Element Three
Element Three
Blog Post
  • Rankings are determined based on a company’s number of local, full-time employees INDIANAPOLIS (Dec. 12, 2017) – Element Three, a full-service marketing agency that works across digital and traditional channels to solve real business problems for clients who strive for market leadership, is now the largest full-service advertising agency in Indianapolis, according to the Indianapolis... The post E...

Element Three
Element Three
Blog Post
  • In the last of my four-part executive interview series with Hyde Park Ventures VC investor Tim Kopp, the former ExactTarget CMO and I discuss how to ensure you’re achieving the same kind of success in your personal life that you’re pursuing in your career and the relevance of “work-life balance” in the modern work environment.... The post Bold Story Interviews: CMO Turned VC Investor Tim Kopp on W...

Element Three
Element Three
Blog Post
  • Google Tag Manager is a user-friendly solution for tag management, allowing marketers to send data to a variety of platforms and parties without the need for development experience. But even with all the options at their disposal, most marketers aren’t using GTM to its full potential. In this article, we’ll touch on a few things... The post Tag Smarter, Not Harder: How to Use Google Tag Manager to...

Element Three
Element Three
Blog Post
  • In the third part of my four-part executive interview series with Hyde Park Ventures VC investor Tim Kopp, the former ExactTarget CMO and I discuss the similarities between modern B2B and B2C marketing and how organizations can balance investments between demand generation, branding, and messaging. (See here for Part 1 of the series, Tim Kopp on Leadership, and... The post Bold Story Interviews: C...

Element Three
Element Three
Blog Post
  • LinkedIn is for business. Facebook is for fun. Both are people-based marketing opportunities to reach your audience. So as a B2B marketer, which do you choose? The first thought may be to jump on LinkedIn for marketing to prospects (after all, it is the platform for business professionals). But let’s not dismiss Facebook as a... The post Facebook vs. LinkedIn: Which Is Better for B2B Marketing? ap...

Element Three
Element Three
Blog Post
  • It doesn’t matter how sophisticated your marketing department is—there’s a ton of confusion about what brand guidelines are, the value they offer, and the role they play in defining, maintaining, and growing a brand. The issue is largely one of semantics. Brand guidelines, brand standards, brand, style guides, brand books, brand identity guides—these can either... The post What to Include in Your ...

Element Three
Element Three
Blog Post
  • In the second part of my four-part executive interview series with Hyde Park Ventures VC investor Tim Kopp, the former ExactTarget CMO and I discuss the impact an employer brand can have on a business, when it’s the right time to define and invest in your employer brand, and the relationship between employer branding and... The post Bold Story Interviews: CMO Turned VC Investor Tim Kopp on the Imp...

Element Three
Element Three
Blog Post
  • Marketers’ perception on email seems to be in one of two camps: It’s in the digital marketing graveyard with keywords, or It’s one of the most effective channels in terms of ROI Personally, I think it’s a whole lot of it depends. If used correctly, email has the potential to be extremely efficient and effective.... The post Email Marketing Strategy: 4 Ways to Segment Your Users appeared first on E...

Element Three
Element Three
Blog Post
  • Tim Kopp has what many would call a stud of a resume (myself included). After starting his career at Procter & Gamble, he moved on to a critical role at Coca-Cola as their first VP of Worldwide Interactive Marketing. That led to him to what from an outsider’s view looked like the opportunity of a... The post Bold Story Interviews: CMO Turned VC Investor Tim Kopp on the Job of a Leader appeared fir...

Element Three
Element Three
Blog Post
  • Ask anyone who knows me to list the top three things for which I have zero tolerance and this is what they’ll tell you: #1: Stupid people #2: Stupid rules #3: Anyone or anything that wastes my time I am willing to bet your list looks similar. Let’s focus on #3 now. When it comes... The post How to Guarantee Results from Your Off-site Team Meetings appeared first on Element Three.

Element Three
Element Three
Blog Post
  • As the internet has transformed our purchasing habits, it has also altered the way in which job seekers consider your organization for employment. If you won’t try a new restaurant without vetting it on Yelp first, then it’s no surprise that the average job seeker won’t invest time in your application process without a perusal... The post In the War for Talent, Curating Content is Critical for Rec...

Element Three
Element Three
Blog Post
  • Once upon a time, when you decided to engage in a branding process, you would go through a series of self-defining exercises to figure out what your brand should say, and then move into creative development and execution. The final product of this would usually involve a new logo, a website, and a set of... The post Why Changing Marketplaces Require Ongoing Brand Evolution appeared first on Elemen...

Element Three
Element Three
Blog Post
  • Most UX professionals don’t start their careers in UX or user research (myself included). It’s one of the things I love most about the UX industry—we come from all different professional backgrounds. We’re analysts, designers, writers, developers, digital marketers, psychologists, researchers and more converging to make the digital world more human-centered. For the highly analytical... The post 4...

Element Three
Element Three
Blog Post
  • Don’t report the weather. I can’t tell you how many times I’ve either heard that phrase or said it in my time at Element Three. It’s used so frequently that it might be the unofficial reporting slogan of our agency. People will often say (myself included) that good reporting is predicated on good data. But... The post Don’t Report the Weather: Why Impact Matters in Digital Reporting appeared first...

Element Three
Element Three
Blog Post
  • The workplace of the future is shaped by the marketplace of the future: everything from how buyers choose goods and services to how they consume them affects how businesses shape and equip their teams. Today’s customers expect near-instant responses, personalized on-demand content, and a seamless buying experience across devices. Outdated marketing and sales methods and... The post How Automation ...

Element Three
Element Three
Blog Post
  • The modern workforce is exploring some pretty uncharted territory when it comes to attracting and retaining talent. For example, it’s not uncommon to see companies with up to five generations of employees working side by side. We even have a father-son duo reporting to the Emplify office each day. Yes, the son calls his father... The post 3 Employee Engagement Trends in Multigenerational Organizat...

Element Three
Element Three
Blog Post
  • Despite the ever-growing number of data-powered technology tools for social media marketers, we still haven’t solved the puzzle of building perfect campaigns. That’s because marketing is still a mix of art and science, intuition and information. Today’s successful marketing professionals know how to use hard data to craft creative campaigns that attract audiences. In the... The post Art and Scienc...

Element Three
Element Three
Blog Post
  • “Are you kidding me?!” Those were my exact words when I first noticed 50% of our website’s traffic was coming from a single blog post, to the tune of tens of thousands of views per month. “How is this happening?” I asked, wondering—most importantly—whether this had an impact on deeper funnel business results. The answer?... The post Why User Intent Is the Most Important Predictor of Content Market...

Element Three
Element Three
Blog Post
  • As mobile continues to grow, and as more marketers adopt a mobile-first mentality, it only makes sense to think about what content performs best on these devices. Unfortunately, it’s not that simple. We’re not saying this as a cop out. We’ve all just read too many articles and reports that claim one thing and deliver... The post What Content Performs Best on Mobile? appeared first on Element Three...

Element Three
Element Three
Blog Post
  • When you’re selling a product or a service, your marketing shouldn’t just be about the thing you’re selling. It’s about you, and it’s about what you can do for your customers—particularly how you can make them feel. But for some brands, it goes even a step further. It almost stops being about the product at... The post 4 Products that Transformed into Lifestyle Brands appeared first on Element Thr...

Element Three
Element Three
Blog Post
  • All leads are not created equal. Sure, every white paper download or email list subscription sends a little thrill through your heart, but we all know that some—or maybe most—of them won’t end up being the kind of potential customers that you really want. This is why your sales and marketing apparatus shouldn’t treat all... The post Lead Qualification and Scoring: Your Marketing Automation Essenti...

Element Three
Element Three
Blog Post
  • Danielle Falconer will lead brand strategy, enabling agency clients to tell more discernable, bold stories. INDIANAPOLIS (Aug 23, 2017) – Element Three, a full-service marketing agency that works for clients who strive for market leadership, announces Danielle Falconer, APR, has been hired as the company’s first Vice President of Brand Strategy. Falconer has 20 years... The post Element Three Hire...

Element Three
Element Three
Blog Post
  • Accolade recognizes the country’s fastest-growing, private companies based on three-year revenue growth INDIANAPOLIS (Aug 16, 2017) – Element Three, an Indianapolis-based full-service strategic marketing agency, announces it ranks on Inc. magazine’s annual Inc. 5000 list, an exclusive ranking of the nation’s fastest-growing, private companies. This is Element Three’s fourth consecutive year on the...

Element Three
Element Three
Blog Post
  • San Pathak is named one of the 2017 TechPoint Tech 25 Award Winners INDIANAPOLIS (Aug. 15, 2017) – Element Three, a full-service marketing agency that works for clients who strive for market leadership, is pleased to announce its Vice President of Technology, San Pathak, has been named to the 2017 TechPoint Tech 25 list. This... The post Element Three Vice President of Technology Recognized as a T...

Element Three
Element Three
YouTube Video
  • Element Three is a modern marketing agency for discernible brands. Headquartered in Indianapolis, we work across all channels to help organizations write bold stories and solve the business challenges most pertinent to their bottom line. Learn more about our Video and Photography Services: https://elementthree.com/services/video-photography/ Learn more about all of our Services: https://element...

Element Three
Element Three
YouTube Video
  • [fuse] SESSIONS are intimate, hands-on creative workshops. They bring people together in one place (Indianapolis) for shared learning. People who, like you, delight in the details and obsess over scribbles. Each SESSION features direct instruction from an acclaimed professional artist, designer, writer, or photographer who will lend explosiveness to your creative voice. YOUR INSPIRATION AWAITS. ...

Element Three
Element Three
YouTube Video
  • A common mistake in brand consolidation is not having your brand staying visible, both before, and especially after, the consolidation. Learn why in this Tactical Thursday video featuring Element Three President, Tiffany Sauder. Leading business publications like Forbes and U.S. News & World Report all agree that mergers and acquisitions are on the rise. Given that, it’s not too hard to assume th...

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