New Media Age (also known as NMA) was a weekly news magazine, covering business use of interactive media in the UK is now Econsultancy.

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  • CMOs have had some bad press recently. First, there was the news that the tenure of a CMO is shorter than all other C-suite members. Then we heard the CMO was dying (like everything else in marketing land), only to be replaced by a CGO (Chief Growth Officer).Read more...

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  • Among the digital products and services we use day-to-day, personalisation is increasingly becoming the norm. From emails that address us by our first name to search engines that remember our history and preferences, to the sophisticated recommendation engines built into the likes of Amazon, Spotify and Netflix that learn and cater to our tastes, as consumers we are coming to take personalisation ...

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  • The GDPR is here, and for many American marketers and legal professionals, it can seem like a revolution in data-handling rules. However, savvy Brits and Europeans may experience it as a mere extension of long-standing guidelines for the treatment of private data. To familiarize American marketers and lawyers with the new rules, Econsultancy's very own VP of Research for the Americas, Stefan Tornq...

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  • A simple online search and a quick scroll of Wikipedia can give anyone a good idea of what the core language(s) of any markets are.  In most cases it can be assumed that the main official language(s) would be the key driver of performance for any search campaign. However, there are certain complexities that marketers should take into consideration when planning for multilingual campaign expansions...

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  • Welcome to the second part of our state of voice search in 2018 series. In this series, we’re taking a realistic look at voice search in 2018, with no hype or hyperbole: establishing how widespread it really is, whether you need to optimise for it, and how you can go about doing so. Read more...

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  • As any fan of soccer – or communications – will attest to, the World Cup traditionally delivers memorable campaigns. Nike often leads the way with epic adverts such as ‘The Secret Tournament’ (players battling in a cage on a disused tanker) or the immense ‘Write The Future’ (a 'sliding doors' ad which features Wayne Rooney living in a caravan). Both managed to balance deification and anticipation ...

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  • Personalisation has been a top priority for marketers for some time, but despite this fact, a large percentage seem to be struggling to implement the strategy in an intelligent and scalable way.  A recent study by Pure360 suggests that many brands are still relying on basic forms of personalisation, and failing to engage (increasingly demanding) consumers as a result.Read more...

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  • WeWork is the network of office spaces that look more like the plush surroundings of a heavily funded Silicon Valley tech startup than the rather drab spaces many of us have experienced at a hired meeting room. For this 'day in the life', we speak to WeWork's UK and Ireland MD, Leni Zneimer. Here's what she gets up day-to-day...Read more...

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  • The travel sector has seen dramatic changes to the customer journey in recent years. Gone are the days of a simple process with minimal touchpoints: flicking through brochures; speaking to a travel agent; deciding where to book. The rise of digital in the travel industry has seen a decline in the reliance on local travel agents and instead 83% are now booking their holidays online either themselve...

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  • Conversion rate optimizers (CROs) are part design professional, part marketing strategist, and part scientist. To be successful, they need to be highly proficient across several disciplines. For that reason, it shouldn't be surprising that CROs are rarely full experts in any of the three disciplines. They either specialize in one or focus on how the disciplines fit together as a cohesive whole.Rea...

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  • Every now and again, an ad or marketing campaign comes along that’s so misguided, it’s baffling to think how it ever made it to fruition. A bad idea or poorly executed theme is one thing, but when it involves copy that’s clearly been painstakingly created, reviewed, and approved – it’s all the more disconcerting.Read more...

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  • The voice revolution is upon us. The big tech companies are going head-to-head on voice technology, sales of voice-activated smart speakers are on the rise, and the future of search could be SERP-less. At least, that’s what numerous think-pieces, blog posts, talks and pundits are saying about voice search – and have been saying for some time now. But does the evidence match up to the hype?Read mor...

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  • Most bidding in AdWords involves looking retrospectively at performance data and making bid changes to optimise towards a certain target. But this approach seems a little backwards when you consider that it completely ignores changes in trading conditions that affect demand for products and services that are happening in real time.Read more...

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  • Whether it’s due to the impact of GDPR or a consequence of the move towards a voice-activated Internet, the word on the lips of leading digital marketers right now is intent.  What’s a user’s intent? How do you identify that intent? How do you match intent with your digital activity and show the user that your business can help?Read more...

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  • Improving the customer experience continues to be a top priority for brand marketers. In our most recent Digital Intelligence Briefing, our survey of more than 2,800 company marketers revealed that 'optimizing the customer experience' remains the top choice for the single most exciting opportunity in 2018.  But how are brand marketers executing this strategy? What exactly are they doing to optimiz...