Digital Vidya, an IIT Delhi alumni startup based in New Delhi, India, is one of India's largest digital marketing training companies. The company trains Microsoft's and Google's partners in India, and also partners with the Indian government in support of the Vskills certification and testing program.

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Digital Vidya
Digital Vidya
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  • Lloyd Mathias’ last corporate role was as Marketing Head for the Consumer PC Business of HP Inc. for Asia Pacific & Japan. This role involved handling marketing across the 27 countries that constituted the A-Pac region. While the mainstay of marketing for PCs remain Television & Print, across Asia, in many countries digital is neck […] The post Interview with Lloyd Mathias, Business Leader & Forme...

Digital Vidya
Digital Vidya
Blog Post
  • At Digital Vidya, our first encounter with Capstone Competition was exceptionally good which prompted us to take it to the next level. As we understand,  practicing in seclusion can be boring and challenging, so we organized a competition for our Data Science students from 11th May 2018 to 27th May 2018. We choose a project […] The post The Second Data Science Capstone Competition Concludes appear...

Digital Vidya
Digital Vidya
Blog Post
  • Google Analytics decides the success of a digital marketing campaign. It lets marketers know how well their campaigns are performing and how result driven they are. In addition, it is very important for a company to run a campaign that is data-driven- And a Google Analytics Expert does this for them. Let us understand what […] The post How to become a Google Analytics Expert? appeared first on Dig...

Digital Vidya
Digital Vidya
Blog Post
  • Do you want to know the benefits of video marketing for your business? – Then this post will deep dive into 14 reasons to know why video marketing is important for an e-business in today’s time. Videos are engaging and they are more memorable as well. They have the potential to establish a better emotional […] The post 14 Benefits of Video Marketing for e-Businesses appeared first on Digital Vidya...

Digital Vidya
Digital Vidya
Blog Post
  • Data Science is the study of data and a data scientist is someone who solves problems by studying data. So pretty much all science is Data Science. We observe, we make predictions, we test and we update our ideas. So if we were given a data set of meteorite landings over the past 10 years […] The post The Secrets of Python Data Mining appeared first on Digital Vidya.

Digital Vidya
Digital Vidya
Blog Post
  • Text Mining is used to help answer specific research questions. So the question is “What is Text Mining?” Say you want to answer “why cats sit on mats?” it would be impossible for you to read all the millions of research articles on the topic yourself. Here is where Text Mining can help. It filters […] The post What is Text Mining? – The Complete Beginner’s Guide appeared first on Digital Vidya.

Digital Vidya
Digital Vidya
Blog Post
  • This webinar on ‘AIRflow at Scale’ covered the walkthrough of how Qubole extended Apache AIRflow to manage the operational inefficiencies that arise when you manage data pipelines in a multi-tenant environment. And also the process of making the data pipelines robust by adding data quality checks using CheckOperators. Key Takeaways: Listed below are the other […] The post AIRflow at Scale: Webinar...

Digital Vidya
Digital Vidya
Blog Post
  • The Internet has been the most fundamental change during my lifetime and for hundreds of years. – Rupart Murdoch Ever since the advent of the internet, Digital Marketing has become the essential way to promote any business. It is a well thought out strategy to reach out to your audience through popular online channels such as […] The post Top 10 Digital Marketing Agencies in Dubai appeared first o...

Digital Vidya
Digital Vidya
Blog Post
  •   Introduction to Text Mining The day before yesterday I caught up with a friend, over Skype. He said he will be starting his text mining training from next week. though quite a familiar concept, text mining as a tool for data extraction is far more than a three-hour training, I heard him say. So, […] The post Techniques and Applications of Text Mining appeared first on Digital Vidya.

Digital Vidya
Digital Vidya
Blog Post
  • Shweta Gupta,     After high school, Charles Jansen went for a medical university. He hated it and after some years he left the field of medicine and France at the same time. Charles studied Hotel Management and went to work in China. After a short while, his interest for programming, that he had since high […] The post Interview with Charles Jansen, Automation Expert, S&P Global appeared first on...

Digital Vidya
Digital Vidya
Blog Post
  • Pradeep Chopra, CEO at Digital Vidya:     Ravi Jain co-founded GenY Medium, as a full-service Digital Marketing company. They had the vision to create a Digital Marketing firm which combines the “art side” of marketing and the “science” of digital. Needless to add, as a Co-founder, all of what Ravi does at GenY Medium, […] The post Interview with Ravi Jain, Co-founder, GenY Medium appeared first o...

Digital Vidya
Digital Vidya
Blog Post
  • Do you want to know how to start a blog? Are you confused about choosing a free blog or paid one? –Then this post will help you understand everything in 5 simple steps. No technical expertize is needed – & – it is going to be much simpler than what you have ever imagined. However, […] The post How to Start a Blog- Beginner’s 5 Step Guide appeared first on Digital Vidya.

Digital Vidya
Digital Vidya
Blog Post
  • We live in an age when technology is fast outpacing our thinking. We now think of newer tools and technologies to take care of our future needs. The data industry has come a long way since the earlier days of Data Warehousing. Today, data comes to us in various forms, and from multiple sources, unlike […] The post Introduction to Data Warehousing: Definition, Concept, and Techniques appeared first...

Digital Vidya
Digital Vidya
Blog Post
  • Rakesh Handoo is an Engineer & has an MBA having 23 years of work-ex with Multinational organizations in sales, marketing and training domains. He heads the business division of a German MNC which is a global leader in cleaning equipment and solutions.  What prompted you to learn Digital Marketing & why?     Rakesh Handoo: Coming […] The post Interview with Rakesh Handoo, a Traditional Marketer wh...

Digital Vidya
Digital Vidya
Blog Post
  • Are you scheduled for the last minute Power BI interview? Are you confused by a wave of data flowing through google search results when you search for the term ‘power bi interview questions’? Captain Jack Sparrow is here for the rescue.  I have got a rescue boat for you where you will be briefed on […] The post Crack your Interview with Top Power BI Interview Questions & Answers appeared first on ...

Digital Vidya
Digital Vidya
Blog Post
  • The world today produces an enormous amount of data every day. Experts have predicted that this scenario may also result in a great wave of data or dramatically, even a data tsunami. This huge amount of data is nowadays known as Big Data. More or less of the data tsunami being true, we now feel […] The post All About Big Data Applications appeared first on Digital Vidya.

Digital Vidya
Digital Vidya
Blog Post
  • When it comes to Busing to Business (B2B) Marketing, email is still considered as one of the best and quickest channels of communication that helps in sending & receiving important data & information. Different types of Email Marketing campaigns can help you reach to your target business and convert them as your partner. We shall go […] The post 6 Types of Email Marketing to Capture B2B Clients ap...

Digital Vidya
Digital Vidya
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  •   Mahesh Varavooru has over 20 years of experience in technology in Big Data and more than 8 years of experience in Data Science and Machine Learning. He worked for Citi, Bank of America and Morgan Stanley in various technology roles after doing his M.S in Computers from N.J.I.T. Mahesh is the founder and CTO […] The post Interview with Mahesh Varavooru, Founder & CTO, WildFire appeared first on D...

Digital Vidya
Digital Vidya
Blog Post
  • Are you aware of the fact to generate leads, marketers MUST perform Marketing Automation, especially in the current scenario? Interestingly, on an average, 51% of companies are currently using Marketing Automation. With more than half of B2B companies i.e. ~58% plan to adopt the technology. Furthering to this, Salesforce ‘State of Marketing’ reports that over […] The post How to Use Marketing Auto...

Digital Vidya
Digital Vidya
Blog Post
  • YouTube is a video-sharing website headquartered in San Bruno, California, United States. The service was created by three former PayPal employees in February 2005. In November 2006, it was bought by Google for US$1.65 billion. YouTube allows users to upload, view, and share videos, and it makes use of Web-MD, H.264/MPEG-4 AVC, and Adobe Flash Video […] The post YouTube Marketing Tips to Optimize ...

Digital Vidya
Digital Vidya
Blog Post
  • Influencer Marketing is one of the trending and very effective marketing methods these days. The power of Influencer Marketing has captured even the big players in the market in its net. Some of the brands influenced by Influencer Marketing are; Walmart, Microsoft, Disney, Coca-Cola, Subway, Colgate etc. In this blog, we are covering the story […] The post Top 10 Influencer Marketing Campaign to g...

Digital Vidya
Digital Vidya
Blog Post
  • What is Data Science? Data Science comprises of different disciplines which include Statistics, Machine Learning, Data Analysis, Computer Science, and Research. If you want to pursue Data Science career, after reading this you must be wondering, how and where to learn about different fields in order to advance your career, right? Don’t worry. This may […] The post Top Data Science Career Opportuni...

Digital Vidya
Digital Vidya
Blog Post
  • If you run a local business, then you nail down your local SEO is a must. Effective SEO increases visibility of your brand and ensures better ranking in SERPs. Local SEO can also be understood as a series of concerted steps, and it is important that you tailor those local SEO steps to your online business […] The post Local SEO Checklists & Search Ranking Factors appeared first on Digital Vidya.

Digital Vidya
Digital Vidya
Blog Post
  • There are many times when we stumble upon Excel Terminology that looks like complete jargon. At other times, there are words that are completely misunderstood or misused when it comes to Excel. This MS Excel Glossary can be used like an Excel Dictionary. This Microsoft Excel Glossary is not intended to be comprehensive, but the […] The post MS Excel Glossary: The Ultimate List of All Microsoft Exc...

Digital Vidya
Digital Vidya
Blog Post
  • After graduating from University of Pune with an MBA in Marketing in 1996, Manish Dureja began his career in the direct marketing and advertising industry as a Business Development & Account Manager for Direxions. In 1999, his interest in aviation drove him to join Jet Airways. Manish joined Jet Airways as the Head of Frequent […] The post Interview with Manish Dureja, JetPrivilege, Managing Direc...

Digital Vidya
Digital Vidya
YouTube Video
  • Confused between MBA in Digital Marketing Vs Certification in Digital Marketing? Don't worry. We have very briefly compared both of them so that you know which will make sense for you career wise. Digital Marketing Certification has lots of benefits over MBA in Digital Marketing. But what and why? You will get your answers in this video.