Event Farm
Event Farm
Blog Post

New blog articles detected.

  • How to Use Experiential Marketing to Make CES Worth Your Time and Money
    The Consumer Electronics Show (CES) is a launchpad of tech innovation, and it’s hosted annually in Vegas in early January. To make the most of CES as a marketing and sales opportunity, however, you should start planning for the event now—and we’re going to give you some actionable items to jumpstart your planning process.
Event Farm
Event Farm
Blog Post

New blog articles detected.

  • How to Build an Event Marketing Channel—And Why Marketers Need Events
    As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. That’s what marketers do, after all, and you’d likely have plenty of data and tools you could leverage to help you develop a strategic campaign....
Event Farm
Event Farm
Blog Post

New blog articles detected.

  • 3 Actionable Ways Events Can Influence Your Marketing Strategy
    This is a guest post by Amelia Ibarra, Demand Generation and Customer Marketing Manager at BrightFunnel.  Earlier this year, MarketingProfs and the Content Marketing Institute published their 2017 B2B Content Marketing report that said 68% of B2B Marketers will use event marketing as a tactic this year. Not only that, but B2B marketers are also likely to use more than 8 different type...
Event Farm
Event Farm
Blog Post

New blog articles detected.

  • What NOT to Do When Hosting a Field Marketing Event
    This post was originally published on Attend by Event Farm's blog and was written by Melissa Talbot. If you’re not hosting field events as part of your marketing strategy, you should. When done right, events are the perfect way to engage your prospects and customers. After spending the early part of my career on the event planning side of the house, I know what it takes to host a great...
Event Farm
Event Farm
Blog Post

New blog articles detected.

  • Using Event Tech to Collect Actionable Data & Engage Prospects
    You should consider your organization's database as something that’s living and breathing. As prospects move through the various stages of the buyer’s journey, their contact information changes, and your sales reps (hopefully) learn more about them and their pain points. Your email exchanges and phone calls are all recorded in your CRM, and you can see which new pieces of content diffe...
Event Farm
Event Farm
Blog Post

New blog articles detected.

  • Q+A with INBOUND's Sponsorship Manager, Doug Stone
    As an event that has seen explosive growth since it started five years ago, HubSpot's INBOUND is one of the biggest marketing and sales industry events. Not surprisingly, some of the biggest brands—including LinkedIn and Dunkin' Donuts—tap into INBOUND's reach by sponsoring the event.
Event Farm
Event Farm
Blog Post

New blog articles detected.

  • Farmer's Roundup: 10 Best Ideas from Event Farm Content
    Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.
Event Farm
Event Farm
Blog Post

New blog articles detected.

  • Q+A with INBOUND's Senior PR Manager, Laura Moran
    HubSpot’s INBOUND doesn’t need much of an introduction. As an industry-leading event for marketing and sales professionals, it has experienced explosive growth since it started five years ago as a 3-day event that drew around 2,500 attendees. Last year’s INBOUND drew over 19,000 attendees from 92 countries—and this year’s event has already secured some impressive headlines, most notabl...
Event Farm
Event Farm
Blog Post

New blog articles detected.

  • What Does Apple's WWDC Announcement Mean for Events?
    Hiding behind Apple’s HomePod introduction at WWDC 2017 was an announcement that will transform the way technology is used during events: iOS 11 will include NFC support. NFC-enabled technology allows event professionals to create a wide range of customized experiential activations—everything from streamlining event logistics to creating show-stopping tech. Until now, developers have ...
Event Farm
Event Farm
Blog Post

New blog articles detected.

  • 4 Reasons to Use Experiential and Interactive Marketing
    From the rise of inbound marketing to the advent of account-based tactics, organizations are trying to find a balance between the wide reach of online marketing and the personalized strategies that more successfully convert prospects to customers.
Event Farm
Event Farm
Blog Post

New blog articles detected.

  • Using Event Tech to Create Impactful and Engaging Attendee Experiences
    This is a guest post by Courtney Spero, a Marketing Communication Specialist at the Creative Group.The role of technology in meetings and events has moved beyond its initial purpose of simply providing convenience. While convenience is important, there’s more room now to get creative with tech offerings that will leave lasting impressions and engage audiences. As long as your meeting a...
Event Farm
Event Farm
Blog Post

New blog articles detected.

  • 3 Steps to Build Your Event Content Team
    This is a guest post by Denayja Reese, a multi-city Event Production and Experiential Marketing Consultant who has worked with companies like Toyota, Airbnb, Spotify, and more. In case you haven’t heard, content is king. It is also queen, judge, jury and sometimes executioner. While the offline interactions and real-life connections that event producers are responsible for creating ar...
Event Farm
Event Farm
Blog Post

New blog articles detected.

  • 3 Reasons Customer Events Will Drive Business Results
    Every organization is aware—maybe even to a painful extent—of the buyer’s journey. There are job functions and roles within each organization that are focused on specifically engaging with prospects who are at the top, middle, or bottom of the funnel, and ironing out the details of how to best engage with prospects as they move through the buyer’s journey is an ongoing process. Market...
Event Farm
Event Farm
Blog Post

New blog articles detected.

  • Thinking Outside the Box: How FreemanXP Creates Immersive Brand Experiences
    FreemanXP is an experiential marketing agency that helps brands create personalized, innovative and immersive experiences. Event Magazine named the company the 10th-best brand experience agency, and their big-name clients—like Visa, Salesforce, Microsoft and Google—speak to that accolade. Last year Event Farm's CMO, Alexandra Gibson, interviewed FreemanXP's VP of Special Events, Richa...
Event Farm
Event Farm
Blog Post

New blog articles detected.

  • Account-Based Everything Tips to Crush Your Next Event
    This is a guest post by Brandon Redlinger, Director of Growth at Engagio, the account-based everything platform. Events tend to make up a large portion of marketing spend—after all, they’re a quick and efficient way to get facetime with a large audience in a short period of time. What’s more, in the eyes of traditional demand gen, it was easy to measure. Booth scans and business cards ...
Event Farm
Event Farm
Blog Post

New blog articles detected.

  • Event Farm Partners with Snapchat: Geofilters Add a New Layer of Attendee Data
    At Event Farm, we pride ourselves on continually bringing innovation to the event marketing industry. Today we’re excited to announce that Event Farm has been selected as a partner by Snapchat to help streamline the purchasing of geofilters for event marketers. The combination of Event Farm’s event marketing technology with Snapchat’s social sharing capabilities and analytics will e...
Event Farm
Event Farm
Blog Post

New blog articles detected.

  • 15 Unique Event Venues in Miami
    If you're hosting a business event in Miami, your attendees will undoubtedly be tempted to skip the business meeting and head straight to the beach. If you want to appeal to your attendees, you'll need to find a way to incorporate a little bit of the South Beach vibe into your event—and the best way to do that will be with your venue. Finding a venue that meets your needs in terms of b...
Event Farm
Event Farm
Blog Post

New blog articles detected.

  • Enrich the Event Experience: Engage Attendees with Content
    This is a guest post by Jermaine Reyes, Content Marketing Manager at Uberflip. As a marketer, I’ve always approached events as an inevitability. There’s no way around them. The planning, management and execution of events is a core competency that every marketer needs to have in their toolbelt. But, admittedly, the process of planning and hosting an event is not my favorite because eve...
Event Farm
Event Farm
Blog Post

New blog articles detected.

  • How to Design Email Invitations that Will Drive Event Registration
     From generating leads to driving revenue, the goal of your marketing event will depend on the type of event you’re hosting and your organization’s overall marketing strategy. No two events are the same, but all events share at least one goal: to get as many invitees as possible to attend. While event marketers and planners understandably spend a lot of time thinking through the detai...
Event Farm
Event Farm
Blog Post

New blog articles detected.

  • 6 Ways to Get More Out of Your Conference Sponsorships
    This post was originally published on Attend by Event Farm's blog and was written by Garrett Huddy.   Conference sponsorships may seem expensive, but with the right preparation, they can drive business results and impact your company’s bottom line. Attending and sponsoring industry conferences allow you to engage with current customers and prospective clients in-person—without havi...
Event Farm
Event Farm
Blog Post

New blog articles detected.

  • Best Practices for Sales-Led Events
    Marketing and sales alignment is important for the overall function of any organization, and it’s especially important if you’re hosting a revenue-driven event. Successful events have the potential to seriously impact your organization's bottom line—so it only makes sense that both marketing and sales teams should be involved in its planning. Marketing events come in many shapes a...
Event Farm
Event Farm
Blog Post

New blog articles detected.

  • 15 Unique Event Venues in NYC
    No matter the size of your event, finding an ideal venue is difficult. Even in New York City, where events are frequent and venue spaces are scattered throughout the city, finding one that meets your needs in terms of budget, location, and timeline—among many other preferences—is not easy. If you’re hosting a B2B event, this can be especially difficult. You’ll want to find a venue tha...
Event Farm
Event Farm
Blog Post

New blog articles detected.

  • How to Plan the Right Content for Your Event
    This post was originally published on Attend by Event Farm's blog and was written by Garrett Huddy. Planning an event is complicated. From finding a venue and caterer to inviting and engaging with potential attendees, a lot of moving parts need to come together if you're going to host a successful event—and thinking through every detail and logistic is necessary and important. One of ...
Event Farm
Event Farm
Blog Post

New blog articles detected.

  • How Mashable Develops Award-Winning Events & Experiential Campaigns
    SXSW recently wrapped up its 10 days of festival and conference after taking over the city of Austin with upwards of 70,000 attendees, 1,200 keynotes and talks, and an overwhelming number of experiential campaigns. At South by, attendees expect to be wowed, and brands push the limits of their creativity in order to deliver. For the last six years, Mashable's "Mashable House" has stood...
Event Farm
Event Farm
Blog Post

New blog articles detected.

  • 6 Characteristics of a Revenue-Generating Event
    This post was originally published on Attend by Event Farm's blog and was written by Garrett Huddy. Why does your company host events? Your event strategy, like all other marketing activities, should ultimately be designed to build pipeline and drive revenue. As marketing and sales teams morph into revenue teams with shared goals, marketing has started to start thinking more like sales...
Event Farm
Event Farm
Blog Post

New blog articles detected.

  • Update from the Farm: Introducing OfflineInsights™
    Events introduce new leads to your company, provide opportunities to close business, and help tailor conversations with your prospects and customers.  Simply put, events are a crucial part of a successful marketing strategy.  But the effort it takes to plan events can be high, and the costs can be even higher. For that kind of investment, just like all your other marketing channels,...

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