Evergage is a cloud-based service for use by businesses to collect, analyze, and respond to user behavior on their websites and web applications in real-time.

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Evergage
Evergage
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  • How Content Recommendations Drive Blog Engagement for Datto, Inc.
    These days, many B2B sites operate as a media or publisher site. While they remain focused on driving conversions and generating leads, they also want to increase engagement with the rich content they are continuously creating to educate the market and demonstrate their thought leadership. This publisher focus results in a challenge that most blog [...]
Evergage
Evergage
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  • Save Time and Gain New Insights with These Recent Evergage Product Enhancements
    As someone who works in product marketing at Evergage, I’m in an enviable position. Not only do I get to work for a company who’s built the industry’s premier real-time personalization solution, but I also get an inside look at all the exciting updates our engineering team is working on. Although I can’t reveal all [...]
Evergage
Evergage
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  • 4 Use Cases for Personalizing Emails at Open Time
    According to the Radicati Group, 269 billion emails are sent and received every day. While there are certainly other channels marketers can use to reach customers, 72% of consumers indicate that they still prefer email as their main method of communication. And, of course, email remains a relatively low-cost method of communication that marketers can [...]
Evergage
Evergage
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  • Evergage for Financial Services
    With so many different financial services products and resources to offer, how can marketers deliver a personalized online experience that is relevant to each individual? Visit http://www.evergage.com/solutions/financial-services/ to learn how Evergage enables financial marketers to understand each person – including their interests and intent – and instantly present them with tailored experience...
Evergage
Evergage
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  • Evergage Series C Funding Announcement: Poised for Growth
    At Evergage, we know that the future of the internet is personalized. Personalization will play an increasingly important role in all digital (and human) interactions as consumers demand to be treated as individuals and marketers recognize the impact personalization has on the customer experience (and the bottom line). The most successful companies are those that [...]
Evergage
Evergage
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  • The Experts Weigh in on Customer Experience in E-Commerce
    In 2017 alone, it’s predicted that more than 8,600 stores will shut down. Retail giants such as Radio Shack, Payless Shoe Source, and Staples will close a staggering combined total of 1,982 stores and shift more of their focus to e-commerce. Modern shoppers are flocking to digital, with 67% of Millennials and 56% of Gen [...]
Evergage
Evergage
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  • How to Conduct Initial Research for Your Personalization Strategy
    When it comes down to it, your personalization strategy will only be as successful as the effort you apply. While it is certainly possible to see impressive results without a real strategy in place – simply by implementing campaigns here and there when you spot opportunities – a broader, long-term strategy can help you realize [...]
Evergage
Evergage
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  • 5 Ideas for E-Commerce Personalization Beyond Product Recs
    Most retailers are accustomed to using algorithms for e-commerce personalization, particularly for product recommendations. And the best product recommendations leverage the individual preferences and in-the-moment intent of each shopper to help each person discover the products that are most relevant to them in the moment. Incorporating each person’s affinities and intent as part of your [...]
Evergage
Evergage
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  • Avoid Personalization “Point Solution” Headaches with Evergage
    As a marketer, do you often feel that you spend more time wrangling marketing technology than actually doing your job? That may be due to the overwhelming number of technology choices available to marketers now — a number that seems to be growing by the day. Scott Brinker’s yearly marketing technology graphic this year included [...]
Evergage
Evergage
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  • The 6 Marketing Channels You Should Be Personalizing
    It isn’t enough to master your marketing communications through one channel if your current or prospective customers engage with you in many different channels. And for most companies, it is pretty safe to assume that they are. The typical digital consumer now owns 3.64 connected devices. Forrester predicts that by 2021, 40% of in-store sales will [...]
Evergage
Evergage
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  • How to Use Machine Learning for Demand Generation (with Examples)
    Traditionally, machine-learning personalization has been used by e-commerce sites. As a refresher, machine-learning personalization utilizes algorithms and predictive analytics to dynamically present the most relevant content or experience for each and every visitor. As a consumer, you have probably experienced this type of personalization across the internet in the form of product recommendations...
Evergage
Evergage
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New blog articles detected.

  • Using Real-Time Weather Conditions for Website Personalization
    Have you ever seen an ad or a promotion on a website that references the weather? Of course you have! Whether we like it or not, the weather affects our daily lives in a number of ways. So it is no surprise that marketers, including Evergage customers, often take local weather conditions into account when [...]
Evergage
Evergage
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New blog articles detected.

  • How to Combine Product and Content Recommendations on Your E-Commerce Site
    Content creation is nothing new in the marketing world. Yet it has traditionally been seen as more of a B2B demand generation tactic — a key component of both an inbound and account-based marketing strategy. But B2C marketers are directing more budget toward content marketing as well. This year, they’re allocating 32% of their total [...]
Evergage
Evergage
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Evergage
Evergage
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New blog articles detected.

  • Financial Services Firms Need Personalization: Stats Roundup
    When it comes to marketing in a modern age and keeping up with emerging technologies and shifting consumer trends, financial services has often lagged behind other industries. These days, people expect a tailored customer experience from the brands they do business with – one that is both helpful and enjoyable. More and more companies are [...]
Evergage
Evergage
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New blog articles detected.

  • Ideas for Driving Urgency on Your E-Commerce Site
    In today’s fast-paced world, we want everything to happen now, not later. Instant gratification is the name of the game. A Microsoft study found that the average attention span has fallen to eight seconds, so as marketers, we have precious little time to capture a person’s attention! Once you have managed to get a shopper’s [...]
Evergage
Evergage
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New blog articles detected.

  • Breaking Down Forrester’s Definition of Personalization
    Last week, James McCormick, Principal Analyst at Forrester Research, was a guest presenter for a webinar with our CEO, Karl Wirth, entitled “Digital Intelligence: The Key to Delivering Personalized Customer Experiences.” In the webinar, they explored a key challenge facing marketers across industries: the experience delivery gap, originally identified by Bain and Company back in [...]
Evergage
Evergage
Blog Post

New blog articles detected.

  • So You Think You Know Personalization? [Quiz]
    When it comes to personalization, consumer expectations have changed. In fact, 78% of consumers will only respond to offers if they have been personalized based on their previous engagement with your brand. No matter what industry you’re in, from B2C e-commerce to B2B technology to financial services, the only way to truly market to a [...]
Evergage
Evergage
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  • The Power of 1
    As the industry’s most advanced and complete real-time personalization platform, Evergage empowers organizations to transform the dream of 1:1 customer engagement into reality. This is The Power of 1 and it's what makes Evergage different. Marketers today recognize that success depends on customers having great experiences. But what makes a customer experience great? The key is to make each cust...
Evergage
Evergage
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  • Unified Customer Profile for B2B
    A unified customer profile is at the heart of an effective B2B personalization strategy. Does your personalization vendor offer a UCP? To learn more visit http://www.evergage.com/features/unified-customer-profile/ It seems like every marketing technology vendor says they offer personalization. But with so much noise, how can you tell who’s all talk and who can actually deliver? Well, to star...

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