El TORO
El TORO
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New blog articles detected.

  • Viewability Falls Short When Measuring Ad Campaign Success
    Author: Aaron Peabody Viewability is a controversial metric within the programmatic advertising industry. The original intention of the metric was to combat the systemic problem of ads being deemed as unviewable (ads never seen by a human). Despite the sound logic of Viewability for cookie traffic, there are problems that surround advertisers relying on this metric as a foundation for deeming thei...
El TORO
El TORO
Blog Post

New blog articles detected.

  • Digital Canvassing Builds on IP Targeting
    A new technology launched by El Toro named Digital Canvassing is now integrated into the El Toro Portal. Digital Canvassing creates or enlarges target segments by targeting the nearby homes of select mailing records. It offers the same MatchBack Analysis attribution as several of the other El Toro product offerings. “Digital canvassing is like a digital door knocker. It lets you hit the neighbors ...
El TORO
El TORO
Blog Post

New blog articles detected.

  • Partner Spotlight: University of Louisville
    The University of Louisville is a world-renowned research institution with a vibrant student population and a nationally-acclaimed athletics program. The quality of the members of an institution directly impact its performance and diversity. That’s why the University of Louisville takes advantage of hyper-targeted one-to-one media such as direct mail, email, and of course, El Toro’s IP Targeting, ...
El TORO
El TORO
Blog Post

New blog articles detected.

  • El Toro Issued Second IP Targeting Patent – Digital Journal
      El Toro has received official notice from the United States Patent and Trademark Office (USPTO) of its second issued patent for IP targeting. “El Toro is an innovator and creator of original technologies in the AdTech marketplace,” says El Toro CEO Stacy Griggs. “As an innovator, we are very happy that the USPTO has recognized our novel and unparalleled approach to mapping IP addresses to physic...
El TORO
El TORO
Blog Post

New blog articles detected.

  • Case Study: El Toro boosts business for a Fortune 50 Tech Company
    A Fortune 50, $90+ billion dollar technology company that offers numerous consumer and business products wanted to increase sales of its premier office productivity suite to both large and small businesses. El Toro’s patented IP Targeting technology maps IP addresses back to their corresponding physical mailing addresses, allowing marketers to serve ads to the internet users within high-value loca...
El TORO
El TORO
Blog Post

New blog articles detected.

  • El Toro Recognized as Best Place to Work in Greater Louisville
    El Toro was once again recognized by Louisville Business First as one of the Best Places to Work in Greater Louisville! The business publication based the awards on a series of surveys collected from employees. We’re grateful that it’s our third time on the list. This year we earned the accolades for companies with 25 - 99 employees. Below is an excerpt of the article with El Toro CEO, Stacy Grigg...
El TORO
El TORO
Blog Post

New blog articles detected.

  • Case Studies: Arkkfood
    Background P-Nut Free PB&J is an alternative sandwich that offers all the taste of a peanut butter and jelly sandwich with none of the allergens that can harm many kids. P-Nut Free PB&J wanted to boost brand awareness in Illinois while also increasing sales. They looked to target families who may suffer from food allergies and would want the convenience of a prepackaged sandwich. Results The campa...
El TORO
El TORO
Blog Post

New blog articles detected.

  • Why El Toro Chooses An Open Office Space
    El Toro has been featured time and time again as having one of the coolest office spaces in Louisville. To us, it’s no surprise, given that’s what the office was designed to be-- open, collaborative, and fun. Newcomers are impressed by the motorcycles, sports team regalia, bourbon, and our open workspace in which employees work at long, joint tables. However, there’s been plenty of hate lobbed at ...
El TORO
El TORO
Blog Post

New blog articles detected.

  • El Toro Acquires “iptargeting.com” Domain
    Louisville, KY - July 25, 2017- Eltoro.com, an IP Targeting advertising technology company that maps IP addresses to physical addresses, announced today that they have officially acquired the domain name iptargeting.com The company believes the strategic acquisition of this Internet Real Estate will prove to bolster business development efforts and increase the inbound prospective client pipeline....
El TORO
El TORO
Blog Post

New blog articles detected.

  • What They Think: IP Targeting Value with Direct Mail
    Thank you Barb Pellow! We want to extend a huge thank you to Barb Pellow for writing this detailed article. Her article on IP Targeting ran Thursday in WhatTheyThink. IP Targeting paired with Direct Mail can dramatically increase the value of your campaign! Download the .PDF below to read Barb's analysis and find out why running a campaign with El Toro can bring you the results you're looking for....
El TORO
El TORO
Blog Post

New blog articles detected.

  • Ugly Ads vs Pretty Ads: A Paradox
    By Kramer Caswell When I arrived at El Toro as the first ever graphic designer, I was thrown right into the bullpen (all puns intended.) As a designer, I’ve always revered clean, simple, and minimal styles. My first few months were spent creating branding guidelines to ensure all of our sales materials had continuity and a sleek style. Over time, I was asked to consult on the designs for a few of ...
El TORO
El TORO
Blog Post

New blog articles detected.

  • Goodbye Note from Neil Borgman
    I’m leaving El Toro, but I’m taking a piece of it with me. When I first started at El Toro, I was right out of college. I had very little work experience, but I was eager to learn. Through my group of friends I was able to land an interview at El Toro. That was over two years ago. I’ve learned a lot, made some great memories and have received some of the most invaluable... Read more The post Goo...
El TORO
El TORO
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New blog articles detected.

  • Cultivating Clicks?
    By: Ryan Heetderks When you hear the phrase “buying clicks” you might recall instances of people boosting their Twitter or Instagram followers, obtaining likes on Facebook, or perhaps garnering views for a YouTube video. But have you ever investigated what goes on behind the scenes when paying for that traffic? What you’ll discover is far more sinister than you’d suspect. What are Click Farms? Cli...
El TORO
El TORO
Blog Post

New blog articles detected.

  • El Toro launches new Venue Replay webinars
    For years, El Toro has revolutionized the digital advertising landscape with its patented IP targeting technology. Our newest innovation in digital ad tech, Venue Replay, is now available in the El Toro Portal! Venue Replay gives marketers the ability to capture the unique advertising device ID of mobile devices present at any location in the United States within the past six months and serve ads ...
El TORO
El TORO
Blog Post

New blog articles detected.

  • Meet the Team: Maurice Zakhir
    My name is Maurice Zakhir, but at El Toro, I go by MZ. For the very first time ever in my professional career, I work with another Maurice. There’s a tradition at El Toro that if you are the first of your “name” then your email can be just your first name @eltoro.com. Since Maurice@eltoro.com was taken I needed to choose something else and “TheOtherMaurice@eltoro.com” wasn’t going to fly despite m...
El TORO
El TORO
Blog Post

New blog articles detected.

  • Case Study: University of North Carolina Football
    Background The University of North Carolina, a NCAA Division I school, wanted a new way to re-engage former season ticket holders for a football season ticket renewal program. UNC chose to launch a digital campaign with El Toro to realize a lift in season ticket sales. Campaign Results The results of the campaign were astonishing. Of the 1,245 households comprising the campaign audience, 676 indiv...
El TORO
El TORO
Blog Post

New blog articles detected.

  • Meet the Team: Neil Borgman
    When I joined El Toro, I was brought on through the internship program. It’s kind of like a rite of passage. The program allows El Toro the opportunity to see how well you perform at certain tasks which divulge the intern’s strengths and weaknesses. Simple tasks like picking up lunch or cleaning the office--though not glamorous--shows the management team if you pay attention to detail or how motiv...
El TORO
El TORO
Blog Post

New blog articles detected.

  • Partner Spotlight: George Mason University
    “Who could be this year’s George Mason?” That’s the phrase that comes out of every sportscaster’s mouth during March Madness, the annual Division I college basketball tournament. George Mason University basketball holds a special place in every college basketball fan’s heart because of their unlikely run to the Final Four in 2006. Unsure whether they’d reach the tournament, the Patriots were grant...
El TORO
El TORO
Blog Post

New blog articles detected.

  • El Toro kicks off Running With the Bulls
    Louisville, KY - A new software development internship program launched by ElToro.com seeks to enhance local talent and attract top computer science students from throughout the country to Louisville, Ky. In its first year, 12 students have received a 15-week opportunity to help the ElToro.com development team enhance its industry-leading digital marketing products and lay the groundwork for futur...
El TORO
El TORO
Blog Post

New blog articles detected.

  • The Company that Killed the Cookie
    By Aaron Peabody In this post we’ll elaborate on targeting via internet cookie’s versus 1-to-1 IP targeting--the El Toro way, and why one is immeasurably more sound and accurate than the other. A Brief History on Cookies When we say “cookie” we’re not referencing the dough creations one bakes in their oven. We are referring to the bite-sized pieces of data passed from a web server to a web browser...
El TORO
El TORO
Blog Post

New blog articles detected.

  • Case Study: Gwinnett Braves
    Background During the offseason, professional sports teams prepare for the upcoming season by bolstering rosters to gain a competitive edge. The Gwinnett Braves baseball team in the southern part of the United States inked El Toro as part of its sales team to beef up its 2017 Opening Day and multi-game ticket package efforts. Campaign Results Over a thirty-day campaign, El Toro served both video a...
El TORO
El TORO
Blog Post

New blog articles detected.

  • Friends, Food, and Fireworks!
    We’re thrilled to have hosted some of our amazing clients, friends, and family for a day filled with spectacular food, fascinating company, and incredible fun. It’s safe to say the 2017 annual El Toro Thunder Over Louisville Party was a wild success! “Thunder” kicks off the annual Kentucky Derby Festival. It starts with one of the top-five air shows in the country and is followed by the largest fi...
El TORO
El TORO
Blog Post

New blog articles detected.

  • Partner Spotlight: Louisville City FC
    When our company first started in 2013, Political campaigns were our bread and butter. As it turns out, our technology can do much more than sway voters one way or another-- it sells tickets! As such, we’re stoked to welcome Louisville City FC into our office as part of the El Toro team! The Lou City kit proudly stands in our office as another sports client that believes in El Toro’s mission to de...
El TORO
El TORO
Blog Post

New blog articles detected.

  • Case Study: Sullivan University
    Background Located in beautiful Louisville, Kentucky, Sullivan University provides career-focused education ranging from diploma to doctoral degrees. For the Fall of 2016, Sullivan was looking to boost enrollment for its multitude of bachelor’s and doctorate programs. Sullivan created distinct messaging for its different segments: PhD, BSN, High School Students, Adult Students and Comeback Student...
El TORO
El TORO
Blog Post

New blog articles detected.

  • Meet the Team: Kramer Caswell
    By: Kramer Caswell   When I was younger, I didn’t really appreciate my name. When being introduced to people, they would always make a Seinfeld reference such as: “Did your parents really like the show about nothing?” My name has always stood out, certainly, but early on I wasn’t too fond of that. However as I grew older, I began to recognize the uniqueness of it. My name has served as an asset to...
El TORO
El TORO
Blog Post

New blog articles detected.

  • Case Study: Attribution Analysis in Multi-Modal Advertising Campaigns
    Background Most companies are presented with the challenge of operating in a highly competitive marketplace for their goods or services. With many competitors vying for the same consumers attention, effective digital advertising has never been more important. However, measuring the effectiveness of an ad campaign has never been more difficult. John Wanamaker famously said that half of what he spen...
El TORO
El TORO
Blog Post

New blog articles detected.

  • Case Study: Dan Guenther St. Louis Election
    Background Dan Guenther was a candidate for Ward 9 of the St. Louis Board of Aldermen in Missouri, a seat that had been held by an incumbent for 18 years. As in most elections, both candidates employed traditional means of political marketing such as direct mail, phone calls, door-to-door canvassing, and social media. KAOH Media, the agency that helped manage Guenther’s digital campaign, decided t...
El TORO
El TORO
Blog Post

New blog articles detected.

  • Case Study: Buffalo Wild Wings
    Background When a new restaurant opens, getting the word out is important. That’s why when a Buffalo Wild Wings opened in the southeast region of the United States, they paired El Toro with Direct Mail. BWW opted to send 20,000 direct mail offers to homes in the nearest six zip codes to the restaurant. The franchise then chose to add value to their direct mail campaign by layering El Toro’s techno...

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