Event Farm
Event Farm
Blog Post
  • If you’re a marketer who has at least peripheral interest in wellness (who doesn’t these days?), I invite you to consider the following hypothesis: Marketing and wellness might not share much in terms of subject matter, but most of the content that covers marketing and wellness shares an unfortunate trend: It’s crappy clickbait that offers a supposed path to getting more out of doing less.

Event Farm
Event Farm
Blog Post
  • Once we settled on the idea for our event series, Women Crushing it Wednesday, we couldn’t wait to start advertising. But we knew that in order to attract attention from the community and get the right attendees through the door, we needed to partner with some stellar panelists. As with all of our other marketing initiatives, great event content would be essential.

Event Farm
Event Farm
Blog Post
  • We’ve said it before and we’ll say it again: we’re living in the experience economy. More than ever before, it’s about how your brand interacts with your buyer. Today's buyer craves to be intrinsically understood on a personal level and presented with solutions that seamlessly align with who they are.

Event Farm
Event Farm
Blog Post
  • Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series, event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. The best way to do that is to collect data.

Event Farm
Event Farm
Blog Post
  • People care about experiences, maybe now more than ever. We live, after all, in what's been dubbed the "experience economy." We've all seen the statistics about millennials' willingness to spend more money on experiences than tangible products, and there's a reason I can talk about FOMO without having to tell you what the acronym stands for. Businesses and organizations that once exist...

Event Farm
Event Farm
Blog Post
  • As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. That’s what marketers do, after all, and you’d likely have plenty of data and tools you could leverage to help you develop a strategic campaign....

Event Farm
Event Farm
Blog Post
  • This is a guest post by Amelia Ibarra, Demand Generation and Customer Marketing Manager at BrightFunnel.  Earlier this year, MarketingProfs and the Content Marketing Institute published their 2017 B2B Content Marketing report that said 68% of B2B Marketers will use event marketing as a tactic this year. Not only that, but B2B marketers are also likely to use more than 8 different type...

Event Farm
Event Farm
Blog Post
  • This post was originally published on Attend by Event Farm's blog and was written by Melissa Talbot. If you’re not hosting field events as part of your marketing strategy, you should. When done right, events are the perfect way to engage your prospects and customers. After spending the early part of my career on the event planning side of the house, I know what it takes to host a great...

Event Farm
Event Farm
Blog Post
  • You should consider your organization's database as something that’s living and breathing. As prospects move through the various stages of the buyer’s journey, their contact information changes, and your sales reps (hopefully) learn more about them and their pain points. Your email exchanges and phone calls are all recorded in your CRM, and you can see which new pieces of content diffe...

Event Farm
Event Farm
Blog Post
Event Farm
Event Farm
Blog Post
  • Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.

Event Farm
Event Farm
Blog Post
  • HubSpot’s INBOUND doesn’t need much of an introduction. As an industry-leading event for marketing and sales professionals, it has experienced explosive growth since it started five years ago as a 3-day event that drew around 2,500 attendees. Last year’s INBOUND drew over 19,000 attendees from 92 countries—and this year’s event has already secured some impressive headlines, most notabl...

Event Farm
Event Farm
Blog Post
  • Hiding behind Apple’s HomePod introduction at WWDC 2017 was an announcement that will transform the way technology is used during events: iOS 11 will include NFC support. NFC-enabled technology allows event professionals to create a wide range of customized experiential activations—everything from streamlining event logistics to creating show-stopping tech. Until now, developers have ...

Event Farm
Event Farm
Blog Post
  • This is a guest post by Courtney Spero, a Marketing Communication Specialist at the Creative Group.The role of technology in meetings and events has moved beyond its initial purpose of simply providing convenience. While convenience is important, there’s more room now to get creative with tech offerings that will leave lasting impressions and engage audiences. As long as your meeting a...

Event Farm
Event Farm
Blog Post
  • This is a guest post by Denayja Reese, a multi-city Event Production and Experiential Marketing Consultant who has worked with companies like Toyota, Airbnb, Spotify, and more. In case you haven’t heard, content is king. It is also queen, judge, jury and sometimes executioner. While the offline interactions and real-life connections that event producers are responsible for creating ar...

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