Evergage is a cloud-based service for use by businesses to collect, analyze, and respond to user behavior on their websites and web applications in real-time.

Wikipedia
Evergage
Evergage
Blog Post
  • There’s often debate on whether or not Business Development Representatives (BDRs), or Lead Development Reps, should report into the sales or marketing department. Regardless of where they sit, it doesn’t change the fact that they need to be closely aligned to both sales and marketing. BDRs have a tough job, and it’s important to recognize [...]

Evergage
Evergage
Blog Post
  • As marketers, we typically have a lot we want to share with our customers and prospects. With every new promotion, product launch, eBook release, etc., we have a new message to share across our websites, emails, mobile apps, and other channels. Sometimes that message is broadcast widely and indiscriminately, or, hopefully, it is targeted to [...]

Evergage
Evergage
Blog Post
  • In our annual survey, we found that 73% of marketers believe that personalization should be a bigger priority in their organizations. This number is up from last year’s 64%, showing us that personalization is growing in importance to many marketers, yet internal barriers are still getting in the way. We often hear this from Evergage [...]

Evergage
Evergage
Blog Post
  • Recently I had the pleasure of joining the Evergage team and many of their clients and prospects at The Personalization Summit 2017. With so many thoughts, ideas and definitions about personalization floating around, this was an incredible opportunity to get in the same room with a diverse group of marketing professionals and discuss the question: [...]

Evergage
Evergage
Blog Post
  • We are all familiar with the struggle of a cluttered inbox. I receive more emails than I care to count across my personal and professional inboxes every day, and I probably delete at least 80% of these emails without opening them — making a snap judgment based on the sender or subject line. You probably [...]

Evergage
Evergage
YouTube Video
  • Moira Finicane, Director of Product Marketing at ValoreBooks, describes how she increased conversions and average order value using Evergage’s real-time personalization platform. Go to http://www.evergage.com/solutions/e-commerce-optimization/ to learn more about how Evergage improves results for eCommerce companies. Moira also highlights how fast and easy it is to create personalization campaig...

Evergage
Evergage
YouTube Video
  • Karl Wirth, co-founder and CEO of Evergage describes how machine learning algorithms layer in deep understanding of real-time user behavior, engagement and intent to more accurately predict which products or content are most likely to appeal to individuals at a 1:1 level. http://www.evergage.com/features/recommendations/

Evergage
Evergage
YouTube Video
  • A unified customer profile is a the heart of an effective cross-channel personalization strategy. Does your personalization vendor offer a UCP? To learn more visit http://www.evergage.com/features/unified-customer-profile/ It seems like every marketing technology vendor says they offer personalization. But with so much noise, how can you tell who’s all talk and who can actually deliver? Well, t...

Evergage
Evergage
YouTube Video
  • The Evergage team is excited to announce that the 2017 Personalization Summit will be held in Boston on September 14 at the Boston Park Plaza. Register today at http://www.evergage.com/summit/ Evergage's summit in 2016 was a huge success! In this video digital marketers tell us why they enjoy the event and how it helps them deliver more successful personalization strategies and campaigns year af...

Evergage
Evergage
YouTube Video
  • Marketers from Endurance International, Nuxeo and ValoreBooks discuss their demand gen and conversion challenges, personalization campaigns, and results achieved using Evergage. Learn why Evergage is the personalization solution of choice for innovative digital marketers http://www.evergage.com/why-evergage/ Michael Kesselman, EVP, Innovation and Market Growth, Endurance International Group: So...

Evergage
Evergage
YouTube Video
  • Nicole Perrault, Director of Information Experience at Apperian, describes how using Evergage’s real-time personalization platform has dramatically improved customer engagement, feature usage and retention. Learn more about how Evergage improves results for B2B tech companies at http://www.evergage.com/solutions/technology-providers/ Apperian is a company that builds a platform, a SaaS platfo...

Evergage
Evergage
YouTube Video
  • Michael Kesselman, EVP, Innovation and Market Growth at Endurance International Group, describes how using Evergage’s real-time personalization platform has dramatically improved conversion rates. Learn more about how Evergage improves results for B2B tech companies at http://www.evergage.com/solutions/technology-providers/ Some of the challenges that we were facing as a company that caused us...

Evergage
Evergage
YouTube Video
  • Sam Driver, Director of Product Management at Buildium, describes how using Evergage’s ersonalization platform has increased user adoption of Buildium’s solution and improved customer retention. Go to http://www.evergage.com/solutions/technology-providers/ to learn more about how Evergage improves results for B2B tech companies. Evergage allows us to tailor a very specific message to each class...

Evergage
Evergage
Blog Post
  • Do you remember what websites looked like in the early days of the internet? They were revolutionary at the time, but looking back, they look quite primitive compared to today’s experiences. Even if we only go back 10 years, we see an enormous shift. Don’t know exactly what I mean? Using the Ten Years Ago [...]

Evergage
Evergage
Blog Post
  • According to Gartner, 89% of marketers will compete primarily on the basis of customer experience this year. But who are they competing against? In today’s world, consumers compare their experiences across industries. That means that they don’t just compare one bank to another — they compare their experience with one bank against their experiences with [...]

Evergage
Evergage
Blog Post
  • As the first full-time account-based marketing (ABM) practitioner at Evergage, I spent a lot of time developing our own ABM framework. While each company’s approach to ABM will vary depending on their market and their needs, I wanted to share the approach that worked for us — which I’m referring to as the 5 P’s of [...]

Evergage
Evergage
Blog Post
  • As I alluded to last month, it’s an exciting time to be at Evergage. There’s a ton of momentum at the company on so many different levels – adding new customers and deepening our existing relationships, partnering with leading services companies, hosting The Personalization Summit, expanding the business with new staff and office space, introducing [...]

Evergage
Evergage
Blog Post
  • When it comes to account-based marketing (ABM), there is a lot of content you could consult. In fact, if you look up “account-based marketing” on Google, the search will generate over thirty-one million results. With this much information on ABM floating around, it can be hard to figure out where to begin. While it is [...]

Evergage
Evergage
Blog Post
  • At Evergage, we firmly believe in the importance of practicing what we preach. We regularly discuss the benefits of personalization on this blog, so how would it look if we didn’t use personalization ourselves? Our marketing team uses the Evergage platform to deliver a wide variety of personalized experiences for our prospects and customers. With [...]

Evergage
Evergage
Blog Post
  • Earlier this year I joined Evergage as SVP of Partnerships and Corporate Development. After conducting significant research on the space, I recognized the Evergage platform as the market-leading solution. So it was no surprise to me when some of the leading research firms recognized this as well. Forrester included Evergage as a strong performer in [...]

Evergage
Evergage
Blog Post
  • If you are a sales associate in a retail store, you want to help each shopper find what he’s looking for so he can ultimately make a purchase. In most cases, you would have a conversation with him to identify how you could help. But what if you couldn’t speak to him first? What if [...]

Evergage
Evergage
Blog Post
  • The typical digital consumer owns 3.64 connected devices on average. The percentage of Americans that own a smartphone now reaches 77%. And eMarketer estimates US adults will spend 3 hours, 17 minutes a day using a mobile device this year. Clearly, digital is an important channel for marketers across industries. But just how important is [...]

Evergage
Evergage
Blog Post
  • More and more, marketers across industries are figuring out how to use machine learning in their marketing. They are discovering that machine learning is critical for communicating with customers and prospects at the individual level. For those who need a quick definition: machine-learning personalization utilizes algorithms and predictive analytics to dynamically present the most relevant [...]

Evergage
Evergage
Blog Post
  • Among the many buzzwords used in the martech world, a popular one these days is “machine learning.” But what does machine learning actually mean for marketers and how can you utilize it to its fullest potential for one-to-one personalization? Well, consider this your formal invitation to an entire day dedicated to demystifying machine learning and [...]

Evergage
Evergage
Blog Post
  • These days, many B2B sites operate as a media or publisher site. While they remain focused on driving conversions and generating leads, they also want to increase engagement with the rich content they are continuously creating to educate the market and demonstrate their thought leadership. This publisher focus results in a challenge that most blog [...]

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