El TORO
El TORO
Blog Post
  • Digital Event Marketing: El Toro Style By Jeremy Sneed El Toro is home to incredible products. While we are most known for our IP targeting approach to digital advertising, not everyone knows just how far our abilities reach through our six distinct adtech products. El Toro’s technologies are known for taking digital advertising and making it more precise and powerful than any competitor in the ma...

El TORO
El TORO
Blog Post
  • El Toro is home to a large number of new faces right now! Here at El Toro, we pride ourselves in our robust internship program, Running With the Bulls. The last time you may have read about our internship program was last summer, 2017, our first year hosting a formalized, at-scale program. ICYMI, El Toro was home to 12 interns for the summer of 2017, that plus our other non-summer interns ended up...

El TORO
El TORO
Blog Post
  • Modeled IP Targeting is the latest UX update we're supplying for our clients. Modeled IP Targeting is a brand new site to provide valuable information on our modeled techniques, with detail on the additional verification steps El Toro utilizes to create the “model” for IP targeting. We are the model for IP Targeting! El Toro believes in their technology and wants to prove it to the customer as wel...

El TORO
El TORO
Blog Post
  • By: Allie Tassi As a college marketing student from Chicago, I wasn’t sure what to expect when moving toLouisville for an internship. I had heard of El Toro and their IP Targeting technologies prior to starting my job here, but didn’t have much knowledge behind what I was walking in to. I was skeptical about leaving home for the summer and moving to a city I’d never been to, not knowing a single p...

El TORO
El TORO
Blog Post
  • We're back with a brand new update for our customers in regards to user experience! Let's talk about ISP Authenticated IP Targeting. El Toro believes in their technology and wants to prove it to the customer as well. As IP Targeting became more popular, El Toro has been growing into a major player in the digital advertising world. In November 2017, Deloitte ranked El Toro as the 13th fastest-growi...

El TORO
El TORO
Blog Post
  • Geofencing vs. Geoframing Technology By Kramer Caswell I first became aware of geofencing technology in 2014. Shortly after the iOS 7 update, I began noticing an app icon in the bottom left-hand corner of my phone screen, most frequently when I was near a Starbucks. Soon after, I began receiving push notifications for iced coffee at a discount. Iced coffee is my favorite morning drink; I have one ...

El TORO
El TORO
Blog Post
  • Should I Use Digital Advertising? By Jeremy Sneed In this day and age it seems like the opportunities for advertising your business are endless. Avenues of advertising range across the board from digital, to television, billboards, radio, magazines, mailers, newspapers, and more.   Should I use digital advertising? With so many options available, the real question is, should you even use digital a...

El TORO
El TORO
Blog Post
  • By Jeremy Sneed If you’ve had the pleasure of working with El Toro you may know about our six distinct ad tech products that have revolutionized digital advertising. One of our most unique products under our IP targeting umbrella is venue replay, also known as geoframing. This technology makes it possible to target people that visited a specific location. Through geoframing, we are able to target ...

El TORO
El TORO
Blog Post
  • Facebook Political Targeting By Jeremy Sneed Here we are almost two years since the 2016 presidential election in the United States and Facebook still can’t catch a break from the backlash and repercussion from Facebook political targeting influence on the 2016 election. It seemed no coincidence that these Russian-bought ads began in June of 2015, the same month that Donald Trump announced his can...

El TORO
El TORO
Blog Post
  • Just this past week El Toro made waves again in the entrepreneur and startup community. Steve Case and his recently started venture capital firm, Revolution, came through the great city of Louisville on their Rise of the Rest tour, making sure to stop by El Toro on their journey.   What a fantastic way to end #ROTR7! Here are some clips of our day in #Louisville. Thank you to the local leaders, ec...

El TORO
El TORO
Blog Post
  • Over the years, we’ve partnered with some pretty incredible local businesses and franchises. From the Louisville Bats, Rabbit Hole Bourbon, to Louisville City, we continue to push our clients to shop local here in Louisville!   In preparation for our annual Thunder Over Louisville, we’re restocking the #RabbitHole bar! What’s a party without some Rabbit Hole bourbon? pic.twitter.com/meOYjbNuBS — E...

El TORO
El TORO
Blog Post
  • GDPR Impact: Be In The Know By: Jeremy Sneed Think of how much technology has developed since 1995. The advancement of the Internet alone has changed and impacted almost every aspect of society, evolving the way humans live and interact. With these undeniable transformations, it’s hard to believe that the entire European Union has operated under the same data protection laws since the 1995 Data Pr...

El TORO
El TORO
Blog Post
  • CRM Advertising By: Kramer Caswell El Toro became a player in advertising technology when we first released our IP Targeting algorithm back in 2013. Since then, we’ve come a long way; we’ve introduced Account Based Marketing solutions, Geo-Framing technology, and Reverse Append. However, we’ve never drifted away from one of our core targeting techniques: CRM advertising. Customer Relationship Mana...

El TORO
El TORO
Blog Post
  • Data Hygiene By: Connor Gaffney At El Toro, we deal with client's data every day. Over our years of experience, we’ve become pretty familiar with various formats that companies use for their CRM data. Below, we’ll outline some ways you can improve your data hygiene and ensure an easy workflow for your partners and you. This will help not only El Toro and other partners ensure your one to one marke...

El TORO
El TORO
Blog Post
  • By: Stacy Griggs Recently the news has been filled with stories about Facebook and Cambridge Analytica. El Toro clients are naturally inquisitive about how this impacts IP Targeting and the other AdTech services offered by El Toro. While there is still much we do not know, here are the facts as of April 2018: First, Cambridge Analytica was a bad actor who leveraged weak security within Facebook an...

El TORO
El TORO
Blog Post
  • Convert Traffic Into Sales By: Kramer Caswell When it comes to building an effective website, many times the desired end result is forgotten. Successfully converting traffic into sales should always be the goal. Webmasters spend countless hours learning how to increase web traffic, but what about once the traffic starts arriving? In this article, we’ll give El Toro’s top seven tips for optimizing ...

El TORO
El TORO
Blog Post
  • Sixty-five degrees, sunny and not a cloud in the sky. For Thunder Over Louisville, you couldn’t have asked for better weather. Three years running, El Toro hosted our annual Thunder Viewing Party and it was a huge success!   In preparation for the sold out party, our very own Maurice Williams hauled in over 300 pounds of meat to feed the guests. The pictures can’t do the food justice - it tasted b...

El TORO
El TORO
Blog Post
  •   IP Targeting Tips By: Kramer Caswell In the last few days, we’ve seen Mark Zuckerberg defend himself in front of Congress in regards to the backlash received over the Cambridge Analytica scandal. One thing we know is that Facebook will be cracking down on their custom audience platform which was released back in 2012. While Facebook scrambles to find new ways to target users, advertising agencie...

El TORO
El TORO
Blog Post
  • Stock Photography Tips for Businesses By: Kramer Caswell I started out my career wanting to be a photojournalist. The challenge of trying to tell a great with just an image was something I loved. Quickly, I realized I wanted to be involved in advertising and technology, however, the passion of telling stories through photography never really went away. I began my career working alongside ad agenci...

El TORO
El TORO
Blog Post
  • El Toro believes in their technology and wants to prove it to the customer as well. As IP Targeting became more popular, El Toro has been growing into a major player in the digital advertising world. In November 2017, Deloitte ranked El Toro as the 13th fastest-growing technology company in North America. IP Targeting serves as the base for El Toro’s product offering and continues to help with thi...

El TORO
El TORO
Blog Post
  • Digital Brand Safety Here at El Toro, we understand our clients’ concerns regarding digital brand safety. “Will my banner ads appear on vice websites?” “Will my advertisements be seen on adult websites?” The quick answer to that question is no. But, we thought we’d outline the steps we take to make sure our clients continue to be seen in a good light in the wake of Google and YouTube’s adpocalypse...

El TORO
El TORO
Blog Post
  • Spring is just around the corner, finally. The springtime in Louisville brings not only great weather, Derby season and bluegrass, but also Louisville Bats Baseball! In just 30 days, the Louisville Bats will be hosting their very first home game against the Toledo Mud Hens for the 2018 season! The El Toro team has already enjoyed countless games and events hosted by the Bats organization over the ...

El TORO
El TORO
Blog Post
  • Digital Political Campaign By: Kramer Caswell As the first primary elections begin to take place, many campaigns are trying to jump start theirmid-term advertising to get ahead of the opponent. It’s not unlikely that your campaign manager has suggested using online resources for advertising, but running a digital political campaign is more than just reaching voters on social media. How important i...

El TORO
El TORO
Blog Post
  • Part of the benefits package here at El Toro is access to the great work that's done from the Laser Center of Louisville. For the past year and a half, our employees have been treated by the laser team. We love the work they do and are huge fans!   About Laser Center of Louisville Laser Center of Louisville uses K-Laser Therapy which is an FDA cleared therapeutic treatment that manages pain and in...

El TORO
El TORO
Blog Post
  • Data Driven Marketing By: Kramer Caswell   There’s a great scene in AMC’s award winning show Mad Men in which a focus group is being conducted on dog food. At first, each pet owner is excited by the fact that their dog is enjoying the bowl of food in front of them. However, when they find out the food brand, they panic and refuse to let their pets eat anymore of it. The reason? The... Read more ...

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