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  • The world has always been visual, but the web has not. In 2018, this has changed thanks to image recognition, deep learning and comprehensive metadata. Visual marketing is on the rise as can be seen by the growth in visual search, shoppable content and search by camera. With Google, Pinterest, Amazon and other big hitting brands heavily investing into computer vision, it's clear visual marketing ...

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  • The way that videos are created is changing at an incredible rate, and very quickly your budgets and strategies for marketing with video will be flipped upside down. It's no longer about going viral; the game is about who can empower and trust their team to get scrappy, creative, and authentic in their video production. In this talk, Chris is going to be walking through the trends, empowering you...

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  • With the arrival of GDPR and the ease with which consumers can unsubscribe and report spam, it's more important than ever to treat people like people instead of just leads. To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 3,000 marketers worldwide. Justine will cover the biggest trends and challenges facing email today and help you ...

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  • Most marketers know that improving site speed leads to better engagement, conversion rates, and even improved performance in search engines. Still, many marketers don’t get involved in web performance optimization projects, expecting them to be handled entirely by developers. In this talk, you’ll learn about marketing’s critical role in measuring, auditing, and optimizing performance to drive gre...

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  • According to David, the key to nailing social media is platform specificity: creating content that is right specifically for the platform it is on. David will talk through examples of platform specificity from various brands and broadcasters including a few of their clients (Channel 4, Nando's, Jamie Oliver, HSBC) and a few recent examples from US brands. The talk will cover tone of voice, design...

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  • Tom has long been fascinated with how the web works… and how he could break it. In this presentation, Tom will discuss some of the times that he has discovered security issues in Google, Facebook and Twitter. He will discuss compromising Search Console so that he could look up any penalty in the Manual Action tool, how he took control of tens of thousands of websites, and how he recently discover...

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  • Get ready for a Local SEO session like you've never seen before. Greg will start with a "lightning round" of Local SEO updates and actionable tips for content, optimization, Google My Business, citations, and reviews... And then he'll take a deep dive into building local links, with real-world tips and ideas that any business (of any size) can use to build valuable local links. Learn how to think...

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  • Thanks to his numerous experiments and viral articles, Elephate’s Bartosz Góralewicz has become an authoritative and trusted voice when it comes to JavaScript SEO. At SearchLove Boston, Bartosz is ready to unveil never-before-seen experiments and research to reveal whether or not you can rank with a JS website, if JavaScript crawling and indexing is as good as Google claims, and more. This eye-op...

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  • Many of us think of our SEO and social media teams as having very little that connect each other. But what if successful social media could improve our SEO efforts? This is exactly what Merriam-Webster — the 180-year-old dictionary — did. In her session, Lisa will be walking through how Merriam-Webster used social media to find an authentic, engaging voice and connect with data-driven trends acro...

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  • We live in a world of real-time news and instant responses. As marketers, this gives us more opportunity than ever to become part of a story and earn links. It’s more affordable and less time consuming than you think, and anyone can do it. But using that tool comes with its own risks, special considerations, and unique rewards, as Ryan Charles found out. After years of newsjackings both big and s...

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  • The paid media landscape has evolved significantly in the past five years; we have moved away from pure keyword targeting, are more focused on audience development, and above all, paid ads are now taking up more real estate within the SERP and social media platforms. Throughout her talk, Samantha will take you on a deep dive into the diverse offering that we have available to us today across the ...

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  • Google and Bing now both support semantic markup and structured data via JSON-LD - in fact, Google now recommends JSON-LD as the preferred method for marking up data, for both organic and paid search features. Implementing markup via JSON-LD can be a snap for a small or simple site, but when you’ve got multiple sites, hundreds of locations, or thousands of products, it can still be a slog to impl...

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  • Digital marketers are technical, creative, and data-driven. Our skills are in high demand because we can deliver exceptional ROI. But all of us have, in our careers, faced the challenge of trying to market when the demand just doesn't exist or competing for the scraps Google, Facebook, and our competition have left to "the little guys." Serving demand is the bread and butter of a web marketer, bu...

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  • We live in a world of real-time news and instant responses. As marketers, this gives us more opportunity than ever to become part of a story and earn links. It’s more affordable and less time consuming than you think, and anyone can do it. But using that tool comes with its own risks, special considerations, and unique rewards, as Ryan Charles found out. After years of newsjackings both big and s...

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  • If you pay close enough attention, you can learn all kinds of things from what Google does and doesn’t say in public. From patents to official statements, to comments that Googlers leave on message boards, there is a wealth of information out there that hints at what they really think. In this presentation, Will is going to work through some of the most significant official announcements and the ...

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  • Leave the energy-wasting agony of useless, ignored reports behind. Learn how to use Google Data Studio to create reports that take less time, contain more insights, and bring the dream of data-driven decisions into reality. Using auto-updating dashboard-style reports, transform your reporting time from data-thrashing to exploring insights and highlighting the actual return of SEO activities to th...

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  • Creating content that can be reused is an effective way to extend the life of your content, increase its views, and reach your content marketing goals. Ashley will be demonstrating how to find the content which should be reused, the rules to follow when reusing your content, and how to analyze the effectiveness of this recycled content and which tools will best help us find ROI. You can expect ...

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  • $hit happens. Whether the link in your latest email blast doesn't go to where it's supposed to, you've accidentally removed your site from Google, or you've made an embarrassing spelling mistake in your latest campaign, surviving a marketing emergency is all about keeping your cool and knowing what to do next. This session will be your practical guide to creating your own marketing emer

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  • Digital marketers are technical, creative, and data-driven. Our skills are in high demand because we can deliver exceptional ROI. But all of us have, in our careers, faced the challenge of trying to market when the demand just doesn't exist or competing for the scraps Google, Facebook, and our competition have left to "the little guys." Serving demand is the bread and butter of a web marketer, bu...

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  • The goal of most online marketers is lead generation... but that's only half the picture. The other half is what you do to grow your leads into happy customers. In her session, Alexa will be taking us through a framework for romancing customers through personalisation, a campaign that generated $600,000 in annual recurring revenue in just six months, and her how-to guide to creating relationships...

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  • HTTP/2 and Service Works are becoming more established, yet the SEO community lacks awareness of what they are what they may mean for us. A lot of us know we need to know about them but we manage to keep putting it off. However, for both of these technologies, the next 12 months are going to be the turning point where we really can't avoid learning more about them. Tom will provide and accessible...

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