Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • This post’s title will probably make more sense when you read part 2, so you’re just going to have to trust me on this one. (Oh the suspense: it’s killing you!) As you develop your marketing automation system into the shiny and perfect platform that […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • I recently finished an email nurture campaign for a major software vendor. It included multiple emails across multiple streams for each step in the buyer’s journey (awareness, education, consideration and qualification.) The writing was the proverbial tip of the iceberg. The 90 percent I didn’t […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • Over the past many years of my Marketo consulting experience, I have been lucky enough to experience the thrill of working with global clients. That is, companies whose marketing teams and marketing automation presence stretch to each corner of the world. (unrelated yet applicable thought: […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • Our new teammates from RevEngine Marketing have once again released their annual Marketo Summit highlights video for 2018. Check out the recap video below. Thanks for watching, and we look forward to seeing you at the Marketo Summit in 2019 in Las Vegas!

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • What can you say about marketing analytics that hasn’t already been said? Plenty when you know how many well-intentioned marketers too often misrepresent, misread, misunderstand, miscalculate and flat-out misuse – or don’t use marketing analytics at all. Considering the amount of time and money companies […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
Digital Pi, LLC
Digital Pi, LLC
Blog Post
Digital Pi, LLC
Digital Pi, LLC
Blog Post
Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • Since Marketo programs launched, it has provided a easier way to manage campaign flows and assets into a single structure. Campaign reporting has also been simplified since programs consolidate multiple campaigns and provide success metrics through member progression statuses. For the past few weeks, I’ve […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • When it comes to designing landing pages using the Marketo template, the common complaint is that it’s difficult to customize the template. The typical scenario is that the template should match the website standards and so marketing folks will send the template to a designer, […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • I’m seeing more websites these days utilize the Marketo SOAP API’s on forms than the standard form/landing page combo and it’s a good sign. For the marketers out there, there are a few ways that leads can get added into Marketo and much more clean […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • In our previous post, Bob Gallagher explained some of the key elements required to properly assign a Lead Source value to incoming Leads. But many marketing pros still struggle with the difference between a Lead Source and its Acquisition program. Simply put, a Source describes […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • Every CMO wants to know their best sources for new leads. That way they can compare month-over-month and source-by-source to determine which marketing tactics are best at identifying potential buyers for their products or services. Marketing’s list of lead sources should map nicely to the […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post
  • Conventional wisdom says that information is power. If that’s true, then integration of information systems, particularly information which can be used by marketing to help sell more products and services, is very powerful indeed! Consider a typical scenario where a technology company has a cloud-based […]

Digital Pi, LLC
Digital Pi, LLC
Blog Post

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