eSense Web Design
eSense Web Design
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  • Since its inception, the daily watch time for Facebook Live has grown by more than four times, making it one of the top tools in Facebook marketing. Live-streaming has become a powerful way for marketers to increase brand awareness, authentically connect with followers and progress their inbound efforts. It creates transparent experiences with potential customers, […] The post How to Amplify Your ...

eSense Web Design
eSense Web Design
Blog Post
  • Business websites need content, call-to-actions, and your company’s contact information. While you only have a few options for the latter, you have much more flexibility when it comes to the former. Here are ten types of content you can publish to your site to generate and convert leads: Blogs Blogs are arguably the most important […] The post 10 Types of Content For Your Business Website appeared...

eSense Web Design
eSense Web Design
Blog Post
  •   Think of your website in its most basic terms. What is it? It’s an online advertisement. It’s a listing that others can use to find your products or services. These tips for improving your web design will help to increase your conversion rates and your Google ranking. Like any advertisement, the focus should lie […] The post Tips for Improving your Web Design appeared first on eSense Web Design.

eSense Web Design
eSense Web Design
Blog Post
  • Growing a successful business leans heavily on customer service/retention success rates. According to Harvard University, customer retention is a set statistic reflecting how well a company keeps its paying customers over time. New customers are great, but maintaining paying customers keeps business flowing, and is essential for the success of every company. 1. Understand What You Stand […] The po...

eSense Web Design
eSense Web Design
Blog Post
  • This is such a commonly asked question, and it is so hard to answer! It’s very similar to the “how long is a piece of string?” scenario. There is no concrete answer because there are so many variables. If you approach a few different website designers and ask for a quote, it’s highly likely that […] The post Web design pricing: how much should a website really cost? appeared first on eSense Web De...

eSense Web Design
eSense Web Design
Blog Post
  • There are endless ways to break down your target audience. Aside from the good old demographics like age, race, and gender, online marketing introduces new ways to segment your market. One of them is based on how users navigate your site. Some will do so passively and sift through the topics and links you provide from them. […] The post Are Your Users Browsers or Searchers? appeared first on eSens...

eSense Web Design
eSense Web Design
Blog Post
  • Getting your content out there is the easy part. Making people notice your brand and content is another. There is a lot of white noise out there; and you need to write and promote material in unique ways in order for search engines to choose your material over others. Also, throwing your content onto sites […] The post Improve Your Marketing with these Content Promotion Ideas appeared first on eSe...

eSense Web Design
eSense Web Design
Blog Post
  • So many things in life are inherent in nature — you either have them or you don’t, and there’s not a lot you can do about it if you don’t. Just like fashion sense, some people are just going to wear socks with thongs no matter what you tell them. Thankfully, providing excellent customer service/retention is not […] The post The Magnificent Seven of Customer Service Tips appeared first on eSense We...

eSense Web Design
eSense Web Design
Blog Post
  • Content marketing is, at its core, a fairly simple idea. Rather than bombarding your audience with commercials, you simply give them content they will consider valuable. The idea is that your audience will like your content, whether it’s a blog, a video channel, a web comic, or something else entirely, and that by extension they […] The post Content Marketing Tips: 3 Ways To Get Ahead on Social Me...

eSense Web Design
eSense Web Design
Blog Post
  • The age of your website might seem like nothing more than a random number. In fact, it has quite a bit of relevance when it comes to your success in areas such as SEO. If you have a business website, you want to make sure that it’s informative and appealing to potential patients or buyers […] The post The Importance of Updating Your Website appeared first on eSense Web Design.

eSense Web Design
eSense Web Design
Blog Post
  • Sometimes it’s good to escape the minutia and remember the main purpose of web design — to convert leads. In this blog, we’ll shift the focus away from aesthetics and talk about the web design principles that optimize your conversion strategy. Go beyond logical navigation  Clear, logical navigation is a good starting goal to have […] The post 4 Web Design Tips to Improve Your Conversion Rate appea...

eSense Web Design
eSense Web Design
Blog Post
  • The Queensland government is offering grants of up to $10,000 to small businesses to help them with their digital marketing.  It’s a fantastic way to get a leg up in the online world but you need to hurry as applications for this round close on the 24th of October. The Small Business Digital Grants Program […] The post Huge grant opportunity for Queensland businesses! appeared first on eSense Web ...

eSense Web Design
eSense Web Design
Blog Post
  • One of the top goals businesses have for their content marketing strategy is generating ongoing traffic to their webpages. Yet, it’s a common problem that many brands struggle with in their marketing (Source: Backlinko). Without sufficient visitors checking out your site content, you won’t get the necessary lead conversions or sales to grow your business. […] The post 5 Reliable Ways to Boost Traf...

eSense Web Design
eSense Web Design
Blog Post
  • Content marketing is the hot topic every business is trying to capitalise on these days. In theory, it sounds great. Customers these days are savvy, and they recognize traditional marketing when it comes their way. So they tune out, and ignore it. They don’t read newspaper or magazine ads, they change the channel on the […] The post 5 Content Marketing Mistakes You Need To Avoid appeared first on ...

eSense Web Design
eSense Web Design
Blog Post
  • Some of the claims about content’s function within an online marketing campaign sound outlandish to new marketers. The studies, on the other hand, show that content is indeed essential for lead generation, social media marketing, search engine optimization, and email marketing. Rather than retell the same story, we’ll throw out some non-traditional examples to help you […] The post 4 Ways to Visua...

eSense Web Design
eSense Web Design
Blog Post
  • In the days of the Old West, massive herds of cattle roamed the countryside. If you found a cow off on its own, the first thing you would do is look at its flank. If the cow belonged to someone, there would be a brand on its side to advertise that ownership. That brand represented […] The post 4 Branding Mistakes You Need To Avoid appeared first on eSense Web Design.

eSense Web Design
eSense Web Design
Blog Post
  • Content marketing is, at its core, a fairly simple idea. You create content, then put it out there for people to see, and consume. That content draws and audience, and that audience sticks around for more content. In time the audience associates you with the content they like, and thus is positively inclined toward you. […] The post What is The Key to Content Marketing? appeared first on eSense We...

eSense Web Design
eSense Web Design
Blog Post
  • You enter the marketplace knowing that you have a unique, quality product. You set up shop and nobody comes. They go by your place of business and look at you with a puzzled expression. Where do you go to make things change? What do you do? The first thing is, you need to create a […] The post How to broadcast your brand appeared first on eSense Web Design.

eSense Web Design
eSense Web Design
Blog Post
  • The internet, as a tool for business, has limitless possibilities. Companies are appearing online every day. However, while maintaining an online footprint is more important than ever, sustaining it is often easier said than done. This is especially true if you are a small business with a shoestring marketing budget or a startup with limited […] The post Discover Digital Marketing Ideas for Shoest...

eSense Web Design
eSense Web Design
Blog Post
  • Content marketing is a little frustrating for many small businesses. In the beginning, producing short-term results is very difficult. Depending on your methods and strategy, it can take between 3 months to a year before you see a consistent outcome and results. This is why, despite the long-term benefits, there are still many small businesses that […] The post How to Determine If Your Content Mar...

eSense Web Design
eSense Web Design
Blog Post
  • Building your email list is the lifeline to your business. Leads that are properly cultivated and nurtured through your email marketing result in revenue, repeat business, and brand loyalty. The more qualified leads coming into your sales funnel, the better chances you’ll create for converting them into buying customers. The good news is, there are […] The post 5 Strong Ways to Generating Leads in...

eSense Web Design
eSense Web Design
Blog Post
  • Facebook is the world’s largest social media network with a whopping 66% of adults logging in daily. Honing your Facebook marketing will yield amazing returns for your small business including increased visibility, fresh leads, sales, and repeat business. With many consumers using Facebook as a source of information and a way to connect with brands, […] The post How to Better Promote Your Small Bu...

eSense Web Design
eSense Web Design
Blog Post
  • The content that goes on your website says a lot about who you are as a business. Great content will give visitors a good first impression, while poorly written or pointless content can drive people away. In order to get the most out of the content on your website, there are a few things that […] The post 5 Must Haves For The Content On Your Website appeared first on eSense Web Design.

eSense Web Design
eSense Web Design
Blog Post
  • If you engage in any sort of marketing, you need to measure how things are going. Hubspot offers some great advice on how to measure your inbound marketing results. Whether you use this advice or something else, you must have a plan for measuring your results for email and other marketing tools. Know Your Goals: Obviously, inbound […] The post Is your inbound marketing effective? appeared first on...

eSense Web Design
eSense Web Design
Blog Post
  • Nowadays, all companies have separate departments for various things—accounting, marketing, sales, HR, administration etc. Within these departments as well, there is a division of labour. A marketing department may consist of people engaged in different tasks like branding, content-writing, video production etc. Even when internet marketing is outsourced to an agency, it’s possible to hire […] The...

eSense Web Design
eSense Web Design
Blog Post
  • For companies starting out in content marketing, it can be very difficult to find their footing. Many begin blogging, write a few basic posts, and then become discouraged when the traffic doesn’t come flooding in. In general, many firms have a skewed expectation of how quickly content marketing can deliver results, but also often underestimate […] The post Blogging Best Practices appeared first on...

eSense Web Design
eSense Web Design
Blog Post
  • Content marketing doesn’t have to be a lonely pursuit. In fact, you’ll find that involving more people within your company will actually raise the quality of your content, by allowing them to display the expertise that convinced the company to hire those individuals in the first place. Not all people within your company will be […] The post 5 Ways To Get Your Team Involved In Content Marketing app...

eSense Web Design
eSense Web Design
Blog Post
  • Online content breaks down into social media, email, PPC, and website content. The latter can also be broken down into several different types. In this blog, we’ll suggest and describe six kinds of content you should have on your website. Customer reviews Let’s start with one that you might not have — customer reviews. Although […] The post 6 Types of Content Every Business Needs on its Website ap...

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