DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • We all know the stereotype of the used car salesman trying desperately to sell someone a vehicle that they don’t need or want. Perhaps the shopper is looking for a compact car, but the salesperson is pushing an SUV. This effectively halts the sales conversation and leaves the shopper running for the door.  While this scenario is often played from a comical angle in sitcoms and movies, it can a...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Limbo doesn’t always have to resonate as a bad spot to be in, especially when the outcome is out of your control. You can’t do anything to change it, so the resulting downtime presents the opportunity for a welcome break. However, this “intermission” doesn’t mean you can kick back and let all responsibilities rest. The U.S. News Best Hospital surveys have been collected and the data is being ...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Every industry has its metrics. Batting averages in baseball, stars for restaurants, ticket sales for musicians—to name just a few. These crucial measurements can determine salaries, menu prices, or venues. Yet their importance varies according to the context. Batting average is irrelevant for an American League pitcher, and a local band may be more concerned with attracting YouTube followers...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • You’d never go onto a car lot, close your eyes, spin yourself around, then randomly point at a vehicle with the intention of buying it on the spot. A great amount of research and inspection occurs before such a large purchase. While the phrase “kicking the tires” has literal origins in doing just that, it has evolved to also encompass the process of reading consumer reviews, researching safety ...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Having ready access to a wealth of information about disease tracks and population health is changing the way HCPs do business today. With concrete data points to guide them, providers are able to apply key analytics as part of a comprehensive approach to improving patient outcomes and increasing efficiency. Pharmaceutical marketers can also benefit from incorporating such a strategy rooted in...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • We all know what you do when life gives you lemons. The extent to how tasty the resulting lemonade is depends on what other ingredients you have at your disposal. Straight lemon juice is sour-tasting at best, not to mention the number it does on the stomach. But, if you have water, sugar, and ice, it becomes far more palatable. Consider how delicious a concoction you could create if you had add...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • You’ve likely received an email or two (or twenty) referencing the European Union’s implementation of the General Data Protection Regulation (GDPR), which took effect May 25, 2018. While GDPR is an EU standard, it’s already had a global impact. Companies around the world—from large corporations to small firms—were tasked with deploying “repermissioning campaigns,” fearing the worst in terms of ...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • In part 2 of our 4 part series, Leveraging the Email Channel Throughout the Pharma Brand Life Cycle, we consider how email marketing can be used to optimize the product launch and introduce a new indication. The email channel plays a pivotal role throughout a pharma brand’s growth and maturation. This is never more critical than at launch, when the long-term success of the brand is at stake.

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • If you think about digital advancements, specifically in terms of the healthcare online experience, a friend-or-foe conundrum exists. “Shopping around” for a new provider or seeking out a medical specialist has become nearly as accessible as deciding upon a new brand of washer/dryer for your laundry room. Ease of access becomes a friend for patients but a potential foe for health systems. Cer...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • At Digital Pharma West, industry leaders will explore how innovative technologies are transforming the pharma business model. Digital tools offer new opportunities for engaging customers, streamlining operations, and staying competitive. In the process, data and analytics are taking center stage. I see this every day as we work with clients to implement highly effective email marketing and au...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Knock, knock. Who’s there? Orange. Orange who? Orange you going to contact me about that physician position I’m interested in? If healthcare staffing was as elementary as a knock-knock joke, healthcare staffing professionals would have an easier time filling vacancies. At the very least, knowing exactly which physician candidates are knocking at your virtual door would ease the process con...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • We all know what it feels like to have dinner interrupted by unsolicited marketing calls. Some of the callers are looking for donations, while others are selling products or services. The calls usually leave us feeling like our privacy has been violated. As a result, we’re probably much less likely to buy, give, or comply with whatever the caller wants.

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • As you know, hospital growth relies on a number of factors. On the physician side, strong healthcare staffing practices, solid physician retention, and minimal referral leakage all contribute to a successful health system. But, physicians and other support staff are only one side of the coin. In this case, the literal coin. Patient base is also a key factor for consistent growth; it’s just a c...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • The last time you went on a job interview, you probably conducted some research in advance to learn more about the position and the company. These insights may have helped you sell yourself to land the job. The most successful pharma marketers take a similar approach when it comes to knowing HCPs and understanding their behavior and preferences. This information is key to developing personaliz...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Couple relationships are tricky—but not impossible. From little things like not watching Netflix episodes without one another, to big events such as navigating the logistics of buying a house together, there’s one standing foundation that keeps partners happy: clear communication. Why wouldn’t you want to apply that same attitude to your relationships with physicians?

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Healthcare staffing professionals are no strangers to physician outreach, emphasis on the “out” in outreach. The more proactive they are with their outbound communications, the greater the chances they’ll connect with interested physicians—just like the more at-bats a baseball player gets, the more opportunities he has to get a hit. Unfortunately, that doesn’t make him a great ball player.

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Sending out pharma marketing emails without knowing who are reaching is a lot like taking a seat at the Roulette table. If you aren’t positive that your messages are only going to HCPs who have opted in to receive them, you could be gambling with your company’s reputation and financial future.

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Think about the last time you purchased something new. Regardless of the price tag, new typically equates to “better” (and something worth celebrating!). If your previous car got good gas mileage, the replacement is likely even more economical. Your old pair of running shoes are worn down—causing some undesirable knee or shin pain—but this new pair will get you back to your nine-minute mile.

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • These days, nearly everyone who works with data is concerned about the General Data Protection Regulation (GDPR). Fair enough. Every company bigger than a peanut stand needs to give GDPR some thought. Its guidelines are far-reaching, and penalties for non-compliance are stiff. Still, GDPR is hardly the end of the world for healthcare marketers, particularly those who have invested in complian...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Thomas Edison is quoted as saying, “I have not failed. I've just found 10,000 ways that won't work.” When you’re a scientist working on one of the greatest inventions of all time, you have the luxury of a 1/10,000 trial-and-error rate. When you’re a healthcare staffing professional, there’s no room for error and barely any time for trial. A physician vacancy is a ticking time bomb. Yet, many ...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • I recently ate dinner at a new restaurant in town that’s become quite popular. But my dining experience didn’t live up to the restaurant’s good reviews. The food took too long to be delivered and when it finally came, it was cold and tasteless. Needless to say, I don’t plan to go back anytime soon.

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Cost of referral leakage for U.S. health systems comes in at an estimated $78-$97 million of revenue for every 100,000 physicians, per year. There are other costs to consider as well. For example, when patients are referred out-of-system, coordination of care is often interrupted—impacting patient outcomes. An out-of-network specialist may also order scans or therapies that don’t adhere your he...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Patients and their family members associate hospitals and health systems with health care and advancing wellness. So, when an unexpected regression in that care occurs, it’s a disconcerting experience. No one wants to leave the hospital in poorer health than when they arrived—or worse, not leave at all. Unfortunately, errors, accidents, injuries, and infections are all internal complications h...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Think about the last time you were in a crowd. Whether you were getting off the subway or walking through a busy store, you were probably surrounded by unfamiliar faces. Depending on your mood, you might have noticed unique characteristics about some of them. Or maybe you just tuned everyone out and got on with your day. If one of those strangers had tried to get your attention, you might not ...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Twenty years is a long time to live in the digital “unknown,” but it’s been the harsh reality health system marketers have had to suffer through. For as long as digital marketing has been on the scene, the anonymity of website visitors has put obstacle after obstacle in front of fruitful hospital growth. That is all changing. The Audience Identity ManagerSM (AIM) platform allows marketers t...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • In part 1 of our 4-part series, Leveraging the Email Channel Throughout the Pharma Brand Life Cycle, we explore the digital strategies that are most effective during market development and clinical trials. Pharmaceutical companies have never had more riding on the successful launches of new drugs. According to research from Bain & Company, brands are expected to derive up to 80 percent of reve...

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