New Media Age (also known as NMA) was a weekly news magazine, covering business use of interactive media in the UK is now Econsultancy.

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  • Geofencing is a strategy that has been around for a few years, typically used by retailers to increase footfall to physical stores. The term refers to the use of GPS or RFID technology to create a virtual boundary around a particular location, which can trigger a response if a consumer goes in or out of it. More recently, with the battle between online and offline shopping intensifying – and brick...

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  • Brands continued to associate with famous or authoritative individuals in 2017, with the Instagram influencer marketing industry alone being worth $1billion. It’s perhaps unsurprising then that this way of advertising is set to retain its popularity amongst brands for years to come; especially considering 71% of consumers are more likely to make a purchase based on a social media reference from an...

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  • Black Mirror might be intent on warning us about the dangers, but artificial intelligence does indeed appear to be taking over our lives.  Most of us seem pretty happy about it though, with voice technology increasingly growing in popularity. According to Kantar Worldpanel, 2.7m households in the UK currently own an Amazon Echo or Google Home device. Across the pond, usage is also on the up, with ...

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  • This past Saturday, new Open Banking rules that require big banks to share data with vetted third parties, including fintech upstarts, went into effect in the U.K. Open Banking is more than anything else a reflection of the fact that the world is changing for big banks as regulators look to support fintech innovation.Read more...

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  • Calvin Klein recently partnered with Amazon Fashion to launch holiday pop-ups in LA and New York, featuring exclusive product ranges. The physical stores were supported by a new online shop – amazon.com/mycalvins – where additional products were available. In-store consumers were able to engage with a range of new Amazon technology, including instant access to online product reviews. All very cool...

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  • WeChat is commonly referred to as China’s ‘app for everything’.  Combining instant messaging, social networking, online shopping, mobile payments and more – there’s a reason why 902m people are logged in on a daily basis. Read more...

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  • The charity sector has been one of the slowest to adopt new technology, with smaller charities in particular struggling to keep up with the demands (and costs) of digital innovation. Mobile is one area that has stayed particularly stagnant in recent years. According to Episerver, one quarter of the UK’s largest non-profit organisations still don’t have a responsive mobile website. This is pretty d...

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  • David Hall is senior account manager at personalisation platform Certona, and is the latest of our 'day in the life' interviewees. Hall gives us some insight into the world of AI-powered personalisation, as well as tips for those wanting to get into the industry or choose some software for their own business.Read more...

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  • We’re back in the January swing, which means another stellar round-up of the best digital marketing stats to grace the interweb this week. It includes news about grocery sales, failed deliveries, email performance, and so much more.  The internet statistics compendium is also ready and waiting to download should you want to get stuck in.Read more...

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  • For those of you who missed it, on Jan 11, Facebook announced that it plans to alter its algorithm, so that you will see more from friends and families, and less from publishers and brands. For marketers, this is, well, certainly worrying. How are you going to generate ROI if you can't reach people? I’m sure we all remember the shitstorm around the decline in organic reach.Read more...

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  • After a year in which Facebook found itself under growing scrutiny over how it determines what content is displayed to users, Mark Zuckerberg made a simple resolution for 2018: fix Facebook. It would appear that the Facebook CEO is serious as not two weeks into the new year, the company has announced an update to its News Feed that will impact brands active on the world's largest social network.Re...

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  • Start Me Up is a semi-regular feature profiling digital startups and asking their founders about their journey so far. This week we spoke to Louise Stevenson, co-founder of Osha Clean, effectively the 'Uber or JustEat of window cleaning'. Here's what Stevenson had to say...Read more...

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  • At the end of 2017 Google published some specific instructions relating to 'eyes-free' technology (such as voice assistants) in its Search Quality Rating Guidelines. You can read the guidelines and Google's accompanying blog post, but what I took from it was pretty simple:Read more...

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  • Disney’s $52bn acquisition of 21st Century Fox assets may have caused some causal observers to be surprised. However, if you have been following Disney closely for the last few years, it will be more apparent that this move was a fundamental part of the plan to avoid being disrupted by Netflix.Read more...

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  • Chatbots have gone in and out of favour during the past couple of years. First touted as the ‘next big thing’ for marketing, many brand examples have since died a death due to the tech lacking sophistication or failing to provide any real relevance for consumers. That being said, the fashion and beauty industries still appear attached to the concept, with many more brands launching AI-powered chat...

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  • The astonishing rise of cryptocurrencies like Bitcoin in 2017 was arguably the trend of the year and the headlines keep coming in the first weeks of 2018. While much of the interest in cryptocurrencies is purely financial – many new millionaires and even some billionaires have been minted in the past year – lots of observers believe that the blockchain technology behind cryptocurrencies could revo...

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  • Some predict that Artificial Intelligence will drive the next industrial revolution. What is certain is that over the next few years AI will become more important to marketers. But to unlock AI’s huge potential you need an AI strategy. Here are five Ps to help you develop yours.Read more...

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  • One of the biggest topics among digital marketers in 2017 was that of brand safety and it looks set to remain in the headlines thanks to a firestorm that has engulfed one of social media's most prominent influencers. The 22 year-old influencer, Logan Paul, boasts 15m YouTube subscribers and his daily videos regularly rack up upwards of 5m views each, giving him a level of exposure that eclipses ev...

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  • Research suggests that consumers respond better to brands that display corporate responsibility, with 73% of people believing that companies should do more than just offer a product or service.  As it happens, many brands are already doing their bit, commonly drawing up ‘social good’ strategies to raise money or fight for a chosen cause. However, more often than not, this is done somewhat behind-t...

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  • According to research, 80% of all the data a company possesses is dark data – i.e. the unstructured and unanalysed data gathered from multiple operations and channels, including the social web, customer service, raw surveys, and more. This finding comes from Econsultancy’s Marketing in the Dark report in association with IBM, which is based on an extensive survey of more than 1,000 marketers.Read ...

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  • Last year, influencer marketing became a billion-dollar industry, with reports suggesting that it could be worth a whopping $2.38bn by the time 2019 rolls around. Other research suggests a similarly positive outlook.Read more...

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