Digital Reach Agency
Digital Reach Agency
Blog Post
  • MARKETING AUTOMATION IS REALLY IMPORTANT Businesses are becoming obsessed with  marketing automation for good reason. It streamlines marketing campaigns and increases efficiency, and in turn ROI.  Operations within a marketing automation software platform have many names – in Marketo they’re called Programs, Hubspot calls them Workflows, Autopilot calls them Journeys. As I have a penchant... Read ...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • WordPress! If you’ve had any web experience at all (and even if you haven’t!), you’ve probably heard of it. It’s pretty ubiquitous, and there’s good reason for that. At Digital Reach Agency, we love WordPress. We’re experts in it, and most of our sites are built on it! Now you’re probably wondering why. What makes... Read More The post Why We Use The WordPress CMS appeared first on Digital Reach A...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • What is Page Speed Optimization? Businesses often put page speed optimizations on the back burner, assuming that their site speed represents their entire website performance. Unfortunately, that isn’t the case. There is a crucial difference between site speed and page speed, and it can be a deciding factor in your bounce rate and organic rank. So... Read More The post The Benefits of Page Speed Op...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • I play a lot of video games. I’ve always loved them and been enamored with their production. I’ve read so many books and articles about how games are made and how they affect our minds. One thing that I know to be true about all good video games, is that the production of the game... Read More The post Content First Web Design appeared first on Digital Reach Agency.

Digital Reach Agency
Digital Reach Agency
Blog Post
  • In the process of designing the perfect website we often get distracted by aesthetic elements. We forget the technical aspects of a successful page. Because of this selective forgetfulness, your SEO and marketing can get lost in the colors, font, and topography. It’s not just the overall look that matters, it’s the user-friendliness and the... Read More The post CTA Placement: A Big Piece of the P...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • With constant algorithm changes, it can be hard to know what’s most important to Google. These days, they are even more tight-lipped, barring us SEO junkies from their precious hoard of secrets. Except, Google has said what they value. In March 2016, Google revealed the top three most important ranking factors in Google ranking:   Links... Read More The post Broken Link Reclamations: The Simple So...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • This is a subject that has come up a few times recently with my clients. You may have also landed on this page wondering the same thing: “Why don’t my ads show up?”. After excitedly typing in your keyword you are perplexed when you don’t see your ad appear on the search engine results page.... Read More The post 10 Reasons Your Ads Don’t Show Up appeared first on Digital Reach Agency.

Digital Reach Agency
Digital Reach Agency
Blog Post
  • Back in August of 2014, Google began giving a rankings boost to secure websites. What does Google consider to be secure? Well, it all starts with having a TLS (Transport Layer Security) certificate installed. By making this a ranking signal, Google wanted to incentivize security as a feature.. Despite this ranking incentive, many companies lagged... Read More The post Why HTTPS (TLS, SSL) Installa...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • After launching an AdWords campaign, the reaction most new advertisers will have is to immediately search their own ad. However, that is the last thing they should be doing. What they don’t realize is that doing so may lead to the campaign being negatively impacted and costing them money. In this blog post I will... Read More The post Why You Shouldn’t Search For Your Own Ad appeared first on Digi...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • What Exactly Is Website Accessibility? Accessibility is a familiar word to most people. We know a lot about accessibility in the physical space, whether it’s elevators, ramps, or handicapped parking spots, but what about accessibility in a virtual space? If you ask people what makes a website accessible, they probably won’t have much of an... Read More The post Why Website Accessibility Is Importa...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • Google Analytics is a powerful tool that every paid search manager should be using to measure the impact of their campaigns. Lately, I’ve been asked about the various attribution models in Google Analytics. In this blog post, we will be reviewing the default attribution models, breaking down the differences between each, and finally answering the... Read More The post Attribution Model Guide For G...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • It’s no secret that obtaining a high-quality score can have several benefits. Most notability, advertisers will see lower CPCs and better ad position. This helps drive more traffic to your site at a lower cost. Assuming your conversion rates stay consistent this also means that you will see more conversions at a lower cost. A... Read More The post How To Increase Quality Score appeared first on Di...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • When building a new AdWords campaign, it’s important to keep ad scheduling in mind. Ask yourself this simple question: When should I be running my ads? Most companies can’t afford to buy one-hundred percent of their Google Search Network traffic. Ad scheduling is a good way to focus spend on the times that are the... Read More The post Google AdWords Optimization: Ad Scheduling appeared first on D...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • Many companies, looking to expand their digital marketing efforts, are turning to Facebook as it continues to convincingly assert its place as a major online advertising platform. And for good reason: B2C and B2B companies reap generous rewards from advertising on Facebook. Some advertisers don’t see value in Facebook because it does not drive “conventional”... Read More The post Understanding the...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • In 2017, the average click-through rate (CTR) across AdWords is between 2% and 3%. Are you having trouble getting your ads to reach 2% CTR? You’re in luck, because today, I’m going to break down a few ways to increase click-through rate on your paid ads. When combined, these methods will help drive more users... Read More The post Increase Your Click-Through Rate With These 5 Tips appeared first o...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • Hello fellow advertisers! Today I will be going in-depth on a concept that I’ve talked about in a couple of my previous video blogs about the Display Network: lacing. Lacing is a form of targeting that allows you to tie multiple pieces of targeting criteria together within the same ad group. Since the Display Network... Read More The post Lacing Google Display Network Targeting appeared first on D...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • Like all new media, Internet advertising has evolved considerably since its inception. Gone are the days of pop-ups crashing your web browser, or misleading hyperlinks. And thank goodness! Hard to imagine using that version of the Internet now. But as digital marketing has gone mainstream, a new set of problems has emerged; in particular, there... Read More The post Recent Changes to Adwords Displ...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • For marketing professionals in virtually every industry, who are betting a percentage of their marketing budget on the tangible reach of PPC & display campaigns, being skeptical of SEM services isn’t completely irrational if: They’ve worked with an unethical marketing company in the past, and walked away with nothing to show for it (and criticism... Read More The post SEM Client Acquisition and Re...

Digital Reach Agency
Digital Reach Agency
Blog Post
  • When you think about SEO, you may not typically think of how human factors play a role; you likely think of the results. And rightly so; one of the most important ways to successfully increase the organic rank of your website is to pursue data driven-results: measurable, confirmable numbers that demonstrate ROI and justify your... Read More The post SEO Audience: The Human Factor appeared first on...

Digital Reach Agency
Digital Reach Agency
YouTube Video
  • Learn tips and tricks for writing high quality white paper assets to help drive better lead generation for your business. I'll cover basic best practices, appropriate (and inappropriate) times to use white papers, how to tell a story, and also talk about how to identify and handle the different personas of your potential clients. Make sure to check out our other blogs and webinars: https://www.d...

Digital Reach Agency
Digital Reach Agency
YouTube Video
  • Watch the full video here: https://www.digitalreachagency.com/webinars/structure-seo-strategy/ Everybody knows that SEO is important, but preparing for an SEO campaign can seem intimidating and overwhelming. Where do you start? What is important? How will we succeed? Anybody who promises you fast and easy answers isn’t being forthright, but it is possible to win at SEO. In our Web Clinic: How to...

Digital Reach Agency
Digital Reach Agency
YouTube Video
  • Watch the full video here: http://www.digitalreachagency.com/webinars/b2b-seo-2017/ 2016 was a tumultuous and fast-paced year, and 2017 isn’t shaping to be any more predictable. New technologies will develop that may affect the marketing and sales patterns for B2B companies. Google will release new updates to its algorithm and new strategies will emerge. Are you prepared for a successful 2017 in ...

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