dscout mobile research
dscout mobile research
Blog Post
dscout mobile research
dscout mobile research
Blog Post
  • CHICAGO (April 12, 2018) — dscout, Inc., provider of the world’s premier in-context video research platform, announces the successful conclusion of a $7.5 million Series B financing round. Beringea LLC, a Detroit-based private equity firm providing growth capital to high potential businesses, led the round. Synetro Group, who led dscout’s two prior financing rounds, also participated.dscout’s S...

dscout mobile research
dscout mobile research
Blog Post
  • Qual data is rich data. Rich with context, emotion, inflection. But with the richness comes complexity. How do you spot patterns and distill themes? dscout has always helped you gather and manage rich data with features like auto-transcription and auto-tagging. We're currently R&Ding a number of new ways to get you to insights faster. And sometimes simple tools can be incredibly powerful. 

dscout mobile research
dscout mobile research
Blog Post
  • Thanks to the ever growing number of people who carry a smartphone around all day every day, researchers can use mobile research tools to design projects that capture participants’ experiences as they actually happen. So instead of asking study subjects to remember past choices they’ve made on a sterile survey form or in an artificial focus group setting, you can ask participants to answer que...

dscout mobile research
dscout mobile research
Blog Post
  • Our goal at dscout has always been to make it easier for companies to understand real people in the context of their everyday experience. And easier for researchers to do the work to create that understanding. But frankly, there have been things about our platform that have fallen short of that goal. That’s driven us crazy for much of the last four years!

dscout mobile research
dscout mobile research
Blog Post
  • Anne Helen Petersen knows about popularity. Petersen, who has a Ph.D. in media studies from the University of Texas, first made her mark blogging about the gossip industry. Her series “Scandals of Classic Hollywood” offered a deep dive into the social motivations behind tabloid fodder. She explored not just the who and the what of celebrity, but the why and the how, tracing the lineage...

dscout mobile research
dscout mobile research
Blog Post
  • Sometimes, talent just runs in the family. The Kennedy name immediately brings to mind political dominance, while the Williams sisters are synonymous with the world’s best tennis. And musical prowess runs strong in any number of families, just ask anyone with the last name Knowles, Allman, or Wainwright. So while they may not have quite the same level of name recognition as their count...

dscout mobile research
dscout mobile research
Blog Post
  • The last year has been a banner one for fans. Comic Cons across the country drew over 500,000 people to convention centers in Denver, Phoenix, New York, and San Diego. An estimated 1 million baseball enthusiasts crowded the parade route in Chicago, as the long-beleaguered Cubbies celebrated their first World Series win in over 100 years. And a record-breaking 26 million viewers watched...

dscout mobile research
dscout mobile research
Blog Post
  • Suzanne Abate is a product management nerd AND people nerd. She teaches product management at General Assembly, runs her own product development shop and, in her spare time, curates a fantastic resource site at 100productmanagers.com. But her people nerd side really comes into play on her 100PM podcast. For anyone working on a product team, her weekly interviews with product managers a...

dscout mobile research
dscout mobile research
Blog Post
  • As any People Nerd knows, the job of a researcher doesn’t end once the data’s been collected. Sharing your findings is just as important as the research itself, and often demands just as much finesse. It also requires practitioners to take on multiple roles—to become the storyteller, the skeptic, and the future forecaster, sometimes in the space of one meeting. It’s a phenomenon we’re ...

dscout mobile research
dscout mobile research
Blog Post
  • Researchers are intimately familiar with the magic of storytelling. A good story enables us to connect with those around us, gives context and relevance to data, and helps create a sense of purpose and deeper meaning to the world around us.

dscout mobile research
dscout mobile research
Blog Post
dscout mobile research
dscout mobile research
Blog Post
  • How many things have you touched today? Your phone, most likely. Your favorite coffee mug? A toothbrush? The clothes on your back? What else? If your answer is “nothing,” Paula Zuccotti suggests you think harder.Zuccotti is the author of the book "Every Thing We Touch,” a cultural snapshot of modern life that documents every object people engaged with over a 24-hour period. “The images...

dscout mobile research
dscout mobile research
Blog Post
  • Periscope By McKinsey announces an alliance with research platform dscout, Inc. to develop a rapid and flexible delivery of qualitative research—and the resulting business insights—for both B2B and B2C businesses available within days. Read the official press release below.

dscout mobile research
dscout mobile research
Blog Post
  • Here at dscout, we're not too shy to admit it: we're really into people. What motivates them, what excites them, what makes them tick. But as any true #PeopleNerd knows, real insight requires a certain level of finesse, a method to the madness. So we turned to the experts—the researchers, strategists, designers, storytellers, and professionally curious folks who study people for a livi...

dscout mobile research
dscout mobile research
Blog Post
  • Memory's a funny thing. It's inherently subjective—there’s no way to tell exactly what someone else sees with their mind's eye when they recall a moment from their past. And yet memories are at the core of so many of our everyday interactions, our conversations with friends, family and coworkers, that generally we have a pretty good idea of how our memory compares to others. Except whe...

dscout mobile research
dscout mobile research
Blog Post
  • Ethnomusicologist. Cultural data cartographer. Knowledge architect. Ghost pop artist. Movable sound designer. Government strategist. Rock critic. Researcher and cultural strategist Wendy Hsu may have the most diverse job history we’ve ever come across. (It’s hard to fathom two industries more tenuously connected than rock and roll and local legislature.) But Hsu (who prefers the gende...

dscout mobile research
dscout mobile research
Blog Post
  • Home entertainment used to be about prime time—those few precious hours at night when the whole family would tune in together for a movie or the latest installment of their favorite show. But things have changed. We’ve even got a new word for the consumption of our favorite movies and television programs: we no longer watch, we stream. Once beholden to scheduled air times, we now stre...

dscout mobile research
dscout mobile research
Blog Post
  • “Disruptive” may be the most overused word of the current moment, but it’s hard to find a better descriptor for the work of Christian Madsbjerg, founder of strategic consultancy ReD Associates and author of the new book, "Sensemaking: The Power of the Humanities in the Age of the Algorithm." Madsbjerg, who’s worked with some of the world’s largest companies, including Ford, Adidas, Cok...

dscout mobile research
dscout mobile research
Blog Post
  • Qualitative researchers frequently need to investigate how real people respond to a specific stimulus. What do people think of a new ad? What are they thinking while interacting with an online shopping experience? Which words leap out at them in a positioning statement? And do they have a more or less favorable impression of the brand after viewing the stimulus?

dscout mobile research
dscout mobile research
Blog Post
  • Kat Lee has had an affinity for artifacts since childhood. Born into a family of avid travelers, as a kid she spent quite a bit of time overseas, visiting family and friends in China, Taiwan and Tokyo. In the early 90’s, right after China had opened its borders to tourists, she and her parents took a trip to some of the more remote areas of the country. They visited the small village i...

dscout mobile research
dscout mobile research
Blog Post
  • MVP. Iterative design. Agile. These are familiar concepts to many researchers who work with online product teams. But it’s been a hard concept to apply to the design of qualitative or ethnographic research itself. Usually, research is designed in the whole clothe, getting feedback from other researchers and finalizing before any fielding.

dscout mobile research
dscout mobile research
Blog Post
dscout mobile research
dscout mobile research
Blog Post
  • Martha Cotton was 30, waitressing, and running a community theatre when she took a job "watching people make dinner." Twenty years later, she's leading Fjord's design research practice for North America. In retrospect, she says, the connections make a lot of sense. In a recent interview with dscout, Cotton explains her approach to helping Fjord's designers make meaningful decisions bas...

dscout mobile research
dscout mobile research
Blog Post
  • Thanks to the ever growing number of people who carry a smartphone around all day every day, researchers can use mobile research tools to design projects that capture participants’ experiences as they actually happen. So instead of asking study subjects to remember past choices they’ve made on a sterile survey form or in an artificial focus group setting, you can ask participants to a...

dscout mobile research
dscout mobile research
Blog Post
  • Flashback to three months agoOn the morning of Wednesday, November 9, I lingered with fellow researchers at the coffee station in a state of stunned silence. My colleagues can be a chatty bunch, but on that day, we were conspicuously quiet.