Direct Marketing News
Direct Marketing News
Blog Post
  • The number of NFC-enabled smartphones is expected to grow from 50 million worldwide to as many as two billion by the end of this year.

Direct Marketing News
Direct Marketing News
Blog Post
  • Augmented Reality hologram company, VNTANA, has been used by brands like Microsoft, Mercedes-Benz and Pepsi to engage and collect data on potential customers.

Direct Marketing News
Direct Marketing News
Blog Post
  • These high-powered executives under the age of 40 are truly changing the landscape of contemporary marketing, and are paving the way for constant innovation. Here are our 40Under40 winners.

Direct Marketing News
Direct Marketing News
Blog Post
  • The quick-service restaurant has hired creative digital consultancy Deloitte Digital to redesign its ordering apps and improve its mobile customer experiences

Direct Marketing News
Direct Marketing News
Blog Post
Direct Marketing News
Direct Marketing News
YouTube Video
  • Who owns mobile data - Advertisers? Agencies? Publishers? Walled garden platforms? Data intermediaries? Are brands and agencies successful in bridging the data chasms of a post-cookie world? Campaign, DMN, Medialets and a panel of senior level clients and experts from across the mobile ecosystem answered these questions. Featuring: Richy Glassberg, CEO, Medialets, Warren Tomlin, IBM, VP and Global...

Direct Marketing News
Direct Marketing News
YouTube Video
  • We explore the five marketing strategies at play in Blizzard’s latest shooter phenomenon. 1. Brand integrity 2. Influencer marketing 3. High accessibility 4. User-Generated Content & online community 5. Having a truly great product Let us know in the comments of any fantastic, or awful marketing we should review next. www.dmnews.com *Based on this article (http://www.dmnews.com/marketing-stra...

Direct Marketing News
Direct Marketing News
YouTube Video
  • DMN's Perry Simpson reviews the marketing strategy of Blue Apron, from an uninitiated customer's perspective. We analyze three areas: SOCIAL MEDIA, EMAIL, and WEBSITE. Ultimately, we felt the company does an awesome job with educating, and engaging with its customers. Do you agree? Let us know in the comments. Be sure to like the video, and subscribe. We've got a bunch more of these strategy r...

Direct Marketing News
Direct Marketing News
YouTube Video
  • Women face innumerable challenges in business, and that goes double in male saturated industries like marketing. As a woman—and a woman of color at that—Leontyne Greene-Sykes represents the next wave of empowered professionals. She knows her craft, and applies her marketing acumen to her new, more intimate role as Deputy Store Manager at Ikea Conshohocken, PA. While serving as the Chief Marketer f...

Direct Marketing News
Direct Marketing News
YouTube Video
  • In this Q&A, captured during the 2016 Direct Marketing News Marketing&Tech Innovation Summit, Vivek Sharma, CEO and cofounder of email marketing technology provider Movable Ink, a Summit sponsor, spoke with DMN’s Editor-in-Chief Ginger Conlon about the opportunities in customer-centric marketing, the balance between marketing on a contextually relevant level, and relying too heavily on marketing t...

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