DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Though email has traditionally been considered non-personal promotion, it doesn’t have to be. In the hands of savvy marketers, email becomes a personalized channel that allows you to build strong, ongoing relationships with physicians. As in any relationship, your first interaction with a physician makes a lasting impression. If your email message is compelling and relevant, it sets the tone f...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • When facing any predicament, it often helps to dig deeper into the core issues at hand. In regards to waning physician retention, getting to the root of the matter involves identifying the underlying reasons physicians leave. Acknowledging the various needs of providers is of utmost importance, so you’re well-informed on how to enhance job satisfaction and thus reduce the costs involved in hiri...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Anyone who has pursued an athletic goal – whether running a 5K or earning a spot on a competitive team – knows that it requires training. To succeed, you have to put in hours at the gym, adopt a healthy lifestyle, and make adjustments as you reach milestones or face setbacks. Achieving email marketing success isn’t so different. Creating campaigns that convert physicians to prescribers involve...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Last week I suggested a few presentations I thought may be valuable as you build your 2018 ASPR conference itinerary.  I also teased my own presentation, entitled “No Login Required: Identify The Physicians Reading Your Job Posts.” After more than a year of collecting data via our audience identity management technology, I’m eager to share the leading benefits of housing this technology on your...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • It goes without saying that the success of your pharma brand depends on physicians. Yet marketing to physicians is a balancing act. You need to engage them frequently enough to convey your product’s value and build strong relationships, but you don’t want to alienate them by sending unwanted email. One of the best ways to avoid sending email that may be considered irrelevant is to understand ...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Each year, the Association of Staff Physician Recruiters (ASPR) holds an annual conference to promote networking, learning, and improved success among recruitment-focused professionals. This year’s theme is “Transforming Healthcare in Our Communities.” It’s always constructive for DMD representatives to attend these events, but this year I also have the honor of presenting as part of the new ...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Email marketing, brand websites, social media, paid advertising. Which is most effective for getting a physician’s attention? For building relationships? Or for delivering timely medical information? Any way you slice it, channel selection presents a challenge for pharma marketers. At eyeforpharma, I’m going to ask you to step back from this problem long enough to consider the underlying ques...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Leaders For Today (LFT), a national healthcare interim and permanent staffing company, just released a report regarding the perceived state of physician staffing. More than 200 hospital leaders from facilities of various sizes and locations were enlisted to take part. Upon completion, the report was entitled “The Candidates Don’t Exist.” You can’t get much more blunt than that.

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • In the current healthcare economy, maximizing value is the surest way to maximize commercial performance. It’s also the best way to improve patient outcomes. Eyeforpharma 2018 will explore how pharma companies are working to achieve both goals. New data sourcing and analysis techniques play a critical role in this process. Though the first tools that come to mind might be patient-facing, phys...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • In a Medscape “One-on-One” interview with host Eric Topol, Ezekiel Emanuel, MD, PhD, argues that the direness of the physician shortage has been overstated. He believes the problem is, at its core, a time management issue. Dr. Emanuel cites additional contributing factors, such as maldistribution of rural versus urban markets and the misconception that once supply meets demand, everything will ...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Next week we’re sending an all-star cast to Philadelphia for eyeforpharma 2018. Anthony Luttenberger, Joe Mastracchio, myself, and many others will be on hand to talk about one of our favorite subjects: Smart data that delivers new insights into the online behavior of individual HCPs.   We’re also looking forward to learning from other industry experts, starting with these three presentations:...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • The core purpose of marketing is to bring positive awareness to a product or service, with the hope that consumers will choose your goods or services over a competitor. Even if a brand doesn’t truly believe it’s the best, savvy marketers are still capable of convincing a portion of the public to buy. It’s why some brands have the budget—and the chutzpah—to pay an insane amount of money for a ...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • If you’re headed to Philadelphia for eyeforpharma, you’re in for a treat. The “City of Brotherly Love” is packed with great restaurants, historical landmarks, and fun things to do. Many of the city’s top attractions are in walking distance of the conference venue, so there should be time to take in at least a little of the local culture before and after sessions. Here are our suggestions for f...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Before the World Wide Web made information access so simple, communicating could be a laborious process. If you needed to call someone or mail a letter, the phone book was your best option. Upcoming generations may not realize it, but “yellow pages” involved actual, physical pages before it was a URL. Answering machines solved outreach obstacles to a point, but prior to their existence, you h...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • One of the insights that arose from the 2018 JP Morgan Healthcare Conference was “You must operate as a health system, not just call yourself one.” That’s a difficult task, especially for large systems that are geographically dispersed across a state—even more so across the nation. It can be equally challenging for small- or mid-tier systems if their current communication strategy lacks key com...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • A MedScape survey conducted last year asked more than 8,500 doctors across 25-plus specialties for their opinion of where they would want to be treated—or where they'd send a family member for treatment—for a complex or difficult condition. The resulting insights are helpful for understanding what physicians look for in health systems when referring their own patients. At the top of the list ...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • This is the final article in our “Pharma and Digital Ad Fraud” series, which has considered a range of issues related to non-human website traffic, including bot creation, bot detection, and fraud prevention. These days it’s hard not to be alarmed about digital ad fraud. Bots make up more than 50 percent of all web traffic. Digital ad fraud is predicted to cost $19 billion in 2018. Huge bot n...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • In the 1990s, a 3D craze took hold in part thanks to Magic Eye® 3D images. If you’ll recall, these images are designed so that viewers unveil three-dimensional illustrations by strategically focusing on two-dimensional patterns. While some people have a difficult time picking out the hidden figure, others can clearly focus and it is revealed—magically. Creating a robust “3D physician profile”...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Practice makes perfect. That’s what I tell my four kids when things don’t go their way the first time. While it doesn’t always hold true in life (some of us just weren’t meant to be famous musicians), that old adage is definitely applicable to email marketing. One of the strengths of email marketing is how easy it is to refine campaigns over time – by improving messages, narrowing targets, an...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • The literal meaning of the phrase “straight from the horse’s mouth” is “from the highest authority” or “from the original or most reliable source.” Its origin was in horse racing, as in "I got a tip yesterday, and if it wasn't straight from the horse's mouth, it was jolly well the next thing to it." Now, of course, the phrase is common in any context that requires assurance and certainty. Doe...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Our “Pharma and Digital Ad Fraud” blog series examines essential issues related to digital pharma marketing. Previous blogs have discussed good and bad bots, blacklisting and whitelisting, bot generation techniques, and most recently, two simple ways to reduce the risk of ad fraud. This week we’ll look at the relationship between bots, web analytics, and marketing planning.

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Data, by nature, doesn’t seem personal. It’s all numerical variables and coding matrixes, right? Not exactly. When you use that data it as a foundation from which to extract physician insights, what results is highly personalized communications. And, not in the definition of what many health system marketers consider “personalized.” Making assumptions based on aggregated analytics or creating p...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • Technology is forever in flux. For the most part, advancements make work (and life) easier and more profitable. Google’s recent announcement of its new format, "AMP for Email" is just one more movement forward to help companies better engage with their audiences—something DMD continually strives for with its own technological improvements, including the development of its audience identity mana...

DMD Digital Health Connections
DMD Digital Health Connections
Blog Post
  • What drives loyalty? If you Google that exact statement, results number over a million. From brand superiority to emotional investment, every “expert” on the topic will give you plenty of advice. While some believe brand devotion ultimately lies with the consumer, Forbes.com contributor Micah Solmon explains in this recent article that loyalty must be two-sided. When companies fail to recognize...

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