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  • Some of my favorite childhood memories are centered around drives with my father. What always surprised me was that sometimes those drives would last for hours and other days they would be relatively short, even if the destination was the same. It took me a decade to realize that the days the journey was shorter, my father knew where he was going.   For many of us, driving becomes second nature, ...

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  • As the world moves towards greater globalization, marketing globally across multiple languages is more important than ever. English speakers accounted for only about 25% of internet users in 2017. In order to reach 80% of the world’s internet users, more than 10 languages are needed. But if you have ever tried to deploy multi-lingual, multi-cultural campaigns, you’ve undoubtedly encountered some c...

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  • Consumer demand for healthy food is at an all-time high, leading Chief Marketing Officers (CMOs) to think outside of traditional marketing channels to put healthy brands directly in front of their target markets. The majority of healthy food brands are small in terms of size, compared to the established players, but with creative approaches, they are being discovered, leading to healthy growth and...

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  • The measurement of customer sentiment has evolved over time. We are constantly searching for more accurate methods of understanding what customers will do in the coming days, months and years. For a long time we tracked mainly customer satisfaction (CSAT) scores, thinking that a happy customer is a long-term customer. After finding that satisfaction didn’t correlate as closely as we would like wi...

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  • Email marketing has long stood in the shadow of its younger, glitzier cousin, social media marketing, as a tool for turning customers into a devoted community of fans. However, as more and more marketers reconsider their approach to social, email remains a powerful and personal channel for building and engaging an audience. Sure, you’ve got that widget on your website enticing visitors to join yo...

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  • I find it surprising to find some brands talking about how to ‘be digital’. Technology disrupted the business world more than two decades ago, and advances in various fields continue to shape the way companies interact with stakeholders and customers alike. Technology has become so ingrained in our personal and work lives that nobody should even be thinking about ‘digital’ anymore. Everything and ...

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  • As your B2B business enters a sustained growth phase, it presents you with incredible opportunities to use your resources to reach an expanded pool of customers. You’re in a better position to deliver your value proposition to buyers and decision makers who were previously outside of your circle of influence, and your sales efforts during this phase can lead you to exponential growth that can chan...

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  • If you’re in marketing, there are days it feels like the most enviable occupation in the world and on others, the most accursed. This is a logical condition since, historically, marketers have been both praised and vilified (think of the series, Mad Men) for the work they do to manipulate their fellow humans and in trying to steer their buying decisions one way or another. Under the intense glare ...

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  • CMOs have a tough enough job as it is. The way that consumers interact with their brands is changing at lightning speed. And there’s the constant drumbeat of new technology disrupting traditional advertising channels. To keep up with the rapid pace of change, it’s tempting to broaden the circle and find new perspectives to help create fresh marketing strategies. But, you need to balance this gut ...

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  • Analysts at Nucleus Research recently asked retailers how they are managing the challenges of the rapidly changing digital marketing landscape. They have concluded that retailers are increasing customer engagement, reducing costs, improving productivity, and increasing revenue with Oracle Marketing Cloud solutions. Data silos make it difficult for retailers to know their customers. Timing and tar...

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  • I can’t tell you how many times I’ve witnessed CMOs get bullied into adding “just one more thing” the customer experience during a boardroom meeting. It’s tough to say no. Everyone wants to move the needle and deliver an exceptional quarter, but sometimes the answer needs to be no, or a compromise needs to be made. For example, I consulted for a startup last year that was in the perfect position ...

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  • The content marketing landscape is constantly changing and evolving, and while more brands than ever are increasing their budgets, many fail to see the hoped-for results. Simply publishing blog posts doesn’t cut it any longer, forcing brands to become extremely creative and diverse when building content marketing strategies. Here are four ways I see content marketing evolving in 2018: 1. More ef...

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  • In early 2015, Oracle Responsys introduced our first Send Time Optimization (STO) feature. STO gave marketers the ability to send an email at the most optimal time to each individual customer within their target audience. Early adopters of STO saw promising results with higher open rates due to the emails appearing closer to the top of customer inboxes when they are the most engaged. Since its de...

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  • As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and potential consumers. While it’s now functionally easier than ever to reach people from all corners of the globe, that doesn’t mean it’s easy to connect with those people; it’s an...

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  • Today’s marketers operate in a chaotic digital environment. Daily they deal with a rash of issues they have no control over: channel proliferation, more competition, rapidly increasing customer expectations.  With this chaos in mind, the Oracle Marketing Cloud provides solutions that help marketers solve the problems they do have control over. One of these problems is distributed, complex organiz...

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  • If you have never heard that Marketing became a technology-driven world, chances are you missed the memo. So, let's assume you are aware of all of this and you also know that ROI is the key factor why marketers are looking to implement marketing technology. In a recent report from Ascend, marketers  were surveyed on their objectives for implementing marketing technology strategies, their challenge...

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  • The median salary for a Chief Marketing Officer (CMO) is reported to be $169,066 per year. That’s an expense that very few startups can afford. Some entrepreneurs try to hire key personnel with less experience in order to reduce costs, but even then, you’re looking at an $80,000 salary to hire a CMO with limited product marketing experience. As someone that works closely with entrepreneurs and st...

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  • Dale Carnegie, author of the famed How to Win Friends and Influence People, said in his book, “Remember that a person’s name is to that person the sweetest and most important sound in any language." That concept is a powerful truth that you can spin to your advantage in practically any aspect of your marketing strategy, most of all in email since it is the most personal, one-on-one online marketi...

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  • The way prospects buy is changing. This truth has been identified by a number of studies. Even without such studies, each of us intuitively understands that our shopping habits have changed and continue to do so. Today, if we are in need of household items, we turn to Amazon. If we want to be entertained, we turn to Netflix. If we want to plan an amazing vacation, we turn to Tripadvisor or Google....

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  • With a 4400 percent ROI, email is one of the most valuable marketing tools for brands. In fact, most brand marketers will tell you their sales will drop if they stop sending emails, and they need to watch their subscriber churn rates very closely. But what are the best general practices that can make or break a retailer’s email strategy? With the holiday season upon us, there’s no time like the p...

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  • There’s a scene in Cormac McCarthy’s book, All the Pretty Horses, in which the main character, John Grady, plays pool with his boss, a wealthy Mexican ranch owner. The reader feels tension because John, a transplanted Texan cowboy, has been covertly dating the owner’s daughter and it’s not clear whether the owner is aware. At the end of the story, It becomes clear that he does indeed know of the r...

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  • Artificial intelligence is all over the news these days, yet it can still be challenging to figure out how to make it work for your marketing team. This post outlines some practical tips for using the Oracle Marketing Cloud and AppCloud offerings like Motiva AI to bring new adaptive intelligence capabilities into the way you design, execute, and improve your marketing programs. When you get beyon...

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  • The 2017 holiday season is officially here. While we at the Oracle Marketing Cloud understand the importance of starting to prepare as early as possible and know that probably all of you already have, we have outlined some key tips and trends to enhance your holiday preparedness efforts. The time is especially ripe, as one in every four shoppers already begin their holiday research in October. Em...

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  • Ok quick review for those who are currently out sick and thus may have missed the news. I will expect a note signed by Epstein's Mother. NOTE: If you don't know this reference it means you're under the age of 40. So Google It. Anyway, for the uninformed... When it comes to data, roughly 90% of ALL data in the world has been produced or created just in the past two years alone. Broken down to the...

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  • Marketers, suppose for a moment that you’re not who you are. Suppose instead that you’re a Customer Success Manager (CSM). Suppose you have to think of the customer differently, from a different perspective than the one you normally have. You have to think of them as someone who already knows your company (albeit, to a limited extent) so you don’t have to educate them on that point. They know the ...

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  • One of the most important elements of growing a business is marketing. When it comes to getting the word out about your brand, products, or services, there are numerous avenues you can use, from online and offline advertising, to search engine marketing, e-newsletters, social media, and more. However, these days, in a world where more and more people look to trusted names for recommendations and/...

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  • If continually bombarded with data and technology, it can at first feel overwhelming. Despite initially creating confusion soon after its introduction, we then realize the benefits of a new technology. From there, it leads to a new norm, helping us understand our own intentions and behaviors. At first, we had millions of data points. However, we solved that by creating new marketing roles like th...

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  • The ongoing use of mobile devices by consumers means that companies have a much better way of tracking where their customers are going. Knowing where they are thanks to geolocation technology means that a new marketing opportunity has emerged that can maximize the return you invest in marketing. Now, companies can leverage geolocation-based marketing to reach out with personalized, local messagin...

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