Digital Reach Agency
Digital Reach Agency
Blog Post
  • Google Analytics is a powerful tool that every paid search manager should be using to measure the impact of their campaigns. Lately, I’ve been asked about the various attribution models in Google Analytics. In this blog post, we will be reviewing the default attribution models, breaking down the differences between each, and finally answering the... Read More The post Attribution Model Guide For G...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • It’s no secret that obtaining a high-quality score can have several benefits. Most notability, advertisers will see lower CPCs and better ad position. This helps drive more traffic to your site at a lower cost. Assuming your conversion rates stay consistent this also means that you will see more conversions at a lower cost. A... Read More The post How To Increase Quality Score appeared first on Di...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • When building a new AdWords campaign, it’s important to keep ad scheduling in mind. Ask yourself this simple question: When should I be running my ads? Most companies can’t afford to buy one-hundred percent of their Google Search Network traffic. Ad scheduling is a good way to focus spend on the times that are the... Read More The post Google AdWords Optimization: Ad Scheduling appeared first on D...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • Many companies, looking to expand their digital marketing efforts, are turning to Facebook as it continues to convincingly assert its place as a major online advertising platform. And for good reason: B2C and B2B companies reap generous rewards from advertising on Facebook. Some advertisers don’t see value in Facebook because it does not drive “conventional”... Read More The post Understanding the...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • In 2017, the average click-through rate (CTR) across AdWords is between 2% and 3%. Are you having trouble getting your ads to reach 2% CTR? You’re in luck, because today, I’m going to break down a few ways to increase click-through rate on your paid ads. When combined, these methods will help drive more users... Read More The post Increase Your Click-Through Rate With These 5 Tips appeared first o...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • Hello fellow advertisers! Today I will be going in-depth on a concept that I’ve talked about in a couple of my previous video blogs about the Display Network: lacing. Lacing is a form of targeting that allows you to tie multiple pieces of targeting criteria together within the same ad group. Since the Display Network... Read More The post Lacing Google Display Network Targeting appeared first on D...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • Like all new media, Internet advertising has evolved considerably since its inception. Gone are the days of pop-ups crashing your web browser, or misleading hyperlinks. And thank goodness! Hard to imagine using that version of the Internet now. But as digital marketing has gone mainstream, a new set of problems has emerged; in particular, there... Read More The post Recent Changes to Adwords Displ...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • For marketing professionals in virtually every industry, who are betting a percentage of their marketing budget on the tangible reach of PPC & display campaigns, being skeptical of SEM services isn’t completely irrational if: They’ve worked with an unethical marketing company in the past, and walked away with nothing to show for it (and criticism... Read More The post SEM Client Acquisition and Re...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • When you think about SEO, you may not typically think of how human factors play a role; you likely think of the results. And rightly so; one of the most important ways to successfully increase the organic rank of your website is to pursue data driven-results: measurable, confirmable numbers that demonstrate ROI and justify your... Read More The post SEO Audience: The Human Factor appeared first on...

Digital Reach Agency
Digital Reach Agency
YouTube Video
  • Learn tips and tricks for writing high quality white paper assets to help drive better lead generation for your business. I'll cover basic best practices, appropriate (and inappropriate) times to use white papers, how to tell a story, and also talk about how to identify and handle the different personas of your potential clients. Make sure to check out our other blogs and webinars: https://www.d...

Digital Reach Agency
Digital Reach Agency
YouTube Video
  • Watch the full video here: https://www.digitalreachagency.com/webinars/structure-seo-strategy/ Everybody knows that SEO is important, but preparing for an SEO campaign can seem intimidating and overwhelming. Where do you start? What is important? How will we succeed? Anybody who promises you fast and easy answers isn’t being forthright, but it is possible to win at SEO. In our Web Clinic: How to...

Digital Reach Agency
Digital Reach Agency
YouTube Video
  • Watch the full video here: http://www.digitalreachagency.com/webinars/b2b-seo-2017/ 2016 was a tumultuous and fast-paced year, and 2017 isn’t shaping to be any more predictable. New technologies will develop that may affect the marketing and sales patterns for B2B companies. Google will release new updates to its algorithm and new strategies will emerge. Are you prepared for a successful 2017 in ...

Digital Reach Agency
Digital Reach Agency
YouTube Video
  • Watch the full video here: https://www.digitalreachagency.com/webinars/using-attribution-plan-content-strategy/ You know that having great content is Google’s number one ranking factor for SEO. Plus, you know all there is to know about your product. Shouldn’t it be easy to combine the two and come up with an effective content plan that works for SEO? Actually, it can be a bit harder than you’d t...

Digital Reach Agency
Digital Reach Agency
YouTube Video
  • Watch the full video here: https://www.digitalreachagency.com/webinars/drive-consistent-mqls-using-organic-search/ We marketers need all the help we can get to hit our quarterly and annual MQL and SQL goals. And if organic search is an underperformer for you, we’ve got some information you might find valuable. With a few simple solutions, you can take proactive measures to get more out of the tra...

Digital Reach Agency
Digital Reach Agency
YouTube Video
  • Watch the full video here: https://www.digitalreachagency.com/webinars/top-seo-mistakes-costing-dearly Did you know that Google analyzes over 200 elements on your website when they decide who to rank on the results page? That means over 200 things that can go wrong if you don’t know what you are doing. And, we have seen major SEO mistakes on well-known brands’ websites that were costing them in a...

Digital Reach Agency
Digital Reach Agency
YouTube Video
  • Watch the full video here: https://www.digitalreachagency.com/webinars/seo-strategies-strong-q4 It’s that time of the year again – Q4 is upon us! If you are anything like our clients, you are making a frantic push to hit annual goals. Hopefully you made good SEO investments early in the year and are now reaping the benefits that a sound SEO strategy can bring. If not, there is still time to make ...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • Today, I’m excited to discuss a new type of Google AdWords ad extension, currently in beta, called “promotion extensions.” A well-timed discount or store-wide sale can be extremely effective when you need to stimulate revenue and get customers excited about shopping. The downside? All the additional work necessary to keep promotions up to date across... Read More The post Promotion Extensions: A N...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • From Clicks to Conversions: A Meta-Post So, you’re wondering how to optimize your website, and you’ve stumbled across this post looking for SEO blogging tips. You might be wondering how valuable a blog post can be for driving traffic to your site. If so, I’ve got some good news! This will be a “meta” blog... Read More The post 7 SEO Blogging Tips to Boost Your Results in 2017 appeared first on Dig...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • If you’re an online advertiser, the odds are good that the product or service you promote has a price tag on it somewhere. That also means the odds are good that you’ve developed a healthy pessimism towards the capricious bargain-hunters who will blithely charge up dozens of paid clicks ad nauseam in the course of... Read More The post Behavior Flow: Analyze Price Comparison Shoppers appeared firs...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • One of the most common questions I get from clients is this: “Why should I pay money to bid on brand name keywords when we’re already on top of the organic search results?” You may be asking this question, thinking that bidding on brand name keywords seems like a waste of money, but after considering... Read More The post 5 Reasons to Bid on Brand Name Keywords appeared first on Digital Reach Agen...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • Here in the SEO world, we all heard about Accelerated Mobile Pages (or AMP) when it launched in early 2016, with quite a bit of fanfare. Introduced by Google, its aim was to improve mobile web performance using a new version of HTML:  AMP HTML. AMP HTML removes all of the bulk elements that can bog down a website’s... Read More The post Is AMP Becoming Obsolete? appeared first on Digital Reach Age...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • Congratulations: you’ve dialed in your AdWords campaign. All of your keywords are neatly organized into their own ad groups, you’ve dotted your I’s and crossed your T’s, but you’re not receiving the results you would have liked. Don’t worry! All hope is not lost. There are a few key elements to every successful landing page.... Read More The post How To Create A Landing Page That Converts appeared...

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