Element Three
Element Three
Blog Post
  • We’re wired to love a good story, especially one that unfolds over time in new and unexpected ways. And we’re drawn to experiences that make us feel at home, wherever we may happen to be. That’s why we identify from an early age with brands that tell a compelling story and accompany it with an... The post From the Story to the Store: Brands That Deliver an Amazing Experience appeared first on Elem...

Element Three
Element Three
Blog Post
  • Contrary to the cries that email is dead, in 2017, Radicati Group estimated that 269 billion emails were sent each day. Let that number sink in. To me, that means that a single email has a lifespan of minutes, fighting for the click with the hundreds of other promotional emails hitting our overflowing inboxes. Bottom... The post What Makes a Great Email Template? appeared first on Element Three.

Element Three
Element Three
YouTube Video
  • Since day one, we've never been afraid to address the elephant in the room. The BIG, bold-faced truth behind who we are at our core — a nontraditional, business-first, data-driven marketing agency founded by a former financial analyst, united in the belief that a marketing agency's sole purpose is to drive real, measurable results. Learn more about us: elementthree.com/about-us/ Learn about our...

Element Three
Element Three
Blog Post
  • In a world that becomes more digital with each passing day, it’s no surprise the modern buyer’s journey is also trending in a digital direction. From initial research to the final steps in the sales process, buyers are using digital methods to move through each phase. In fact, according to research from SiriusDecisions, 67% of... The post How Sales Enablement Impacts the Modern Buyer’s Journey app...

Element Three
Element Three
Blog Post
  • Since founding the agency in 2006 at the age of 25, Sauder has led it to impressive growth. INDIANAPOLIS (Feb. 12, 2018) – Element Three, a full-service marketing agency that works across digital and traditional channels to solve real business problems for clients who strive for market leadership, is thrilled to announce its President, Tiffany... The post Element Three President Tiffany Sauder Nam...

Element Three
Element Three
Blog Post
  • The marketing technology landscape continues to shift before our eyes. As recently as 2012, this landscape could be viewed on a single, readable page. Not anymore. Scott Brinker’s annual Marketing Technology Landscape Supergraphic for 2017 visualizes a dizzying array of martech solutions. It’s dubbed the “Martech 5000,” but it’s actually 5,381 solutions—about 40% more than... The post Marketable: ...

Element Three
Element Three
Blog Post
  • Finding the right combination of digital marketing tactics can be difficult. It’s kind of like cooking—there are a few ways you can do it right, but there’s definitely one mix of spices and flavors that works better than the rest…and a few that simply don’t work at all. We’ve been working on our own mix... The post 11 Facebook Ad Optimization Tactics You Should Be Implementing in 2018 appeared fir...

Element Three
Element Three
Blog Post
  • Marketers everywhere are being asked to do more with less these days—fewer resources, greater traffic and engagement; less time, more content; the list goes on. So what are agency and in-house marketers to do when they’ve over-committed and they realize they’re not equipped to deliver? Many choose to do the right thing and own up... The post How to Juice Your Website’s Numbers (and Why It’s a Very...

Element Three
Element Three
Blog Post
  • Great content will drive traffic, engage users, and convert prospects into customers. As more and more conversions are happening online, content marketing strategies are more prevalent than ever. But having a plan that solely focuses on what you are saying and not why and how is a missed opportunity. In fact, incorporating great visuals into... The post How Visuals Can Enhance Your Content Marketi...

Element Three
Element Three
Blog Post
  • A great logo is vital to your company for many different reasons. It allows you to communicate with your clients and/or potential clients uniquely, making the experience very personal. A logo can give consumers insight into the essence of your business while making your brand instantly recognizable to the end viewer. Plus, a good visual... The post Why Your Logo Matters (and What You Need to Consi...

Element Three
Element Three
Blog Post
  • Storytelling has been an intrinsic part of what makes us human since there have been humans. From cave paintings and oral traditions to the printing press, radio, television, and the internet, our history as a species rests on the foundation of the evolution of how we tell our stories, and how we communicate. They’re part... The post Why Brand Storytelling Isn’t Just Important, But Absolutely Crit...

Element Three
Element Three
Blog Post
  • 2018 will be a pivotal year where more and more companies will embrace the “employee experience” as a strategic differentiator, with a broader adoption across industries and company sizes. While the past few years saw EX implementation succeed in large tech companies such as Google, Facebook, and Adobe, or in tech startups, in 2018 we... The post Employer Branding and Employee Experience: What to ...

Element Three
Element Three
Blog Post
  • As an agency, we’re always on the lookout for new digital marketing trends. Yes, some are overhyped, but it’s our job to sort through the junk and focus on the things that will truly matter, make a difference, and propel your marketing forward. Digital marketing moves fast, and if you’re not paying attention your company... The post 7 Ways Digital Marketing Will Change in 2018 (and 5 Ways It Won’t...

Element Three
Element Three
Blog Post
  • Five years ago I wrote a blog about organizational growing pains. This was one year into my journey with Element Three; we were a company of 12 people at the time. The following year I wrote an updated blog on the same topic. By then we had grown to a company of 30. Fast forward... The post Sustaining Culture as Your Company Grows appeared first on Element Three.

Element Three
Element Three
Blog Post
  • As we close the books on 2017 and look forward to 2018, it’s hard not to reflect on the past 12 months. The truth is, 2017 was good for us. We grew at a faster pace than we had in the last four years—something that’s harder to do as you get bigger. And while becoming... The post Business Growing Pains: Transitioning from Startup to Scaleup appeared first on Element Three.

Element Three
Element Three
Blog Post
  • As a marketing agency, it’s not uncommon for an executive to ask us point blank why investing in us is better than hiring a new in-house marketer. And it’s a fair question. After all, spending $10,000 on an agency every month could also equate to roughly one new full-time employee with a shiny marketing MBA.... The post The Case for Hiring a Marketing Agency appeared first on Element Three.

Element Three
Element Three
Blog Post
  • Your logo is the most common available avenue to be seen as a business. It’s simple. It’s recognizable. It sticks in your customers’ minds, and might just get someone to pick your product off the shelf ahead of a competitor they don’t know. Above everything else, it can appear in a lot of different contexts.... The post 101 Places Your Logo Lives appeared first on Element Three.

Element Three
Element Three
Blog Post
  • Despite the yearly predictions of its death, search engine optimization continues to be a booming industry because it’s one of the most effective, efficient, and purposeful ways of generating traffic online. But SEO best practices can vary from industry to industry and business model to business model. Luxury manufacturers need SEO just like every other... The post 7 SEO Considerations for Luxury ...

Element Three
Element Three
Blog Post
  • Like many niche marketing focus areas, the phrase “user experience” is packed with assumptions. I’ve heard everything from “UX is just CRO” to “UX is purely emotional.” Not only are those two notions totally at odds, they also lack the depth that user experience truly offers. To clear up these misconceptions, we’ve compiled our list... The post The Ultimate UX Glossary appeared first on Element Th...

Element Three
Element Three
Blog Post
  • Artificial intelligence (AI), while not a new concept, has gained popularity in the marketing industry throughout the past few years. In fact, just by visiting Google Trends and searching for “artificial intelligence marketing,” you can see that within the past 5 years there has been a steep increase in searches surrounding this phrase. This increasing... The post 4 Things to Consider Before Inves...

Element Three
Element Three
Blog Post
  • We’re all trying very hard to succeed in this rough-and-tumble world of marketing. Sometimes, trying that hard leads to amazing innovations or brilliant creative leaps. But other times it leads to a brand planting their foot directly into their mouth. Those brand bungles are what we’re going to talk about today. Here are some of... The post The 5 Biggest Brand Fails of 2017 appeared first on Eleme...

Element Three
Element Three
Blog Post
  • Rankings are determined based on a company’s number of local, full-time employees INDIANAPOLIS (Dec. 12, 2017) – Element Three, a full-service marketing agency that works across digital and traditional channels to solve real business problems for clients who strive for market leadership, is now the largest full-service advertising agency in Indianapolis, according to the Indianapolis... The post E...

Element Three
Element Three
Blog Post
  • In the last of my four-part executive interview series with Hyde Park Ventures VC investor Tim Kopp, the former ExactTarget CMO and I discuss how to ensure you’re achieving the same kind of success in your personal life that you’re pursuing in your career and the relevance of “work-life balance” in the modern work environment.... The post Bold Story Interviews: CMO Turned VC Investor Tim Kopp on W...

Element Three
Element Three
Blog Post
  • Google Tag Manager is a user-friendly solution for tag management, allowing marketers to send data to a variety of platforms and parties without the need for development experience. But even with all the options at their disposal, most marketers aren’t using GTM to its full potential. In this article, we’ll touch on a few things... The post Tag Smarter, Not Harder: How to Use Google Tag Manager to...

Element Three
Element Three
Blog Post
  • In the third part of my four-part executive interview series with Hyde Park Ventures VC investor Tim Kopp, the former ExactTarget CMO and I discuss the similarities between modern B2B and B2C marketing and how organizations can balance investments between demand generation, branding, and messaging. (See here for Part 1 of the series, Tim Kopp on Leadership, and... The post Bold Story Interviews: C...

Element Three
Element Three
Blog Post
  • LinkedIn is for business. Facebook is for fun. Both are people-based marketing opportunities to reach your audience. So as a B2B marketer, which do you choose? The first thought may be to jump on LinkedIn for marketing to prospects (after all, it is the platform for business professionals). But let’s not dismiss Facebook as a... The post Facebook vs. LinkedIn: Which Is Better for B2B Marketing? ap...

Element Three
Element Three
Blog Post
  • It doesn’t matter how sophisticated your marketing department is—there’s a ton of confusion about what brand guidelines are, the value they offer, and the role they play in defining, maintaining, and growing a brand. The issue is largely one of semantics. Brand guidelines, brand standards, brand, style guides, brand books, brand identity guides—these can either... The post What to Include in Your ...

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