Direct Mail Xperts LLC
Direct Mail Xperts LLC
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  • Cost of Advertising
    Cost of Advertising- Often I am asked the question…. “How much does it cost to advertise?”. A reasonable question for sure, but one with more than one answer! First of all, it should be understood that advertising should not be viewed as a cost at all, but as an investment and investments bring return which can be either positive or Continue Reading The post Cost of Advertising appeared first on D...
Direct Mail Xperts LLC
Direct Mail Xperts LLC
Blog Post

New blog articles detected.

  • Copywriting for advertising and marketing
    Copywriting for advertising and marketing– As important as being able to target your specific highest quality prospect may be, there are other factors which will also contribute to the success of your marketing campaign. Not the least of these is copywriting. What is copywriting? It is the creation of the message that ideally will compel the recipient to take action Continue Reading The post Copyw...
Direct Mail Xperts LLC
Direct Mail Xperts LLC
Blog Post

New blog articles detected.

  • Targeting Advertising
    Targeting your advertising effectively- Perhaps the most important aspect of the ability for an advertising message to be effective in bringing results is the ability to specifically target the potential user of a product or service. This can entail “profiling” in which it is generally accepted that the attributes of future customers will most likely resemble those of past customers. Continue Read...
Direct Mail Xperts LLC
Direct Mail Xperts LLC
Blog Post

New blog articles detected.

  • Marketing for Business Owners
    Marketing for Business Owners When does 1 + 1 = 3? When more than one advertising medium is used to promote your product or service. This is called Cross Channel Marketing, Multi Channel Marketing, Cross Platform or Cross Media, or even Omni Channel Marketing. Basically, using more than one advertising medium and tracking conversions. Utilizing prospect diversified habits to get Continue Reading T...
Direct Mail Xperts LLC
Direct Mail Xperts LLC
Blog Post

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