El TORO
El TORO
Blog Post
  • By: Aaron Peabody One of the troubles that marketers face is how to properly measure the success of an online advertising campaign. During the first stages of the digital advertising revolution, it was simple because there were only a handful of services, like Doubleclick and Web Connect, one could attribute to. The few methods of attribution, or proof, that each media buy was creating the desired...

El TORO
El TORO
Blog Post
  • El Toro will host its second annual Round Up user conference in 2017! Starting Wednesday, December 6th and finishing on Thursday December 7th, it will include two days of action-packed education and entertainment. Sessions will include: Advanced Advertising Operations A deep review of new products (Venue Replay and Reverse Append) El Toro product road maps Competitive positioning And much more! Ro...

El TORO
El TORO
Blog Post
  • Attributes 12,032% Percent Revenue Growth to their dedicated team and their patented tools for targeting digital ads more effectively.   Louisville, KY | November 9, 2017 — El Toro today announced it ranked No. 13 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. El Toro grew 12,...

El TORO
El TORO
Blog Post
  • When I’m at a party or gathering and I meet someone new, I always end up talking about one thing: my job. It’s almost become a party trick. “So what do you do?” I work at El Toro “The Mexican restaurant?” Nope, the advertising technology company “The what?” Sometimes, the person gets overwhelmed and after a little more small talk about the weather, how I teach high school marching bands for fun, r...

El TORO
El TORO
Blog Post
  • A Fortune 500, $5 billion-dollar-revenue, publicly-traded multinational storage and data management company annually spends heavily to exhibit at the CiscoLive and other trade shows and conferences. Their top targets are the CIO's, CTO's, and senior IT decision-makers present in force at CiscoLive with the goal to earn their companies’ business. To complement a six-figure spend to exhibit at the s...

El TORO
El TORO
Blog Post
  • Oct. 16, 2017- Louisville, KY - Eltoro.com, an advertising technology company that ties IP addresses to physical mailing addresses, has officially launched the Polygon Mapping Tool for its B2B Account Based Marketing (ABM) suite as part of its self-service portal. The highly-evolved Polygon Mapping Tool provides advertisers with the most sophisticated ABM technology on the market, enabling markete...

El TORO
El TORO
Blog Post
  • Louisville, KY - October 3, 2017 Connecting with web visitors in a physical space is now possible through the El Toro Portal with Reverse Append. This latest offering, based on El Toro’s revolutionary IP Targeting technology, allows marketers to send custom direct mail pieces to anonymous website visitors. With Reverse Append, advertisers can place a pixel on a website that captures the IP address...

El TORO
El TORO
Blog Post
  • The Customer A high-end upholstery company produces innovative products for the luxurious hospitality, aviation, and residential interior design industries but also offers a collection of beautiful and timeless consumer products. Sold at fine retailers across the country and online, this collection, just like their many offerings, is constantly evolving. The Challenge Much like several retailers, ...

El TORO
El TORO
Blog Post
  • Author: Aaron Peabody Viewability is a controversial metric within the programmatic advertising industry. The original intention of the metric was to combat the systemic problem of ads being deemed as unviewable (ads never seen by a human). Despite the sound logic of Viewability for cookie traffic, there are problems that surround advertisers relying on this metric as a foundation for deeming thei...

El TORO
El TORO
Blog Post
  • A new technology launched by El Toro named Digital Canvassing is now integrated into the El Toro Portal. Digital Canvassing creates or enlarges target segments by targeting the nearby homes of select mailing records. It offers the same MatchBack Analysis attribution as several of the other El Toro product offerings. “Digital canvassing is like a digital door knocker. It lets you hit the neighbors ...

El TORO
El TORO
Blog Post
  • The University of Louisville is a world-renowned research institution with a vibrant student population and a nationally-acclaimed athletics program. The quality of the members of an institution directly impact its performance and diversity. That’s why the University of Louisville takes advantage of hyper-targeted one-to-one media such as direct mail, email, and of course, El Toro’s IP Targeting, ...

El TORO
El TORO
Blog Post
  •   El Toro has received official notice from the United States Patent and Trademark Office (USPTO) of its second issued patent for IP targeting. “El Toro is an innovator and creator of original technologies in the AdTech marketplace,” says El Toro CEO Stacy Griggs. “As an innovator, we are very happy that the USPTO has recognized our novel and unparalleled approach to mapping IP addresses to physic...

El TORO
El TORO
Blog Post
  • A Fortune 50, $90+ billion dollar technology company that offers numerous consumer and business products wanted to increase sales of its premier office productivity suite to both large and small businesses. El Toro’s patented IP Targeting technology maps IP addresses back to their corresponding physical mailing addresses, allowing marketers to serve ads to the internet users within high-value loca...

El TORO
El TORO
Blog Post
  • El Toro was once again recognized by Louisville Business First as one of the Best Places to Work in Greater Louisville! The business publication based the awards on a series of surveys collected from employees. We’re grateful that it’s our third time on the list. This year we earned the accolades for companies with 25 - 99 employees. Below is an excerpt of the article with El Toro CEO, Stacy Grigg...

El TORO
El TORO
Blog Post
  • Background P-Nut Free PB&J is an alternative sandwich that offers all the taste of a peanut butter and jelly sandwich with none of the allergens that can harm many kids. P-Nut Free PB&J wanted to boost brand awareness in Illinois while also increasing sales. They looked to target families who may suffer from food allergies and would want the convenience of a prepackaged sandwich. Results The campa...

El TORO
El TORO
Blog Post
  • El Toro has been featured time and time again as having one of the coolest office spaces in Louisville. To us, it’s no surprise, given that’s what the office was designed to be-- open, collaborative, and fun. Newcomers are impressed by the motorcycles, sports team regalia, bourbon, and our open workspace in which employees work at long, joint tables. However, there’s been plenty of hate lobbed at ...

El TORO
El TORO
Blog Post
  • Louisville, KY - July 25, 2017- Eltoro.com, an IP Targeting advertising technology company that maps IP addresses to physical addresses, announced today that they have officially acquired the domain name iptargeting.com The company believes the strategic acquisition of this Internet Real Estate will prove to bolster business development efforts and increase the inbound prospective client pipeline....

El TORO
El TORO
Blog Post
  • Thank you Barb Pellow! We want to extend a huge thank you to Barb Pellow for writing this detailed article. Her article on IP Targeting ran Thursday in WhatTheyThink. IP Targeting paired with Direct Mail can dramatically increase the value of your campaign! Download the .PDF below to read Barb's analysis and find out why running a campaign with El Toro can bring you the results you're looking for....

El TORO
El TORO
Blog Post
  • By Kramer Caswell When I arrived at El Toro as the first ever graphic designer, I was thrown right into the bullpen (all puns intended.) As a designer, I’ve always revered clean, simple, and minimal styles. My first few months were spent creating branding guidelines to ensure all of our sales materials had continuity and a sleek style. Over time, I was asked to consult on the designs for a few of ...

El TORO
El TORO
Blog Post
  • I’m leaving El Toro, but I’m taking a piece of it with me. When I first started at El Toro, I was right out of college. I had very little work experience, but I was eager to learn. Through my group of friends I was able to land an interview at El Toro. That was over two years ago. I’ve learned a lot, made some great memories and have received some of the most invaluable... Read more The post Goo...

El TORO
El TORO
Blog Post
  • By: Ryan Heetderks When you hear the phrase “buying clicks” you might recall instances of people boosting their Twitter or Instagram followers, obtaining likes on Facebook, or perhaps garnering views for a YouTube video. But have you ever investigated what goes on behind the scenes when paying for that traffic? What you’ll discover is far more sinister than you’d suspect. What are Click Farms? Cli...

El TORO
El TORO
Blog Post
  • For years, El Toro has revolutionized the digital advertising landscape with its patented IP targeting technology. Our newest innovation in digital ad tech, Venue Replay, is now available in the El Toro Portal! Venue Replay gives marketers the ability to capture the unique advertising device ID of mobile devices present at any location in the United States within the past six months and serve ads ...

El TORO
El TORO
Blog Post
  • My name is Maurice Zakhir, but at El Toro, I go by MZ. For the very first time ever in my professional career, I work with another Maurice. There’s a tradition at El Toro that if you are the first of your “name” then your email can be just your first name @eltoro.com. Since Maurice@eltoro.com was taken I needed to choose something else and “TheOtherMaurice@eltoro.com” wasn’t going to fly despite m...

El TORO
El TORO
Blog Post
  • Background The University of North Carolina, a NCAA Division I school, wanted a new way to re-engage former season ticket holders for a football season ticket renewal program. UNC chose to launch a digital campaign with El Toro to realize a lift in season ticket sales. Campaign Results The results of the campaign were astonishing. Of the 1,245 households comprising the campaign audience, 676 indiv...

El TORO
El TORO
Blog Post
  • When I joined El Toro, I was brought on through the internship program. It’s kind of like a rite of passage. The program allows El Toro the opportunity to see how well you perform at certain tasks which divulge the intern’s strengths and weaknesses. Simple tasks like picking up lunch or cleaning the office--though not glamorous--shows the management team if you pay attention to detail or how motiv...

El TORO
El TORO
Blog Post
  • “Who could be this year’s George Mason?” That’s the phrase that comes out of every sportscaster’s mouth during March Madness, the annual Division I college basketball tournament. George Mason University basketball holds a special place in every college basketball fan’s heart because of their unlikely run to the Final Four in 2006. Unsure whether they’d reach the tournament, the Patriots were grant...

El TORO
El TORO
Blog Post
  • Louisville, KY - A new software development internship program launched by ElToro.com seeks to enhance local talent and attract top computer science students from throughout the country to Louisville, Ky. In its first year, 12 students have received a 15-week opportunity to help the ElToro.com development team enhance its industry-leading digital marketing products and lay the groundwork for futur...

El TORO
El TORO
Blog Post
  • By Aaron Peabody In this post we’ll elaborate on targeting via internet cookie’s versus 1-to-1 IP targeting--the El Toro way, and why one is immeasurably more sound and accurate than the other. A Brief History on Cookies When we say “cookie” we’re not referencing the dough creations one bakes in their oven. We are referring to the bite-sized pieces of data passed from a web server to a web browser...

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.