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• Element Three Ranks on Inc. 5000 List for Fourth Consecutive Year

  Accolade recognizes the country’s fastest-growing, private companies based on three-year revenue growth INDIANAPOLIS (Aug 16, 2017) – Element Three, an Indianapolis-based full-service strategic marketing agency, announces it ranks on Inc. magazine’s annual Inc. 5000 list, an exclusive ranking of the nation’s fastest-growing, private companies. This is Element Three’s fourth consecutive year on the...

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• Element Three Vice President of Technology Recognized as a Top Tech Builder in Indianapolis

  San Pathak is named one of the 2017 TechPoint Tech 25 Award Winners INDIANAPOLIS (Aug. 15, 2017) – Element Three, a full-service marketing agency that works for clients who strive for market leadership, is pleased to announce its Vice President of Technology, San Pathak, has been named to the 2017 TechPoint Tech 25 list. This... The post Element Three Vice President of Technology Recognized as a T...

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• Element Three's 2017 Reel

  Element Three is a modern marketing agency for discernible brands. Headquartered in Indianapolis, we work across all channels to help organizations write bold stories and solve the business challenges most pertinent to their bottom line. Learn more about our Video and Photography Services: https://elementthree.com/services/video-photography/ Learn more about all of our Services: https://element...

  

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• Fuse Session 03: Aaron James Draplin

  [fuse] SESSIONS are intimate, hands-on creative workshops. They bring people together in one place (Indianapolis) for shared learning. People who, like you, delight in the details and obsess over scribbles. Each SESSION features direct instruction from an acclaimed professional artist, designer, writer, or photographer who will lend explosiveness to your creative voice. YOUR INSPIRATION AWAITS. ...

  

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• Common Mistakes in Brand Consolidation [Tactical Thursday]

  A common mistake in brand consolidation is not having your brand staying visible, both before, and especially after, the consolidation. Learn why in this Tactical Thursday video featuring Element Three President, Tiffany Sauder. Leading business publications like Forbes and U.S. News & World Report all agree that mergers and acquisitions are on the rise. Given that, it’s not too hard to assume th...

  

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• Guide Your Clients Safely to the Right Choice

  Even the best concepts can be sunk by a bad creative presentation. Learn the best ways to get clients to say “yes” by taking command of the conversation.

  

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• Bring Stability to Your Team's Creative Process

  In the third video of the series, Marcia Stone, Creative and Brand professional explains defining your creative process doesn’t meaning sacrificing spontaneity – it means building a structure to get the best work out of a team.

  

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• You First Idea Isn't Going to be Your Best Idea

  Marcia Stone, Creative and Brand professional, reveals smart ways to boost creative thinking in the second video of the "What You Can Learn From My 40 Years in Marketing" series.

  

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• Culture Makes a Workplace Great -- or Intolerable

  Marcia Stone, Creative and Brand professional, discusses the importance of company culture in the first video of the "What You Can Learn From My 40 Years in Marketing" series.

  

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• Tactical Thursday: The Science + Story of Marketing Strategy (Part II)

  Senior Copywriter Derek Smith and Art Director Derek Adams share an example of how Science and Story come together to develop marketing strategies for our client, IACT Medical Trust. Learn how to reach the right audience with the right message and how to integrate your brand essence across multiple channels in Part II of this Tactical Thursday series.

  

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• Tactical Thursday: The Science + Story of Marketing Strategy (Part I)

  Senior Copywriter Derek Smith and Art Director Derek Adams share an example of how Science + Story come together to develop marketing strategies for our client, IACT Medical Trust. Learn how to reach the right audience with the right message and how to integrate your brand essence across multiple channels in this Tactical Thursday series.

  

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• Johnny Earle: Baking the Competition: Reinventing Your Ideas

  

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• Oli Gardner: The 12-Step Landing Page Rehab

  Remember this, Oli says: NSAMCWADLP. Or, “Never Start a Marketing Campaign without a Dedicated Landing Page.” Oli shares how to make your landing pages click-worthy by reducing attention ratio and conveying a clear, linear message. See more speakers from the Go Inbound Marketing 2015 conference at http://andconference.com/2015recap/ Ready for what's next in marketing? Sign up for and: a marketin...

  

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• John Foreman: Data-driven Marketing is Powerless without a Solid User Experience

  When it comes to digital marketing technology, you must prioritize both data and design, John says. He gives us valuable insights into data science, multivariate testing and predictive modeling. See more speakers from the Go Inbound Marketing 2015 conference at http://andconference.com/2015recap/ Ready for what's next in marketing? Sign up for and: a marketing conference 2016: http://andconferen...

  

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• Kristen Craft - Go Inbound Marketing 2015 "Humanizing Your Brand"

  How do you want people to feel when interacting with you and your brand? Kristen Craft, Director of Partnerships at Wistia, talks the importance of creating emotionally charged content, this time, through video. The coolest Dentist's Office Video you've ever seen: https://youtu.be/59M5DIx7Smg ZenDesk's "I like it when he gives me the business" TV commercial: https://www.youtube.com/watch?v=e35...

  

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• Santiago Jaramillo: Killing the Competition with Mobile

  Santiago believes the shift from desktop to mobile will likely be the largest such shift we see in our lifetimes. He explains how the companies at the forefront of mobile will catapult past their competition. See more speakers from the Go Inbound Marketing 2015 conference at http://andconference.com/2015recap/ Ready for what's next in marketing? Sign up for and: a marketing conference 2016: http...

  

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• Kipp Bodnar: Killer B2B Social Media Strategy

  The shelf life of a social media link is about three hours, Kipp says. He explains how to kill your competition with social media – how it can both build your brand and drive sales. See more speakers from the Go Inbound Marketing 2015 conference at http://andconference.com/2015recap/ Ready for what's next in marketing? Sign up for and: a marketing conference 2016: http://andconference.com/2015re...

  

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• Why You Need a Campaign Blueprint

  The genesis is usually the same: “Let’s do a campaign to push a product/service/marketing goal.” Three weeks later, you’re asking, “Why are we doing this? What’s the purpose of this thing?” Confusion sets in, but deadlines being what they are, the team slogs on and gets “it” live. And a few more weeks later, the... The post Why You Need a Campaign Blueprint appeared first on Element Three.

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• 3 Ways to Be Your Company’s Culture Champion

  I recently visited Tokyo with my husband, home of the 2020 Summer Olympics. It seemed like every tourist locale we visited was obstructed by scaffolding or other extensive renovations. Though slightly (emphasis on slightly because, c’mon, we were in Tokyo!) inconvenient, Japan is simply preparing for the throngs of tourists who are coming to their... The post 3 Ways to Be Your Company’s Culture Ch...

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• 5 Steps for Improving Your Mobile Conversion Path

  Mobile optimization has been a rallying cry for years. Despite that, many businesses still struggle to improve mobile conversion rates—or ignore the importance of mobile altogether. One size does not fit all when it comes to screens, and different users come to your content from different devices. That’s why it’s important to know what information... The post 5 Steps for Improving Your Mobile Conv...

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• What I Look For in a Digital Marketer

  Figuring out how to become a digital marketer is not easy, especially when there are still few universities offering degrees and specializations in digital disciplines within their marketing curriculum. Sometimes it feels like rocket science, with a dozen or so individual disciplines within the field. And whether you are looking to capitalize on an in-house... The post What I Look For in a Digital...

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• Learning From The Best: 5 Characteristics of Discernible Brands

  Think of all the brands you interact with every single day. Try and list them. Odds are you have a cell phone, which means Apple is probably on that list. Unlock your screen and you’ll see Facebook, Instagram, Twitter, and maybe even Snapchat. You might open up Gmail and find ten new emails from your... The post Learning From The Best: 5 Characteristics of Discernible Brands appeared first on Elem...

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• Turning Your PPC Campaigns into Profit Centers

  If you love data, moving quickly, and seeing revenue rise, odds are you like PPC advertising. But any good digital marketer knows launching a successful, profitable PPC campaign isn’t just about the ads—it’s about everything after the initial click, too. Thoughtful PPC campaigns can drive highly qualified traffic, but that only gets you so far.... The post Turning Your PPC Campaigns into Profit Ce...

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• How to Write a Killer Employee Handbook

  Pretty much every company has an employee handbook. Unfortunately, most times it’s sad text on a Google doc that could easily be exchanged with any other company’s employee handbook. As a marketing agency, this makes us cringe. So we decided to revamp our employee handbook and make it truly our own. Here’s how we did... The post How to Write a Killer Employee Handbook appeared first on Element Thr...

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• 5 Companies with Core Values that Stand Above the Rest

  For some businesses, the process of laying out their core values is not taken all that seriously. Pick a few bland and generic cookie-cutter values that everyone agrees are important, throw them together, and call it a day. After all, your core values are pretty much just a vanity exercise, something to put in the... The post 5 Companies with Core Values that Stand Above the Rest appeared first on...

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• What Sports Teams Can Teach Us About Company Culture

  Who do you think is the best sports team of all time? Ask anyone and you’ll get a myriad of answers and detailed stats. They’ll mention MVPs, All-Americans, Players of the Year, and coaches. But the success factor that’s often overlooked is much less concrete than championships won, batting averages, or goals—it’s chemistry. Team culture.... The post What Sports Teams Can Teach Us About Company Cu...

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• Oh, Canada: What CASL Means for Your Marketing

  If you’ve been keeping up with your marketing legislative news lately, you’re likely to have seen some buzz surrounding the Canadian Anti-Spam Legislation (CASL). Essentially, CASL limits how businesses send commercial electronic messages (think: email, social media, texts, etc.) to prospects in Canada. If your marketing strategy depends on Canadians, this law will likely impact... The post Oh, Ca...

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• Demand Gen Vs. Branding: Which is More Important?

  Where to begin? This is the question many startup founders and marketing leaders ask themselves when it comes to marketing. Marketing encompasses a lot these days, and figuring out where to focus your time and energy early on can be daunting. As an early stage investor, one of my favorite aspects of my job is... The post Demand Gen Vs. Branding: Which is More Important? appeared first on Element T...