Direct Mail Xperts LLC
Direct Mail Xperts LLC
Blog Post
  • As an “Advertising GURU” for over 40 years, the question most often asked is “How many times do I need to reach my prospect with my advertising message”? The short answer is “It depends”. There are a number of variables to consider in advertising frequency including… 1. Which Advertising media will I be using? 2. What is the nature of Continue Reading The post What about Frequency? Part 1 by Gary ...

Direct Mail Xperts LLC
Direct Mail Xperts LLC
Blog Post
  • Enhance your advertising with targeted local internet digital display advertising targeted to home or business IP ADDRESSES Enhance your direct mail campaigns with locally targeted digital internet display advertising. Unlike any other advertising you’ve ever used, Direct Mail Xperts’ CROSS CHANNEL proprietary marketing program produces greater results! Surround your advertising campaigns with int...

Direct Mail Xperts LLC
Direct Mail Xperts LLC
Blog Post
  • How to create a proper Excel file for your customer database that will reward you for years to come. customer database We are data specialists and have seen all customer database files. The shame is that many companies large and small don’t have a properly set up database for their customers information to be used for various end uses. It’s Continue Reading The post Customer database file and how ...

Direct Mail Xperts LLC
Direct Mail Xperts LLC
Blog Post
  • Advertising Cost- Often I am asked the question…. “How much does advertising cost?”. A reasonable question for sure, but one with more than one answer! First of all, it should be understood that advertising should not be viewed as a cost at all, but as an investment and investments bring return which can be either positive or negative. To fully Continue Reading The post Advertising Cost appeared f...

Direct Mail Xperts LLC
Direct Mail Xperts LLC
Blog Post
  • To many small business owners, advertising can seem like an impossible burden to wrap their heads around. Questions like “Where do I advertise?" “How much do I spend?" And “When is the best time to advertise?" come to mind. These are all great questions and need to be addressed, but where to begin the advertising decision? As with most endeavors, Continue Reading The post The “Where Do I Advertise...

Direct Mail Xperts LLC
Direct Mail Xperts LLC
Blog Post
  • Cost of Advertising- Often I am asked the question…. “How much does it cost to advertise?”. A reasonable question for sure, but one with more than one answer! First of all, it should be understood that advertising should not be viewed as a cost at all, but as an investment and investments bring return which can be either positive or Continue Reading The post Cost of Advertising appeared first on D...

Direct Mail Xperts LLC
Direct Mail Xperts LLC
Blog Post
  • Copywriting for advertising and marketing– As important as being able to target your specific highest quality prospect may be, there are other factors which will also contribute to the success of your marketing campaign. Not the least of these is copywriting. What is copywriting? It is the creation of the message that ideally will compel the recipient to take action Continue Reading The post Copyw...

Direct Mail Xperts LLC
Direct Mail Xperts LLC
Blog Post
  • Targeting your advertising effectively- Perhaps the most important aspect of the ability for an advertising message to be effective in bringing results is the ability to specifically target the potential user of a product or service. This can entail “profiling” in which it is generally accepted that the attributes of future customers will most likely resemble those of past customers. Continue Read...

Direct Mail Xperts LLC
Direct Mail Xperts LLC
Blog Post
  • Marketing for Business Owners When does 1 + 1 = 3? When more than one advertising medium is used to promote your product or service. This is called Cross Channel Marketing, Multi Channel Marketing, Cross Platform or Cross Media, or even Omni Channel Marketing. Basically, using more than one advertising medium and tracking conversions. Utilizing prospect diversified habits to get Continue Reading T...

Direct Mail Xperts LLC
Direct Mail Xperts LLC
Blog Post

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