Epsilon
Epsilon
SlideShare Presentation
  • 2016 SXSW Interactive offers a robust and deep range of topics by some of the best thought leaders from marketing to technology. We’ve specially curated a list of must attend talks and panels based on their relevance of topic, application to your business, strength of speakers, and how they align to the following five key trend territories we’ve identified for 2016.

Epsilon
Epsilon
SlideShare Presentation
  • Contrary to what #catsofinstagram portrays, millennials do, in fact, prefer dogs to cats. (Sorry @taylorswift). Just like everyone else in the marketplace, we were interested in learning more about millennials—not so much their pet preferences, but their spend behaviors. We analyzed data from millions of households and walked away with some startling realizations. The kicker of them all? Millen...

Epsilon
Epsilon
SlideShare Presentation
  • Loyalty is more than just a program it is becoming a vehicle for brand philosophy. The new breed of successful loyalty programs go beyond perks to build impactful emotional connections with customers. Unparalleled customer loyalty begins and ends with the quality of your relationships with customers.

Epsilon
Epsilon
SlideShare Presentation
  • Engaging viewers is more difficult today than ever before. In our culture of immediacy, loyal viewers are hard to come by. There is so much competition for attention, especially with new and emerging technologies that are changing the way consumers interact with media. The goal at the engagement stage is to influence behavior. You want your viewers to interact with you. This is where you get to ...

Epsilon
Epsilon
SlideShare Presentation
  • This report on customer insights is based on a Shopper’s Voice® survey conducted in June 2015. The online survey was completed by 3,301 U.S. responders in the Shopper’s Voice database 25 years of age or older. Results are shown for the total sample and/or by demographic groups. Results were weighted based on age of responder.

Epsilon
Epsilon
SlideShare Presentation
  • This report on customer insights is based on a Shopper’s Voice®survey conducted in June 2015. The online survey was completed by 3,301 U.S. responders in the Shopper’s Voice database 25 years of age or older. Results are shown for the total sample and/or by demographic groups. Results were weighted based on age of responder.

Epsilon
Epsilon
SlideShare Presentation
  • Reaching viewers is complicated. There are a lot of moving parts—platforms, technologies, channels, media, social, mobile, etc. How you reach customers is constantly changing, but what remains constant is the need to reach them. To effectively reach viewers, you need to organize, integrate and coordinate your efforts in a way that reaches your target audience at the right time, in the right way, ...

Epsilon
Epsilon
SlideShare Presentation
  • It’s no secret that retail has been changing in previous years. Shoppers are different. And social media, smartphones and shopping apps are changing the way we shop. We get your concerns. To help you get a handle on how shoppers are using digital tools, we embarked on a digital shopping ethnographic exercise to ask real shoppers how they move through a sales channel. But this is different. We’re ...

Epsilon
Epsilon
SlideShare Presentation
  • In the global omnichannel world we live in today, financial institutions are hindered by their disparate and siloed systems. The rise of online banking has produced a massive shift in the way people engage with their money, bill paying, and most importantly, their banks. Today’s consumer is connected more or less 7x24x365 via mobile devices and WiFi in their cars. Banking and insurance companie...

Epsilon
Epsilon
SlideShare Presentation
  • So much has changed in the media & entertainment world in just a few short years. Viewers aren’t just watching television shows when they are scheduled—they’re watching them on their PC, tablet or mobile phone whenever they want. Their attention is drawn to YouTube while they are watching a movie on their TV at the same time. Over-the-top services have taken off, and they aren’t showing any signs...

Epsilon
Epsilon
SlideShare Presentation
  • Creating loyal omnichannel customers is critical. Retailers who embrace the customer-centric trend and build better shopping experiences will leap ahead of the competition. Building a blended customer experience isn't easy. Need some help getting started? Check out our latest in retail trend research.

Epsilon
Epsilon
SlideShare Presentation
  • Understanding what worked and what didn't is critical for successful planning for your next open enrollment period. But in an increasingly complex health insurance marketing world, there are many things to consider. Use this guide to getting the full picture of your open enrollment campaign. Then take these insights and apply them to the coming planning cycle to get the biggest bang for your eff...

Epsilon
Epsilon
YouTube Video
  • Know your customers better than they know themselves. Epsilon’s Agility Audience products combine your lists with an unprecedented amount of consumer data, so you’ll fully understand your customers and prospects. Allowing you to select the best audiences, then reach them with smart, personalized messages in all the right channels.

Epsilon
Epsilon
Landing Page

Q1 2017 email trends and benchmarks

 
Epsilon
Epsilon
Landing Page

Agency Mid-Year Trend Review for 2017

 

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