Direct Mail Solutions
Direct Mail Solutions
Blog Post
  • Despite living in the digital age, traditional marketing techniques, such as pamphlets, are still incredibly effective in connecting with your message and converting this to sales. In this week’s blog, we share four benefits of pamphlets for your business.   1) Pamphlets connect with your target audience  Figuring out the best way to reach and connect with … The post Four Benefits of Pamphlets  ap...

Direct Mail Solutions
Direct Mail Solutions
Blog Post
  • If you’re embarking on any kind of print marketing campaign, it may be a good idea to consider the use of shrink wrap. From its protective qualities to its durability, there are many reasons why this material could aid your marketing adventures. In this week’s article, we’ll be running through three key reasons why shrink … The post Is Shrink Wrap The Best Choice For You? appeared first on Direct ...

Direct Mail Solutions
Direct Mail Solutions
Blog Post
  • These days, it’s increasingly easy to create your own designs. Whether that be through design software or online tools, there are few things design novices should know before starting any new marketing campaign. In this week’s article, we’ll be running through 5 graphic design principles that are handy to know. Repetition Regardless of the purpose … The post 5 Graphic Design Principles To Know app...

Direct Mail Solutions
Direct Mail Solutions
Blog Post
  • If you’re going to run a print marketing campaign, there are certain things you should consider. What does it mean to market yourself to a particular client of audience, and just how do you go about doing that? In this week’s article, we’ll be running through the basic principles of your next print marketing campaign … The post The Basic Principles of Any Print Marketing Campaign appeared first on...

Direct Mail Solutions
Direct Mail Solutions
Blog Post
  • As the core of any successful business strategy, identifying and understanding your target market is essential for your marketing campaign. Aiming to reach a specific subset of the population, and analysing how your product or service meets their needs or wants is a specific skill. In this week’s article, we’re going to be exploring some … The post Print Marketing Fundamentals: Identifying Your Ta...

Direct Mail Solutions
Direct Mail Solutions
Blog Post
  • In our highly saturated digital world, direct mail marketing offers an effective way to directly reach and influence your audience. But if you’re new to direct mail marketing, you might be unsure on to where to begin and how to approach this traditional marketing medium in a successful manner. That’s why we’re sharing the fundamentals of direct … The post Direct Mail Marketing: Your Options  appea...

Direct Mail Solutions
Direct Mail Solutions
Blog Post
  • Print marketing is one of the most effective ways to reach your audience. It’s tangible, direct and forces your audience to, at the very least, skim your content. If you’re running a print marketing campaign, you want to make sure that your distribution methods are working towards your success. So in this week’s blog, we’ll … The post 3 Effective Leaflet Distribution Methods appeared first on Dire...

Direct Mail Solutions
Direct Mail Solutions
Blog Post
  • A direct mail envelope is an essential part of any direct mail package. But with not much space to put your design or copy, it can be difficult to decipher the most important things to include to ensure an effective direct mail envelope design. That’s why in this week’s blog, we’re breaking down our top tips … The post Tips for Effective Direct Mail Envelopes  appeared first on Direct Mail Solutio...

Direct Mail Solutions
Direct Mail Solutions
Blog Post
  • Your brand identity is how your customers and clients recognise you, and is an incredibly important factor in your business’ success. In an increasingly cluttered marketplace, it can be difficult to stand out from the competition. Simply placing your logo onto your digital spaces and print marketing isn’t enough- to really ensure that your brand … The post 3 Ways To Improve Your Brand Identity app...

Direct Mail Solutions
Direct Mail Solutions
Blog Post
  • If you need to send out a mass mail order of 500 items or more by post, bulk mail is an efficient tool. It will not only help save time and manpower but also help cut costs. In this week’s blog, we discuss the benefits of using bulk mail.   Cost-efficient  Bulk mail can be quite … The post The Benefits of Bulk Mail appeared first on Direct Mail Solutions.

Direct Mail Solutions
Direct Mail Solutions
Blog Post
  • Are you a small or medium business who currently managed their own mail distribution requirements? Whilst keeping mail distribution in-house is often necessary for start-ups, it makes little financial or practical sense for an established business. This week, we take a look at a few key reasons why it’s better to outsource your mail distribution … The post 5 Good Reasons Why You Should Outsource Y...

Direct Mail Solutions
Direct Mail Solutions
Blog Post
  • It’s no secret that the success of a business relies on their marketing and advertising strategy. From TV advertisements, to email campaigns, to word of mouth, there are few options that are more efficient and cost-effective than flyers. In their ability to present both graphics and text to an audience in a way that is … The post 3 Ways Flyers Can Help Your Business Succeed appeared first on Direc...

Direct Mail Solutions
Direct Mail Solutions
Blog Post
  • In the past, letter writing was an incredibly important method for communication between two people, especially those who lived far from one another. With its interesting and vast history, letter writing may happen less and less, but its presence in the marketplace will last well into the future. What Should I Write? In 1862, Victor … The post Letter Writing: A Brief History appeared first on Dire...

Direct Mail Solutions
Direct Mail Solutions
Blog Post
  • In our highly saturated digital marketing world, qualities such as, engagement and retention have never been more important. This is what direct mail offers: a powerful form of advertising to captivate your customers’ attention.  So, keep reading to find out the top four reasons why direct mail is an effective form of marketing in the … The post The Benefits of Direct Mail in the Digital Age appea...

Direct Mail Solutions
Direct Mail Solutions
Blog Post
  • For many companies, catalogue marketing remains an ever popular tool to connect with their audience and promote products or services. Research has shown that people are more likely to find print advertising trustworthy, and so in the digital age, it’s more important than ever not to discount the potential for catalogue distribution as a sales initiative. … The post What Makes a Catalogue Campaign ...

Direct Mail Solutions
Direct Mail Solutions
Blog Post
  • As a small business owner, having clients who consistently fail to pay their invoices (on time or at all) is more than just an annoyance, it can seriously affect your business cash flow. This week we look at six simple ways you can encourage your client base to pay their invoices on time. Positive reinforcement … The post 6 Tips for Getting Your Clients to Pay their Invoices appeared first on Dire...

Direct Mail Solutions
Direct Mail Solutions
Blog Post
  • If you can possibly afford it, marketing in colour has several huge advantages over working in black and white. This week, we take a look at some of the proven reasons why colour helps you get the result you want when it comes to direct mail marketing.   Colour draws in the eye Perhaps most … The post The Advantages of Marketing in Colour appeared first on Direct Mail Solutions.

Direct Mail Solutions
Direct Mail Solutions
Blog Post
  • Before constructing a direct mail campaign, you’ll need to make sure your business has clear goals and is ready to take on an influx of new customers. In this blog, we provide you with a checklist to complete before undertaking any major direct mail marketing campaign. Consolidate your list Consolidating your mailing list is the … The post How to Prepare your Business Before a Direct Mail Campaign...

Direct Mail Solutions
Direct Mail Solutions
Blog Post
  • Deciding on the right packaging for your next advertising campaign can be a bit of a conundrum. Whilst the humble envelope is the most common choice amongst advertisers, it’s not the only option and in fact often falls short when it comes to protecting your material from the elements. In our opinion, shrink wrapping is … The post Why You Should Choose Shrink Wrap Over Envelopes appeared first on D...

Direct Mail Solutions
Direct Mail Solutions
Blog Post
  • Although they might seem like one in the same, there is a difference between good leaflet design, and leaflet design that sells products or services. Presenting your target audience with the right message in the right format is a subtle art, but one which can be learnt. This week, we take a look at a … The post 7 Leaflet Design and Copy Tips to Ensure a Good ROI appeared first on Direct Mail Solut...

Direct Mail Solutions
Direct Mail Solutions
Blog Post
  • This week we’ve come up with ten quick tips to help your next direct mail marketing campaign run smoothly and successfully. Include the three basic elements Every direct mail campaign needs an offer, enough information to induce the reader to accept the offer and a mechanism for responding to the offer. Repurpose Repurpose extra copies … The post Ten Things to Keep in Mind When Planning and Runnin...

Direct Mail Solutions
Direct Mail Solutions
Blog Post
  • Direct Mail Solutions is proud to support Melbourne businesses with a comprehensive letter drop service that makes it simple and affordable for our clients to advertise their business in print format. This week, we look at some of the reasons why so many Melbourne businesses choose to take advantage of our letter drop service. Focus … The post Ways your Business Can Benefit from a Letter Drop Serv...

Direct Mail Solutions
Direct Mail Solutions
Blog Post
  • The new financial year is almost upon us, so now is the perfect time to disseminate a direct mail marketing campaign featuring any end of financial year sales, fundraisers or promotions your company may be offering. Read on for our top tips on creating a winning direct mail marketing campaign this EOFY. Promote your EOFY … The post How to Design a Winning EOFY Direct Mail Campaign appeared first o...

Direct Mail Solutions
Direct Mail Solutions
Blog Post
  • Mail distribution has a long and often comical history. This week, we look at ten facts you may not have known about where the modern postage system came from. The first recorded mail distribution system was invented in Egypt in 2400 BC It was used by Pharaohs to distribute their decrees. The first widespread use of … The post 10 Facts About the History of Mail Distribution appeared first on Direc...

Direct Mail Solutions
Direct Mail Solutions
Blog Post
  • Leaflet distribution can be cost effective for small businesses and startups aiming to promote their brand and products within their marketing campaigns. It is also a great strategy to use in conjunction with digital marketing campaigns. However, you can waste precious time and money if your leaflet distribution efforts are not carefully planned or poorly … The post Top 5 Leaflet Distribution Tips...

Direct Mail Solutions
Direct Mail Solutions
Blog Post
  • Flyer marketing is a highly effective platform that can be used to generate an instant response and quickly build up a customer base but there are certain instances where flyer distribution can be especially beneficial for a business. This week, we look at four different factors which may make flyer distribution the ideal marketing channel … The post Is Flyer Distribution Right for Your Business? ...

Direct Mail Solutions
Direct Mail Solutions
Blog Post
  • On this blog, we often talk about the importance of integrating your print and digital marketing platforms to achieve a stronger response rate. This week, we thought we’d take a look at a few different brands that have successfully pioneered digital and print integration methods. Lexus In 2013, the car company created a print ad … The post Innovative Examples of Digital and Print Integration appea...

Direct Mail Solutions
Direct Mail Solutions
Blog Post
  • When it comes to direct mail, may businesses tend to put all their effort into writing engaging copy – which is great, however there’s no use in having great copy if no one reads it. The first thing to worry about is not the copy, but designing an envelope your recipients can’t help but open. … The post Make a Good First Impression with These Envelope Hacks appeared first on Direct Mail Solutions.

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