El TORO
El TORO
Blog Post
  • Convert Traffic Into Sales By: Kramer Caswell When it comes to building an effective website, many times the desired end result is forgotten. Successfully converting traffic into sales should always be the goal. Webmasters spend countless hours learning how to increase web traffic, but what about once the traffic starts arriving? In this article, we’ll give El Toro’s top seven tips for optimizing ...

El TORO
El TORO
Blog Post
  • Sixty-five degrees, sunny and not a cloud in the sky. For Thunder Over Louisville, you couldn’t have asked for better weather. Three years running, El Toro hosted our annual Thunder Viewing Party and it was a huge success!   In preparation for the sold out party, our very own Maurice Williams hauled in over 300 pounds of meat to feed the guests. The pictures can’t do the food justice - it tasted b...

El TORO
El TORO
Blog Post
  •   IP Targeting Tips By: Kramer Caswell In the last few days, we’ve seen Mark Zuckerberg defend himself in front of Congress in regards to the backlash received over the Cambridge Analytica scandal. One thing we know is that Facebook will be cracking down on their custom audience platform which was released back in 2012. While Facebook scrambles to find new ways to target users, advertising agencie...

El TORO
El TORO
Blog Post
  • Stock Photography Tips for Businesses By: Kramer Caswell I started out my career wanting to be a photojournalist. The challenge of trying to tell a great with just an image was something I loved. Quickly, I realized I wanted to be involved in advertising and technology, however, the passion of telling stories through photography never really went away. I began my career working alongside ad agenci...

El TORO
El TORO
Blog Post
  • El Toro believes in their technology and wants to prove it to the customer as well. As IP Targeting became more popular, El Toro has been growing into a major player in the digital advertising world. In November 2017, Deloitte ranked El Toro as the 13th fastest-growing technology company in North America. IP Targeting serves as the base for El Toro’s product offering and continues to help with thi...

El TORO
El TORO
Blog Post
  • Digital Brand Safety Here at El Toro, we understand our clients’ concerns regarding digital brand safety. “Will my banner ads appear on vice websites?” “Will my advertisements be seen on adult websites?” The quick answer to that question is no. But, we thought we’d outline the steps we take to make sure our clients continue to be seen in a good light in the wake of Google and YouTube’s adpocalypse...

El TORO
El TORO
Blog Post
  • Spring is just around the corner, finally. The springtime in Louisville brings not only great weather, Derby season and bluegrass, but also Louisville Bats Baseball! In just 30 days, the Louisville Bats will be hosting their very first home game against the Toledo Mud Hens for the 2018 season! The El Toro team has already enjoyed countless games and events hosted by the Bats organization over the ...

El TORO
El TORO
Blog Post
  • Digital Political Campaign By: Kramer Caswell As the first primary elections begin to take place, many campaigns are trying to jump start theirmid-term advertising to get ahead of the opponent. It’s not unlikely that your campaign manager has suggested using online resources for advertising, but running a digital political campaign is more than just reaching voters on social media. How important i...

El TORO
El TORO
Blog Post
  • Part of the benefits package here at El Toro is access to the great work that's done from the Laser Center of Louisville. For the past year and a half, our employees have been treated by the laser team. We love the work they do and are huge fans!   About Laser Center of Louisville Laser Center of Louisville uses K-Laser Therapy which is an FDA cleared therapeutic treatment that manages pain and in...

El TORO
El TORO
Blog Post
  • Data Driven Marketing By: Kramer Caswell   There’s a great scene in AMC’s award winning show Mad Men in which a focus group is being conducted on dog food. At first, each pet owner is excited by the fact that their dog is enjoying the bowl of food in front of them. However, when they find out the food brand, they panic and refuse to let their pets eat anymore of it. The reason? The... Read more ...

El TORO
El TORO
Blog Post
  • Identity Resolution in Advertising: Are Data Cocktails the Best Fix for Attribution? By: Abner Miralda Omnichannel marketing, multi-channel marketing, multi-platform marketing, integrated marketing…It’s starting to blend together isn’t it? As capitalism works its magic, more avenues and strategies to reach consumers become available, challenging marketers to find the perfect mix that delivers the ...

El TORO
El TORO
Blog Post
  • Political Marketing By Marty Meyer, President of Political Campaigns at El Toro IP Targeting IP Targeting is changing the way political marketing is done, and how campaigns are fought. With the growth of the digitally savvy political campaign, political marketing techniques play a pivotal role in the way campaigns are won and will dictate results.   Digital elections have arrived Prior to the 2010...

El TORO
El TORO
Blog Post
  • People Based Marketing: Get To Know the Buzzword By: Kramer Caswell One of the hottest buzzwords in marketing today is People Based Marketing (PBM). Similar toAccount Based Marketing, PBM takes the ideas of mass campaign distribution through print, media, and digital, then narrows them down to the thing that truly matters in advertising: people. Before one jumps on the bandwagon and launches a Peo...

El TORO
El TORO
Blog Post
  • View Through Conversions January 25th, 2018 By: Connor Gaffney In the modern marketing world, digital is everything. Competitive businesses must constantly seek ways to refine their methods of advertising and perfect campaign performance. To do so, reporting metrics must be relevant, enabling teams to measure success more effectively. Click through conversions make online performance easy to measu...

El TORO
El TORO
Blog Post
  • It’s no easy task to figure out where to start a career. However, research shows Louisville is a great place to consider! Fundera, a small business financing site, lists Louisville as one of The Top Cities for Entry-Level Jobs in an article that provides a landscape view of the most suitable cities for young professionals. In the article, El Toro is recognized as one of the city’s exemplary busine...

El TORO
El TORO
Blog Post
  • Political Consulting Firms Plus El Toro’s Ad Tech By: Kramer Caswell The political consulting industry is saturated with thousands of individuals and firms who claim they can get you into office. While many of them are great at what they do, the majority don’t have the experience or expertise to drive your campaign. When you put your trust into the various different digital political consulting fi...

El TORO
El TORO
Blog Post
  • Political Marketing Strategies By: Kramer Caswell In an earlier post, we discussed our Top 10 Digital Marketing Tips for running a successful political campaign in 2018. With the great response we garnered, we felt it would be helpful to dive into more details of driving voters to the polls this year. Political marketing strategies, especially in the last 8 years, have been crucial to winning elec...

El TORO
El TORO
Blog Post
  • By: Connor Gaffney Where to begin. Hello to everyone who is reading this, I’m Connor Gaffney, a Project Coordinator at El Toro. In October of this year, I started as an Intern here as most do. Due to a variety of factors that can be attributed to probably 50% luck, 40% being in the right place at the right time, and 10% of my own ability (maybe 20% if I’m feeling cocky) I managed to... Read more...

El TORO
El TORO
Blog Post
  • Apple’s new Safari 11 has caused an uproar in the digital advertising realm by deleting 3rd-party cookies that enable advertisers to target and serve programmatic advertisements. El Toro is unaffected because we are a 100% cookie-free advertising technology. Haven’t heard the news? Here are the cliff notes: In September 2017, Apple released iPhones 8 and X and updated the privacy features for Safa...

El TORO
El TORO
Blog Post
  •   Political Digital Marketing Tips By: Kramer Caswell What a fun year it’s going to be for politicians, am I right? I hope you caught that sarcasm. It’s safe to say, anyone running for office in 2018, is going to have a battle until the very end. Whether you’re running for local office, state office, or federal office, here are the 10 political digital marketing tips and strategies for a successfu...

El TORO
El TORO
Blog Post
  • It’s been a pretty incredible year at El Toro. This company, having been started by three individuals in a basement just five years ago, is one of the fastest growing technology companies in North America. El Toro’s explosive growth hasn’t always felt like a bonanza because every day we’re focused on providing the best service we can offer. However, when we step back and consider the fact that no ...

El TORO
El TORO
Blog Post
  • Background El Toro recently launched a new product, Digital Canvassing. This tool appends IP addresses to their respective homes located within 500 meters of a pre-defined target. A national furniture dealer was looking to boost mattress and furniture sales. The company had been looking for a way to cost-effectively target neighbors of recent clients. The Campaign The national furniture retailer i...

El TORO
El TORO
Blog Post
  • Because furniture is regarded as an emotional purchase, individuals tend to thoroughly research products before making a purchase. A national retailer of home furnishings with over $3B dollars in annual revenue was trying to capitalize on its web traffic and leverage individuals’ research to boost its sales. Using Reverse Append, this national retailer collected anonymous IP addresses that were ti...

El TORO
El TORO
Blog Post
  • Sometimes clients notice more sessions in Google Analytics than the number of clicks they received from an El Toro digital advertising campaign. We call this situation an “over-count”. Over-counts are most commonly caused by AppNexus (our primary Demand Side Platform) bots deployed to check the status of campaign landing pages. To fix over-count issues you must implement one or both of the followi...

El TORO
El TORO
Blog Post
  • I never know how to start these types of things so here goes nothing…. My name is Jason Morales and I’ve been here at El Toro little more than a year now in the accounting department. When I stop and think about how I came to work here it actually turns out to be quite the story full of twists and turns so let’s start at the beginning. I was born in Tampa, Fl and... Read more The post Meet the T...

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