Ensighten
Ensighten
YouTube Video

New YouTube videos detected.

  • Mobile Apps No Longer a Black Box of Digital Measurement
    Since the dawn of the Internet, digital marketers have been a notoriously analytics focused bunch. But when it comes to mobile apps, most marketers are unable to work their powers of digital insight. In fact, 57 percent of business professionals say they use no analytics whatsoever to measure their mobile apps, according to a recent Forrester survey. So what are the challenges and how can brands o...
Ensighten
Ensighten
YouTube Video

New YouTube videos detected.

  • Scientists and Storytellers: CDW's Journey Toward 1:1 Marketing
    As digital capabilities transform, customers are becoming more self-sufficient and educating themselves before they ever engage with a seller. Data infrastructure, solution integration, and analytics play a pivotal role in creating an effective and efficient business process that is customized to the unique needs of each customer. This presentation will outline the process, outcomes and roadmap th...
Ensighten
Ensighten
YouTube Video

New YouTube videos detected.

  • How Omni Channel Data Collection Can Power Marketing Measurement
    Digital is becoming an increasingly critical part of the brand marketing mix, but measuring the impact of that marketing across the enterprise has always been a challenge. Learn how digital agency Ovative/group helped a billion-dollar retailer implement Ensighten Pulse to power enterprise measurement, unlocking greater control of customer data, enhanced visibility into marketing performance and ne...
Ensighten
Ensighten
YouTube Video

New YouTube videos detected.

  • Making Your Site Vendor Agnostic via a Modern Data Layer
    Properly built and maintained data layers allow a company the freedom to swap vendors out as needed without having to completely restructure their page code. In this session we will discuss why they are useful, how to properly implement one and how to govern the data across web and mobile properties. Presented by Matt Gallion, Implementation Engineer, Ensighten
Ensighten
Ensighten
YouTube Video

New YouTube videos detected.

  • Using Ensighten to Personalize the Customer Experience
    It’s no surprise that a relevant user experience helps drive site engagement and monetization. This session will show how to leverage Ensighten tools to enrich your personalization and optimization programs. Topics will also include same-page targeting of visitors based on offsite display ad activity, as well as a few demos with Maxymiser and Adobe Target. Presented by Deep Sidhu, Professional Ser...
Ensighten
Ensighten
YouTube Video

New YouTube videos detected.

  • Hacking Marketing: The Amazing Convergence of Marketing & Software
    Marketing has become thoroughly entangled in software. But this is a good thing! It dramatically changes the leverage that marketers can bring to their craft. But to succeed, marketing management must evolve to harness the dynamics of a digital world instead of fighting them. Scott’s presentation, based on his new book, Hacking Marketing, will inspire you with a fascinating collection of ideas fro...
Ensighten
Ensighten
YouTube Video

New YouTube videos detected.

  • Accelerating the Value of Data Management Platforms with Tag Management Systems
    Gartner calls the data management platform (DMP) the “soul of modern marketing,” but many marketers have yet to decipher the alphabet soup that feeds into today’s marketing technology stack. Find out the key differences between DMPs and tag management systems (TMS) and how first-party data from a brand’s website, combined with other sources of online and offline data, is foundational for audiences...
Ensighten
Ensighten
YouTube Video

New YouTube videos detected.

  • Enterprise Tag Management Systems: The Strategic Advantage
    Can Your TMS Keep Up With Modern Enterprise Requirements? Today’s digital landscape is evolving at hyper-speed. Executives everywhere are struggling to maximize the return on their technology investments and meet the needs of multi-channel consumers. Meanwhile, IT teams are grappling with how to collect, own and take action on first-party customer data in a way that is secure and transparent. For ...
Ensighten
Ensighten
YouTube Video

New YouTube videos detected.

  • Tag Management: The Glue that Brings IT and Marketing Together
    Who should own tag deployments, marketing or IT? Before tag management systems were invented, that manual task fell squarely IT shoulders, as it sometimes required extensive software coding. The rise of tag management gave marketers more control over their mission critical solutions, freeing already overburdened IT resources. But at HomeAway, IT still remains in control of tag deployment via a uni...
Ensighten
Ensighten
YouTube Video

New YouTube videos detected.

  • Privacy Law Changes are Looming – Do You Have a Game Plan?
    Proposed new privacy regulations in Europe threaten harsh fines for mismanaging digital customer data across international borders. Many believe it is only a matter of time before these type of strict regulations come to the U.S. What can global brands do to protect themselves and stay ahead of the game? Watch this session to learn what Dell is doing to navigate global legislation, protect consume...
Ensighten
Ensighten
YouTube Video

New YouTube videos detected.

  • One Profile to Serve Them All: Driving MarTech Success Through a Unified Customer View
    For many consumers, the digital landscape is a series of disjointed and disconnected experiences. To create more cohesion in the face of new technologies and data sources, brands must embrace a strategy for creating and optimizing universal customer profiles that can be shared across marketing execution system to create more consistent experiences. Learn how Dell created a finely tuned customer ac...
Ensighten
Ensighten
YouTube Video

New YouTube videos detected.

  • Scott Brinker Interview
    MarTech visionary Scott Brinker discusses his latest marketing technology super-graphic and highights what marketers can learn from software developers in his new book, "Hacking Marketing.”
Ensighten
Ensighten
YouTube Video

New YouTube videos detected.

  • CCP Global goes all in with Ensighten to drive better marketing ROI
    CPP Global sets their customers up to succeed. Utilizing Ensighten’s tag management system, CCP Global was able to help Jack Stack BBQ more effectively target ads to customers and prospects. Ensighten enabled CPP Global to: • Increase Jack Stacks gross online revenue by 30% • Implement custom tracking of user behavior on-site • Seamlessly track and deploy new marketing campaigns
Ensighten
Ensighten
YouTube Video

New YouTube videos detected.

  • Ensighten is More Than Just Great Software
    Our customers are more agile and data-driven than ever and are able to deliver the best customer experience possible. But, don’t take our word for it, hear it straight from them.
Ensighten
Ensighten
YouTube Video

New YouTube videos detected.

Ensighten
Ensighten
Blog Post

New blog articles detected.

  • Protect Your Brand from Tag Piggybacking Risks
    Tag Basics Tags are the technical mechanism for collecting data from a digital property, typically requiring that a small snippet of code be placed on the website/app . Tags serve a variety of purposes such as collecting data from web browsers, setting cookies, extending audiences between multiple websites, incorporating 3rd party technologies into a website,… more ›› The post Protect Your Brand ...
Ensighten
Ensighten
Blog Post

New blog articles detected.

  • Customer Data Platform Gains Steam with New Analyst Report, Research Findings
    It’s become increasingly clear that data, not applications, is the new hub of digital marketing. This may help explain why a new category of solution, the customer data platform (CDP), is getting so much attention recently, being the subject of a new analyst report, as well as the topic of new research findings by a… more ›› The post Customer Data Platform Gains Steam with New Analyst Report, Res...
Ensighten
Ensighten
Blog Post

New blog articles detected.

  • TD Bank Cracks the ‘Black Box’ of Digital Measurement with Ensighten Mobile
    It’s axiomatic that you can’t manage what you can’t measure. Yet measurement is a big obstacle in mobile marketing. Mobile apps now account for 89 percent of mobile media time, while mobile advertising is forecast to reach 72 percent of all U.S. digital ad spending by 2019, according to eMarketer. Yet 57 percent of business… more ›› The post TD Bank Cracks the ‘Black Box’ of Digital Measurement w...
Ensighten
Ensighten
Blog Post

New blog articles detected.

  • Ensighten Wraps Up Multi-City AGILITY Tour Focused on Customer Data Best Practices
    Ensighten hosted more than 400 customers, prospects and strategic partners from across North America and Europe in its eight-city Agility World Tour 2016, ending just last week at a venue overlooking the Thames River near the British Parliament Building in central London. Rather than host a single user conference in one location this year, Ensighten… more ›› The post Ensighten Wraps Up Multi-City...
Ensighten
Ensighten
YouTube Video

New YouTube videos detected.

  • Mobile Apps No Longer a Black Box of Digital Measurement
    Since the dawn of the Internet, digital marketers have been a notoriously analytics focused bunch. But when it comes to mobile apps, most marketers are unable to work their powers of digital insight. In fact, 57 percent of business professionals say they use no analytics whatsoever to measure their mobile apps, according to a recent Forrester survey. So what are the challenges and how can brands o...
  • Scientists and Storytellers: CDW's Journey Toward 1:1 Marketing
    As digital capabilities transform, customers are becoming more self-sufficient and educating themselves before they ever engage with a seller. Data infrastructure, solution integration, and analytics play a pivotal role in creating an effective and efficient business process that is customized to the unique needs of each customer. This presentation will outline the process, outcomes and roadmap th...
Ensighten
Ensighten
Blog Post

New blog articles detected.

  • Improving Marketing Measurement Through Omni-Channel Data Collection
    Digital interactions influence nearly two-thirds (64 percent) of dollars spent in-store, but that conversion path stretches across a slew of digital touchpoints, including email, search, onsite interactions and display ads − to name just a few possibilities − before a consumer ultimately buys in-store. How do you determine the value contributed by each component of… more ›› The post Improving Mar...
Ensighten
Ensighten
YouTube Video

New YouTube videos detected.

  • How Omni Channel Data Collection Can Power Marketing Measurement
    Digital is becoming an increasingly critical part of the brand marketing mix, but measuring the impact of that marketing across the enterprise has always been a challenge. Learn how digital agency Ovative/group helped a billion-dollar retailer implement Ensighten Pulse to power enterprise measurement, unlocking greater control of customer data, enhanced visibility into marketing performance and ne...
  • Making Your Site Vendor Agnostic via a Modern Data Layer
    Properly built and maintained data layers allow a company the freedom to swap vendors out as needed without having to completely restructure their page code. In this session we will discuss why they are useful, how to properly implement one and how to govern the data across web and mobile properties. Presented by Matt Gallion, Implementation Engineer, Ensighten
  • Using Ensighten to Personalize the Customer Experience
    It’s no surprise that a relevant user experience helps drive site engagement and monetization. This session will show how to leverage Ensighten tools to enrich your personalization and optimization programs. Topics will also include same-page targeting of visitors based on offsite display ad activity, as well as a few demos with Maxymiser and Adobe Target. Presented by Deep Sidhu, Professional Ser...

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.