E-Trade Financial Corporation (stylized as E*TRADE) is a financial services company headquartered in New York City. It is an online discount stock brokerage firm for self-directed investors. Investors can buy and sell such securities as stocks, bonds, options, mutual funds, and exchange-traded funds via electronic trading platforms or by phone. E-Trade Financial also provides banking services to retail investors, such as sweep deposits and savings products.

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  • Protective Puts: A Hedging Strategy
    For stock traders and investors who want to protect their stocks against negative moves in the market, this 2-min video explains the mechanics of a Protective Put, and the outcomes at expiration. For more information, please read The Characteristics and Risks of Standardized Options https://www.theocc.com/about/publications/character-risks.jsp
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  • Cash-secured Puts: An Income Generation Strategy
    For stock traders who want to generate income while bidding for stock below the current market price, this 2-min video explains the mechanics of a Cash-secured Put and the outcomes at expiration.Options involve risk and are not suitable for all investors. For more information, please read the Characteristics and Risks of Standardized Options: https://www.theocc.com/about/publications/character-ris...
E*TRADE
E*TRADE
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  • Covered Calls: An Income Generation Strategy
    For stock traders who want to generate income while bidding for stock below the current market price, this 2-min video explains the mechanics of a Covered Call and the outcomes at expiration. Options involve risk and are not suitable for all investors. For more information, please read the Characteristics and Risks of Standardized Options: https://www.theocc.com/about/publications/character-risks....
E*TRADE
E*TRADE
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  • Stock Replacement Calls: A Speculation Strategy
    For stock traders who want to profit for a rise is a stock's price but limit risk if the stock should fall, this 2-min video explains the mechanics of a Stock Replacement Call and the outcomes at expiration. Options involve risk and are not suitable for all investors. For more information, please read the Characteristics and Risks of Standardized Options: https://www.theocc.com/about/publications/...
E*TRADE
E*TRADE
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  • Fun with Finance: Ostrich Effect
    What happens when you stick your head in the sand on Wall Street? Answer: nothing good. Watch & learn the meaning of the phrase "Ostrich." Find out more finance idioms and phrases at http://bit.ly/FunwFnance
E*TRADE
E*TRADE
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  • Fun with Finance: Bear Hug
    Even the wildest of beasts have a soft side. Discover the real meaning of the phrase of "Bear Hug." Find out more finance idioms and phrases at http://bit.ly/FunwFnance
E*TRADE
E*TRADE
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  • Fun With Finance: Gold Bug
    Gold Bugs have one thing on the brain. Watch & learn the meaning of the phrase "Gold Bug." Find out more finance idioms and phrases at http://bit.ly/FunwFnance
E*TRADE
E*TRADE
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E*TRADE
E*TRADE
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E*TRADE
E*TRADE
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E*TRADE
E*TRADE
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E*TRADE
E*TRADE
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  • E*TRADE | Why Use Options?
    Are options right for you? Check out our video to find out. Here are the four biggest reasons investors use them as part of their overall trading strategy. Options involve risk and are not suitable for all investors. For more information, please read the Characteristics and Risks of Standardized Options: https://www.theocc.com/about/publications/character-risks.jsp
E*TRADE
E*TRADE
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  • E*TRADE | Why Use Options?
    Are options right for you? Check out our video to find out. Here are the four biggest reasons investors use them as part of their overall trading strategy. Options involve risk and are not suitable for all investors. For more information, please read the Characteristics and Risks of Standardized Options: https://www.theocc.com/about/publications/character-risks.jsp
E*TRADE
E*TRADE
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  • E*TRADE Commercial – Sportscar
    Ever feel like the financial advice your broker gives has you going in circles? Get your financial future back on track with E*TRADE. Don’t get mad. Get E*TRADE.
E*TRADE
E*TRADE
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  • E*TRADE Commercial – Fore
    You could put your money toward a golf course on a yacht. Or you could start putting it toward your financial future. With E*TRADE, you can start taking control of your finances today. Don’t get mad. Get E*TRADE.
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E*TRADE
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  • E*TRADE Commercial – Don’t Get Mad
    “Don’t Get Mad” follows one man as he daydreams about the spoils of modern wealth. Prompted by his dismissive boss, we are dropped into a world where pizza is delivered by helicopter and industry barons have themselves painted onto grizzly bears. The epic absurdity finally culminates when the young man decides to shrug off frustration and take financial matters into his own hands.
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E*TRADE
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E*TRADE
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E*TRADE
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  • E*TRADE Commercial – Yacht Life
    Remember that guy who wore a puka shell necklace everyday of junior year? Well, that guy just got a 102-foot yacht. Don’t get mad. Get E*TRADE.
E*TRADE
E*TRADE
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  • E*TRADE Commercial – Vision
    With E*TRADE, you see things your way. You have access to the right information, at the right moment. And when you filter out the noise, it’s easy to turn your vision into action. Visit https://us.etrade.com/trade
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E*TRADE
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  • E*TRADE Commercial – Power
    With E*TRADE’s powerful trading tools at your fingertips, you have access to in-depth analysis, Level 2 Data, and a team of experienced traders ready to help if you need it. It’s like having the power of a trading floor, wherever you are. Visit https://us.etrade.com/trade
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  • E*TRADE Commercial - Mobile
    Immobility can’t stop this E*TRADE customer from ensuring his investments are mobile, and his spirit upbeat.
  • E*TRADE Commercial - Trader
    This traitor isn’t really a traitor at all, he’s an avid TRADER who turns to E*TRADE for all his trading needs.
  • E*TRADE Commercial - Invest
    Investing in vests isn’t a prerequisite for vested investors, but it seems to be for this E*TRADE customer.
  • Fun with Finance: Bear Hug
    Even the wildest of beasts have a soft side. Discover the real meaning of the phrase of "Bear Hug." Find out more finance idioms and phrases at http://bit.ly/FunwFnance
  • Fun With Finance: Gold Bug
    Gold Bugs have one thing on the brain. Watch & learn the meaning of the phrase "Gold Bug." Find out more finance idioms and phrases at http://bit.ly/FunwFnance
  • Fun with Finance: Rollover
    Watch & learn the meaning of "Rollover." Find out more finance idioms and phrases at http://bit.ly/FunwFnance
  • Fun with Finance: Santa Claus Rally
    Watch & learn the meaning of "Rollover." Find out more finance idioms and phrases at http://bit.ly/FunwFnance
  • Fun with Finance – Deer Market
    When deer catch a glimpse of the market, nothing really happens. Watch & learn the meaning of the phrase "Deer Market." Find out more finance idioms and phrases at http://bit.ly/FunwFnance
  • Fun with Finance – Ostrich Effect
    What happens when you stick your head in the sand on Wall Street? Answer: nothing good. Watch & learn the meaning of the phrase "Ostrich." Find out more finance idioms and phrases at http://bit.ly/FunwFnance
  • Fun With Finance – Shooting Star
    A shooting star looks beautiful... and then it burns up in the market. Watch & learn the meaning of the phrase "Shooting Star." Find out more finance idioms and phrases at http://bit.ly/FunwFnance
  • Introducing Adaptive Portfolio from E*TRADE.
    The self-adjusting portfolio from E*TRADE Capital Management. Doesn’t flinch at material market changes, just rebalances as necessary. Get started by filling out the fast, easy Investor Profile questionnaire and in minutes, you can have access to a customized investment allocation. Or if you’d rather give us a call and talk to an E*TRADE professional, we’ll be glad to walk you through it. Discove...
  • The newest way to invest with E*TRADE | Adaptive Portfolio
    Adaptive Portfolio from E*TRADE Capital Management is built to help remove some of the emotion you might feel when thinking about investing. Ready to get started? Just fill out the fast, easy Investor Profile questionnaire and in about five minutes, you can have access to a customized investment allocation. Or if you’d rather give us a call and talk to an E*TRADE professional, we’ll be glad to wal...
  • E*TRADE Mobile. Compatible with your every day.
    The pulse of the market on your wrist, and a powerful trading tool in the palm of your hand. With E*TRADE Mobile you’ll never miss an opportunity!
  • Getting Started with E*TRADE Pro
    Ready to dive in to E*TRADE Pro? Our powerful, all-in-one platform gives investors and active traders access to professional-quality trading tools—things like real-time streaming data, rapid-fire order entry, sophisticated analysis features (for both stocks and options), and much more. Join us for a brief tour of the platform to see how you can put it to work for you.
  • E*TRADE Commercial - Retire
    This E*TRADE customer retired to the retirement he wanted, which entirely revolves around retiring retired tires.

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