Despite the ever-growing number of data-powered technology tools for social media marketers, we still haven’t solved the puzzle of building perfect campaigns. That’s because marketing is still a mix of art and science, intuition and information. Today’s successful marketing professionals know how to use hard data to craft creative campaigns that attract audiences. In the... The post Art and Scienc...

“Are you kidding me?!” Those were my exact words when I first noticed 50% of our website’s traffic was coming from a single blog post, to the tune of tens of thousands of views per month. “How is this happening?” I asked, wondering—most importantly—whether this had an impact on deeper funnel business results. The answer?... The post Why User Intent Is the Most Important Predictor of Content Market...

As mobile continues to grow, and as more marketers adopt a mobile-first mentality, it only makes sense to think about what content performs best on these devices. Unfortunately, it’s not that simple. We’re not saying this as a cop out. We’ve all just read too many articles and reports that claim one thing and deliver... The post What Content Performs Best on Mobile? appeared first on Element Three...

When you’re selling a product or a service, your marketing shouldn’t just be about the thing you’re selling. It’s about you, and it’s about what you can do for your customers—particularly how you can make them feel. But for some brands, it goes even a step further. It almost stops being about the product at... The post 4 Products that Transformed into Lifestyle Brands appeared first on Element Thr...

All leads are not created equal. Sure, every white paper download or email list subscription sends a little thrill through your heart, but we all know that some—or maybe most—of them won’t end up being the kind of potential customers that you really want. This is why your sales and marketing apparatus shouldn’t treat all... The post Lead Qualification and Scoring: Your Marketing Automation Essenti...

Danielle Falconer will lead brand strategy, enabling agency clients to tell more discernable, bold stories. INDIANAPOLIS (Aug 23, 2017) – Element Three, a full-service marketing agency that works for clients who strive for market leadership, announces Danielle Falconer, APR, has been hired as the company’s first Vice President of Brand Strategy. Falconer has 20 years... The post Element Three Hire...

Accolade recognizes the country’s fastest-growing, private companies based on three-year revenue growth INDIANAPOLIS (Aug 16, 2017) – Element Three, an Indianapolis-based full-service strategic marketing agency, announces it ranks on Inc. magazine’s annual Inc. 5000 list, an exclusive ranking of the nation’s fastest-growing, private companies. This is Element Three’s fourth consecutive year on the...

San Pathak is named one of the 2017 TechPoint Tech 25 Award Winners INDIANAPOLIS (Aug. 15, 2017) – Element Three, a full-service marketing agency that works for clients who strive for market leadership, is pleased to announce its Vice President of Technology, San Pathak, has been named to the 2017 TechPoint Tech 25 list. This... The post Element Three Vice President of Technology Recognized as a T...

Element Three is a modern marketing agency for discernible brands. Headquartered in Indianapolis, we work across all channels to help organizations write bold stories and solve the business challenges most pertinent to their bottom line. Learn more about our Video and Photography Services: https://elementthree.com/services/video-photography/ Learn more about all of our Services: https://element...

[fuse] SESSIONS are intimate, hands-on creative workshops. They bring people together in one place (Indianapolis) for shared learning. People who, like you, delight in the details and obsess over scribbles. Each SESSION features direct instruction from an acclaimed professional artist, designer, writer, or photographer who will lend explosiveness to your creative voice. YOUR INSPIRATION AWAITS. ...

A common mistake in brand consolidation is not having your brand staying visible, both before, and especially after, the consolidation. Learn why in this Tactical Thursday video featuring Element Three President, Tiffany Sauder. Leading business publications like Forbes and U.S. News & World Report all agree that mergers and acquisitions are on the rise. Given that, it’s not too hard to assume th...

Even the best concepts can be sunk by a bad creative presentation. Learn the best ways to get clients to say “yes” by taking command of the conversation.

In the third video of the series, Marcia Stone, Creative and Brand professional explains defining your creative process doesn’t meaning sacrificing spontaneity – it means building a structure to get the best work out of a team.

Marcia Stone, Creative and Brand professional, reveals smart ways to boost creative thinking in the second video of the "What You Can Learn From My 40 Years in Marketing" series.

Marcia Stone, Creative and Brand professional, discusses the importance of company culture in the first video of the "What You Can Learn From My 40 Years in Marketing" series.

Senior Copywriter Derek Smith and Art Director Derek Adams share an example of how Science and Story come together to develop marketing strategies for our client, IACT Medical Trust. Learn how to reach the right audience with the right message and how to integrate your brand essence across multiple channels in Part II of this Tactical Thursday series.

Senior Copywriter Derek Smith and Art Director Derek Adams share an example of how Science + Story come together to develop marketing strategies for our client, IACT Medical Trust. Learn how to reach the right audience with the right message and how to integrate your brand essence across multiple channels in this Tactical Thursday series.

Remember this, Oli says: NSAMCWADLP. Or, “Never Start a Marketing Campaign without a Dedicated Landing Page.” Oli shares how to make your landing pages click-worthy by reducing attention ratio and conveying a clear, linear message. See more speakers from the Go Inbound Marketing 2015 conference at http://andconference.com/2015recap/ Ready for what's next in marketing? Sign up for and: a marketin...

When it comes to digital marketing technology, you must prioritize both data and design, John says. He gives us valuable insights into data science, multivariate testing and predictive modeling. See more speakers from the Go Inbound Marketing 2015 conference at http://andconference.com/2015recap/ Ready for what's next in marketing? Sign up for and: a marketing conference 2016: http://andconferen...

How do you want people to feel when interacting with you and your brand? Kristen Craft, Director of Partnerships at Wistia, talks the importance of creating emotionally charged content, this time, through video. The coolest Dentist's Office Video you've ever seen: https://youtu.be/59M5DIx7Smg ZenDesk's "I like it when he gives me the business" TV commercial: https://www.youtube.com/watch?v=e35...

Santiago believes the shift from desktop to mobile will likely be the largest such shift we see in our lifetimes. He explains how the companies at the forefront of mobile will catapult past their competition. See more speakers from the Go Inbound Marketing 2015 conference at http://andconference.com/2015recap/ Ready for what's next in marketing? Sign up for and: a marketing conference 2016: http...

The shelf life of a social media link is about three hours, Kipp says. He explains how to kill your competition with social media – how it can both build your brand and drive sales. See more speakers from the Go Inbound Marketing 2015 conference at http://andconference.com/2015recap/ Ready for what's next in marketing? Sign up for and: a marketing conference 2016: http://andconference.com/2015re...

The genesis is usually the same: “Let’s do a campaign to push a product/service/marketing goal.” Three weeks later, you’re asking, “Why are we doing this? What’s the purpose of this thing?” Confusion sets in, but deadlines being what they are, the team slogs on and gets “it” live. And a few more weeks later, the... The post Why You Need a Campaign Blueprint appeared first on Element Three.

I recently visited Tokyo with my husband, home of the 2020 Summer Olympics. It seemed like every tourist locale we visited was obstructed by scaffolding or other extensive renovations. Though slightly (emphasis on slightly because, c’mon, we were in Tokyo!) inconvenient, Japan is simply preparing for the throngs of tourists who are coming to their... The post 3 Ways to Be Your Company’s Culture Ch...

Mobile optimization has been a rallying cry for years. Despite that, many businesses still struggle to improve mobile conversion rates—or ignore the importance of mobile altogether. One size does not fit all when it comes to screens, and different users come to your content from different devices. That’s why it’s important to know what information... The post 5 Steps for Improving Your Mobile Conv...

Figuring out how to become a digital marketer is not easy, especially when there are still few universities offering degrees and specializations in digital disciplines within their marketing curriculum. Sometimes it feels like rocket science, with a dozen or so individual disciplines within the field. And whether you are looking to capitalize on an in-house... The post What I Look For in a Digital...

Think of all the brands you interact with every single day. Try and list them. Odds are you have a cell phone, which means Apple is probably on that list. Unlock your screen and you’ll see Facebook, Instagram, Twitter, and maybe even Snapchat. You might open up Gmail and find ten new emails from your... The post Learning From The Best: 5 Characteristics of Discernible Brands appeared first on Elem...