El TORO
El TORO
Blog Post
  • Part of the benefits package here at El Toro is access to the great work that's done from the Laser Center of Louisville. For the past year and a half, our employees have been treated by the laser team. We love the work they do and are huge fans!   About Laser Center of Louisville Laser Center of Louisville uses K-Laser Therapy which is an FDA cleared therapeutic treatment that manages pain and in...

El TORO
El TORO
Blog Post
  • Data Driven Marketing By: Kramer Caswell   There’s a great scene in AMC’s award winning show Mad Men in which a focus group is being conducted on dog food. At first, each pet owner is excited by the fact that their dog is enjoying the bowl of food in front of them. However, when they find out the food brand, they panic and refuse to let their pets eat anymore of it. The reason? The... Read more ...

El TORO
El TORO
Blog Post
  • Identity Resolution in Advertising: Are Data Cocktails the Best Fix for Attribution? By: Abner Miralda Omnichannel marketing, multi-channel marketing, multi-platform marketing, integrated marketing…It’s starting to blend together isn’t it? As capitalism works its magic, more avenues and strategies to reach consumers become available, challenging marketers to find the perfect mix that delivers the ...

El TORO
El TORO
Blog Post
  • Political Marketing By Marty Meyer, President of Political Campaigns at El Toro IP Targeting IP Targeting is changing the way political marketing is done, and how campaigns are fought. With the growth of the digitally savvy political campaign, political marketing techniques play a pivotal role in the way campaigns are won and will dictate results.   Digital elections have arrived Prior to the 2010...

El TORO
El TORO
Blog Post
  • People Based Marketing: Get To Know the Buzzword By: Kramer Caswell One of the hottest buzzwords in marketing today is People Based Marketing (PBM). Similar toAccount Based Marketing, PBM takes the ideas of mass campaign distribution through print, media, and digital, then narrows them down to the thing that truly matters in advertising: people. Before one jumps on the bandwagon and launches a Peo...

El TORO
El TORO
Blog Post
  • View Through Conversions January 25th, 2018 By: Connor Gaffney In the modern marketing world, digital is everything. Competitive businesses must constantly seek ways to refine their methods of advertising and perfect campaign performance. To do so, reporting metrics must be relevant, enabling teams to measure success more effectively. Click through conversions make online performance easy to measu...

El TORO
El TORO
Blog Post
  • It’s no easy task to figure out where to start a career. However, research shows Louisville is a great place to consider! Fundera, a small business financing site, lists Louisville as one of The Top Cities for Entry-Level Jobs in an article that provides a landscape view of the most suitable cities for young professionals. In the article, El Toro is recognized as one of the city’s exemplary busine...

El TORO
El TORO
Blog Post
  • Political Consulting Firms Plus El Toro’s Ad Tech By: Kramer Caswell The political consulting industry is saturated with thousands of individuals and firms who claim they can get you into office. While many of them are great at what they do, the majority don’t have the experience or expertise to drive your campaign. When you put your trust into the various different digital political consulting fi...

El TORO
El TORO
Blog Post
  • Political Marketing Strategies By: Kramer Caswell In an earlier post, we discussed our Top 10 Digital Marketing Tips for running a successful political campaign in 2018. With the great response we garnered, we felt it would be helpful to dive into more details of driving voters to the polls this year. Political marketing strategies, especially in the last 8 years, have been crucial to winning elec...

El TORO
El TORO
Blog Post
  • By: Connor Gaffney Where to begin. Hello to everyone who is reading this, I’m Connor Gaffney, a Project Coordinator at El Toro. In October of this year, I started as an Intern here as most do. Due to a variety of factors that can be attributed to probably 50% luck, 40% being in the right place at the right time, and 10% of my own ability (maybe 20% if I’m feeling cocky) I managed to... Read more...

El TORO
El TORO
Blog Post
  • Apple’s new Safari 11 has caused an uproar in the digital advertising realm by deleting 3rd-party cookies that enable advertisers to target and serve programmatic advertisements. El Toro is unaffected because we are a 100% cookie-free advertising technology. Haven’t heard the news? Here are the cliff notes: In September 2017, Apple released iPhones 8 and X and updated the privacy features for Safa...

El TORO
El TORO
Blog Post
  •   Political Digital Marketing Tips By: Kramer Caswell What a fun year it’s going to be for politicians, am I right? I hope you caught that sarcasm. It’s safe to say, anyone running for office in 2018, is going to have a battle until the very end. Whether you’re running for local office, state office, or federal office, here are the 10 political digital marketing tips and strategies for a successfu...

El TORO
El TORO
Blog Post
  • It’s been a pretty incredible year at El Toro. This company, having been started by three individuals in a basement just five years ago, is one of the fastest growing technology companies in North America. El Toro’s explosive growth hasn’t always felt like a bonanza because every day we’re focused on providing the best service we can offer. However, when we step back and consider the fact that no ...

El TORO
El TORO
Blog Post
  • Background El Toro recently launched a new product, Digital Canvassing. This tool appends IP addresses to their respective homes located within 500 meters of a pre-defined target. A national furniture dealer was looking to boost mattress and furniture sales. The company had been looking for a way to cost-effectively target neighbors of recent clients. The Campaign The national furniture retailer i...

El TORO
El TORO
Blog Post
  • Because furniture is regarded as an emotional purchase, individuals tend to thoroughly research products before making a purchase. A national retailer of home furnishings with over $3B dollars in annual revenue was trying to capitalize on its web traffic and leverage individuals’ research to boost its sales. Using Reverse Append, this national retailer collected anonymous IP addresses that were ti...

El TORO
El TORO
Blog Post
  • Sometimes clients notice more sessions in Google Analytics than the number of clicks they received from an El Toro digital advertising campaign. We call this situation an “over-count”. Over-counts are most commonly caused by AppNexus (our primary Demand Side Platform) bots deployed to check the status of campaign landing pages. To fix over-count issues you must implement one or both of the followi...

El TORO
El TORO
Blog Post
  • I never know how to start these types of things so here goes nothing…. My name is Jason Morales and I’ve been here at El Toro little more than a year now in the accounting department. When I stop and think about how I came to work here it actually turns out to be quite the story full of twists and turns so let’s start at the beginning. I was born in Tampa, Fl and... Read more The post Meet the T...

El TORO
El TORO
Blog Post
  • By: Aaron Peabody One of the troubles that marketers face is how to properly measure the success of an online advertising campaign. During the first stages of the digital advertising revolution, it was simple because there were only a handful of services, like Doubleclick and Web Connect, one could attribute to. The few methods of attribution, or proof, that each media buy was creating the desired...

El TORO
El TORO
Blog Post
  • El Toro will host its second annual Round Up user conference in 2017! Starting Wednesday, December 6th and finishing on Thursday December 7th, it will include two days of action-packed education and entertainment. Sessions will include: Advanced Advertising Operations A deep review of new products (Venue Replay and Reverse Append) El Toro product road maps Competitive positioning And much more! Ro...

El TORO
El TORO
Blog Post
  • Attributes 12,032% Percent Revenue Growth to their dedicated team and their patented tools for targeting digital ads more effectively.   Louisville, KY | November 9, 2017 — El Toro today announced it ranked No. 13 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. El Toro grew 12,...

El TORO
El TORO
Blog Post
  • When I’m at a party or gathering and I meet someone new, I always end up talking about one thing: my job. It’s almost become a party trick. “So what do you do?” I work at El Toro “The Mexican restaurant?” Nope, the advertising technology company “The what?” Sometimes, the person gets overwhelmed and after a little more small talk about the weather, how I teach high school marching bands for fun, r...

El TORO
El TORO
Blog Post
  • A Fortune 500, $5 billion-dollar-revenue, publicly-traded multinational storage and data management company annually spends heavily to exhibit at the CiscoLive and other trade shows and conferences. Their top targets are the CIO's, CTO's, and senior IT decision-makers present in force at CiscoLive with the goal to earn their companies’ business. To complement a six-figure spend to exhibit at the s...

El TORO
El TORO
Blog Post
  • Oct. 16, 2017- Louisville, KY - Eltoro.com, an advertising technology company that ties IP addresses to physical mailing addresses, has officially launched the Polygon Mapping Tool for its B2B Account Based Marketing (ABM) suite as part of its self-service portal. The highly-evolved Polygon Mapping Tool provides advertisers with the most sophisticated ABM technology on the market, enabling markete...

El TORO
El TORO
Blog Post
  • Louisville, KY - October 3, 2017 Connecting with web visitors in a physical space is now possible through the El Toro Portal with Reverse Append. This latest offering, based on El Toro’s revolutionary IP Targeting technology, allows marketers to send custom direct mail pieces to anonymous website visitors. With Reverse Append, advertisers can place a pixel on a website that captures the IP address...

El TORO
El TORO
Blog Post
  • The Customer A high-end upholstery company produces innovative products for the luxurious hospitality, aviation, and residential interior design industries but also offers a collection of beautiful and timeless consumer products. Sold at fine retailers across the country and online, this collection, just like their many offerings, is constantly evolving. The Challenge Much like several retailers, ...

El TORO
El TORO
Blog Post
  • Author: Aaron Peabody Viewability is a controversial metric within the programmatic advertising industry. The original intention of the metric was to combat the systemic problem of ads being deemed as unviewable (ads never seen by a human). Despite the sound logic of Viewability for cookie traffic, there are problems that surround advertisers relying on this metric as a foundation for deeming thei...

El TORO
El TORO
Blog Post
  • A new technology launched by El Toro named Digital Canvassing is now integrated into the El Toro Portal. Digital Canvassing creates or enlarges target segments by targeting the nearby homes of select mailing records. It offers the same MatchBack Analysis attribution as several of the other El Toro product offerings. “Digital canvassing is like a digital door knocker. It lets you hit the neighbors ...

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