DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Some physicians are bookworms. When they visit a medical website, they settle in and devour all the available content. Others are more like butterflies, landing on a website just long enough to sample an article or two before being drawn away by another, more enticing headline.

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Physician recruitment may seem like a losing battle. There are so many challenges to first meet—then overcome—in the high stakes and constantly shifting healthcare climate. Faced with a physician shortage that’s estimated to present staggering scarcity by 2025, no room exists for health systems to hire the wrong candidate.

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • You may not have digital audience identity technology installed on your pharma website yet, but there’s still time to get it up and running in 2017. And, if you need to spend some year-end budget, there’s no better way to get your money’s worth in Q4.  

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Physician recruiters are feeling the pain of the medical community’s current state of affairs. A recently released report by the Association of American Medical Colleges (AAMC) estimates a shortfall ranging from 34,600 to 88,000 doctors by 2025. By 2030, the deficiency is expected to total anywhere from 40,800 to 104,900 doctors.

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • One of the most anticipated events in healthcare marketing is right around the corner. The 2017 MM&M Awards will be held next Thursday, October 19 at Cipriani Wall Street.  A few lucky DMD team members will be attending, and like many of you, we’ll be waiting anxiously to hear the winners announced.

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • It starts with a sniffle, maybe a scratchy throat. Soon fever, chills, and body aches take over. You have the flu, but maybe you didn’t have to. The Centers for Disease Control and Prevention (CDC) does a fair job of educating the public on why getting an annual flu vaccine is the first and best way to protect yourself and your family from the flu. If you’re a physician, you also po...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • This week Frank Lin, DMD’s Chief Technology Officer, and I are at Digital Pharma East talking about audience identity management technology. That’s the data technology that identifies individual HCPs when they visit participating medical websites.  If you already use a web reporting tool, you may be wondering why you need another. Some of the marketers at DPE have had the same questio...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Today’s hyperconnected and digital marketplace has revolutionized healthcare communications. Despite ongoing trends in the digital space, healthcare systems face a constant struggle in establishing an ongoing dialogue with physicians in an effort to limit patient referrals out of system and referral leakage. Even with newsletters, surveys, and other types of information distributed amo...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Kids love to build. Previous generations’ Lincoln Logs and Tinker Toys were supplanted by Legos, and Legos currently share the construction sphere with digital games like Minecraft. Despite the shifts in technology, the activity remains beloved. There’s something triumphant about taking singular parts and creating a whole, a sensation of accomplishment and success.

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • These days, pharma marketers have bots on the brain. And not the cute ones we’ll be handing out next week at DPE. The invisible ones that crawl medical websites in droves, eating up your digital advertising budget without converting HCPs to prescribers.

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Now that we’re fully immersed in Q3 -- as hard as that is to believe -- it’s an appropriate time to look at some of the compelling digital marketing opportunities ahead. Here’s a quick glimpse at three topics that really prepare us for what is to come in the digital sphere.

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Digital Pharma East kicks off next week with a focus on “Aligning Disruptive Innovation, Digital Health, Commercial and Customer Strategy.” That’s an ambitious goal, but one many pharma marketers face every day. To help bring it within reach, I’d recommend making time for these sessions while you’re in Philadelphia:

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Olivier Chateau’s vision and desire for innovation is a driving force behind Health Union platforms, services and solutions. During his 10 years in pharmaceutical marketing, Olivier gained experience in consumer marketing, insight creation, digital technology, and analytics, which he leverages along with extensive commercial knowledge of the healthcare market to develop unique opportun...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • There’s been a clear transition from the previously-preferred direct mail marketing to digital efforts, particularly with hospitals and health systems. If there’s one thing we’ve learned, docs love email. And why shouldn’t they? With those hectic schedules, it’s far easier to click a quick email than weed through a stack of brochures.

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Everyone likes a good deal. And why not? Getting more for your dollar today leaves a little extra for tomorrow. This is true whether you’re taking advantage of 2-for-1 Frappuccinos at Starbucks or looking for the most effective ways to spend your 2018 pharma marketing budget. Though you may need to rack up rewards points to get a coffee bargain, you can implement the following digita...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Vinyl is making a comeback in the music industry. This theme of "going old school" is nothing more than another passing trend. Some prefer the spin of vinyl on a turntable, others embrace the ease of a downloadable, digital mp3 file. The buyer's personal preference is the final decision. 

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Every year the AHA’s Society for Healthcare Strategy & Market Development (SHSMD) gathers together professionals in healthcare marketing, public relations and communications, and strategic planning to share expertise on the rapidly evolving future of healthcare. I’m very much looking forward to attending the conference and selected a few must-see sessions to highlight.

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Physicians are not statisticians; research has shown that they want more than bare bone facts. While pharma marketers know this to be true, the trend has been to communicate other brand assets and non-branded educational materials outside of email. Conferences, CME events, community events, and peer-to-peer interactions comprise the majority of those conversations.

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • A quick survey of healthcare recruitment websites shows that today’s top staffing firms are invested in content marketing. Most recruiting websites publish lists of current job openings, plus extensive supplementary content for both clients and candidates.

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Publicizing a high ranking from U.S. News & World Report is a “challenge” every health system welcomes. A spot on the “Best Hospitals” list provides endless opportunities for enhancing your reputation and increasing referrals. And there’s really not a wrong way to share good news.

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Industry conferences are a rich opportunity for companies to report on trends, share their best practices, and introduce new products to their peers and colleagues. DMD has had the pleasure of presenting at some of these conferences as a pioneer in audience identity technology. In this fifth and final installment of our summer wrap-up, I invite you to take a look at three topics that ...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • In the world of email, subject lines equal first impressions—and all the clichés apply. Picture a Harvard MD with a decade of experience showing up to a job interview in a tank top, leather vest, and biker boots. His qualifications are impeccable, but your hospital will likely never know that. Why? A bad first impression.

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