Droga5
Droga5
YouTube Video
Droga5
Droga5
YouTube Video
  • CLIENT BRIEF With a nascent presence in two hot categories, hummus and Greek Yogurt, and a declining leadership position in feta cheese, Kraft's Greek Athenos brand needed to generate momentum quickly. Create a big idea to drive the brand across categories, and one that our target consumers could rally around. INSIGHT Our target consumers have a particular set of beliefs and values as it relates ...

Droga5
Droga5
YouTube Video

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