Dynamic Yield is a U.S. company that offers a personalization technology stack for digital marketers. Dynamic Yield personalizes the experiences of more than 500 million users globally and serves brands from the ecommerce, media, travel and gaming industries. The company is based in New York City and has over 100 employees as of 2017.

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Dynamic Yield
Dynamic Yield
Blog Post
  • An interview with Marc Presuche, data nerd extraordinaire, about the makeup of an ideal optimization team, using data to make smarter decisions and the looming tower of Amazon's entry into the media world. The post Partner Spotlight: It’s Good to Be LeROI appeared first on Dynamic Yield.

Dynamic Yield
Dynamic Yield
Blog Post
Dynamic Yield
Dynamic Yield
Blog Post
  • By addressing some common A/B testing pitfalls and introducing more reliable approaches to measuring the efficacy of your experiences, you can be sure to optimize for success. The post The Main KPI of Your A/B Test Is Wrong – This Is How to Do It Right appeared first on Dynamic Yield.

Dynamic Yield
Dynamic Yield
Blog Post
  • The following is a practical framework for a creating a holistic approach to personalization that marketers can start implementing today. The post Next-Level Personalization Using The Holistic Approach appeared first on Dynamic Yield.

Dynamic Yield
Dynamic Yield
Blog Post
  • You’ve mapped out the vendors, drilled into their capabilities, and selected the personalization technology that can deliver on your business goals. Now, it’s about retrieving your investment on personalization so you can ensure those marketing dollars are well spent, and in the shortest amount of time. After interviewing a host of clients from a range […] The post A Proven Process for Onboarding ...

Dynamic Yield
Dynamic Yield
Blog Post
  • We’re rolling out preview improvements to the Dynamic Yield platform allowing you to simulate and test the targeting rules for your personalized experiences. The post Introducing: Easy Previewing for Experiments appeared first on Dynamic Yield.

Dynamic Yield
Dynamic Yield
Blog Post
Dynamic Yield
Dynamic Yield
Blog Post
  • We’ve written at length about shopping cart abandonment, and it’s no wonder, seeing as companies lose $18 billion in sales revenue each year due to this major eCommerce challenge. Back in July 2015, we introduced the cart abandonment timeline, a framework for dealing with abandonment throughout the customer journey. We also wrote a useful guide […] The post Introducing: Shopping Cart Abandonment U...

Dynamic Yield
Dynamic Yield
Blog Post

Care/of

  • We chatted with Akash Shah about why personalization is so significant to the Care/of product, how they discovered the motivations of their most valuable segments, and their mission to partner with subscribers on their journey to a more healthy life. The post Care/of appeared first on Dynamic Yield.

Dynamic Yield
Dynamic Yield
Blog Post
  • An in-depth examination of the challenges of micro-segmentation and a step-by-step process for creating and targeting micro-segments you can implement today. The post Mastering Micro-Segmentation for Personalization (Free eBook) appeared first on Dynamic Yield.

Dynamic Yield
Dynamic Yield
Blog Post
  • The importance of delivering great digital experiences in the golden age of personalization and building the future of eCommerce with BVAccel. The post Partner Spotlight: The Golden Age of Personalization with BVAccel appeared first on Dynamic Yield.

Dynamic Yield
Dynamic Yield
Blog Post
  • The open architecture approach has had a significant impact across industries and upon many fields. Here's what it means for the modern tech stack. The post The Importance of an Open Architecture Digital Marketing Software appeared first on Dynamic Yield.

Dynamic Yield
Dynamic Yield
Blog Post
  • The strategy and advice driving conversations about personalization at WiderFunnel, and why good practice means more than just plugging a technical solution in as a part of your marketing stack. The post Partner Spotlight: Beyond Personalization Tech with WiderFunnel appeared first on Dynamic Yield.

Dynamic Yield
Dynamic Yield
Blog Post

Kopari Beauty

  • A conversation on personalization, conversion optimization and what makes the coconut the most kickass ingredient known to (wo)man with cosmetics retailer Kopari. The post Kopari Beauty appeared first on Dynamic Yield.

Dynamic Yield
Dynamic Yield
Blog Post
  • Learn about Dynamic Yield's A/B/n test versioning controls that give marketers the mandate to decide what changes should trigger new test versions. The post Introducing: Controlled Test Versioning appeared first on Dynamic Yield.

Dynamic Yield
Dynamic Yield
Blog Post
Dynamic Yield
Dynamic Yield
Blog Post
  • Learn how Canadian down retailer Mackage leveraged personalization and machine-learning powered recommendations to realize a 9X ROI. The post Mackage Crafts Experiences for All Climates (Case Study) appeared first on Dynamic Yield.

Dynamic Yield
Dynamic Yield
Blog Post
  • Personalization as the nice-to-have of yesterday has become table stakes today, and the cost of doing nothing has become too high. Brands must start personalizing the customer experience and journey, now. The post Personalization: Tomorrow is Now appeared first on Dynamic Yield.

Dynamic Yield
Dynamic Yield
Blog Post
  • Combining Dynamic Yield’s open-architecture technology with some of the best implementation and creative agencies in the world to empower clients to personalize experiences across devices and see immediate results. The post Dynamic Yield Announces Global Suite of Solutions Partners appeared first on Dynamic Yield.

Dynamic Yield
Dynamic Yield
Blog Post
  • We’re excited to announce the official release of two free and useful tools. Our Bayesian A/B Testing Calculator and Test Duration/Sample Size Calculator. The post Introducing our Bayesian A/B Testing Calculators appeared first on Dynamic Yield.

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