Etna Interactive
Etna Interactive
YouTube Video
  • Reading and responding to negative online reviews can be a trying experience. And while some practices might be tempted to hide from this type of patient commentary, the reality is that you ignore it at your own peril. Bottom line: Every review deserves a response. In this video, CEO Ryan Miller discusses the leadership essentials to mitigate online review risks: monitoring your reviews, appoint...

Etna Interactive
Etna Interactive
YouTube Video
  • It can be frustrating to stare into the face of negative online reviews. And while some practices will choose to ignore this type of patient commentary, the bottom line is every review deserves a response. In this video, CEO Ryan Miller discusses the leadership essentials to mitigate online review risks: monitoring your reviews, appointing a reputation champion to manage and respond to reviews,...

Etna Interactive
Etna Interactive
YouTube Video
  • Fact: Online leads are more likely to call over e-mailing your practice. With that in mind, how tell your team is representing your brand when speaking with prospective patients? Do you know which calls can be attributed to online marketing efforts? How many of your phone calls go unanswered, or are put on hold during peak periods? Call tracking is an opportunity to arm your practice and practi...

Etna Interactive
Etna Interactive
YouTube Video
  • Google recently announced that starting in July, page speed will count toward as a mobile ranking factor. While this may not impact many practice's websites, it could leave you wondering, "Am I safe?" In this video, CEO Ryan Miller discusses this change, as well as some tips and techniques to ensure that your site's speed is creating the best possible user experience for mobile users.

Etna Interactive
Etna Interactive
YouTube Video
  • Medical practice leaders can stop making haphazard decisions and accepting questionable marketing returns! In this 40-minute video you’ll learn: • How to take the reckless spending and guesswork out of your online marketing • How to measure the value and return from each online investment • How software and automation can save time and boost practice performance This video features a present...

Etna Interactive
Etna Interactive
YouTube Video
Etna Interactive
Etna Interactive
YouTube Video
  • Facelift patients are a little different than other potential patients. You already know the demographic is a little bit older — and that changes their behavior online. In this video, Ryan walks us through a few ways to change up your strategy for these older patients. Make sure to stay up-to-date on Etna's monthly online marketing tips by subscribing to our newsletter: https://www.etnainteracti...

Etna Interactive
Etna Interactive
YouTube Video
  • Creating online equity for your brand is something that medical practices can work on from day one. Decisions that you make from the earliest days of your business can have a lasting impact on the value and opportunities that you find online. In this video, Ryan Miller discusses the 7 different business decisions that you can put into practice to create the right kind of equity for your online br...

Etna Interactive
Etna Interactive
YouTube Video
  • Analyzing and auditing your lead data can help your practice to understand what's converting your patients from inquiry all the way to procedure. In this video, CEO Ryan Miller walks us through the benchmarks for aesthetic practice online inquiry conversion. In other words, we take a look at what's driving the conversions for form-based leads sent to practices in both the United States and Canada...

Etna Interactive
Etna Interactive
YouTube Video
  • In the medical marketing industry, social media is more important than ever. More and more patients are utilizing social platforms to learn about medical practices and directly interact with doctors and their staff. If social media is a part of your practice’s marketing plan, there are some aspects of your social media that can directly influence your business’ success. In this video, Lauren Gree...

Etna Interactive
Etna Interactive
YouTube Video
  • In the aesthetic industry, one of the biggest predictors of success is the percentage of prospective patients who convert into customers. However, turning these prospective patients into customers isn't always easy. "Dropping leads" means having a potential patient decide to not come into your practice for a treatment or procedure. There are multiple factors that can cause this to happen. In this...

Etna Interactive
Etna Interactive
YouTube Video
  • In the aesthetic industry, one of the biggest predictors of success is the percentage of prospective patients who convert into customers. However, turning these prospective patients into customers isn't always easy. "Dropping leads" means having a prospective patient decide to not come into your practice for a treatment or procedure. There are multiple factors that can cause this to happen. In th...

Etna Interactive
Etna Interactive
YouTube Video
  • This September, the American Society for Aesthetic Plastic Surgery is hosting a Residents' Symposium in New York City for plastic surgery residents and fellows in approved programs in the U.S. and Canada. The seminar, The Business of Launching Your Practice, will focus on teaching you what you need to know to successfully start a private practice, join an existing practice, or work in a hospital...

Etna Interactive
Etna Interactive
YouTube Video
  • We gathered 3 of the aesthetic industry's top legal minds to help us understand which HIPAA violations we need to worry about like responding to online reviews, computer hacks, and social media oversights. Please join us for this 60-minute webinar featuring Jeff Segal, MD, JD, FACS (Medical Justice), Bob Aicher, Esq. (ASAPS Legal Counsel), and Michael Sacopulos, JD (Medical Risk Institute). Our v...

Etna Interactive
Etna Interactive
YouTube Video
  • Creating engaging blog content makes it easier for potential patients to understand what differentiates your practice and products. From formatting text to connecting your social media properties, there are countless tips and tricks for making sure your blog post is seen. This video details 3 ways to develop engaging blog content. 1. Tailor content to the publishing destination 2. Create origi...

Etna Interactive
Etna Interactive
YouTube Video
  • If you’re an Etna social media marketing client, you recognize the value that comes from sharing a more “social side” to your practice. Maybe you’ve actively posted for years, or maybe you’ve just scheduled your first post. Either way, there may be an important piece of the puzzle you’re missing. In this video you will learn 3 simple ways to be active on social media and encourage engagement wi...

Etna Interactive
Etna Interactive
YouTube Video
  • Another social platform has entered the scene and the industry is buzzing about what this means for plastic surgeons. The new platform is Snapchat! In this video, we are sharing 3 reasons why plastic surgery practices are experimenting with Snapchat. 1. There are less restrictions. a. Both Facebook and Instagram have rules against nudity. b. At this time Snapchat has no limitations ...

Etna Interactive
Etna Interactive
YouTube Video
  • If you use Facebook as a business tool but your efforts have garnered little in the engagement department, you may ask yourself: “What’s missing?” Chances are, the appropriate question is not what’s missing, but instead, who’s missing. A Facebook Page can have beautiful graphics and consistent activity, but without personalized content, it’s not likely to see much interest, especially for smaller ...

Etna Interactive
Etna Interactive
YouTube Video
  • Here at Etna Interactive (www.etnainteractive.com) we believe that content marketing strategy is more powerful than ever — and it’s no longer just about providing information. In this video you will learn the 5 steps of creating a content plan that will benefit your clients, your brand, and your visibility on the web. 1. Tell Your Story: Keep a mix of patient testimonials, videos, and social med...

Etna Interactive
Etna Interactive
YouTube Video
  • Today’s search engine rankings are volatile, and no single tactic can ensure your place at the top of Google’s organic search results. We’ve got 5 tips to help you earn and protect your rankings by diversifying your SEO strategy. Take your SEO to the next level with this actionable advice. 1. Diversify Keyword Targets • Embrace content strategies such as site updates and blogging to target keywor...

Etna Interactive
Etna Interactive
YouTube Video
  • Here at Etna Interactive (www.etnainteractive.com), we always choose quality over quantity. For our clients, the photo gallery is the second most visited area of their website. Because of this, it’s important to be very aware of the impression you’re making with your before and after pictures. To showcase this, we created a video that focuses on the 4 steps to a successful online photo gallery in ...

Etna Interactive
Etna Interactive
YouTube Video
  • In this video we share 5 reasons why email marketing is still a valuable marketing tactic for medical practices. 1. Cost Effective: Email marketing allows businesses to communicate directly with a large number of consumers for little to no spend. 2. Customizable: Email allows you to segment lists based on interest, and deliver your message directly to their inbox. 3. Action Oriented: Email can be...

Etna Interactive
Etna Interactive
YouTube Video
  • Here at Etna Interactive (http://www.etnainteractive.com) we offer full-service social media support to many of our aesthetic clients. Since social media is still very new to many small businesses, we feel fortunate to have so much experience and expert guidance to share. In this video you will learn about the 5 most common social media marketing mistakes to avoid. Leave us a comment below with...

Etna Interactive
Etna Interactive
YouTube Video
  • The best business relationships are reliable, professional, and ethical. Unfortunately, things can change without warning. Whether it's a staffing change or an unexpected break with your marketing vendor, there are critical steps every practice leader should take to safeguard their online assets and marketing performance. In this practical 45-minute webinar, you'll learn 12 steps you can take to...

Etna Interactive
Etna Interactive
YouTube Video
  • Our clients at Etna Interactive (http://www.etnainteractive.com) are often somewhat hesitant when it comes to incorporating social media into their online marketing plans. Many think social media is too expensive or feel as if they don’t have the staff support to monitor social media. We are constantly encouraging our clients to consider social media marketing because of the positive return it pro...

Etna Interactive
Etna Interactive
YouTube Video
  • Google has made its New Year’s resolution for 2017, and it’s one you’ll want to pay attention to. Listen to Ryan Miller, president of Etna Interactive (www.etnainteractive.com), describe 5 changes that will influence the online direction of your business in 2017. This 10-minute video will guide you through what to expect for the following: • Search goes mobile-first, the impending index split • G...

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