Evergage is a cloud-based software that allows users to collect, analyze, and respond to user behavior on their websites and web applications in real-time.

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Evergage
Evergage
Blog Post
  • This year, SiteTuners’ annual Conversion Conference was rebranded to Digital Growth Unleashed. This shift reminds us that digital marketing isn’t just about driving conversions — digital marketers are also tasked with generating awareness, driving engagement, developing deeper relationships, and more. This was my second year attending the event, as Evergage was a sponsor again this [...]

Evergage
Evergage
Blog Post
  • In principle, I recognize the value of flossing my teeth. I know flossing is good for me, but I just haven’t quite implemented it. Even if you’re a habitual flosser, you’ll probably still recognize what I’m talking about. In life, there are always those things that we know we should do, but aren’t doing for [...]

Evergage
Evergage
Blog Post
  • As we explored in my previous blog post, segments are a powerful aspect of your personalization strategy. They allow you to target different groups of people on your website or in your app, send emails to different audiences, and analyze the differences between different groups. I also discussed the different data sources you can use [...]

Evergage
Evergage
Blog Post
Evergage
Evergage
Blog Post
  • Chances are high that if you’re a marketer, you’ve at least heard of personalization. And if you’re like 92% of marketers, you’re using personalization in at least one channel. So how does your personalization program compare to other marketers like you? We set out to understand how marketers are using and thinking about personalization in [...]

Evergage
Evergage
YouTube Video
  • Evergage’s Customer Data Platform (CDP) goes beyond a system of record. It’s a system of action that collects better data and acts on it – in the moment – to deliver 1-to-1 personalization at scale, across channels. Visit http://www.evergage.com/platform/customer-data-platform/ to learn more. Strong customer relationships are essential for every business. Treat your customers well and you’ll be...

Evergage
Evergage
YouTube Video
  • http://www.evergage.com/solutions/e-commerce-optimization/ Every e-commerce website is unique with different content, offerings, layout and navigation. And every shopper has diverse intentions, tastes and purchase patterns. You need real-time personalization to help you cater to the diverse needs of your visitors and meet your e-commerce website goals. Evergage tracks each visitor's shopping beh...

Evergage
Evergage
Blog Post
  • Marketers have long dreamed about the possibility of communicating with customers and prospects at the individual level. But one-to-one communication isn’t achievable without technology that can collect, interpret and act on data in real time to select the most relevant experience for each individual. Today, the technology exists to make the one-to-one dream a reality. [...]

Evergage
Evergage
Blog Post
Evergage
Evergage
Blog Post
Evergage
Evergage
Blog Post
  • Even with the burst in popularity of account-based marketing, it’s become pretty clear that inbound marketing remains a proven strategy to attract customers. Blog posts, social media content, white papers, and videos are all classic examples of inbound marketing tactics. But what many marketing departments miss is the opportunity to use customer reviews as part [...]

Evergage
Evergage
Blog Post
  • At Evergage, we often talk about the importance of leveraging machine learning to create individualized experiences for e-commerce shoppers. This type of one-to-one communication is incredibly important for the reality of today’s world where consumers expect personalized experiences, but the importance of using segmentation to deliver those personalized experiences in addition to machine learning ...

Evergage
Evergage
YouTube Video
  • Delivering a one-size-fits-all experience to every customer on an e-commerce is no longer cutting it (http://www.evergage.com/solutions/e-commerce-optimization/). In this video, Asim Shaikh, Sr. Manager of Ecommerce, Web Optimization and Personalization at Lenovo, describes his success with personalization and gives advice to marketers. My name is Asim Shaikh. I am the program manager for web op...

Evergage
Evergage
Blog Post
  • With so much buzz around “personalization” these days, it can be tough to find the best approach to actually getting started. How do you set your goals? Should you use rules or machine-learning algorithms? What data sources do you need? What channels should you personalize? What format do personalized experiences generally take? These are all [...]

Evergage
Evergage
Blog Post
  • Marketers have talked about being more “customer-centric” for years, but what “customer-centricity” actually means has evolved over time. Today, marketers are coming to realize that one-to-one personalization is essential to being a customer-centric business, because each customer is different. What works for one person may not work for another, so you can’t be “customer centric” [...]

Evergage
Evergage
Blog Post
  • Segmentation is a marketing tactic that you’re probably familiar with. It is a way of grouping people and audiences by shared attributes and behaviors. For example, B2B marketers typically see value in segmenting their audiences by industry (such as healthcare, financial services, retail), company size (such as enterprise vs. small business), funnel stage (such as [...]

Evergage
Evergage
Blog Post
  • Personalization is an imperative for marketers across all industries, including financial services. But the financial services industry has its own unique challenges and opportunities. To start, financial services products are not impulse purchases — they are products with a longer research cycle in which prospects will likely engage with a company across many different touchpoints [...]

Evergage
Evergage
Blog Post
Evergage
Evergage
Blog Post
  • Today we’re pleased to announce that Evergage has been named to the 2018 1st Quarter SaaS 1000 — ranked #68! The rankings take into account each company’s momentum, employee count and growth over the last 6 months. Tom Blue, SaaS 1000 founder, had this to say about this quarter’s list: “The SaaS Sector continues its [...]

Evergage
Evergage
Blog Post

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