New Media Age (also known as NMA) was a weekly news magazine, covering business use of interactive media in the UK is now Econsultancy.

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  • Six cool things about Leicester City FC's new website
    Leicester City FC unveiled a new website in July 2017. I spoke to Daniel Ayers, consulting partner at Leicester's digital sports agency partner Seven League, to find out more. Let's start with a bit of background and then look at six cool things about the site.Read more...
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  • How new-media brand Refinery29 achieved international growth
    Refinery29, the US-based publisher for young women, has gone from strength to strength in the past few years. With recent international expansion, it has generated a global audience footprint of 550m across all digital platforms.  What’s more, its large audience is highly engaged. Read more...
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  • A day in the life of... Head of Video at an agency
    Video. The bête noire of marketers and advertisers. When it's good it's really good, when it's bad it's really bad. Thankfully, there are at least a few in the industry that understand the medium in great detail. Abigail Howson, Global Head of Video at Jellyfish, is one of them.Read more...
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  • 10 exciting digital marketing stats we’ve seen this week
    Ready for your stats roundup? It’s a good’un, I promise. This week’s includes news about smartphone usage, in-store tech, mobile ad spend, and lots more. Be sure to check out the Internet Statistics Compendium for further facts (and a few fancy charts).Read more...
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  • What advertisers need to know about Safari's new anti-tracking feature
    The digital ad industry is up in arms about a new Intelligent Tracking Prevention feature that is included in the latest version of Apple's Safari browser. The feature is now on millions of mobile and tablet devices as of the release of iOS 11 on Tuesday and will come to millions more later on September 25 with the release of macOS High Sierra. Read more...
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  • Eight unmissable talks at The Festival of Marketing 2017
    The Festival of Marketing is just two weeks away and the excitement in the Econsultancy office is palpable. Tickets are still available for the two-day marketing extravaganza – book today to enjoy a stellar lineup including Jo Malone, Mark Ritson, Byron Sharp, Stephen Fry and speakers from the world's biggest brands.Read more...
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  • Econsultancy Achieve Digital Excellence
    With practical resources to assist your daily challenges, combined with inspiration and the the latest trends, Econsultancy provides all the support you need to supercharge your digital abilities. Our research, events, online resources and training help our 600,000+ users make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers. Fin...
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  • How Polish fashion retailer Reserved is targeting UK shoppers
    Polish retailer Reserved has just arrived in London, opening its first-ever UK store in Oxford Street. Touted as a cross between H&M and Primark, the retail brand already has over 450 stores across 18 countries. But will Reserved appeal to UK consumers? More to the point – will it satisfy their cravings for an increasingly digital and social shopping experience?Read more...
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  • How Warby Parker’s newsjacking campaign eclipsed the competition
    Newsjacking, or agile marketing as it can also be known, is a tricky thing to get right. While Oreo succeeded in 2013 – cleverly capitalising on the infamous Superbowl blackout – other brands that followed suit were called out for lazily jumping on the bandwagon. Read more...
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  • A day in the life of... an agency planner
    This week we get an insight into the mind of an agency planner - namely, Nicky Lloyd of Six. Before we get stuck in, remember if you've got itchy feet yourself, you could do worse than checking out all the digital marketing and ecommerce jobs listed over on the Econsultancy jobs board.Read more...
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  • Ask the experts: Mobile SEO trends, challenges & strategy
    We're starting a new series of 'ask the experts' articles on the Econsultancy blog. For our first installment, we've caught up with a bunch of SEO veterans to ask them about mobile SEO. The questions we asked are as follows – you can read them all or jump straight to a question by clicking on it in the list below.Read more...
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  • 10 remarkable digital marketing stats we’ve seen this week
    There’s lots to enjoy in this week’s stats roundup. We’ve got news about personalisation, data partnerships, and predictive tech. And if that’s not plenty enough, you can also always head on over to the Internet Statistics Compendium for lots more.Read more...
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  • The FTC begins cracking down on influencers who violate its rules
    It has been coming for years. Concerned about advertisements that aren't always distinguishable as advertisements, the US Federal Trade Commission (FTC) has been warning brands and the publishers and influencers they work with that they need to adhere to guidelines designed to ensure that consumers know the score. Now, following another friendly reminder to influencers and brands in April, the FTC...
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  • Four ways travel brands can improve the customer experience
    When it comes to the opportunity for customer engagement, the travel industry already has a head-start – because who doesn’t get excited at the prospect of going on holiday? But while travel consumers might naturally be more inclined to engage, this also means there is greater opportunity for brands to get it wrong. Delays and disruptions might mar a travel experience, but how a brand deals with i...
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  • Why GDPR is great news for marketers and will create a more efficient data economy
    As things stand, we are in a situation where the immensely valuable commodity of personal data is being collected by businesses either for free, or for a fraction of its true worth. What’s more, data is being acquired via non-transparent means, used for undisclosed purposes, and sold without legal obligation to reveal its provenance.Read more...
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  • Three ways the iPhone X will change CX in travel & tourism
    Apple has officially unveiled the iPhone X. CEO Tim Cook stated the device is “the future of the smartphone,” and it’s clear the iPhone X (pronounced “ten”) offers the most significant update to the iPhone family in years, with edge-to-edge OLED display, facial recognition capabilities and an aptitude for augmented reality. Read more...

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