Ephricon Web Marketing
Ephricon Web Marketing
Blog Post
  • Someday in the not-too-distant future, our homes will resemble the Starship Enterprise, with their residents barking out commands to an invisible, omnipresent computer to change the TV channel, turn up the heat and turn off the oven. Smart home technology is developing rapidly, with Apple Siri, Google Home and Amazon Echo pushing aggressively to replace buttons and keyboards with voice commands. ...

Ephricon Web Marketing
Ephricon Web Marketing
Blog Post
  • Marketing content is littered with buzzwords and catch phrases that sound OK the first 10,000 times you hear them, but begin to wear thin after that. Part of the problem is the pressure to produce content. Ever since content became king, the court has grown ever more crowded with copywriting courtiers. Here are a few of my least favorite, trending banalities. Please add to this list in comments!...

Ephricon Web Marketing
Ephricon Web Marketing
Blog Post
  • A lot has been written about how to pitch a guest blog post, and rightfully so. Many widely used pitch techniques are awful. Nevertheless, on the publisher’s side of the fence, improvements can be made as well — improvements that would help bloggers get far more relevant and useful guest submissions. I write a lot of guest posts, and have been fortunate to work with terrific publishers such as C...

Ephricon Web Marketing
Ephricon Web Marketing
Blog Post
  • In sales and marketing, the opposite of love is indifference. If prospects hate you, at least they may be talking to you. If prospects are indifferent, they don’t engage at all. Indifference is a major obstacle for sellers of both commodities and new, innovative products. For commodities, buyers are indifferent because they already have 5, 10 or 100 suppliers lined up. For new products, buyer...

Ephricon Web Marketing
Ephricon Web Marketing
Blog Post
  • If you’re stuck in a marketing rut, these 10 quotes may pull you out of it! 1. “If it doesn’t sell, it isn’t creative.” — David Ogilvy 2. “We need to stop interrupting what people are interested in and be what people are interested in.” — Craig Davis 3. “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound m...

Ephricon Web Marketing
Ephricon Web Marketing
Blog Post
  • I was talking with a business writer friend about what's going on in content marketing. Both of us have seen some of the best and worst in this arena, but I have to say that I see some of the biggest mistakes in marketing with e-books. Our conversation prompted me to do a Google search for "marketing with e-books" and "using e-books for marketing." I noticed that many of the top relevant search r...

Ephricon Web Marketing
Ephricon Web Marketing
Blog Post
  • Companies invest in SEO to generate sales leads or e-commerce revenue. This is as it should be. There is, however, a big advantage to SEO — a major fringe benefit — companies perhaps overlook. SEO, executed well, creates a valuable corporate asset: high organic search visibility on Google. High organic search visibility on Google is a big competitive advantage. It can take new competitors mo...

Ephricon Web Marketing
Ephricon Web Marketing
Blog Post
  • Long-form copy — 1,500 or more words — has received a lot of attention recently among content marketers and SEOs. Long-form content, when well executed, certainly goes a long way toward establishing credibility and expertise. And there is no doubt that from an SEO perspective, good long-form content (HTML text) gets favorable treatment from Google’s crawlers. The problem comes with “well exec...

Ephricon Web Marketing
Ephricon Web Marketing
Blog Post
  • Following up on lukewarm sales leads is one of the most unpleasant tasks in all of sales. Even if the prospect has some interest, there are a lot of things working against the salesperson: The timing may not be right. The prospect may have a strong existing relationship with a competitor. The prospect may simply not like talking to salespeople. Something in the salesperson’s follow-up process is ...

Ephricon Web Marketing
Ephricon Web Marketing
Blog Post
  • Email campaigns can be highly effective, but like anything else, you really have to know what you’re doing. If you can avoid all of these mistakes, your campaign should be a great success. Making it hard for people to unsubscribe Emailing without permission Buying lists Having no process to build the quality and size of the house list Having no process to maintain the data integrity of the house ...

Ephricon Web Marketing
Ephricon Web Marketing
Blog Post
  • Trying to get smart? Here is some good reading for Internet marketing professionals. The Guestblogalypse: How to get links without guest blogs. If you’re looking for new link building tactics for your SEO, this article describes several good ones. Guest blogging is still important, but it can’t be a standalone tactic. Neil Patel offers lots and lots and lots of details about a link building tech...

Ephricon Web Marketing
Ephricon Web Marketing
Blog Post
  • Sometimes the biggest obstacles to online lead generation are the ones companies put in their way. The key to online lead generation — inspiring a phone inquiry or a website form submission — is the easy “yes.” In other words: Making it easy for prospects to say yes to giving you information Making it easy for prospects to say yes to having a sales rep make contact Making it easy for prospect...

Ephricon Web Marketing
Ephricon Web Marketing
Blog Post
  • Do you still rely on cold calls to generate new leads? If so, you need to reconsider your options. A steady stream of leads is essential to keep your business running, but traditional methods of garnering customer interest, gathering valuable data and encouraging loyalty may not work in the modern digital era. According to the State of Inbound 2017 report by HubSpot, 63 percent of marketers agr...

Ephricon Web Marketing
Ephricon Web Marketing
Blog Post
  • A great business card won’t close a six-figure sale, but a bad one will take away any chance you have. First impressions matter, and while a business card contains only a handful of words, it nevertheless speaks volumes about your company. Here are tips for designing a lead generation-worthy business card. 1. Flimsy paper suggests cheapness and weakness — two qualities people do not look for in a...

Ephricon Web Marketing
Ephricon Web Marketing
Blog Post
  • As a companion piece to Mark Hill’s recent contribution to the Lead Generation Insights blog, Using Humor To Generate Leads, this article takes a look at when humor can hurt your lead generation efforts. As Mark showed, humor is a powerful weapon — but as such, it’s quite important to not let it blow up in your face. Poking fun at customers is always a bad approach. Insult comedy may fill a Las V...

Ephricon Web Marketing
Ephricon Web Marketing
Blog Post
  • Living in Chicago and dealing with Chicago traffic, I’ve had plenty of time to study billboards. Plenty. This is the conclusion I’ve come to: Most billboards stink, even ones created by global companies with the marketing resources to do it right. Billboard design issues that crop up over and over include: Unreadable fonts — Unreadable at a dead stop, let alone flying down the expressway at 7...

Ephricon Web Marketing
Ephricon Web Marketing
Blog Post
  • Content Marketing Requires Interesting Content Some companies can be so focused on sales that they look at site visitors mainly as a way to create leads. They often forget about providing content that is not only useful but also enjoyable — failing to give their potential customers an experience worth generating a lead. Humor is one of the most enjoyable types of content, and not surprisingl...

Ephricon Web Marketing
Ephricon Web Marketing
Blog Post
  • It may be asking the impossible to expect marketing agency-client relationships to last forever, but every agency would like them to last longer than a month, or a year, or maybe even five years. The question every agency ponders: How can we improve client retention? To find the answer, it helps to break down the relationship into its four key components. If an agency performs well in all four a...

Ephricon Web Marketing
Ephricon Web Marketing
Blog Post
  • If you’re just starting your Internet marketing career, you’re probably wondering which is the best route — in-house, agency or freelance. Having done all three, I’ll pass on a few things I’ve experienced in the hope it will help you make the right choices. In-House Marketing Careers Advantages Income security Benefits Opportunity to learn one industry inside and out Career path clearly laid ou...

Ephricon Web Marketing
Ephricon Web Marketing
Blog Post
  • When you read marketing and sales copy, you see the word “unique” all the time. Everybody wants to be unique because, so the thinking goes, a unique product or service will reel in prospects like nothing else. In reality — this is my view, not necessarily the agency’s — being unique is vastly overrated. In fact, being unique can be detrimental to generating leads. Marketers Love Unique. Prospec...

Ephricon Web Marketing
Ephricon Web Marketing
Blog Post
  • To write website copy that sells, you have to think like a salesperson. Your first step is to clearly differentiate the various types of sales resistance your copy must overcome. There are basically three types of sales resistance: 1. Skepticism. When prospects are skeptical, they want what you’re selling, but they are not sure about your company’s ability to supply it. 2. Objections. When pros...

Ephricon Web Marketing
Ephricon Web Marketing
Blog Post
  • After combing through my spam folder for real messages that were improperly filtered, I counted one in every three emails as legitimate promotional offers that I had subscribed to. Some poor marketer somewhere had spent effort creating the perfect email, only to have it end up in my spam. As marketers, we are tasked with eliminating situations like the above so we can deliver more leads. Because ...

Ephricon Web Marketing
Ephricon Web Marketing
Blog Post
  • Instagram has become one of the most used and popular social media platforms over the last few years. You know Instagram was on to something good when Facebook bought it for a billion dollars. Instagram has provided businesses with a new way to promote their brands and messages by visually representing who they are. Just like there are different strategies, types of content to post and ways to rea...

Ephricon Web Marketing
Ephricon Web Marketing
Blog Post
  • Asking whether or not mobile is important for your business is futile in modern times. It is, and we all know it. People across the world are connected through their mobile devices at all times. Mobile web usage has already exceeded Internet usage on the desktop, finds a report published by independent web analytics company, StatCounter. A similar trend also has had bearings on the use of soci...

Ephricon Web Marketing
Ephricon Web Marketing
Blog Post
  • Why do companies pump out so much web content? A good answer to that question is to generate leads. But how exactly do you accomplish that? How do you create web content that inspires prospects to contact you, that gets them excited about doing business with you? Here is a roundup of useful articles that provide excellent tips and insights. In a great recent article, marketing expert Michael Br...

Ephricon Web Marketing
Ephricon Web Marketing
Blog Post
  • "Can I scan your badge?" Ugh! As I receive a barrage of these requests while wandering through trade show aisles, I want to say no. But I realize that booth reps are scanning the numbers just to make someone happy. Sadly, though, that happy person is usually not the booth visitor. It's usually someone higher up the sales food chain. So the booth reps keep scanning. Don't get me wrong. Lead gen...

Ephricon Web Marketing
Ephricon Web Marketing
Blog Post
  • In lead generation marketing, the client’s sales team can be marketing’s best friend or its worst enemy. It all depends on how the marketing agency or marketing freelancer handles the relationship. Marketing Success Hinges on Sales Execution Even if marketing delivers breathtaking results in online sales lead production, if those leads don’t turn into sales, eventually management will pull the p...

Ephricon Web Marketing
Ephricon Web Marketing
Blog Post
  • No matter what business you are in, it is essential to know your customer. Who is buying your products or services? How can you help them? How do you market to them? If you don’t know your customer, it’s hard to generate leads and magnify your company’s profits, especially when using email marketing as a tool. If you’re firing all of your emails in the wrong direction, you’re missing the power of ...

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