New Media Age (also known as NMA) was a weekly news magazine, covering business use of interactive media in the UK is now Econsultancy.

Wikipedia
Econsultancy
Econsultancy
Blog Post
  • If you read the press you'd be forgiven for thinking programmatic advertising is in decline. But for all the noise about brand safety, viewability, fraud and kickbacks – programmatic is maturing fast. A range of new technologies and initiatives have got many in the industry hopeful that 2018 could be a big year for programmatic.Read more...

Econsultancy
Econsultancy
Blog Post
  • Do you spend all day on social media? Would you like to get paid for it? Well, maybe you should consider being a social media strategist, like Rod Alvarenga of BzzAgent (a dunnhumby company).Read more...

Econsultancy
Econsultancy
Blog Post
  • Welcome to your regular dose of digital marketing statistics. It's a good'un this week. The roundup includes news about brand safety, B2B growth, and Black Friday emails. If that’s not enough, you’ll find lots more to enjoy in the Internet Statistics Compendium, which subscribers can download right here.Read more...

Econsultancy
Econsultancy
Blog Post
  • We are now spending more time than ever on our mobile phones. Recent research suggests US consumers are dedicating five hours per day to their mobiles, with the time spent in apps rising 69% year on year. Interestingly, with media and entertainment apps like Facebook and Netflix taking up the largest share, shopping apps are said to account for just 5% of users’ daily time.Read more...

Econsultancy
Econsultancy
Blog Post
Econsultancy
Econsultancy
Blog Post
  • Advent calendars used to be the hallmark of confectionary companies like Cadbury and Nestle. Nowadays, brands from a whole manner of industries are muscling in on the trend, releasing calendars filled with everything from gin to cheese. Brands within the cosmetics and skincare industries are chiefly reaping the rewards, turning the once humble ritual of the advent calendar into a ‘must-have’ for m...

Econsultancy
Econsultancy
Blog Post
  • Adidas is no stranger to the world of apps. It has already released two in the form of Confirmed and All Day, allowing users to reserve new products and monitor their fitness and nutrition.  Now, the sports brand has released Shop & Style – a shopping app that allows users to buy Adidas products and browse editorial content without the need to use their mobile browser. Read more...

Econsultancy
Econsultancy
Blog Post
  • Whether it’s due to a bad reputation or increasing competition in the market, rebranding is often a good option for companies looking to turn around waning fortunes. It’s not always easy, of course. What if a rebrand alienates an existing customer-base, or backfires as a result of inconsistent or flimsy strategy? These are big questions to consider. Read more...

Econsultancy
Econsultancy
Blog Post
  • It used to be the case that some restaurants or cafes would only accept cash. Today, the reverse seems to be happening. Driven by the rise in electronic payments, many are now choosing to go cashless – taking away traditional registers altogether. Read more...

Econsultancy
Econsultancy
Blog Post
  • Customer experience is probably the hottest trend in digital right now. One need only observe the martech vendors falling over themselves in the rush to reposition as customer experience platforms to know that marketers are sold on the idea of CX optimisation.Read more...

Econsultancy
Econsultancy
Blog Post
  • Who said the listicle was dead? To celebrate the recent release of our Ecommerce Best Practice Guide, I decided to round up a barrage of fancy, neat and impressive UX features. Some are simple established best practice, others are particularly innovative.Read more...

Econsultancy
Econsultancy
Blog Post
Econsultancy
Econsultancy
Blog Post
  • In 2015 Mark Zuckerberg moved the Facebook Messenger app out of the original Facebook app, taking the bet that billions would use Messenger for much more than just chatting with friends and sharing GIFs. He believed that they would come to use the app as a means of interacting with businesses to raise questions about products they’d purchased or intended to purchase, for instance.Read more...

Econsultancy
Econsultancy
Blog Post
  • Welcome to the third part of our programmatic 'ask the experts' series. Previously we've looked at tracking the offline impact of programmatic spend and what data is needed for proper targeting. In this article we tackle the challenge of integrating programmatic and TV, as well as asking how programmatic creative interplays with other channels.Read more...

Econsultancy
Econsultancy
Blog Post
  • Brochures and pamphlets were once the main source of information for potential new students. Now with many higher education providers taking steps towards digital transformation, and students naturally looking online to research educational courses - other forms of marketing are taking precedence.Read more...

Econsultancy
Econsultancy
Blog Post
  • Jamie Maddison is senior content strategist at NewsCred, an enterprise content marketing company. But what does Jamie actually do? He's here to tell you...Read more...

Econsultancy
Econsultancy
Blog Post
  • Jamie Maddison is senior content strategist at NewsCred, an enterprise content marketing company. But what does Jamie actually do? He's here to tell you...Read more...

Econsultancy
Econsultancy
Blog Post
  • For years, brands have grappled with questions about which agency model is the best fit for their business.  When it comes to programmatic, however, a new survey recently released by Advertiser Perceptions indicates that a growing number of brands are hoping to bring their efforts in-house.Read more...

Econsultancy
Econsultancy
Blog Post
  • One of the key roles of brand marketers these days is to select and work with agency partners. Yet how best to manage agency relationships is seldom discussed, leaving most client-side marketers to figure it out for themselves.Read more...

Econsultancy
Econsultancy
SlideShare Presentation
  • This presentation gives a snapshot of the findings from the Econsultancy/SAP Hybris research into The Tension in B2B Customer Experience Management. The report explores the extent to which B2B organisations address the challenge of improving the customer experience and how well equipped they are for the omnichannel future. The full report can be downloaded here: bit.ly/2blomOA

Econsultancy
Econsultancy
SlideShare Presentation
  • This presentation gives a snapshot of the findings from the Econsultancy/Epsilon research into Customer Experience Maturity in Australia and New Zealand. Based on a survey of more than 350 marketing, digital and ecommerce professionals, the report explores the extent to which organisations in the region focus on the customer, how well they understand the customer journey, how customer experience...

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.