Evergage is a cloud-based software that allows users to collect, analyze, and respond to user behavior on their websites and web applications in real-time.The company was founded as Apptegic in 2010 by Karl Wirth and Greg Hinkle, who met while working at Red Hat. In May 2012, Evergage was a finalist in the TechCrunch Disrupt Startup Battlefield and shortly thereafter launched its cloud-based service. In August, 2013, the company changed its name to Evergage.In 2015 Evergage expanded its capabilities to include A/B and multivariate testing as well as automated product and content recommendations driven by machine learning[1]. The platform also added personalization support for mobile apps and, in 2016, open-time email.

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Evergage
Evergage
Blog Post
  • Let’s be honest: we’re all busy. As a business professional, when you’re researching a new product or service, you want the best solution for your organization — but you don’t want to waste time looking for it. You have lots to do and can’t dedicate hours and hours to sifting through website content to find [...]

Evergage
Evergage
Blog Post
  • There’s a reason Netflix, YouTube, and Hulu all have autoplay enabled on their platforms — it encourages engagement. Whether it’s the next episode in a series or a recommended piece of content, their goal is simple: keep you watching. They show you something they think will be relevant to you based on everything they have [...]

Evergage
Evergage
Blog Post
  • Personalization is a high priority for retailers looking to meet customer expectations this year, according to the recently published Forrester report by Brendan Witcher, The Top Retail Technology Investments In 2018. According to the report: “Thirty-six percent of US online adults think retailers should do more to offer personalized experiences. Retailers heed this expectation by continuing [...]

Evergage
Evergage
Blog Post
  • Can you ever truly understand your customers? Do you ever really know how they make purchase decisions? Chris Goward, Founder and CEO of WiderFunnel, seeks to answer these questions. He recently presented the webinar “Creating Emotionally Relevant Customer Experiences” in conjunction with Evergage. At the beginning of the webinar, Chris quoted one of his personal [...]

Evergage
Evergage
Blog Post
Evergage
Evergage
Blog Post
  • There’s no way around it: our customers’ expectations are being continually shaped by their experiences with today’s most innovative and customer-centric brands: Amazon, Coca-Cola, Apple, Southwest Airlines, Hulu, T-Mobile, Reebok, Comedy Central, Mercedes Benz, and so on. Customer experience (CX) leaders like these are upping the ante for all brands, even those associated with a [...]

Evergage
Evergage
Blog Post
  • If businesses could implement personalization instantly, at the touch of a button, they would. Personalization is critical to providing a positive and effective customer experience, but as we all know, it is not quite as simple as pressing a magical button. As an overarching strategy, there are many areas to consider — including which customer [...]

Evergage
Evergage
Blog Post
  • Registration is open for The Personalization Summit, now in its fifth year! Over 300 marketing, e-commerce, customer experience and product management professionals will gather at the Boston Park Plaza September 11-13, 2018 to explore the current and future state of personalization. Every year, The Personalization Summit is the industry-defining event for personalization and customer experience st...

Evergage
Evergage
Blog Post
  • Optimizing your customer experience requires a dedicated, ongoing commitment to testing. This is true across channels – from your website to your email and ad campaigns and your mobile app experiences. To drive results, you need to test, test, test, and then test some more. For those reading this blog, we don’t expect this to [...]

Evergage
Evergage
Blog Post
  • We’ve all heard the expression: “Garbage in, garbage out.” It means that the quality of the input to a process will determine the quality of the output. If your inputs are bad, then your output will be too. The adage certainly applies to personalization — any occasion when you decide what experience to deliver to [...]

Evergage
Evergage
Blog Post
  • Last week, Jonathan Tam, Senior Research Director of Demand Creation Strategies at SiriusDecisions, presented a webinar with T.J. Prebil, Director of Product Marketing at Evergage, entitled “State of the Market for B2B Personalization.” In the webinar, Jonathan and T.J. shared research on personalization trends and offered examples of B2B personalization campaigns. In this blog post, [...]

Evergage
Evergage
Blog Post
Evergage
Evergage
Blog Post
  • This year, SiteTuners’ annual Conversion Conference was rebranded to Digital Growth Unleashed. This shift reminds us that digital marketing isn’t just about driving conversions — digital marketers are also tasked with generating awareness, driving engagement, developing deeper relationships, and more. This was my second year attending the event, as Evergage was a sponsor again this [...]

Evergage
Evergage
Blog Post
  • In principle, I recognize the value of flossing my teeth. I know flossing is good for me, but I just haven’t quite implemented it. Even if you’re a habitual flosser, you’ll probably still recognize what I’m talking about. In life, there are always those things that we know we should do, but aren’t doing for [...]

Evergage
Evergage
Blog Post
  • As we explored in my previous blog post, segments are a powerful aspect of your personalization strategy. They allow you to target different groups of people on your website or in your app, send emails to different audiences, and analyze the differences between different groups. I also discussed the different data sources you can use [...]

Evergage
Evergage
Blog Post
Evergage
Evergage
Blog Post
  • Chances are high that if you’re a marketer, you’ve at least heard of personalization. And if you’re like 92% of marketers, you’re using personalization in at least one channel. So how does your personalization program compare to other marketers like you? We set out to understand how marketers are using and thinking about personalization in [...]

Evergage
Evergage
YouTube Video
  • Evergage’s Customer Data Platform (CDP) goes beyond a system of record. It’s a system of action that collects better data and acts on it – in the moment – to deliver 1-to-1 personalization at scale, across channels. Visit http://www.evergage.com/platform/customer-data-platform/ to learn more. Strong customer relationships are essential for every business. Treat your customers well and you’ll be...

Evergage
Evergage
YouTube Video
  • http://www.evergage.com/solutions/e-commerce-optimization/ Every e-commerce website is unique with different content, offerings, layout and navigation. And every shopper has diverse intentions, tastes and purchase patterns. You need real-time personalization to help you cater to the diverse needs of your visitors and meet your e-commerce website goals. Evergage tracks each visitor's shopping beh...

Evergage
Evergage
Blog Post
  • Marketers have long dreamed about the possibility of communicating with customers and prospects at the individual level. But one-to-one communication isn’t achievable without technology that can collect, interpret and act on data in real time to select the most relevant experience for each individual. Today, the technology exists to make the one-to-one dream a reality. [...]