
The Connected Consumer has Killed the Shopper. When it comes to buying, there is no singular Moment of Truth. The purpose of marketing communications is not to sell goods and services – it’s to minimize buying and consumption friction. So how do we appeal to this connected consumer and create these transformational experiences?
Tumblr is a micro-blogging site where users and brands can leverage the creativity of an open platform to display their interests and passions. It's a blank canvas that allows them to tell their stories through text, pictures, animation, music and video, without design restrictions or character limits.
The really special thing about Vine is the fact that the 6 second nature of it has actually caused people to become more and more creative with what they capture in the video. Just as people had to learn to do more with less with the 140 character limit of Twitter, the same is true of Vine. But, in this case, the added video and audio components allow people to push that creativity further.
If Twitter is all about sharing what is happening now, Instagram is all about showing what you are doing now. It’s less about current news, events and entertainment and more about capturing your perspective on moments in time as you live them — and then showcasing those moments in the best possible light.
It’s all about staying connected. Facebook is about me and my history. It’s about who a person is as a manifestation of their photos, friends and brand associations. Users craft a personal brand identity from the content they share and the way in which they interact. It creates a personal archive comprised of various media types, allowing users to see their brand story evolving over time. F...
The Connected Consumer has Killed the Shopper. When it comes to buying, there is no singular Moment of Truth. The purpose of marketing communications is not to sell goods and services – it’s to minimize buying and consumption friction. So how do we appeal to this connected consumer and create these transformational experiences?
Tumblr is a micro-blogging site where users and brands can leverage the creativity of an open platform to display their interests and passions. It’s a blank canvas that allows them to tell their stories through text, pictures, animation, music and video, without design restrictions or character limits.
The really special thing about Vine is the fact that the 6 second nature of it has actually caused people to become more and more creative with what they capture in the video. Just as people had to learn to do more with less with the 140 character limit of Twitter, the same is true of Vine. But, in this case, the added video and audio components allow people to push that creativity further.
If Twitter is all about sharing what is happening now, Instagram is all about showing what you are doing now. It’s less about current news, events and entertainment and more about capturing your perspective on moments in time as you live them — and then showcasing those moments in the best possible light.
It’s all about staying connected. Facebook is about me and my history. It’s about who a person is as a manifestation of their photos, friends and brand associations. Users craft a personal brand identity from the content they share and the way in which they interact. It creates a personal archive comprised of various media types, allowing users to see their brand story evolving over time. F...