e-Business Experts International
e-Business Experts International
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  • Maine Dairy Lawsuit Demonstrates the Importance of Little Details Like Grammar (Watch)
    Think the little details like grammar don’t matter when it comes to the big picture of running a business? Think again. A dairy business in Maine just learned this lesson the hard way. A group of the company’s drivers recently sued the business for overtime pay. And they won a huge settlement due to a missing Oxford comma. According to Maine law, workers who are involved in “the canning, processi...
e-Business Experts International
e-Business Experts International
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New blog articles detected.

  • 3 Forgotten Areas To Improve On Your Website
    Creating a website is easy. Turning it into a well-oiled money making machine is another thing altogether. And that is the problem with being a website owner today is that there are just too many things we have to know. From setting up the site, creating amazing content to building an email list, it just seems never-ending. But there are actually a few things you should add on to your website, wh...
e-Business Experts International
e-Business Experts International
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New blog articles detected.

e-Business Experts International
e-Business Experts International
Blog Article

New blog articles detected.

  • DIMA: Not Just Another Diversity Event!
    ExchangeWire are proud to announce a partnership with the Diversity In Advertising and Marketing Summit (DIMA), which takes place in London on 4 & 5 April. The event is aimed at people who work at agencies, media owners, tech providers, and brands – and is the only two-day event in Europe dedicated to diversity and inclusion in marketing and advertising. Lync are offering ExchangeWire readers a 2...
e-Business Experts International
e-Business Experts International
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New blog articles detected.

  • New CEO for Rubicon Project; Sky Pushes Programmatic Platform
    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Addante stepping down as Rubicon’s CEO; Sky expand AVx platform; OpenX give more insights into publisher pages; Integrations for The Trade Desk; VertaMedia start in the UK; Mediasmart open Paris office; and Insert integrate with Adobe. New CEO for Rubicon Project Rubicon Project ha...
e-Business Experts International
e-Business Experts International
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New blog articles detected.

  • As the Homepage Starts to Flounder, Publishers Need to Look to Social Influencers
    Can publishers expect to rely on the same volumes of homepage traffic that they historically enjoyed? With readers discovering content in new ways, particularly through the likes of social media, is the traditional homepage on the decline? If this is true, and the evolution of content consumption continues to favour social over checking the daily news site, then how can publishers ensure they are...
  • 25 Social Media Contest Ideas to Engage Your Customers
    Want to engage customers online? Social media can be a great way to get your customers involved and really create conversations with your target audience. But you need something to actually get that engagement started. That’s where contests come in. There are plenty of different formats you can use for social media contests, depending on your business and the social media platforms you use, but ...
  • 5 Creative Design Tips for Small Businesses
    We live in a world dominated by images and visual platforms. Design matters now more than ever, especially for small businesses that are competing with larger brands with bigger budgets. Good design is not optional, it's a must to stand out from the competition. Here are a few quick creative design tips that your small business should keep on top of your mind when looking to build a brand that wi...
  • How to Get Organized at Work
    If you want to get more done in your small business, you need to get organized. Organization can come in many different forms for small businesses. If you work in an office, then your organization needs are likely to be different than someone who runs a store or a restaurant. But there are some basics that are important to keep in mind no matter where you work. Here are some organization tips th...
  • Overcoming Dyn: How DataXu Avoided Disaster the Day the Internet Went Dark
    On 21 October, 2016, the internet faced its largest Distributed Denial of Service (DDoS) attack on record, with hackers knocking down dozens of the web’s top sites like Amazon, Twitter, Reddit, PayPal, Spotify, Netflix, Pinterest, GitHub, and many more, in one fell swoop in the now famous Dyn cyberattack. For those outside the marketing world, the Dyn attacks of 21 October were mostly just a majo...
e-Business Experts International
e-Business Experts International
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New blog articles detected.

  • Location, Location, Location: Why It Finally Hits Home for Advertisers in 2017
    Most people could agree that 2016 was a rough year. For digital advertising, and others, the bumps were poignant: ‘fake news’ overtook real news and distrust in agencies flared as transparency problems came to light. While some may not have been affected by the major shifts in the ad tech world, agencies and brands should take notice in 2017. The consolidation and changes happening in response to...
  • How Value-Adds Can Enhance Your Core Product Offering
    The internet has definitely torn down some barriers to entry and made it much more challenging for businesses to stand out amid a sea of competition. It can feel like there are dozens of companies competing for your customers on a daily basis. If this sounds familiar, you need to focus on differentiating your offering in the form of strategic value-adds. The Internet and Increased Competition “C...
  • 10 Ways to Use WhatsApp for Business
    Social media networks and messaging apps have changed the way we communicate, and for businesses it means adopting these technologies to reach their audiences. As the largest messaging application, WhatsApp has more than 1.2 billion users globally and businesses have been using it as part of their communications solutions. However, with the official invitation of businesses by the company last y...
  • Mobile App Use on the Decline in Europe; Mobile Data Shows More App Installs, Less Loyalty
    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mobile app use on the decline in Europe; Mobile data shows more app installs, less loyalty; A disconnect with the C-suite; and Brand engagement at the Oscars. Mobile app use on t...
  • Small Business Marketing Should Focus on Authenticity
    Spend any time researching marketing trends and tactics for 2017, and you’ll see the words ‘genuine’ and ‘authentic’ over and over. Today’s marketing plan is to channel your authenticity and invite customers into your world. Marketers create relationships with their potential customers by making customers feel like they know the people behind the brands. Individuals and companies are more visibl...
e-Business Experts International
e-Business Experts International
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New blog articles detected.

  • 10 Most Popular WordPress Themes
    Currently running 27.5 percent of all websites (yes, all of them), WordPress dominates the World Wide Web and is among the best website builders for small businesses. One of the things that keeps WordPress at the top is the wide variety of both free and premium themes available to use. Themes enable you change the look and feel of your website, and more, with the click of a button and some theme...
  • Could the Signal Private Messenger App Be Right for Your Team?
    The increasingly popular encrypted instant messaging and voice calling application Signal has added video calling to its list of features. This simply means that you can now use the app for your business video calls without worrying about privacy and security. Or at least that’s what developers are promising. Signal Private Messenger Prior to the update, Signal offered full end-to-end encrypted ...
  • 3 Ways Sales Is Changing With Artificial Intelligence
    Technology is the great equalizer. In every industry and in nearly every department, technology is and should be central to performance and achievement capacity. Of course, the frontiers of technology constantly change. The assembly line modernized the means of production in the early 1900s, the telephone revolutionized communication, computers changed nearly everything in the 1980s, and today t...
  • Yet Another Platform — Whatsapp — Launches Snapchat Clone
    The announcement of Snapchat’s IPO late in 2016 revealed some impressive numbers and growth. Over 2.5 billion Snaps are created by 158 million users each day, and the company’s revenue has increased six fold since 2015. So for the second time it seems social media leader Facebook has decided to clone one of Snapchat’s key features for another of it’s own platforms — in this case social messaging...
  • Think Big Vehicles Can’t Be Eco-Friendly? Think Again (Watch)
    When you think of electric vehicles, you probably think of a compact car or small sedan. But if you really want to see carbon emissions and fuel consumption lowered significantly, you need to think bigger. More specifically, think of bigger vehicles like semi-trucks, buses and even garbage collection vehicles. While few of these big vehicles currently on the roads are electric models, that could ...
e-Business Experts International
e-Business Experts International
Blog Article

New blog articles detected.

  • Yahoo’s Story Serves as a Cautionary Tale for Businesses (Watch)
    When a company sees its value decrease by hundreds of millions of dollars, that’s usually considered to be a very bad thing. But not for Yahoo (NASDAQ:YHOO). The company is still in buyout talks with Verizon. But after a series of recent data breaches, Verizon wants to cut the purchase price by about $250 million. This is far from an ideal situation for Yahoo. Of course, the company would still l...
  • The Race Isn’t Over for Twitter
    Last week (9 February, 2017) Twitter (NYSE:TWTR) reported a net loss of USD$167m (£133.6m) (-23% revenue) in Q4 2016, and its slowest revenue growth since it went public four years ago. In this piece, we examine what has gone wrong for Twitter, and discuss the functional improvements that need to be implemented in order to re-establish Twitter in the eyes of both consumers and media buyers. Twitt...
  • Facing Up to a Crisis of Confidence: Where Brands, Agencies & Techs Go From Here
    Although last week’s front page ‘Brands fund terror’ headline was less than flattering for our industry, it is certainly not the first time, nor the last, the quality of digital advertising is called out so publicly. As Ryan Kangisser, founder and managing partner of ad tech and martech consultancy Stack I/O explains, writing exclusively for ExchangeWire, irrespective of the possible motives behi...
  • Entrepreneurship and Depression: 10 Supportive Thoughts for Battling the Blues
    Small business owners and entrepreneurs are known for their optimism. They are the dreamers of the world, who come up with new ideas and innovative solutions to problems. Not only that, but they are also the doers of the world. Despite the challenges that lay ahead, they set out on that long, winding path with hopes of making those dreams a reality. But all of this dreaming and doing can take a t...
  • Etsy Introduces Seller Hub, Better Inventory Management
    The Etsy (NASDAQ:ETSY) marketplace brings together millions of people from around the world who share the love for handmade items, vintage goods and craft supplies. Whether you are buying or selling, Etsy has created a platform that has continued to improve the experience for both parties since it was founded in 2005. The platform’s latest developments include a centralized hub for sellers and a...
e-Business Experts International
e-Business Experts International
Blog Article

New blog articles detected.

  • Why the Rise of Audio Consumption on Connected Devices is Fuelling New Opportunities for Advertisers
    Whatever you read and wherever you work in the media industry, you will know that 2016 was hailed as the year of mobile and the year of video. But, asks Oliver Deane, director of commercial digital, Global, what about the year of audio? Writing exclusively for ExchangeWire, Deane explains why audio is starting to take centre stage. The UK’s digital audio market is growing at a rapid rate, largely...
  • The Death of the Cookie; Native In-Feed Rises
    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: The death of the cookie; Native in-feed rises; SMEs missing out on sales; and Sharing personal data. The death of the cookie Over half of digital marketing managers (53%) say tha...
  • Unique Digital Marketing Tactics: 1 Hour a Day
    Being a small business owner is hard work. Trust me, I know. You wear a lot of hats — everything from accounting, sales, and marketing to more. However, small business digital marketing shouldn’t be left to the side as it usually is with the 10 million other things a small business owner must do every day. And it shouldn’t have to be. As a small business owner, you can spend time on digital mark...
  • Grammarly is the Business Copywriter’s Secret Weapon
    If you are a business copywriter then you very well know the importance of proofreading your writing before publishing it. While informality of tweeting, texting and emailing has creeped into business communications, good grammar still remains instrumental in conveying ideas with professionalism, clarity and precision. With proofreading, every little bit of help is welcome. The spell-check and a...
  • Spotlight: Feral Horses Reinvents the Art Investment Firm
    It’s not easy for people to break into the world of art collecting. The prospect can be incredibly expensive and overwhelming. But Feral Horses is a new art investment firm that’s looking to change that. The company focuses on providing art investment opportunities through trading and acquiring shares of artwork. You can read more about the company in this week’s Small Business Spotlight. What t...
e-Business Experts International
e-Business Experts International
Blog Article

New blog articles detected.

  • Cruise Control: 20 Small Business Tasks You Can Automate
    Using automation in your business is one way that small businesses can save money and improve productivity. In most cases, you may still need some supervision. But technology can potentially help you make your business and its processes more efficient. Here are 20 different small business jobs that you can consider automating. Jobs That Can Be Automated Product Assembly Assembly lines are perfec...
  • Protected: Xaxis COO Damien Healy Discusses Accountability in Marketing & the Future of Data
    This content is password protected. To view it please enter your password below: Password: The post Protected: Xaxis COO Damien Healy Discusses Accountability in Marketing & the Future of Data appeared first on ExchangeWire.com. The post Protected: Xaxis COO Damien Healy Discusses Accountability in Marketing & the Future of Data appeared first on WE ARE E-BUSINESS EXPERTS – WE DESIGN REVOLU...
  • Can Your Business Survive These 5 Disaster Scenarios?
    Sponsored Post It’s the day you thought would never come. The business you worked so hard to build has been hit by an unforeseen disaster and is shut down. Your mind is filled with questions: How soon can I reopen? How will I cover expenses? How do I pay my employees without income? The harsh truth is that disaster can come at any time, forcing your business to close its doors permanently, temp...
  • Lyft vs. Uber: A Case Study in Founder PR
    Founders: Here’s a business school lesson from Lyft and Uber. When you are running a startup locked in a head-to-head competition, you need to respond correctly to political events or you will lose customers. Case in point: Lyft’s founders John Zimmer and Logan Green responded brilliantly to President Donald Trump’s executive order on immigration, while Uber’s founder Travis Kalanick made a seri...
  • Paid Search on the Up; Falling Media Costs Across iOS & Android
    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Falling media costs across iOS and Android; Dated martech integration; and Brits took to mobile for Christmas shopping. Paid search on the up In a dramatic rebound, Q4 saw the re...
e-Business Experts International
e-Business Experts International
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New blog articles detected.

  • Effective Ways to Boost Your Online Sales!
    Are you looking for simple and effective ways to boost sales for your business? In this article we will discuss a few easy to implement techniques that can help you... The post Effective Ways to Boost Your Online Sales! appeared first on WE ARE E-BUSINESS EXPERTS – WE DESIGN REVOLUTIONS! .

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