dscout mobile research
dscout mobile research
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  • The power of story
    Researchers are intimately familiar with the magic of storytelling. A good story enables us to connect with those around us, gives context and relevance to data, and helps create a sense of purpose and deeper meaning to the world around us.
dscout mobile research
dscout mobile research
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New blog articles detected.

  • Technologist, Humanist, Venture Capitalist
    Josh Elman knows what people want. A visionary product manager who helped grow some of the most prominent startups in Silicon Valley into the juggernauts they are today, Elman seems to have a sixth sense for zeroing in on what’s next.
dscout mobile research
dscout mobile research
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New blog articles detected.

  • The objects that define us
    How many things have you touched today? Your phone, most likely. Your favorite coffee mug? A toothbrush? The clothes on your back? What else? If your answer is “nothing,” Paula Zuccotti suggests you think harder.Zuccotti is the author of the book "Every Thing We Touch,” a cultural snapshot of modern life that documents every object people engaged with over a 24-hour period. “The images...
dscout mobile research
dscout mobile research
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  • Great research leads to great partners
    Periscope By McKinsey announces an alliance with research platform dscout, Inc. to develop a rapid and flexible delivery of qualitative research—and the resulting business insights—for both B2B and B2C businesses available within days. Read the official press release below.
dscout mobile research
dscout mobile research
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New blog articles detected.

  • What's Your Motto?
    Here at dscout, we're not too shy to admit it: we're really into people. What motivates them, what excites them, what makes them tick. But as any true #PeopleNerd knows, real insight requires a certain level of finesse, a method to the madness. So we turned to the experts—the researchers, strategists, designers, storytellers, and professionally curious folks who study people for a livi...
dscout mobile research
dscout mobile research
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New blog articles detected.

  • The Business of Memory
    Memory's a funny thing. It's inherently subjective—there’s no way to tell exactly what someone else sees with their mind's eye when they recall a moment from their past. And yet memories are at the core of so many of our everyday interactions, our conversations with friends, family and coworkers, that generally we have a pretty good idea of how our memory compares to others. Except whe...
dscout mobile research
dscout mobile research
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New blog articles detected.

  • Mapping the Unmapped
    Ethnomusicologist. Cultural data cartographer. Knowledge architect. Ghost pop artist. Movable sound designer. Government strategist. Rock critic. Researcher and cultural strategist Wendy Hsu may have the most diverse job history we’ve ever come across. (It’s hard to fathom two industries more tenuously connected than rock and roll and local legislature.) But Hsu (who prefers the gende...
dscout mobile research
dscout mobile research
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New blog articles detected.

  • From Prime Time to My Time
    Home entertainment used to be about prime time—those few precious hours at night when the whole family would tune in together for a movie or the latest installment of their favorite show. But things have changed. We’ve even got a new word for the consumption of our favorite movies and television programs: we no longer watch, we stream. Once beholden to scheduled air times, we now stre...
dscout mobile research
dscout mobile research
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New blog articles detected.

  • Heidegger, Ford and the Art of Sensemaking
    “Disruptive” may be the most overused word of the current moment, but it’s hard to find a better descriptor for the work of Christian Madsbjerg, founder of strategic consultancy ReD Associates and author of the new book, "Sensemaking: The Power of the Humanities in the Age of the Algorithm." Madsbjerg, who’s worked with some of the world’s largest companies, including Ford, Adidas, Cok...
dscout mobile research
dscout mobile research
Blog Article

New blog articles detected.

  • The mobile one-way mirror
    Qualitative researchers frequently need to investigate how real people respond to a specific stimulus. What do people think of a new ad? What are they thinking while interacting with an online shopping experience? Which words leap out at them in a positioning statement? And do they have a more or less favorable impression of the brand after viewing the stimulus?
dscout mobile research
dscout mobile research
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New blog articles detected.

  • Amplifying the Individual Voice
    Kat Lee has had an affinity for artifacts since childhood. Born into a family of avid travelers, as a kid she spent quite a bit of time overseas, visiting family and friends in China, Taiwan and Tokyo. In the early 90’s, right after China had opened its borders to tourists, she and her parents took a trip to some of the more remote areas of the country. They visited the small village i...
dscout mobile research
dscout mobile research
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New blog articles detected.

  • Test. Rinse. Repeat.
    MVP. Iterative design. Agile. These are familiar concepts to many researchers who work with online product teams. But it’s been a hard concept to apply to the design of qualitative or ethnographic research itself. Usually, research is designed in the whole clothe, getting feedback from other researchers and finalizing before any fielding.
dscout mobile research
dscout mobile research
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dscout mobile research
dscout mobile research
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dscout mobile research
dscout mobile research
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  • More than checking the empathy box
    Martha Cotton was 30, waitressing, and running a community theatre when she took a job "watching people make dinner." Twenty years later, she's leading Fjord's design research practice for North America. In retrospect, she says, the connections make a lot of sense. In a recent interview with dscout, Cotton explains her approach to helping Fjord's designers make meaningful decisions bas...
dscout mobile research
dscout mobile research
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New blog articles detected.

  • So much more than remote interviews: three strategies for mobile qual study design
    Thanks to the ever growing number of people who carry a smartphone around all day every day, researchers can use mobile research tools to design projects that capture participants’ experiences as they actually happen. So instead of asking study subjects to remember past choices they’ve made on a sterile survey form or in an artificial focus group setting, you can ask participants to a...
dscout mobile research
dscout mobile research
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New blog articles detected.

  • All research is political
    Flashback to three months agoOn the morning of Wednesday, November 9, I lingered with fellow researchers at the coffee station in a state of stunned silence. My colleagues can be a chatty bunch, but on that day, we were conspicuously quiet.
dscout mobile research
dscout mobile research
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New blog articles detected.

  • Starting a research mini-movement at InVision
    There's a lot of movement, energy, and ambition at InVision, the world's leading prototyping, collaboration and workflow platform for designers. Now serving more than two million users, the fast-growing company has enlisted a design anthropologist to take its user-first research aspirations to the next level. InVision's Prinicipal Researcher, Charles Pearson, chatted with dscout recent...
dscout mobile research
dscout mobile research
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New blog articles detected.

  • Having empathy, seeking empathy: How we built our new builder
    Good research creates empathy. And at dscout, empathy is very meta. We’re empathetic people nerds, designing a product experience for researchers—other empathetic people nerds—who are helping to design a compelling product experience for their users. Our customers get their insights from our scouts, for whom we also must design a compelling product experience.
dscout mobile research
dscout mobile research
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New blog articles detected.

  • The how and why of building UX for SAP and ZS
    Natalie Hanson has had anthropology on the brain since at least the third grade. She's followed her curiosities in the decades since, from her Ph.D. in anthropology to building out the UX teams for both SAP and ZS Associates. She sat with dscout recently to discuss launching UX teams before UX was a thing, the contrast between UX for consulting and engineering, and mainstream perspecti...
  • On UX research at start-ups and asking "why"
    Rick Bond is a research leader who has conducted, scaled and evangelized research at Bay Area organizations including Quest Software, Dell and Uber. He recently spoke with us about how he builds the story for research within organizations and what it takes to be an effective design research leader, and how dscout plays a role in making research happen. 
dscout mobile research
dscout mobile research
Blog Article

New blog articles detected.

  • An interview with Google Living Room researcher Supriya Gokarn
    Let’s be real: Researchers make cool friends. With their endless supply of discoveries, anecdotes, and observations, we would listen to them talk all day if we could. This month, we got to indulge our curiosities by chatting with Google Living Room’s Supriya Gokarn. Starbucks in hand and snowboots on her feet, the marketing manager joined us between her week of research with our consul...
  • Defending against the White Walkers
    “Why is it that when one man builds a wall, the next man immediately needs to know what's on the other side?” -- Tyrion Lannister Recently, we wrote about the importance of data privacy in the research world, an idea that conveniently and delightfully lent itself to some Game of Thrones analogies -- how we all have just a little bit of Lord Varys in us and must ensure no one else...
  • Welcome to the Flashpoint Presidency
    Slams at Hamilton and SNL. Fights with Mexico and Ford. Calls with Taiwan. A steady stream of incendiary messages, 4 a.m. rants, and BOLD STATEMENTS. How is the American electorate processing these seemingly random and off-the-cuff media binges from our president? As we've been tracking the thoughts and opinions of American voters across the country, we expected to watch voter sentime...
  • Mobile user research and demand characteristics
    In social research, self-consciousness is a concern to be reckoned with. Human beings are, after all, a self-conscious species: reflexively defensive and strategic about the way we appear to others, hoping for their acceptance.
  • People Nerds, on breaking bubbles in 2017
    dscout's Trump Diaries research was launched just after the election to help us better understand American voters and perhaps break through -- or at least expand -- our metaphorical research bubble. This year, we've asked some of our fellow People Nerds if they had similar bubble-bursting plans for 2017. Here are a few of their answers:
  • People Nerds inspirations for 2017
    In 2016, dscout celebrated the first year of People Nerds—humans obsessed with observing and understanding what makes other humans tick—from UX researchers at Fitbit, Google, Netflix and Change.org, to a customer experience pioneer and a global design expert. Storytelling is such a big part of the life of people nerds—both finding and sharing the stories of others. We wondered then, w...
  • A lifelong obsession with patterns and people
    Kelly Goto is obsessed with patterns and people. It drives her evangelism for great design and impactful research, which led her to launch gotomedia and gotoresearch: two highly successful companies dedicated to design research and service design.
  • Netflix global head of insights, Adrien Lanusse
    As VP of Consumer Insights, Adrien Lanusse helps Netflix understand how viewers across the world experience its service. Lanusse sat with dscout recently to share his passion for curiosity and empathy, his own multicultural background, and his understanding of the threads that connect viewers and consumers around the world.
  • Introducing the Trump Diaries
    Alexis is a 59-year-old college graduate, unemployed and terminally ill. An African American from Philadelphia, she identifies as a Democrat and proudly cast her vote for Barack Obama in the last two presidential elections. But this year, she voted for Donald Trump. 
  • “Everyone who isn’t us is the enemy.”
    A naked man has few secrets, a flayed man none. – Roose Bolton Game of Thrones mastermind George R.R. Martin once revealed he still writes on a 1970s word processor. He doesn’t want to teach a spell-checker to remember Daenerys Targaryen, Westeros, and every other word he’s made up for his world.   But Martin’s habit has another benefit as well. Without internet access, after al...
dscout mobile research
dscout mobile research
Blog Article

New blog articles detected.

  • Putting a camera in the participants' hands
    As the head of Research and Insights at Troika, an LA-based strategic branding and marketing innovations agency, anthropologist Susan Kresnicka specializes in the cultural meaning of entertainment media. In a recent interview with People Nerds, Susan shared her ethnographic approach to cultural media studies using dscout.
dscout mobile research
dscout mobile research
Blog Article

New blog articles detected.

  • Retail shopalongs vs. mobile research tools
     After almost 20 years at P&G, Myles Proudfoot made the switch to the agency side, now putting his natural curiosity to work as Managing Director for Behavior and Insights at ChaseDesign and its clients, including Starbucks, Coca Cola, and Tim Horton’s.   
dscout mobile research
dscout mobile research
Blog Article

New blog articles detected.

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