Effective Inbound Marketing
Effective Inbound Marketing
Blog Post
  • The world of marketing is always evolving. Trends change frequently, and it can be challenging to keep up with latest and best practices, let alone predict where trends are headed. So how can you become a thought-leader or spokesperson for your company and achieve the recognition you deserve? Here are some trends in marketing leadership to help you successfully compete with rival companies and mak...

Effective Inbound Marketing
Effective Inbound Marketing
Blog Post
  • What makes a successful social media marketing strategy for businesses? Is it a large number of the fan-base, or is it the frequency of your social media posts? The answer is a little bit of both. These two benchmarks work hand in hand to make significant contributions to your social media marketing goals. But then, another driving factor in an effective brand of social media campaign is the conte...

Effective Inbound Marketing
Effective Inbound Marketing
Blog Post
  • Just because you are using digital signage for your business does not mean your customers and audience would be obliged to give you the right returns. Although you are doing it with the intention of providing a better user experience that brings them closer to your business, things may not work your way. If it happens that the digital signage fails to elicit the right response from the audience, t...

Effective Inbound Marketing
Effective Inbound Marketing
Blog Post
  • Buyer behavior continues to evolve at breakneck speeds, making B2B lead generation a difficult feat. In fact, a HubSpot report indicates that 63% of marketers believe B2B lead generation to be their biggest challenge. Generating high-quality leads can be expensive and time-consuming. Thankfully, there are B2B lead generation strategies you can implement even when you’re on a tight budget. Upgrade ...

Effective Inbound Marketing
Effective Inbound Marketing
Blog Post
  • Top 4 Google AdWords Updates To Use this Spring 2018 Google’s been busy updating its UI to help you target that bit more effectively and reach that bit further. But we’ll start with four letters that are starting to bring everyone out in a cold sweat: GDPR. GDPR and AdWords We’ll spare you another retread of the nuts and bolts of the General Data Protection Regulation. If you really want to dive h...

Effective Inbound Marketing
Effective Inbound Marketing
Blog Post
  • Everyone is talking about blockchain, cryptocurrency, bitcoin and what-not these days. Blockchain is even being hailed as the Next Internet! Why should you care? Well, it is kind of a big deal since Venture Capitalists have invested more than $1 billion into blockchain companies over the last five years. According to stats, global blockchain market is to reach $20 billion by 2024. Recently, Americ...

Effective Inbound Marketing
Effective Inbound Marketing
Blog Post
  •     With the abundance of social media channels, the constant talk of marketing strategies, and the whispers of algorithm changes, it can be overwhelming for marketers to feel confident about where to invest their budget. Things can get expensive. Rapidly. And you don’t have the time (or money) for that. You need to get your marketing message across convincingly and on budget. From blogging to bus...

Effective Inbound Marketing
Effective Inbound Marketing
Blog Post
  •       Effective inbound marketing is invaluable to a company’s success in today’s digital world. By focusing on attracting customers through relevant, helpful content that adds value to every stage of a customer purchasing path, a company can successfully increase conversions on their e-commerce site. With strong SEO strategies, a website has the opportunity to become more visible to potential cus...

Effective Inbound Marketing
Effective Inbound Marketing
Blog Post
  • Customer data and analytics is important for every marketer in today’s world. These practices assist marketers to identify and understand the market and its customers better, but these practices also lead to vulnerabilities. Data gathered through marketing campaigns are immensely valuable, but in return make it data a tempting target. And not only for hackers but also for other companies trying to...

Effective Inbound Marketing
Effective Inbound Marketing
Blog Post
  • Trending doesn’t exactly work the way that it used to. As I will explain, several aspects of today’s content marketing have shaped the way consumers view new content. As such, if you want to get eyes on your content, it’s imperative that you think about how to relate to your audience, what you have to offer them, and why you’re different from the competition, ultimately relaying that message throu...

Effective Inbound Marketing
Effective Inbound Marketing
Blog Post
  • Traditionally, quantitative research is used in the back end of the marketing process to guide final decision making.  Typically, it uses large-scale numbers that give businesses confidence in making investment decisions.  But quantitative research is a relevant marketing tool throughout the entirety of the product development cycle, not just to validate. Having significant numbers at your disposa...

Effective Inbound Marketing
Effective Inbound Marketing
Blog Post
  • Social media is taking over the marketing game – with top brands having a 58 times higher engagement rate on Instagram than on Facebook, and 120 times higher than on Twitter. This means that your business can only benefit from having an Instagram-oriented approach in your social media strategy. Just as companies were getting on board with classic Instagram campaigns, the game was changed in 2016, ...

Effective Inbound Marketing
Effective Inbound Marketing
Blog Post
  • Customer data and analytics is important for every marketer in today’s world. These practices assist marketers to identify and understand the market and its customers better, but these practices also lead to vulnerabilities. Data gathered through marketing campaigns are immensely valuable, but in return make it data a tempting target. And not only for hackers but also for other companies trying to...

Effective Inbound Marketing
Effective Inbound Marketing
Blog Post
  • Today, no business strategy is complete without social media. There are around 2.3 billion active social media users. About 74% of all adults in the USA use social networking sites. Facebook gets about 2.1 billion active users each month. It has been increasing a healthy 17% each year, and we expect this traffic growth trend to the social networking site to continue. Similarly, Instagram now has o...

Effective Inbound Marketing
Effective Inbound Marketing
Blog Post
  • Even though contests and sweepstakes have been around for quite some time, they have now taken on a new life with the growth of social media. Sure, contests are not the only answer to every marketing challenge, but they should be included in every business’s marketing toolkit, especially if they a have a prominent social media following. Reasons to Set Up an Instagram Contest Instagram is one of t...

Effective Inbound Marketing
Effective Inbound Marketing
Blog Post
  • Many times, we find ourselves facing difficult situations and adversities in life and in business. Most of these situations, while often are not a result of our own deeds, can be either exacerbated or artfully managed by what steps and decisions we take when dealing with them. Failure in some of life’s most important undertaking, such as in your business endeavor can bring about setbacks and false...

Effective Inbound Marketing
Effective Inbound Marketing
Blog Post
  • Great job! Your website has reached hundreds of thousands or even millions of visitors. But then, your sales barely rose up. Of course, your goal is not just to reach millions of views. You want to turn those views into paying customers. It’s given that not all of your visitors will become your customer. However, you should not miss the chance to convert every visitor. Most of your viewers are not...

Effective Inbound Marketing
Effective Inbound Marketing
Blog Post
  • Mobile devices are now the most common way in which we access the internet. When we break down the number of minutes that we spend online, mobile devices account for a huge percentage of this over more traditional means such as a laptop or a PC. In America, mobiles account for 71% of the time that we spend online and in the UK, this is 61%. In fact, Indonesians spend over 90% of their time online ...

Effective Inbound Marketing
Effective Inbound Marketing
Blog Post
  • Image Credit Promoting retail business is quite challenging. Marketers face the daunting task of devising ways to cut through the cacophony of the overcrowded market place and hold aloft the business entity that can grab eyeballs. There is too much commotion in the market place where every business is trying its best to hold its head above the rest and be visible. Although visibility is the primar...

Effective Inbound Marketing
Effective Inbound Marketing
Blog Post
  • It’s a fact: People who use Twitter buy things. They might be followers who are new to your company, or they might be returning customers. But the truth of statistics doesn’t lie: Three out of five people watch their feed, then make a purchase. But how can you better understand Twitter—who is using it and why, and what they’re doing on it? The built-in Analytics Dashboard is a good place to start....

Effective Inbound Marketing
Effective Inbound Marketing
Blog Post
  • Digital marketing is helping level the playing field between small businesses and international brands. Today, a local pizzeria can reach out to its target customers via the same platforms as a global restaurant chain. Why should you be exploring digital marketing? More than half of the 7.5 billion global population are Internet users. This number is expected to continuously rise with the increasi...

Effective Inbound Marketing
Effective Inbound Marketing
Blog Post
  • You may have started blogging and sharing your blog posts on different social network sites but are you optimizing them for search? You really don’t have to be a SEO expert or hire one to optimize your blogs. Do your research and study how you can do it on your own. There are tons of helpful articles on DIY SEO. This can save you a lot of money and help you gain SEO skills. Fortunately, here’s a v...

Effective Inbound Marketing
Effective Inbound Marketing
Blog Post
  • Although modern marketing methods like social media have received a lot of hype in recent years, a new report from EveryCloud concludes that email is still the best tactic for turning potential customers into actual customers. Using a large set of data they look at the numbers backing email and social media marketing, and the clear winner is email. Those surveyed said as such, preferring to get pr...

Effective Inbound Marketing
Effective Inbound Marketing
Blog Post
  • Many businesses tackle one social media platform—say Facebook or Twitter—and call it a day. But social media is a much more diverse world, and there are many more robust ways, that you can meet your customers in order to extend your read and build your community. Take video, for example: Periscope is a relatively new entry into the social media realm, but it’s quickly gained ground. There are alre...

Effective Inbound Marketing
Effective Inbound Marketing
Blog Post
  • An online store is essential whether you are starting up a business or you already have a brick-and-mortar store. This is because the number of people doing their shopping online is continuously growing and it doesn’t show any signs of slowing down, especially with the convenience it brings. There are various factors to consider when setting up an online store and one of them is the e-commerce pla...

Effective Inbound Marketing
Effective Inbound Marketing
Blog Post
  • Yelp is one of the most popular and powerful review sites on the Internet. Although that’s great when it comes to getting positive word-of-mouth about your company to spread, it’s not so good when people have negative things to say. As a business owner, you’re understandably very concerned about what kind of reviews appear on Yelp, and you may be aware that you can flag certain types of reviews fo...

Effective Inbound Marketing
Effective Inbound Marketing
Blog Post
  • Knowing how to use keyword planner simply isn’t enough when you are trying to rank for a highly competitive keyword. In order to rank in Google’s coveted top search engine positions, you will need to build high-quality backlinks leading to your page. Guest blogging is a great way to develop a reputation in your niche, as well as build backlinks, which remains one of Google’s most important ranking...

Effective Inbound Marketing
Effective Inbound Marketing
Blog Post
  • This is a guest post from Hannah Corbett, Inbound Marketing Manager at SEO agency, EdgeThreeSixty. Image Credit Flickr When it comes to the world of inbound marketing, industry jargon and confusing terminology are abundant. Even the number of abbreviations and acronyms alone are enough to confuse any newcomer. That’s why it’s always useful to have a dictionary or glossary to hand, to ensure that y...

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