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  • This article is part of our series on customer experience where we focus on topics relating to connecting data, intelligence and experiences. Further reading: Why Inconsistent Messaging is Undermining Customer Experience. While many marketers are enamored with the advantages of martech, it is worth remembering the activity should always be optimized. After all, marketing technology is only as goo...

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  • Remember when Microsoft CEO Satya Nadella famously proclaimed back in early 2016 that “bots are the new apps”? Well, it looks like that prediction is finally starting to come true. In mid-2016, there were approximately 11,000 Facebook Messenger bots. A year later, there were approximately 100,000 bots. If that’s not exponential growth, then what is? The Problem of Too Many Bots There’s just one ...

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  • As we begin to embrace longer days and shed our winter wardrobes, it’s a great time for retail marketers to re-evaluate the email calendar and replace ineffective strategies with fresh approaches. Here are a few of our favorite tips to heat up your summer email campaigns and reinvigorate your marketing efforts: New Season, New Content We conducted a survey to learn how retail marketers plan thei...

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  • The answer depends not so much on how the question is asked nor on what the subject of the data might be. Rather, it depends on the spirit of the individual who’s looking at the data. Looking Ahead with Excitement My niece is entering the University of Michigan this fall to begin her undergrad years. She’s chosen to enter computer science, but she’s sparring with her father (a senior scientist f...

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  • This article is part of our series on customer experience where we focus on topics relating to connecting data, intelligence and experiences. Further reading: Silo Busting is Essential to Delivering Personalized Experiences. Delivering exceptional customer experiences has quickly become table stakes for marketers. Too often, though, these experiences are undermined by inconsistent messaging and o...

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  • Welcome to another edition of the Makers of Modern Marketing at Oracle, our blog series highlighting the people behind the marketing at Oracle. We’re giving readers a sneak peek into how marketers at Oracle apply their own products to drive innovation and build the future of digital marketing. Recently, we sat down with the charming Sara Shuman, the interactive creative director at Oracle, to tal...

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  • In a little more than a week, industry luminaries from advertising, media, technology, and fashion will crowd the French Riviera resort of Cannes for its annual International Festival of Creativity on communication, commerce, data, and design. The festival will be packed with executives from the world’s top advertising agencies and influential marketers from a host of industries, and I hope you’ll...

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  • While it may surprise those who view emails as an antiquated channel of communication, emails are still a crucial part of the way brands communicate with consumers. Just consider that in 2017, global email users amounted to 3.7 billion people, and, this figure is set to grow to 4.3 billion in 2022. While this sounds conclusive, in practice, email marketing remains a hotbed of discussion with mark...

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  • Oracle’s Alessandro Vallega discusses the need for cultural change to ensure GDPR compliance, and why that change must come from the top. GDPR is now in effect. (Companies across every industry have been under pressure to become compliant since the law was introduced in 2016.) Some responded by changing their IT processes, others placed the burden on their legal team, but others only began to ada...

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  • An enticing subject line is a critical tool in a marketer’s arsenal, driving open rates, engagement in the inbox, and ultimately conversions. A subject line is the first preview a recipient has to the message that awaits them, triggering a split-second decision regarding the fate of a campaign. The question is, will your subject lines drive users to delete, open, or flag your messages as spam? Wh...

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  • By Gabrielle Tao,VP, Product Management, Responsys Development, Oracle As a marketer, you most likely have a list of your “inactive” customers. The definition of inactive customers varies from marketer to marketer. Maybe they’re customers who haven’t purchased in the last year or those who haven’t responded to any marketing messages in the last 180 days. They opted in to receive your marketing me...

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  • Most likely you have already interacted with an online chatbot or automated phone system for getting product information or resolving a support issue. The majority of these systems use artificial intelligence (AI) technologies to understand your questions and predict what you are looking for to provide you with accurate and useful information in a user-friendly way. Busy consumers are now becomin...

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  • When retailers throughout Europe adopt a new set of privacy and security regulations this week, it will be the first major revision of data protection guidelines in more than 20 years. The 2018 regulations address personal as well as financial data, and require that retailers use systems already designed to fulfill these protections by default. In 1995, the European Commission adopted a Data Prot...

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  • Oracle is pleased to announce the availability of the Oracle E-Business Suite Person Data Removal Tool, designed to remove (obfuscate) data associated with people in E-Business Suite systems. Customers can apply the tool to select information in their E-Business Suite production systems to help address internal operational and external regulatory requirements, such as the EU General Data Protectio...

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  • Global trade enabler DP World has extended its partnership with Oracle to implement its digital transformation programme that supports its strategy to develop complementary sectors in the global supply chain such as industrial parks, free zones and logistics.  Suhail Al Banna, Senior Vice President, DP World, Middle East and Africa Region; Arun Khehar, Senior Vice President – Business Application...

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  • Well, it's only 5 days to go until the infamous GDPR deadline of 25th May 2018 and you can certainly see the activity accelerating. You would have thought that with the deadline so close, most organisations would be sat back, relaxing, safe in the knowledge that they have had 2 years to prepare for GDPR, and therefore, are completely ready for it. It's true, some organisations are prepared and ha...

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  • In a world increasingly defined by instant-gratification, the demand for positive and direct shopping experiences has risen exponentially. Today’s always-on customers are drawn to the most convenient products and services available. As a result, we are witnessing higher customer switching rates, with consumers focusing more on convenience than on branding, reputation, or even on price.   In this ...

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  • As we approach the end of May, thoughts of summer and vacations begin. Naturally, a key component is finding the best place to stay and often that means considering the hotel options at your chosen destination. But what’s the best way to decide? That’s where reading reviews is so important.    And that brings us to the latest blog in the series of taking datasets from ‘less typical’ sources and a...

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  • The only constant in today’s work environment is change. If you’re going to grow and stay competitive in this era of digital transformation, your business has to keep up—and HR must too. A wide range of factors all mean that HR constantly has to grow and transform—changing demographics, new business models, economic uncertainty, evolving employee expectations, the bring-your-own-device revolution...

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  • Continuous improvement across your entire mix of products and services is essential to innovate and stay competitive nowadays. Digital disruption requires companies to transform, successfully manage a portfolio of profitable offerings, and deliver unprecedented levels of innovation and quality. But creating your product portfolio strategy is only the first part—four key best practices are necessar...

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  • All around the world, finance teams are now fully embracing the cloud to simplify their operations. The heady allure of reduced costs, increased functionality, and other benefits are driving the migration. Yet what’s getting people really excited is the unexpected flush of new business agility they experience after they’ve made the change. At long last, the cloud is becoming accepted as the defau...

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  • Visionary business leader Steve Jobs once remarked: ‘You’ve got to start with the customer experience and work backwards to the technology.’ From someone who spent his life creating definitive customer experiences in technology itself, these words should carry some weight—and are as true today as ever. The fact is that customer experience is a science, and relevance is its key goal. A powerful cu...

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  • Artificial intelligence (AI) represents a technology paradigm shift, with the potential to completely revolutionise the way people work over the next few years. Application programming interfaces (APIs) are crucially important in enabling the rapid development of these AI applications. Conversely AI is also being used to validate APIs, themselves, and also to analyse and optimise their performance...

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  • All too often it is assumed that GDPR compliance is ‘IT’s problem’ because having your personal data and technology in order are such vital parts of it. But compliance must be an organisation-wide commitment. No individual or single department can make an organisation compliant. However, in planning discussions around GDPR compliance, there are clear areas where IT can add significant value. 1. ...

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  • Welcome to the era of intelligent, self-driving software. Just as self-driving vehicles are set to transform motoring, self-driving software promises to transform our productivity, and strengthen our analytical abilities. Perhaps you drive an automatic car today—how much are you looking forward to the day your car will automatically drive you? And how much more preferable would smoother, less tim...

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  • By Andy Pieroux, Founder and Managing Director of Walpole Partnership Ltd.   One of the reasons many companies invest in a Configure, Price and Quote (CPQ) system is to provide a robust audit trail for their pricing decisions. Let’s take a look at why, and how CPQ can help. First, apologies if you are an auditor. I’ve always been on the business side - either in sales, sales management, or as a ...

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  • 【東京】MySQL 8.0 新機能紹介セミナー オプティマイザー&パフォーマンス 2018年6月1日 1:30 PM - 4:00 PM @日本オラクル 本社(東京・外苑前) このイベントでは、MySQL 8.0の新機能の中から、オプティマイザーとパフォーマンス/スケーラビリティ改善に関係するトピックをご紹介させて頂きます。 このイベントに参加する利点 ・MySQL 8.0のオプティマイザーの改善点/新機能について知る ・MySQL 8.0のパフォーマンスやスケーラビリティの改善点/新機能について知る 【大阪】Oracle Journey to Cloud セミナー ~クラウド時代における最高のデータベース基盤構築の秘訣~ 2018年6月27日 2:00 PM - 4:30 PM @日本オラクル関西オフィス(大阪) 2017年秋に発表された、世界初の自律型データベース・...

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  • A dataset with all sessions of the upcoming Oracle OpenWorld 2017 conference is nice to have – for experiments and demonstrations with many technologies. The session catalog is exposed at a website here. With searching, filtering and scrolling, all available sessions can be inspected. If data is available in a browser, it can be retrieved programmatically and persisted locally in for example a ...

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