Event Farm
Event Farm
Blog Post
  • We’ve said it before and we’ll say it again: we’re living in the experience economy. More than ever before, it’s about how your brand interacts with your buyer. Today's buyer craves to be intrinsically understood on a personal level and presented with solutions that seamlessly align with who they are.

Event Farm
Event Farm
Blog Post
  • Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series, event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. The best way to do that is to collect data.

Event Farm
Event Farm
Blog Post
  • People care about experiences, maybe now more than ever. We live, after all, in what's been dubbed the "experience economy." We've all seen the statistics about millennials' willingness to spend more money on experiences than tangible products, and there's a reason I can talk about FOMO without having to tell you what the acronym stands for. Businesses and organizations that once exist...

Event Farm
Event Farm
Blog Post
  • The Consumer Electronics Show (CES) is a launchpad of tech innovation, and it’s hosted annually in Vegas in early January. To make the most of CES as a marketing and sales opportunity, however, you should start planning for the event now—and we’re going to give you some actionable items to jumpstart your planning process.

Event Farm
Event Farm
Blog Post
  • As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. That’s what marketers do, after all, and you’d likely have plenty of data and tools you could leverage to help you develop a strategic campaign....

Event Farm
Event Farm
Blog Post
  • This is a guest post by Amelia Ibarra, Demand Generation and Customer Marketing Manager at BrightFunnel.  Earlier this year, MarketingProfs and the Content Marketing Institute published their 2017 B2B Content Marketing report that said 68% of B2B Marketers will use event marketing as a tactic this year. Not only that, but B2B marketers are also likely to use more than 8 different type...

Event Farm
Event Farm
Blog Post
  • This post was originally published on Attend by Event Farm's blog and was written by Melissa Talbot. If you’re not hosting field events as part of your marketing strategy, you should. When done right, events are the perfect way to engage your prospects and customers. After spending the early part of my career on the event planning side of the house, I know what it takes to host a great...

Event Farm
Event Farm
Blog Post
  • You should consider your organization's database as something that’s living and breathing. As prospects move through the various stages of the buyer’s journey, their contact information changes, and your sales reps (hopefully) learn more about them and their pain points. Your email exchanges and phone calls are all recorded in your CRM, and you can see which new pieces of content diffe...

Event Farm
Event Farm
Blog Post
  • As an event that has seen explosive growth since it started five years ago, HubSpot's INBOUND is one of the biggest marketing and sales industry events. Not surprisingly, some of the biggest brands—including LinkedIn and Dunkin' Donuts—tap into INBOUND's reach by sponsoring the event.

Event Farm
Event Farm
Blog Post
  • Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.

Event Farm
Event Farm
Blog Post
  • HubSpot’s INBOUND doesn’t need much of an introduction. As an industry-leading event for marketing and sales professionals, it has experienced explosive growth since it started five years ago as a 3-day event that drew around 2,500 attendees. Last year’s INBOUND drew over 19,000 attendees from 92 countries—and this year’s event has already secured some impressive headlines, most notabl...

Event Farm
Event Farm
Blog Post
  • Hiding behind Apple’s HomePod introduction at WWDC 2017 was an announcement that will transform the way technology is used during events: iOS 11 will include NFC support. NFC-enabled technology allows event professionals to create a wide range of customized experiential activations—everything from streamlining event logistics to creating show-stopping tech. Until now, developers have ...

Event Farm
Event Farm
Blog Post
  • From the rise of inbound marketing to the advent of account-based tactics, organizations are trying to find a balance between the wide reach of online marketing and the personalized strategies that more successfully convert prospects to customers.

Event Farm
Event Farm
Blog Post
  • This is a guest post by Courtney Spero, a Marketing Communication Specialist at the Creative Group.The role of technology in meetings and events has moved beyond its initial purpose of simply providing convenience. While convenience is important, there’s more room now to get creative with tech offerings that will leave lasting impressions and engage audiences. As long as your meeting a...

Event Farm
Event Farm
Blog Post
  • This is a guest post by Denayja Reese, a multi-city Event Production and Experiential Marketing Consultant who has worked with companies like Toyota, Airbnb, Spotify, and more. In case you haven’t heard, content is king. It is also queen, judge, jury and sometimes executioner. While the offline interactions and real-life connections that event producers are responsible for creating ar...

Event Farm
Event Farm
Blog Post
  • Every organization is aware—maybe even to a painful extent—of the buyer’s journey. There are job functions and roles within each organization that are focused on specifically engaging with prospects who are at the top, middle, or bottom of the funnel, and ironing out the details of how to best engage with prospects as they move through the buyer’s journey is an ongoing process. Market...

Event Farm
Event Farm
Blog Post
  • FreemanXP is an experiential marketing agency that helps brands create personalized, innovative and immersive experiences. Event Magazine named the company the 10th-best brand experience agency, and their big-name clients—like Visa, Salesforce, Microsoft and Google—speak to that accolade. Last year Event Farm's CMO, Alexandra Gibson, interviewed FreemanXP's VP of Special Events, Richa...

Event Farm
Event Farm
Blog Post
  • This is a guest post by Brandon Redlinger, Director of Growth at Engagio, the account-based everything platform. Events tend to make up a large portion of marketing spend—after all, they’re a quick and efficient way to get facetime with a large audience in a short period of time. What’s more, in the eyes of traditional demand gen, it was easy to measure. Booth scans and business cards ...

Event Farm
Event Farm
Blog Post
  • At Event Farm, we pride ourselves on continually bringing innovation to the event marketing industry. Today we’re excited to announce that Event Farm has been selected as a partner by Snapchat to help streamline the purchasing of geofilters for event marketers. The combination of Event Farm’s event marketing technology with Snapchat’s social sharing capabilities and analytics will e...

Event Farm
Event Farm
Blog Post
  • If you're hosting a business event in Miami, your attendees will undoubtedly be tempted to skip the business meeting and head straight to the beach. If you want to appeal to your attendees, you'll need to find a way to incorporate a little bit of the South Beach vibe into your event—and the best way to do that will be with your venue. Finding a venue that meets your needs in terms of b...

Event Farm
Event Farm
Blog Post
  • This is a guest post by Jermaine Reyes, Content Marketing Manager at Uberflip. As a marketer, I’ve always approached events as an inevitability. There’s no way around them. The planning, management and execution of events is a core competency that every marketer needs to have in their toolbelt. But, admittedly, the process of planning and hosting an event is not my favorite because eve...

Event Farm
Event Farm
Blog Post
  •  From generating leads to driving revenue, the goal of your marketing event will depend on the type of event you’re hosting and your organization’s overall marketing strategy. No two events are the same, but all events share at least one goal: to get as many invitees as possible to attend. While event marketers and planners understandably spend a lot of time thinking through the detai...

Event Farm
Event Farm
Blog Post
  • This post was originally published on Attend by Event Farm's blog and was written by Garrett Huddy.   Conference sponsorships may seem expensive, but with the right preparation, they can drive business results and impact your company’s bottom line. Attending and sponsoring industry conferences allow you to engage with current customers and prospective clients in-person—without havi...

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