Drawbridge is a company in the programmatic advertising industry, operating out of San Mateo, California, USA. Drawbridge has built a cross-device advertising platform that specializes in using machine learning to match individuals across connected devices, including desktops, smartphones, tablets, and connected TVs, in order to serve more relevant ads across devices.

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Drawbridge
Drawbridge
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  • The vast majority of consumers are already multi-device, with people owning more than 3.6 devices on average, and using them sequentially and even concurrently to browse, research, socialize, and shop. But somehow many of today’s programmatic platforms don’t have the capability to connect consumers across desktop, mobile web, mobile app, and TV. It’s time to leverage identity to unlock the complet...

Drawbridge
Drawbridge
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Drawbridge
Drawbridge
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  • Run-of-the-mill campaign measurement and real-time performance reports have become table-stakes for today’s modern marketers. Instead, prescriptive, holistic insights into campaigns and consumers are changing the game, and giving some brands and agencies a leg-up on their competitors. So what should you be looking for in an insights suite to make sure it’s actually providing insights versus just s...

Drawbridge
Drawbridge
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  • Though TV captures twice as much of consumers’ media time as computers – and a third more time than mobile – cord-cutting continues to gain traction and streaming services are now seeing 50% penetration into US households. With this shift, brands are realizing they need to move away from program-based buying, and concentrate on getting in front of their ideal audiences, regardless of what consumer...

Drawbridge
Drawbridge
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  • 2017 is set to be the year of digital identity. Every brand, agency, and enterprise is eyeing and investing in this capability to ditch the blind spots and create a 360-degree view of consumers. There's been a lot published about cross-device graphs already, but with a technology advancing this rapidly, the space is constantly changing and adopting new methodologies and applications.

Drawbridge
Drawbridge
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  • Misinformation spreads like wildfire, and our team spends a good portion of their time combatting it. The most interesting and potentially limiting takeaway is this: partners are making planning decisions based on those misconceptions and biases. Join leaders from Drawbridge’s client strategy team as they break down what the top myths are, uncover why these myths are being perpetuated, and revea...

Drawbridge
Drawbridge
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  • The Drawbridge Cross-Device Platform allows marketers to easily set up, launch, and manage cross-device campaigns, and gain insights in a fully self-service, fully transparent fashion. Reach out today to get started using the most comprehensive, purpose-built, truly cross-device platform, or to request a live demo. info@drawbrid.ge or www.drawbrid.ge

Drawbridge
Drawbridge
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  • Join us for an educational webinar, where we’ll ask and answer the tough questions, like: What the heck is a device graph? How is it built? What is it used for? How can your brand benefit from it? Gartner indicates that there are 4.9 billion connected devices today, and predicts 6.4 billion by the end of 2016. As this global device proliferation continues, identity fragmentation is leaving marke...

Drawbridge
Drawbridge
YouTube Video
  • Over two-thirds of US consumers research products on one device, but complete their transaction on a different device or offline. In this increasingly fragmented multi-device world, marketers struggle to keep up with the always-on consumer. Join Drawbridge and guest Forrester Research to get a first-hand look at fresh research on consumer behavior and marketer mindsets, myths, truths, best-pract...

Drawbridge
Drawbridge
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  • With mobile accounting for 60% of all digital retail engagement, but only 13% of transaction dollars, the path to purchase purchase is more fragmented than ever. Modern marketers must consider multiple touch-points and devices to effectively reach consumers throughout the customer journey. While solutions for reaching always-on, mobile-first consumers are widespread, many marketers still strugg...

Drawbridge
Drawbridge
YouTube Video
  • Drawbridge Cross-Device Insights is a suite of reporting and analytics tools that provides advertisers with a complete view of the consumers they are reaching. These tools provide insights on true cross-device campaign performance, including reach and attribution metrics, and are available to advertisers who run on inventory through any buy-side platform, including Drawbridge’s own Cross-Device Pl...

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