Disqus (pronounced discuss) is a worldwide blog comment hosting service for web sites and online communities that use a networked platform. The company's platform includes various features, such as social integration, social networking, user profiles, spam and moderation tools, analytics, email notifications, and mobile commenting. It was founded in 2007 by Daniel Ha and Jason Yan as a Y Combinator startup.

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  • If you've read some of our recent posts, you've probably heard us talk the importance of audience relationship building. In a digital publishing landscape where publishers have less control over how readers discover and engage with content due to third party influence, building relationships and establishing direct lines of communication with readers is critical. Recently, we took the first of ...

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  • Welcome the final chapter of our Ultimate Guide to Increasing Reader Engagement on Disqus! Catch up on Chapter 5 on recognizing top commenters to retain them. If you want readers to start commenting on your site, it's not enough to just add comments and expect them to figure it out on their own. In this final chapter, we’ll share five solutions to improve your readers’ commenting exp...

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  • Today we have some big news to share: Disqus is now part of Zeta Global, a marketing technology company that helps leading brands acquire, retain and grow customer relationships.

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  • Welcome the Chapter 5 of our Ultimate Guide to Increasing Reader Engagement on Disqus! Catch up on the most recent chapter on promoting comments on external channels. Thanks! A highly engaged audience can be a your most valuable asset. In this chapter, we’ll explore strategies for fostering loyalty from new readers and retaining your most valuable audience members through incentives a...

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  • Welcome the Chapter 4 of our Ultimate Guide to Increasing Reader Engagement on Disqus! Catch up on the most recent chapter on hosting events. Thanks! Today’s readers engage with your content across several channels. More than ever, readers find, read, and interact with content on social media, email, and in mobile apps. The most successful publishers employ a multi-channel strategy to...

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  • Welcome the Chapter 3 of our Ultimate Guide to Increasing Reader Engagement on Disqus! Catch up on Chapter 2 on turning comments into engaging content.  Events bring people together around a shared experience, creating a powerful sense of community. An event could be anything from a Q&A forum, a live video stream, or simply a place to hang out. As long as it involves a group of people...

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Disqus
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  • One of our favorite things to do at Disqus is talk with publishers about how we can help them grow. Frequently publishers tell us about their desires to grow their email subscription lists as a way to distribute their content directly with their readers. We took these insights and turned them into a new feature within Disqus. Starting today, publishers on our Disqus Pro and Business pl...

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  • Welcome the Chapter 2 of our Ultimate Guide to Increasing Reader Engagement on Disqus! Catch up on the most recent chapter on listening to your community. In 2015, New York Times Community Editor Bassey Etim was speaking on a panel about community building and moderation when he said: “We have to treat comments as content.”

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  • You’re reading through your favorite site in the morning before starting your day. It's a normal part of your routine. You recognize the topics, content, articles and even the authors. But this time you see something new: a subscription prompt. It could be as simple as a kind request for you to support the site, maybe it's entirely optional, maybe it’s not. Or perhaps you’ve now been g...

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  • When I started first started my career in analytics, Data Analyst was declared the “Sexiest Job of the 21st Century.”  Buzz around “big data” was on the rise as the most successful companies were increasing their investments in data and striving to foster data-driven cultures. This led to a high demand for data analysts and scientists who were needed to sift through that data in search...

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  • Your comments section provides a space for readers to participate in the conversation, learn from different viewpoints, and engage directly with you, the publisher. Whether you’re an aspiring movie critic or a growing local news destination, your publication’s success is driven directly by the relationship you have with your readers.

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  • Listening is the essential first step and establishes a framework for building strong relationships with your audience. Reciprocity is critical. A strong community includes both you and your readers. By listening to your audience from day one, you align the goals and expectations of both parties and ensure that you remain an embedded part of your community.

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  • The plight of the publishing industry is no secret. The landscape is continually evolving, leaving publishers scrambling to keep up. With third parties exerting more control over content distribution and engagement, publishers are becoming more disconnected from their audiences and more reliant on external platforms. Now, more than ever, we’re seeing the largest, most successful publis...

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  • A highly engaged audience can be a publisher's greatest asset. More direct traffic, time on site and subscriptions, better performing ads, and increased reader advocacy are all byproducts of loyal, engaged audiences. However, with more and more sources battling for reader attention, converting casual readers into loyal contributors can be a challenge for publishers.

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  • Yesterday, on October 5th, we were alerted to a security breach that impacted a database from 2012. While we are still investigating the incident, we believe that it is best to share what we know now. We know that a snapshot of our user database from 2012, including information dating back to 2007, was exposed. The snapshot includes email addresses, Disqus user names, sign-up dates, an...

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  • It doesn’t take long to master the basics of using Disqus including all the best commenting and moderation features and shortcuts. Whether you’re new to Disqus or have been around this corner of the web for a while, it’s easy to learn something new every day.

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  • Over the past year, the design team at Disqus has worked with product management and leadership make our product development process more open and inclusive. Myself, the Product Design Lead, along with the Design Team at Disqus successfully introduced design thinking practices, including user research and creative brainstorm sessions, across the company. At the heart of this work is th...

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  • When we release new features like Comment Policy or the new Toxicity Filter, the Disqus Blog is your go-to place to learn about the latest product developments. In reality, we ship updates and deploy new code every day that improves Disqus constantly for both publishers and commenters. Some of the changes we make however are never announced on the blog. In this post, we want to share ...

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  • It’s no secret that at Disqus we love using Slack for team communication and collaboration. One of the things that Slack does really well is turn links you post into rich and engaging preview content.

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  • The new Comment Policy feature on Disqus lets you highlight the rules of your community. Not every community moderates in the same way. A comment that is allowed in one community may be moderated in another. Your comment policy is one way to align those expectations with your readers from the very beginning. Furthermore, posting the rules for discussion not only improves the likelihoo...

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  • Earlier this year, we committed to fighting hate speech and began taking the first steps toward curbing toxicity on Disqus. As a Product Analyst, I focus on developing technology to facilitate good content. Our goals for this technology are to enhance community management tools for moderators, give users more power to address abuse and toxic comments within the communities they partici...

Disqus
Disqus
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  • Over the course of three days this month, we hosted our first hackathon of 2017 at Disqus. Our goal was simple: build cool products to help publishers tackle their biggest challenges. We kicked things off with a pitch session where nearly 50 ideas were pitched! Afterwards, teams formed, ideas were iterated on, and plans were drawn out. It was time to hack.

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