“One day everything will be well, that is our hope. Everything’s fine today, that is our illusion.” – Voltaire Whether you’re leading a marketing department, marketing team, or marketing initiative, if you’re sitting at the tip of the marketing spear for your organization, it’s really easy to get stuck in status quo mentality when making... The post 5 Strategies for Building Your Marketing Budget ...

Superfluous apostrophes are running rampant. You see them everywhere you look: grocery store aisles, blog posts, and signs for everything from antiques to extra-value meals. It seems like people no longer know the difference between the plural and the possessive. If that reads like something from Eats, Shoots & Leaves, I can’t help it; misplaced... The post Rebels Rejoice: 6 Writing Rules You Can ...

We live in a time of change, where financial markets, capital investments, and entire industries can shift rapidly. Where startups disrupt old ways of doing things. And where the consumer is in charge, expecting consistent content delivered across devices. So it’s no surprise that businesses can fall behind or fail to distinguish themselves in such... The post How to Reimagine Your Boring Brand ap...

In my time at Element Three, I have heard the words “why did they decide to do a RFP?” more times than I can remember. It is never said with an air of superiority, but rather with genuine curiosity about why a company elected to go the request for proposal (RFP) route. You see, at... The post Hiring a Marketing Agency? Rethink Your RFP Process appeared first on Element Three.

The web just keeps getting harder, better, faster, and stronger, and that’s mostly due to browsers. Browsers are advancing and adopting new features more rapidly than ever before, giving developers the ability to create better experiences for our visitors without having to wait years for full browser support. So, what does this mean for you?... The post Why You Should Stop Ignoring New Web Browser...

Running paid campaigns can be complex and often involves failure, at least at first. But you can’t throw away every campaign that doesn’t perform right out of the gate. It’s crucial you establish a process for troubleshooting underperforming paid campaigns, as it’s an ongoing process to improve performance. In this article, we’ll outline three major... The post 3 Symptoms to Look for in an Ailing ...

The tech sector has been an incredible force driving innovation in America for decades, including the likes of Amazon, Google, Facebook, and Apple. Large conventional tech hubs such as the San Francisco Bay Area, Austin, New York City, and Seattle have all seen the benefits of the tech sector’s rise. But in 2018, more cities... The post 6 Takeaways from Researching the Nation’s Top Tech Cities app...

In my time at Element Three, email has been one of the hairiest marketing endeavors I’ve been involved with, which might be surprising considering the other awesome, complicated work we do on a regular basis. The reason is that email seems like it should be simple, but there’s a lack of understanding of the complexity... The post 3 Variables That Will Make—or Break—Your Email Marketing appeared fi...

Imagine visiting a website that just seems to get you. The images are relevant to the things you like, and might even be a location close to you or something you’ve recently seen. The words are spot on, and headlines show exactly what you’re looking for. Freaked out? Maybe a little. But I have news... The post Website Personalization: What Is It (and Do I Need It)? appeared first on Element Three.

You might be confusing the marketplace about what products and services your company offers without even realizing it. Many companies that have been in business for a long time, especially those that have grown over the years through acquisitions, gradually become a multi-layered mix of new and legacy brands, each with their own verbal and... The post Why Brand Architecture Matters, and What You C...

The internet is a beautiful thing. It’s also quite frustrating at times. Think about your brand’s own website. We’re willing to bet there are a few things you—or your users—would like to change. But do those things really merit a website redesign? We talk with clients all the time about why they want a site... The post Considering a Website Redesign? Ask Yourself These 9 Questions First appeared f...

Agency’s six Gold awards will advance to district competition INDIANAPOLIS (March 14, 2018) – Element Three, a full-service marketing agency that works across digital and traditional channels to solve real business problems for clients who strive for market leadership, is proud to announce it is the winner of a show-best ten total awards at the... The post Element Three Wins Indianapolis-best Ten ...

Every business has processes. There are certain ways to do certain things, and every employee is expected to follow them. This even goes for creatives—when we’re bringing beautiful work to life, we’re not doing it from a completely blank slate every time. We have brand guidelines to follow, like the colors and the logos that... The post How (and Why) to Build Your Brand’s Stylebook appeared first ...

I have the pleasure of meeting with a lot of great companies. One company that I met with recently took me on a tour of their newly renovated office. It hit on all the latest trends of the modern workplace: lots of open space, standing desks, a foosball table (my favorite), and free root beer... The post Make People Your Greatest Competitive Advantage with These Secret Ingredients appeared first o...

At Element Three, we love a bold, disruptive brand when we see one. But for every brand that cuts through the noise, there are about 100 brands that miss the mark. One of the hardest things for brands to get right? Bringing their true, authentic selves to life. In the days of fake news and... The post Real Talk: 4 Ways to Dramatically Improve Your Brand Authenticity appeared first on Element Three...

First, let me just get this out there. Content marketing is hard. To drive measurable results, it’s not whether or not it’s going to take time or effort, it’s a matter of how much time, effort, blood, sweat—and maybe a few tears—it will take. So why is content marketing such a tough nut to crack?... The post 5 Things You Can’t Neglect in Your Content Marketing Plan appeared first on Element Three.

If there is one overarching theme I have learned in my time with Element Three, it is that the agency-client partnership works best when there is transparency on both sides. It’s the reason “transparency” is one of our company’s core values. The problem is that even with open communication and all the info in hand,... The post How You Should Be Evaluating Your Marketing Agency appeared first on El...

We’re wired to love a good story, especially one that unfolds over time in new and unexpected ways. And we’re drawn to experiences that make us feel at home, wherever we may happen to be. That’s why we identify from an early age with brands that tell a compelling story and accompany it with an... The post From the Story to the Store: Brands That Deliver an Amazing Experience appeared first on Elem...

Contrary to the cries that email is dead, in 2017, Radicati Group estimated that 269 billion emails were sent each day. Let that number sink in. To me, that means that a single email has a lifespan of minutes, fighting for the click with the hundreds of other promotional emails hitting our overflowing inboxes. Bottom... The post What Makes a Great Email Template? appeared first on Element Three.

Since day one, we've never been afraid to address the elephant in the room. The BIG, bold-faced truth behind who we are at our core — a nontraditional, business-first, data-driven marketing agency founded by a former financial analyst, united in the belief that a marketing agency's sole purpose is to drive real, measurable results. Learn more about us: elementthree.com/about-us/ Learn about our...

In a world that becomes more digital with each passing day, it’s no surprise the modern buyer’s journey is also trending in a digital direction. From initial research to the final steps in the sales process, buyers are using digital methods to move through each phase. In fact, according to research from SiriusDecisions, 67% of... The post How Sales Enablement Impacts the Modern Buyer’s Journey app...

Since founding the agency in 2006 at the age of 25, Sauder has led it to impressive growth. INDIANAPOLIS (Feb. 12, 2018) – Element Three, a full-service marketing agency that works across digital and traditional channels to solve real business problems for clients who strive for market leadership, is thrilled to announce its President, Tiffany... The post Element Three President Tiffany Sauder Nam...

The marketing technology landscape continues to shift before our eyes. As recently as 2012, this landscape could be viewed on a single, readable page. Not anymore. Scott Brinker’s annual Marketing Technology Landscape Supergraphic for 2017 visualizes a dizzying array of martech solutions. It’s dubbed the “Martech 5000,” but it’s actually 5,381 solutions—about 40% more than... The post Marketable: ...

Finding the right combination of digital marketing tactics can be difficult. It’s kind of like cooking—there are a few ways you can do it right, but there’s definitely one mix of spices and flavors that works better than the rest…and a few that simply don’t work at all. We’ve been working on our own mix... The post 11 Facebook Ad Optimization Tactics You Should Be Implementing in 2018 appeared fir...

To tell bold stories, you need bold strategy, bold execution, and an equally bold marketing firm. Meet Element Three. We tell bold stories for even bolder brands, like yours. Learn about our services: elementthree.com/services/ See our work: elementthree.com/our-work/

Marketers everywhere are being asked to do more with less these days—fewer resources, greater traffic and engagement; less time, more content; the list goes on. So what are agency and in-house marketers to do when they’ve over-committed and they realize they’re not equipped to deliver? Many choose to do the right thing and own up... The post How to Juice Your Website’s Numbers (and Why It’s a Very...

Great content will drive traffic, engage users, and convert prospects into customers. As more and more conversions are happening online, content marketing strategies are more prevalent than ever. But having a plan that solely focuses on what you are saying and not why and how is a missed opportunity. In fact, incorporating great visuals into... The post How Visuals Can Enhance Your Content Marketi...

A great logo is vital to your company for many different reasons. It allows you to communicate with your clients and/or potential clients uniquely, making the experience very personal. A logo can give consumers insight into the essence of your business while making your brand instantly recognizable to the end viewer. Plus, a good visual... The post Why Your Logo Matters (and What You Need to Consi...