DiscoverOrg
DiscoverOrg
Blog Post
  • Sending unsolicited email to a commercial recipient in the United States is not illegal. However, email senders must follow rules when sending commercial email to recipients in the United States, starting with the CAN-SPAM Act. The post What is Spam: The Truth about Cold Email appeared first on DiscoverOrg.

DiscoverOrg
DiscoverOrg
YouTube Video
  • In Episode 4, we track the impact of our Account-Based Everything program on pipeline generation, revenue generation, and ASP. Also, executives reflect on lessons learned and what might have been done differently. SUBSCRIBE TO DISCOVERORG https://dorg.ly/2gLiq9W DISCOVERORG SOCIAL Twitter: https://dorg.ly/2gH1Rbx Linkedin: https://dorg.ly/2gH2VvK Facebook: https://dorg.ly/2f4lD0o YouTube: https:...

DiscoverOrg
DiscoverOrg
Blog Post
  • In the last year, we scaled our SDR team from 5 reps to over 20. As a result, I’ve spent most of the last year thinking about how to accomplish that (and do it well)...Here’s what I learned along the way. The post Maslow’s Hierarchy for SDR Teams appeared first on DiscoverOrg.

DiscoverOrg
DiscoverOrg
Blog Post
  • Somewhere between the stuffy boardroom of a local Best Western, and a weekend of company-sanctioned debauchery in the woods – is the perfect Sales Kickoff (SKO). It’s an event that celebrates the successes of the previous year, ignites a new focus for the coming year – and creates a team in the best sense of The post The Sales Kickoff Blueprint: Learning, Culture, Celebration appeared first on Dis...

DiscoverOrg
DiscoverOrg
Blog Post
  • What pain points keep CMOs up at night? And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. This wealth The post 2018 Top MarTech Trends: Top Pain Points and Spending Pr...

DiscoverOrg
DiscoverOrg
Blog Post
  • If you spend a lot of time thinking about how to give that prospecting email a fresh spin, we’re right there with you. We’ve got the prospecting email down to a science. Try this email template, courtesy of Patrick Purvis, our Chief Revenue Officer: It’s short, sweet, and consistently gets a response rate of OVER 30%. The post Year-End Roundup: Top 10 Most Popular Blogs of 2017 appeared first on ...

DiscoverOrg
DiscoverOrg
Blog Post
  • More pipeline, bigger deals, massive wins … DiscoverOrg customers are total superstars! Our mission is simple: to accelerate the pipeline and revenue growth of sales and marketing teams every day they come to work. Nothing makes us more proud than to put the spotlight on successful rockstars that are crushing it because of hard work, The post 2017’s Top Sales & Marketing Superstars – and Their Se...

DiscoverOrg
DiscoverOrg
Blog Post
  • If it seems like we haven’t realized all the tantalizing, fantastic possibilities we imagine artificial intelligence (AI) to bring, that may be because expectations are high - perhaps unrealistically so. I believe that AI will change the way we do business in the future; however, companies should temper zealous expectations with the following reality check before considering AI investments. The ...

DiscoverOrg
DiscoverOrg
Blog Post
  • To further align the marketing and sales departments, include some overlap in the Key Performance Indicators for organization-wide prospecting efforts. Shared goals, such as conversion rates, are a great way to get departments on the same page. The post How to Building a Data-Driven Marketing Plan for 2018 appeared first on DiscoverOrg.

DiscoverOrg
DiscoverOrg
YouTube Video
  • In episode 3 of INSIDE LOOK, key players from the sales and marketing teams share their strategy and key takeaways following a series of ABE plays for our HR dataset. SUBSCRIBE TO DISCOVERORG https://dorg.ly/2gLiq9W DISCOVERORG SOCIAL Twitter: https://dorg.ly/2gH1Rbx Linkedin: https://dorg.ly/2gH2VvK Facebook: https://dorg.ly/2f4lD0o YouTube: https://dorg.ly/2gMeSEe ADDITIONAL RESOURCES https:/...

DiscoverOrg
DiscoverOrg
Blog Post
  • In Q3, we asked respondents to indicate which technology initiatives they’re focused on in the next 6-12 months. The clear priority for 2018?  DATA SECURITY - by a mile. The post What Tech Spending Trends in 2017 Predict for 2018 appeared first on DiscoverOrg.

DiscoverOrg
DiscoverOrg
Blog Post
  • Perhaps you’re successfully engaging customers with your marketing, but they’re not the right customers; they’re lukewarm in their intent. Or perhaps they do purchase (great!) … but it’s a small-time account that doesn’t justify the cost of onboarding (not so great). These are “winning” but unfavorable scenarios for many marketing teams. The post appeared first on DiscoverOrg.

DiscoverOrg
DiscoverOrg
Blog Post
  • While the issue may seem complicated, the outcome is simple: (1) Companies who recognize the importance of diversity and promote it actively are the inevitable winners in this equation. (2) Those who are unwilling to take an active stance on gender equality will suffer economic consequences. The post 7 Ways to Get More Women in the Sales Profession (and Keep Them) appeared first on DiscoverOrg.

DiscoverOrg
DiscoverOrg
Blog Post
  • A great VP of Sales views his role as the mechanic that ensures that each piece of the engine is working properly and in harmony The post You’re the New VP of Sales … Now What? appeared first on DiscoverOrg.

DiscoverOrg
DiscoverOrg
Blog Post
  • ... it was found that 9% of sales organizations had not considered customer journey alignment, while 35% had an informal alignment, but no real implementation. In total, 44% of businesses have not aligned their sales processes to the customer journey in any meaningful way. The post 5 Ways to Supercharge Your Sales Enablement Efforts appeared first on DiscoverOrg.

DiscoverOrg
DiscoverOrg
Landing Page

New mobile optimized landing page detected

 
DiscoverOrg
DiscoverOrg
Landing Page

30 Ways to Get Inside the Mind of Your Target Buyer | DiscoverOrg

 
DiscoverOrg
DiscoverOrg
Landing Page

Get Those Leads Moving!

 
DiscoverOrg
DiscoverOrg
Landing Page

New mobile optimized landing page detected

 
DiscoverOrg
DiscoverOrg
Landing Page

The Ultimate Staffing Tool Kit | DiscoverOrg

 
DiscoverOrg
DiscoverOrg
Landing Page

New mobile optimized landing page detected

 
DiscoverOrg
DiscoverOrg
Blog Post
  • Suppose there’s a sales development conference in San Francisco. I’ll look at the event roster and at social media to see who else will be there - plus companies who have a nearby office but aren’t going to the conference. Next, I identify which of those are a good fit for my solution. The post The Power of Sales Intelligence #3: Lead generation appeared first on DiscoverOrg.

DiscoverOrg
DiscoverOrg
Blog Post
  • Coupons might feel like a B2C move, but the same idea works as a re-marketing tactic for B2B companies as well. How about a free month of service, a free sample, or a limited-time discount? You can add urgency (“This offer expires in 24 hours!”) social proof (“Check out all these 5-star reviews!”), or a time-based discount. The post Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back ...

DiscoverOrg
DiscoverOrg
Blog Post
  • We have much to be grateful for at DiscoverOrg. Before the rush of the holiday season, before the end-of-year hustle takes over completely, a few DiscoverOrg customers and employees have something to say. Here it is, in their own words. The post Thanksgiving and Gratitude, in our own Words appeared first on DiscoverOrg.

DiscoverOrg
DiscoverOrg
Blog Post
  • Meet Matt Shephard and Kyle Ziegler, whose unique approach to customer retention and service has become a revenue-generating machine. The post Matt, Kyle, and the Less-Traveled Road to Customer Retention appeared first on DiscoverOrg.

DiscoverOrg
DiscoverOrg
Blog Post
  • Marketers, what kind of leads did you earn with your last whitepaper or e-book? Were they the warm leads you needed? Were you lucky enough to reel in brand champions? Such success is rare. The post The Power of Sales Intelligence #2: Creating an Ideal Customer Profile appeared first on DiscoverOrg.

DiscoverOrg
DiscoverOrg
YouTube Video
  • In the second chapter of the INSIDE LOOK series, we narrow our prospect list to fit an Ideal Customer Profile. Jenny, Jake, and Chris look at title, scope of influence, company size, and more - to ensure we stick to our stated ICP in this account-based experiment. SUBSCRIBE TO DISCOVERORG https://dorg.ly/2gLiq9W DISCOVERORG SOCIAL Twitter: https://dorg.ly/2gH1Rbx Linkedin: https://dorg.ly/2gH2V...

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