DMD Digital Health Connections
DMD Digital Health Connections
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New blog articles detected.

  • DMD Pharma Innovators Series: Dr. Augustine Fou, Cybersecurity And Ad Fraud Researcher
    Dr. Augustine Fou is an industry-recognized thought leader in digital strategy and integrated marketing, and former Chief Digital Officer of Omnicom's Healthcare Consultancy Group, a $100 million agency group serving pharma, medical device, and healthcare clients. Dr. Fou has over 22 years of management consulting experience, creating and optimizing marketing across traditional and dig...
DMD Digital Health Connections
DMD Digital Health Connections
Blog Post

New blog articles detected.

  • Email Enables A Coordinated Response To Low U.S. News Rankings
    Every health system aspires to receive high rankings from respected organizations like U.S. News & World Report, Healthgrades, and The Leapfrog Group. However, most hospitals will earn low marks in one or another at some point in time, and addressing them head-on is imperative.
DMD Digital Health Connections
DMD Digital Health Connections
Blog Post

New blog articles detected.

  • 12 Ways Pharma Brands Are Using Website Identity Data In 2017 And Beyond
    After 20 years of trying to use aggregated website data to make intelligent marketing decisions, pharma marketers are adopting audience identity technology to identify the individual HCPs who visit their medical websites. In addition to determining the name and specialty of all “tagged” visitors, brands are evaluating the specific pages individual HCPs visit, how much time they spend o...
DMD Digital Health Connections
DMD Digital Health Connections
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New blog articles detected.

  • Are Your Recruiting Emails Getting A Response? 3 Ways to Optimize Physician Engagement
    “In this world nothing can be said to be certain, except death and taxes.” ~Benjamin Franklin While advancements in medical science can't do anything about taxes, it is allowing for people to live well into their nineties. Widespread knowledge about what makes one “healthy” -- propagated by popular TV hosts and healthy living websites -- means people are sticking around well past prev...
DMD Digital Health Connections
DMD Digital Health Connections
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New blog articles detected.

  • Discover How Tagging Technology Will Drive Pharma Revenue In 2018
    Brand Managers: As you allocate resources for 2018, you may find yourself wondering how well audience identity management technology actually supports pharma marketing objectives. The short answer is very well. Being able to identify individual website visitors enables pharma marketers to verify their digital audiences and focus resources on producing (and placing) content that conve...
DMD Digital Health Connections
DMD Digital Health Connections
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New blog articles detected.

  • To Improve Patient Satisfaction, Focus On Physician Communication
    Today’s healthcare chief experience officer (CXO) faces a difficult challenge: improve the overall patient experience—including both medical outcomes and patient satisfaction—across the entire continuum of care. In the past, health systems could afford to focus on clinical care at the expense of customer service, but the recent shift to value-based reimbursements has made hospitality...
DMD Digital Health Connections
DMD Digital Health Connections
Blog Post

New blog articles detected.

  • Multichannel Marketing: Orchestrating Successful HCP Interactions
    An orchestra consists of string, woodwind, brass, and percussion instruments, each instrument group working together to create a seamless, awe-inducing symphony. But what happens if you eliminate one (or more) of the instrument groups? You might still end up with a pleasant sound, but it would be nowhere near as breathtaking.
DMD Digital Health Connections
DMD Digital Health Connections
Blog Post

New blog articles detected.

  • September Presents New Opportunities For Physician Engagement
    September has been designated for raising awareness about a number of cancers, including blood, childhood, gynecologic, prostate, and thyroid. This opens the door for active discussion among the healthcare professionals who specialize in treating and managing the disease, as well as primary care providers who encounter initial diagnoses. It’s also a chance for hospitals to relay streng...
DMD Digital Health Connections
DMD Digital Health Connections
Blog Post

New blog articles detected.

  • 4 Reasons To Move Email Up The Pharma Marketing Ladder In 2018
    Embedded video. Snapchat. Native ads. Instagram. As you look toward 2018, it’s tempting to prioritize newer platforms and technologies in your pharma marketing plan. At nearly 40 years old, email may seem past its prime. In fact, email is the pharma marketing secret weapon to include in your budget for 2018. When used in combination with digital audience identity technology, email i...
DMD Digital Health Connections
DMD Digital Health Connections
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New blog articles detected.

  • Need Referrals? Enlist KOLs In Email Outreach To Physicians
    Everywhere we look, we see marketing messages. Digital publications serve targeted ads, email alerts us to the day’s bargains, and billboards line our commute.   Practice has taught us to filter out most of the noise. But sometimes we really do need reliable information in order to make big consumer decisions. In those cases, most of us seek advice from friends or experts. This is e...
DMD Digital Health Connections
DMD Digital Health Connections
Blog Post

New blog articles detected.

  • Audience Identity: The Missing Link In HCP Email Marketing
    The evolution of audience identity management has turned into a revolution of sorts. Relying on traditional tracking methods is becoming an antiquated – and increasingly wasteful – approach. Use of probabilistic matching methods is far surpassed by collecting real-time, first-party data. Advances in digital database technology allow marketers to access data on HCPs at a physician leve...
DMD Digital Health Connections
DMD Digital Health Connections
Blog Post

New blog articles detected.

  • 6 Email Tactics to Drive Physician Engagement
    A hospital email marketing campaign is a significant investment, so you want to make sure you get the most bang for your buck. These six straightforward tactics will help you drastically improve the return on your physician email campaigns, whether your goal is increased referrals or improved internal communication.
DMD Digital Health Connections
DMD Digital Health Connections
Blog Post

New blog articles detected.

  • How To Use Data Technology to Fuel Your 2018 Marketing Plan
    The challenges facing pharma marketers in 2018 are daunting, but the digital marketing tools we have to meet them are more sophisticated than ever.  Plan to implement some of these ideas in your 2018 budget. Digital audience identity technology enables pharma marketers access to comprehensive data about individual online browsing behavior. At the same time, authenticated databases m...
DMD Digital Health Connections
DMD Digital Health Connections
Blog Post

New blog articles detected.

  • Find Out Why Doctors Are Referring Out
    Brand loyalty is tough to break. If you’ve been buying Brand A for years, it’s hard to reach for Brand B instead. It’s the same for doctors. A general practitioner who has referred to a particular specialist or lab hundreds of times will find it difficult to change that habit. But as trusted advisors, doctors are the best brand ambassadors for your health systems. You need them to re...
DMD Digital Health Connections
DMD Digital Health Connections
Blog Post

New blog articles detected.

  • Medical Publishers: It’s Time To Verify Your Website Audience
    The ability to identify individual visitors to your website is one of the most innovative advances in healthcare marketing in decades. In a recent report, Forrester Research examined the strategic value of this type of technology, which they refer to as “identity resolution”: The ability to accurately identify customers is the most basic prerequisite for marketing analytics, orchestr...
DMD Digital Health Connections
DMD Digital Health Connections
Blog Post

New blog articles detected.

  • To Recruit More Physicians, First Identify Your Website Visitors
    A well-designed website is an essential tool for healthcare recruiting. As the digital face of your health system, it allows you to convey a consistent message about your brand and value. It’s also the best place for doctors to read detailed information about open medical positions, and hopefully, apply for a job. Yet a recruitment website is also a significant investment of time and...
DMD Digital Health Connections
DMD Digital Health Connections
Blog Post

New blog articles detected.

  • DMD Pharma Innovators Series: Paul Kudlow, TrendMD
    Graduating from medical school in 2013, Paul Kudlow faced two frustrating challenges that he realized cause many doctors to feel immense pressure: (1) keeping up with the over 8,000 new articles published every 24 hours, and (2) ensuring that your published research gets read by your target audience. Aiming to help rectify this problem, Paul co-founded TrendMD with Alan Rutledge and Dr...
DMD Digital Health Connections
DMD Digital Health Connections
Blog Post

New blog articles detected.

  • Physicians As Brand Ambassadors: 3 Strategies For Health Systems
    As we begin planning for 2018, many of us are focused on growth goals and the programs designed to achieve them. We’re all troubleshooting around out-migration, referral channels, and increased local competition in order to serve our local populations with the best care possible. Our health system clients tell us they’re focused on strengthening their brands and publicizing their mos...
DMD Digital Health Connections
DMD Digital Health Connections
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New blog articles detected.

  • How Pharma Website Data Can Cure Your Marketing Pain In 2018
    When we first began analyzing pharma website data a year ago, pharma companies didn’t always like what we found. That’s not too surprising. No one wants to hear that less than 10% of pharma website visitors are doctors; or that more physicians visit brand consumer sites than view a brand’s professional site.
DMD Digital Health Connections
DMD Digital Health Connections
Blog Post

New blog articles detected.

  • 4 Questions to Ask Before You Deploy Your Next Physician Recruitment
    Shortage: it’s a word that can cultivate fear and uncertainty in varying degrees. A shortage of avocados is something most people can handle relatively well. A shortage of physicians? Not as easily worked around. But that’s what the United States is facing and will continue to grapple with over the next few years. Members of the Baby Boomer generation are living longer. An increasi...
DMD Digital Health Connections
DMD Digital Health Connections
Blog Post

New blog articles detected.

  • The 411 On Using Rich Media In Healthcare Emails
    Technology is advancing at lightning speed. The evolution of Virtual Reality (VR) will soon allow us to mirror the movie theater experience while sitting in the comfort of our own homes, pajamas and all. It’s an exciting era to be a part of, and hospital marketers are leaping at the opportunity to include these advancements in their physician email campaigns. That excitement, while...
DMD Digital Health Connections
DMD Digital Health Connections
Blog Post

New blog articles detected.

  • Immunizations: New Opportunities For Pharma Marketers
    For years, vaccines were a neglected section of the pharma industry. Some firms even dumped their vaccine divisions in order to focus on more profitable products, particularly in the wake of the well publicized vaccine debate. But today’s landscape is very different.
DMD Digital Health Connections
DMD Digital Health Connections
Blog Post

New blog articles detected.

  • Alumni Outreach: Harness The Power Of The AMA Physician Masterfile
    For most health systems, alumni relations are a key component of physician outreach.  Maintaining strong relationships with former residents and fellows pays off in countless ways. For example, building a strong alumni community benefits hospitals indirectly by generating goodwill. At the same time, keeping alumni up-to-date on your medical strengths translates into increased referrals...
DMD Digital Health Connections
DMD Digital Health Connections
Blog Post

New blog articles detected.

  • Want More Clicks? Design Emails Physicians Will Read
    “If you build it, he will come.” This iconic quote from the movie Field of Dreams can be interpreted in many ways, which is likely why it’s so memorable. The premise is simple: provide a desirable opportunity, and you’ll be rewarded. In terms of email marketing, studies prove this depiction: “If they read it, they will click.”
DMD Digital Health Connections
DMD Digital Health Connections
Blog Post

New blog articles detected.

  • How Multichannel Marketing Turns Physician Recruits Into New Hires
    Healthcare recruiters are driven by a few basic imperatives: find the best candidates for the job, engage those doctors’ interest, and fill every open position as soon as possible. These days, if you don’t close the deal with a qualified candidate fast, someone else will. To turn the competition for top talent in your favor, a multichannel marketing strategy is often your best bet.
DMD Digital Health Connections
DMD Digital Health Connections
Blog Post

New blog articles detected.

  • Quality Over Quantity: What Pharma Marketers Need To Know About Databases in Q3
    When it comes to quality vs. quantity, quality wins out in almost every instance. Which would you prefer: A gourmet slice of cake or 10 Twinkies®? A roll of plush toilet paper or 10 rolls akin to sandpaper? A luxury car or a fleet of potential lemons? Deploying an email to thousands of HCPs has no merit if the message is irrelevant to half (or more) of the group.
DMD Digital Health Connections
DMD Digital Health Connections
Blog Post

New blog articles detected.

  • 7 Creative Best Practices for Physician Email Marketing
    Email has been a staple of the marketing arsenal for long enough that it has become routine to many healthcare marketers. The problem is that experience doesn't necessarily translate to efficacy. Perhaps you regard your email marketing practices as tried and true, but alternative approaches may make your message more impactful. Revamping the creative execution, approval process, and t...

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