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Direct Marketing News
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Direct Marketing News
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  • Why Pokemon Go is a Social Network in Disguise
    In our latest marketing review video, we argue Pokemon Go’s viability as a social media platform, and the ways marketers can monetize and drive their business through the ever-popular (if somewhat ailing) mobile phenomenon. www.dmnews.com
Direct Marketing News
Direct Marketing News
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  • Mobile: Ways Brands & Agencies Can Win the Data War
    Who owns mobile data - Advertisers? Agencies? Publishers? Walled garden platforms? Data intermediaries? Are brands and agencies successful in bridging the data chasms of a post-cookie world? Campaign, DMN, Medialets and a panel of senior level clients and experts from across the mobile ecosystem answered these questions. Featuring: Richy Glassberg, CEO, Medialets, Warren Tomlin, IBM, VP and Global...
Direct Marketing News
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  • Why Overwatch is a Perfect Storm of Marketing Execution
    We explore the five marketing strategies at play in Blizzard’s latest shooter phenomenon. 1. Brand integrity 2. Influencer marketing 3. High accessibility 4. User-Generated Content & online community 5. Having a truly great product Let us know in the comments of any fantastic, or awful marketing we should review next. www.dmnews.com *Based on this article (http://www.dmnews.com/marketing-stra...
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  • How Blue Apron is Winning the Menu Delivery (Hunger) Game
    DMN's Perry Simpson reviews the marketing strategy of Blue Apron, from an uninitiated customer's perspective. We analyze three areas: SOCIAL MEDIA, EMAIL, and WEBSITE. Ultimately, we felt the company does an awesome job with educating, and engaging with its customers. Do you agree? Let us know in the comments. Be sure to like the video, and subscribe. We've got a bunch more of these strategy r...
Direct Marketing News
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  • Ikea's Greene-Sykes on Authenticity and Female Empowerment in Business
    Women face innumerable challenges in business, and that goes double in male saturated industries like marketing. As a woman—and a woman of color at that—Leontyne Greene-Sykes represents the next wave of empowered professionals. She knows her craft, and applies her marketing acumen to her new, more intimate role as Deputy Store Manager at Ikea Conshohocken, PA. While serving as the Chief Marketer f...
Direct Marketing News
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  • Why Having Fresh Data is Better than Driving Daily Action
    During our Marketing & Tech Innovation Summit (MTIS), DMN Editor-in-chief Ginger Conlon discussed how marketers can better access and utilize data, and why driving daily action isn't a substitute for fresh data with Alon Amit, co-founder and VP of product at MTIS partner Origami Logic.
Direct Marketing News
Direct Marketing News
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  • Taking Action on Your Customer Data
    During our Marketing & Tech Innovation Summit (MTIS), DMN Editor-in-chief Ginger Conlon discussed the new role of data in the marketing organization, and how marketers can best make sense of it with Chuck Ott, VP of global customer solutions at MTIS partner Redpoint Global.
Direct Marketing News
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  • Becoming a Customer Obsessed Marketer
    In this Q&A, captured during the 2016 Direct Marketing News Marketing&Tech Innovation Summit, Vivek Sharma, CEO and cofounder of email marketing technology provider Movable Ink, a Summit sponsor, spoke with DMN’s Editor-in-Chief Ginger Conlon about the opportunities in customer-centric marketing, the balance between marketing on a contextually relevant level, and relying too heavily on marketing t...
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Direct Marketing News
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  • How to Deal with Dirty Data
    20th Century Fox's VP of global enterprise operations shared his five steps at the Microsoft Media and Entertainment Day in New York
Direct Marketing News
Direct Marketing News
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