Edelman is an American public relations and marketing consultancy firm, founded by and named after Daniel Edelman. It is currently run by his son Richard Edelman.

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Edelman
Edelman
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  • Over 60% of women say they can’t think of an outdoor female role model and that men’s outdoor interests are taken more seriously. With #ForceofNature, REI committed to create lasting change, to ensure women and girls are just as inspired and equipped as men to embrace life outside.

Edelman
Edelman
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  • The 2017 Warrior Games took place in Chicago and were open to the public for the first time ever. We took a previously unknown event for ill and injured military service members and relaunched it as a public spectacle of sport. In the process, we reversed the way people usually talk about this group. Instead of a subject of pity, they became not only role models but also a source of pride.

Edelman
Edelman
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Edelman
Edelman
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  • Act With Certainty – There’s a new Edelman for today’s world. Through data-driven communications marketing, digital innovation and C-suite advising, we help clients make the moves that earn people’s attention and trust and create meaningful change for themselves and society.

Edelman
Edelman
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  • Children in China bring lunch boxes to school to collect meals from the cafeteria. We created the first interactive lunchbox that encourages children to practice oral hygiene after meals – Wrigley’s Care Box. Artwork playfully changes with heat, showing children characters that work together to clean their teeth via a built-in compartment for sugar-free gum.

Edelman
Edelman
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  • We proved that renewable fuel is so reliable you could stake your life on it! We sponsored renowned polar explorer Robert Swan (OBE) and his millennial son Barney to go on a dangerous journey across the Antarctic. The trip was the world’s first polar expedition attempted using exclusively renewable fuel, including Shell’s advanced biofuels. We followed every step with live updates, trackable mobil...

Edelman
Edelman
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  • To launch a new fuel, Shell created a virtual data ecosystem processing over 1.6 million data points on driver emotions, habits, wellbeing, weather and traffic across over 15,000 journeys. Resulting global and local insights sparked conversations across 12 countries on how to improve journeys. And the insights ultimately inspired Shell services that deliver on its brand promise: to help drivers Go...

Edelman
Edelman
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  • #ConEllas facilitated conversations around a difficult topic – El Salvador’s extreme abortion laws. To spark dialogue beyond El Salvador, we partnered with high-profile Hispanic celebrities, journalists and influencers in the United States, Europe and Latin America who felt a kinship with the issue – asking them to create short videos and posts for their social channels. Many chose to write the #C...

Edelman
Edelman
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  • In Australia, Vaseline® funds their Healing Project to stop leprosy in East Java with donations to the project for every product sold. Yet, no Australians new about this! We set up a pop-up clinic in Indonesia with Vaseline® and Direct Relief, connecting dermatologists and patients. We then used the stories and images to create a rich bank of assets for content in local Australian media.

Edelman
Edelman
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Edelman
Edelman
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  • Children are protected from violence in video games in Sweden, but not from witnessing violence in the real world, in their own homes. We developed “Violence of Reality”, a video game which forces people to experience this contradiction first-hand, and when the game ends players are urged to sign UNICEF’s digital petition.

Edelman
Edelman
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  • The Swedish Federation of the Wood and Furniture Industry (TMF) wanted to attract new talent and show them the industry’s potential for innovation and how it can be used as a force for good. By designing a chair that allows students with ADHD (Attention Deficit Hyperactivity Disorder) to attract their teacher’s attention without anyone else knowing, we managed to change the target group’s percepti...

Edelman
Edelman
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  • We asked new Samsung GS8 owners to show off the camera by sharing the first picture snapped on their new phones. @SavEdward sent us: “It was a dick pic.” Within minutes, we responded with a savagely simple reply: the microscope emoji. And the results speak for themselves: 528MM estimated media impressions from more than 80 news placements, with no PR outreach. 72,483 Retweets and 228,000 Likes.

Edelman
Edelman
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  • The entire campaign was based on one idea: for someone living with metastatic breast cancer, it's the small things that matters as much as the big ones, as every moment counts. In a movie-trailer-like film, we followed a woman and her daughter, building tension all along the way to reveal the big moment is actually very small - simply the two of them painting their nails together.

Edelman
Edelman
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  • In China, children bring lunch boxes to school, collect meals from the cafeteria and then eat in their classrooms. Wrigley’s Extra Sugar-Free Gum wanted to inspire Chinese parents to help children improve oral health by encouraging chewing sugar-free gum after meals as a regular habit to prevent tooth decay. We created the first interactive lunch box that encourages children to practice oral hygie...

Edelman
Edelman
YouTube Video
  • Meet Ralph, more than a chatbot, he's a lovable robot with heaps of personality and one purpose- to help you find the perfect LEGO present, making you a gifting champion! We used warm, inviting language to make the stressful shopping experience seem carefree, fun and informed.

Edelman
Edelman
YouTube Video
  • To reinvent how millennials experience the power of HP computing, we created an interactive installation with famed technologists Toby & Pete, DJ Race Banyon and Vice Media. The brand experience connected sounds, shapes, colors, lasers and Spectre x360 laptops. Over 1000 millennials participated in the brand experience, and content was then shared across participant and contributor social media, ...

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