New Media Age (also known as NMA) was a weekly news magazine, covering business use of interactive media in the UK is now Econsultancy.

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  • "Rivals should be utterly terrified," The Motley Fool's Senior Technology Specialist said of Facebook's entry into the dating industry. Such rivals seem to be masking that terror by expressing enthusiasm for the move or raising concerns about whether Facebook can be trusted with such personal data following the Cambridge Analytica revelations.Read more...

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  • In certain product categories, such as fashion and beauty, consumers are increasingly discovering new products through social platforms like Instagram, Snapchat and Pinterest. To capitalize on this, these platforms have been rolling out so-called “shoppable experiences.” Instagram's shoppable posts format, for instance, allows retailers to tag products in their Instagram posts and link them to the...

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  • Joe Stanhope of Forrester Research recently wrote an article on why the technology which is used to support the marketing function needs to evolve. He makes some strong points. However, he hasn’t gone far enough. It is not just the technology that needs to change but it is the fundamentals of how marketing is conducted today that really needs to be transformed at its core.Read more...

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  • The GDPR goes into effect in less than two weeks and while many companies are focused on executing their compliance strategies, it's not too early to start thinking about the future of data in a post-GDPR world. Here are how first, second and third-party data will likely be affected by the game-changing regulation.Read more...

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  • As you are probably aware, website and mobile app Klout, which allows users to measure their influence using social media analytics and rewards them for high scores, expertise and influence in particular topics, will be shuttering its service towards the end of this month. Read more...

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  • For years, upstart fintechs have aimed to create innovative experiences that deliver value to consumers, often at the expense of entrenched financial institutions.  One of the ways they have accomplished this is by using a variety of techniques to retrieve their users' data from the financial institutions they bank with.Read more...

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  • How should a modern marketing department be structured? This is a bit of a rhetorical question, partly because there is no one-size-fits-all answer (hang in there, there will be some actual, proper content in this article) and partly because Econsultancy has already made a decent fist of answering this question (but you'll have to subscribe to download our truly excellent and detailed new report, ...

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