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  • We’re all well-versed in the realms of digital transformation when it comes to businesses and brands, but what can we learn from our third-sector friends? Cheri will share her experiences working with nationwide charity Breast Cancer Care. She will showcase the tactics they used to get quick wins from social testing and to boost conversion rates. She’ll also prove that a digital culture means mor...

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  • It is often hard and expensive to make major changes to your website and many businesses demand forecasts, predictions, and business cases to prioritise them. Will is going to present tools and approaches for figuring out whether a change is worthwhile before you make it - including ways of thinking about on-page, content quality, usage data impacts, and what happens when you change your internal...

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  • In order to edge out your competition you need to know who your competition is, what their marketing strategies are, and how audiences respond to them. Zee will walk through how Distilled performs its own competitive analyses, what kind of actionable insights a great analysis can uncover, and when it’s worth it to go toe-to-toe with your competitors vs. when it’s a better idea to run off with a n...

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  • A huge factor in making social media work for you is an understanding of platforms and the creation of social content that is right for those platforms. As Creative Director at social agency That Lot, David creatively drives the day-to-day social output for clients such as Channel 4, B&Q, HSBC, and Jamie Oliver, for whom one of the core focuses is platform specificity. In his talk, David will tal...

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  • Everyone's been talking about mobile-first all year long, but with 2018 looming, are you prepared for it? By now you’ve probably heard of the Majestic Million report and we thought we'd have a little fun and crawl it! Jon will show how many of the world’s largest sites are shaping up for Google's mobile-first Index. His talk will give an analytical overview of all key mobile aspects, such as site...

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  • For the first time since television, we are adding a new layer of experience to marketing with immersive 360 images and videos, but the importance of visuals is not only key for social engagement. Image SEO is witnessing a re-emergence due to not only Google, but also Facebook and Amazon, leveraging image recognition in user journeys. Learn what smart brands have done to make use these new visual...

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  • When it comes to tech innovation, we’re not in Silicon Valley anymore, Toto. Driven by demographics, domestic trends, and government-supported talent, Asian markets are generating so many successful cutting-edge innovations that the West can only look on in awe. Or can it? In this session, Purna will explore why Asia Pacific is such a hotbed of innovation, which innovations we need to sit up and ...

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  • The SERP is the front-end to Google's multibillion dollar consumer research machine. They know what searchers want. In this data-heavy talk, Rob will teach you how to uncover what Google already knows about what web searchers are looking for. Using this knowledge, you can deliver the right content to the right searchers at the right time, every time.

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  • The Paid Media landscape has evolved significantly in the past five years; we have moved away from pure keyword targeting, are more focused on audience development, and above all, paid ads are now taking up more real estate within the SERP and social media platforms. Throughout her talk, Samantha will take you on a deep dive into the diverse offering that we have available to us today across the ...

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  • SearchLove regular Larry Kim talks about RankBrain and the ever changing face of SEO after his presentation at SearchLove London 2016. SearchLove San Diego February 23rd &24th 2017 Get a free 12-month DistilledU membership with every SearchLove San Diego ticket https://www.distilled.net/events/sear... WEBSITE: https://www.distilled.net/events/ EMAIL: Events@distilled.net

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  • What does Jes Stiles think about using chat apps to interact with your audience? Hear her thoughts after her presentation at SearchLove London 2016. SearchLove San Diego February 23rd &24th 2017 Get a free 12-month DistilledU membership with every SearchLove San Diego ticket https://www.distilled.net/events/sear... WEBSITE: https://www.distilled.net/events/ EMAIL: Events@distilled.net

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YouTube Video
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YouTube Video
  • What does Jes Stiles think about using chat apps to interact with your audience? Hear her thoughts after her presentation at SearchLove London 2016. SearchLove San Diego February 23rd &24th 2017 Get a free 12-month DistilledU membership with every SearchLove San Diego ticket https://www.distilled.net/events/searchlove-sandiego/ WEBSITE: https://www.distilled.net/events/ EMAIL: Events@distilled...

Distilled
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YouTube Video
  • SearchLove regular Larry Kim talks about RankBrain and the ever changing face of SEO after his presentation at SearchLove London 2016. SearchLove San Diego February 23rd &24th 2017 Get a free 12-month DistilledU membership with every SearchLove San Diego ticket https://www.distilled.net/events/searchlove-sandiego/ WEBSITE: https://www.distilled.net/events/ EMAIL: Events@distilled.net

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