. However all this functionality may cause anxiety for […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • I just finished reading Freedom’s Forge, which describes how American industry produced planes, guns, ships, and everything else in quantities our World War II enemies couldn’t match. What struck me were how much money and time production experts achieved by eliminating bottlenecks. Some were as simple as […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • Six years ago, a large portion of my company’s database received an email with the subject line of, “TBD”. Of course, it was the CEO who pointed it out as I sauntered into the office that morning. Gulp. (Thank you for sparing me my job, […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • Over the years, some companies have performed better than others when it comes to making the most of their website assets. These savvy marketers squeeze every last drop of usefulness from every document they’ve invested in. Because they took the time to put ink-to-paper—or characters to […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • Recent research  from on-line IT marketer Spiceworks says yes.  Their users don’t give a hoot about spray-and-pray email blasts or mindless product promos on Facebook. What does keep them caring about and buying from vendors, says Spiceworks, are personal, technical responses to their questions from someone who sees them […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • I recently returned from my annual fly fishing trip to the Black River in eastern Arizona.  For me, there is something special about standing in 3-4 feet of water, trying to figure out what the trout are eating.  It’s several days of pure bliss, accentuated […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • I have bad news for all my fellow marketers out there.  Our high school math teacher was right, we will use this stuff someday.  What am I talking about?  Marketers today are doing more math than we ever thought we would.  Take the following formula. […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • As you can imagine, we are all geeking out at Digital Pi. It’s a special day and in a few minutes the number Pi will be represented in 10 digits which will be once in my lifetime. This number was more than just a number […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • Last week, Jessica Kao, Senior Manager, Demand Generation at GuideSpark was featured in a Marketo Webinar – Revenue Reporting: Your Genie in a Bottle.  She showed a cool interactive Excel spreadsheet we use here at Digital Pi with clients to help them forecast the forward […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • While developing a thought leadership white paper for a client, they asked whether customer case studies or “use cases” (examples of how a technology or process would be used to help the business) have a place in such “non-sales” content. My answer: You bet, if they’re used right. […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • Editor’s note: This post was written by Bob Scheier and published with permission. Bob is a veteran IT trade press reporter and editor. Visit Bob’s site to learn more about his writing and services. “What do I write next?” At each stage of a drip […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • The launch of the Marketo Engagement Engine makes lead nurturing much easier. The concept is simple: drag and drop your content into a stream, set a cadence for the sends, and voila!  Now that I’ve had a few months to build nurture programs for our clients […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • It’s been 5 months since my Marketo Forms 2.0 Cheat Sheet post and it’s hard to believe Forms 2.0 has only been live for a little over 6 months. Just like the first post, this isn’t a tutorial or a walk-through, it’s meant to show […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • On July 1, 2014 things are going to change (read: change big) for any persons or organizations sending electronic communications to anyone in Canada. The Canadian Anti-Spam Legislation, of CASL, will become the toughest anti-spam legislation in the world. It could not be the toughest […]

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