Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • What can you say about marketing analytics that hasn’t already been said? Plenty when you know how many well-intentioned marketers too often misrepresent, misread, misunderstand, miscalculate and flat-out misuse – or don’t use marketing analytics at all. Considering the amount of time and money companies […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
Digital Pi, LLC
Digital Pi, LLC
Blog Post
Digital Pi, LLC
Digital Pi, LLC
Blog Post
Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • Since Marketo programs launched, it has provided a easier way to manage campaign flows and assets into a single structure. Campaign reporting has also been simplified since programs consolidate multiple campaigns and provide success metrics through member progression statuses. For the past few weeks, I’ve […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • When it comes to designing landing pages using the Marketo template, the common complaint is that it’s difficult to customize the template. The typical scenario is that the template should match the website standards and so marketing folks will send the template to a designer, […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • I’m seeing more websites these days utilize the Marketo SOAP API’s on forms than the standard form/landing page combo and it’s a good sign. For the marketers out there, there are a few ways that leads can get added into Marketo and much more clean […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • In our previous post, Bob Gallagher explained some of the key elements required to properly assign a Lead Source value to incoming Leads. But many marketing pros still struggle with the difference between a Lead Source and its Acquisition program. Simply put, a Source describes […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • Every CMO wants to know their best sources for new leads. That way they can compare month-over-month and source-by-source to determine which marketing tactics are best at identifying potential buyers for their products or services. Marketing’s list of lead sources should map nicely to the […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • Conventional wisdom says that information is power. If that’s true, then integration of information systems, particularly information which can be used by marketing to help sell more products and services, is very powerful indeed! Consider a typical scenario where a technology company has a cloud-based […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • Many marketers report on how well their Marketo programs perform using clicks, web page visits, or changes to a lead’s program status, but what about the online assets that we use within those programs? How do we measure online asset consumption across multiple programs, and […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • One of the biggest challenges that we marketers face is that of aligning our efforts with organizational goals. Another challenge is proving that we succeeded after the effort is finished. Key Performance Indicators (KPIs) are quantitative or qualitative measures that reflect the progress of an organization […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • In the two plus years I’ve been using Marketo I’ve had a lot of difficult, and sometimes impossible sounding, requests. One great thing about Marketo is, there’s almost always a way to get it done. In this short blog post I’m going to show you […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • Lead Scoring is the grading system that indicates lead quality. It mirrors the progress from new prospect to buyer, and should predict “buyer readiness” when done correctly. The scoring process is something every sales team member should want to know. If the sales team members […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • Marketo is perhaps the best-known and most-used marketing automation platform–and for good reason. It’s a mature platform that has a full suite of features that provide marketers the functionality to automate a wide spectrum of marketing tasks. However all this functionality may cause anxiety for […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • I just finished reading Freedom’s Forge, which describes how American industry produced planes, guns, ships, and everything else in quantities our World War II enemies couldn’t match. What struck me were how much money and time production experts achieved by eliminating bottlenecks. Some were as simple as […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • Six years ago, a large portion of my company’s database received an email with the subject line of, “TBD”. Of course, it was the CEO who pointed it out as I sauntered into the office that morning. Gulp. (Thank you for sparing me my job, […]

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.