Evergage is a cloud-based service for use by businesses to collect, analyze, and respond to user behavior on their websites and web applications in real-time.

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Evergage
Evergage
Blog Post
  • When businesses first start thinking about incorporating personalization into their strategies, one of the first decisions they must make is whether to build or buy the underlying technology. Making the right decision depends on the unique needs of your business. There are a few questions that you should ask yourself to help assess these needs. [...]

Evergage
Evergage
Blog Post
  • As we come upon a new year, marketers everywhere are considering their marketing strategies for 2018, and many are finally thinking about pursuing personalization programs. If you have put off personalizing your customers’ or prospects’ digital experiences thus far, it may have been for any number of reasons: you haven’t felt that your company was [...]

Evergage
Evergage
Blog Post
  • Are you leaving money on the table...er, I mean, on your website? In today’s competitive landscape, best practices around pricing are always changing: how to price, how to present pricing, when to discount, how to show a discount, whom to show a discount to, etc. Mastering these elements that dictate what people ultimately pay for [...]

Evergage
Evergage
Blog Post
  • We’ve reached the point in the year when marketers aren’t holding back on their outbound communications. I woke up on Black Friday to an absolute deluge of emails from essentially any retailer I’ve ever had any interaction with (or not), informing me of their incredible sales and promotions. Those emails continued into the rest of [...]

Evergage
Evergage
Blog Post
  • As we at Evergage continue to meet and engage with some of the world’s largest retailers, financial services firms and technology providers, we inevitably run into situations where businesses are considering two different approaches to personalization: build in-house or buy an existing solution. We understand the debate. Larger companies have teams of talented engineers who [...]

Evergage
Evergage
Blog Post
  • While we haven’t reached Thanksgiving yet, we’re already deep into the holiday shopping season. During this time, many shoppers are on the hunt for one particular product. These shoppers are highly engaged — and often ready to convert. But before they buy, they want to shop around to find the best deal. As an e-commerce [...]

Evergage
Evergage
YouTube Video
  • Karl Wirth, CEO and co-founder of Evergage describes the book he wrote, http://www.evergage.com/resources/ebooks/one-to-one-personalization-in-the-age-of-machine-learning/. "Together with my colleague, Katie Sweet, I’ve written a book, One-to-One Personalization in the Age of Machine Learning. In this book, we share what one-to-one personalization is all about, how it’s evolved, how to put it in...

Evergage
Evergage
Blog Post
  • Black Friday and Cyber Monday are nearly upon us, so your holiday campaigns have likely been set for months. At this critical time of year, your campaigns are aimed at converting as much of your increased traffic as possible. Yet no matter how much time and effort have gone into planning inventory levels, you can’t [...]

Evergage
Evergage
Blog Post
  • Over the years I have spoken to thousands of marketers and digital professionals about their personalization efforts and their ideas for one-to-one personalization. Throughout those conversations, one important thing has stood out: marketers have a dream. They want to communicate with their customers and prospects as individuals at the one-to-one level across digital channels. They [...]

Evergage
Evergage
Blog Post
  • If you want to personalize the experience on your website, mobile app, or any other channel so it is relevant to each individual, the first thing you need is the right data. It should be obvious why that is: because you can’t create a personalized experience if you don’t know anything about the person. But [...]

Evergage
Evergage
Blog Post
  • I speak with a lot of marketers about their current technology stack, and I’ve noticed that there are certain themes that come up again and again. Many marketers in large organizations use some kind of personalization technology, or they have colleagues in other divisions that do. Often, a person’s experiences with Adobe have set their [...]

Evergage
Evergage
Blog Post
  • Testing and conversion rate optimization (CRO) have been around for a long time. So most marketers — B2C and B2B alike — are already familiar with the importance of testing. They know why they need to test, the benefits that come from continuous optimization, and, at a minimum, the basics of designing successful tests. But [...]

Evergage
Evergage
Blog Post
  • If you’re in the early stages of bringing account-based marketing (ABM) to your organization, it can seem overwhelming. As a concept, it makes a lot of sense. You spend your limited resources targeting those accounts that are most likely to receive significant value from your product or solution. But it can get tricky when you [...]

Evergage
Evergage
Blog Post
  • The world of marketing is no stranger to buzzwords. While many marketing buzzwords words start off as real strategies or tactics that can improve a company’s marketing efforts, their meanings often become diluted the more they are used. Over the years, we’ve seen words like “sales enablement,” “social media,” “account-based marketing,” and even “personalization” become [...]

Evergage
Evergage
Blog Post
  • Several months ago, we announced an ambitious and groundbreaking new capability of our real-time personalization platform called Evergage Guardian. Guardian harnesses the power of machine learning to help marketers and other business users sort through mountains of analytics data and determine which metrics need to be prioritized. We’d like to invite our customers to check out [...]

Evergage
Evergage
Blog Post
  • Employees across your organization send emails to prospects, customers, vendors, partners and job seekers every day. As a result, your employees’ email signatures are a reflection of your company. You likely already know this, so you probably have an existing template that each employee fills out with their own information and uses as their signature. [...]

Evergage
Evergage
Blog Post
  • There’s often debate on whether or not Business Development Representatives (BDRs), or Lead Development Reps, should report into the sales or marketing department. Regardless of where they sit, it doesn’t change the fact that they need to be closely aligned to both sales and marketing. BDRs have a tough job, and it’s important to recognize [...]

Evergage
Evergage
Blog Post
  • As marketers, we typically have a lot we want to share with our customers and prospects. With every new promotion, product launch, eBook release, etc., we have a new message to share across our websites, emails, mobile apps, and other channels. Sometimes that message is broadcast widely and indiscriminately, or, hopefully, it is targeted to [...]

Evergage
Evergage
Blog Post
  • In our annual survey, we found that 73% of marketers believe that personalization should be a bigger priority in their organizations. This number is up from last year’s 64%, showing us that personalization is growing in importance to many marketers, yet internal barriers are still getting in the way. We often hear this from Evergage [...]

Evergage
Evergage
Blog Post
  • Recently I had the pleasure of joining the Evergage team and many of their clients and prospects at The Personalization Summit 2017. With so many thoughts, ideas and definitions about personalization floating around, this was an incredible opportunity to get in the same room with a diverse group of marketing professionals and discuss the question: [...]

Evergage
Evergage
Blog Post
  • We are all familiar with the struggle of a cluttered inbox. I receive more emails than I care to count across my personal and professional inboxes every day, and I probably delete at least 80% of these emails without opening them — making a snap judgment based on the sender or subject line. You probably [...]

Evergage
Evergage
YouTube Video
  • Moira Finicane, Director of Product Marketing at ValoreBooks, describes how she increased conversions and average order value using Evergage’s real-time personalization platform. Go to http://www.evergage.com/solutions/e-commerce-optimization/ to learn more about how Evergage improves results for eCommerce companies. Moira also highlights how fast and easy it is to create personalization campaig...

Evergage
Evergage
YouTube Video
  • Karl Wirth, co-founder and CEO of Evergage describes how machine learning algorithms layer in deep understanding of real-time user behavior, engagement and intent to more accurately predict which products or content are most likely to appeal to individuals at a 1:1 level. http://www.evergage.com/features/recommendations/

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