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  • It is that time of year again! The time when we, as marketers, reflect on the past year and plan for the year to come. Marketing and technology change so fas that we need to prepare. To help with your 2016 planning--and for a fun look ahead into the future of marketing--EverString has compiled marketing predictions form internal and external thought leaders from around the company.

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  • As innovative technologies continue to emerge, the role of marketers and buyers has drastically changed. How can they keep up with the onslaught of popular technologies and know what’s worth their time? This year’s most talked about technology — predictive marketing — is surrounded by excitement and is leading the charge into new markets. We polled B2B marketers to understand what is driving the...

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  • The idea of too many leads is a dream for most sales and marketing teams. But if your team can’t laser focus on your optimal audience to drive conversion in your pipeline, that dream quickly turns to a nightmare. Join LeadMD CEO Justin Grey and EverString VP of Marketing Jim Walker for a live session on how predictive is impacting businesses such as LeadMD: MQLs are doubled in the first 30 ...

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  • Account Based Marketing is a zero waste approach when you're targeting the right accounts. President and Cofounder of EverStirng, J.J. Kardwell explains account selection, the critical first step to implementing an ABM strategy, and how to use predictive marketing to optimize this step.

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  • Account-based marketing is the B2B buzzword of the year—and for good reason. If done right, it works. How can you best capitalize on this critical trend? And where do you start? In this slideshare we’ll give step-by-step instructions on how to build a compelling and scalable account-based marketing program that generates results. From the technologies used, to identifying the right accounts and ...

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  • When fully integrated into your demand generation efforts, predictive marketing takes you a league beyond demand generation, and into demand acceleration. Demand acceleration allows you to use your existing marketing channels with a new level of precision to land bigger deals in shorter sales cycles. But, predictive isn’t a silver bullet. You still need to nurture your leads, creating relationsh...

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  • New: What is ABM? Read about Account Based Marketing's very first comprehensive guide and get an overview on ABM strategy, technology & predictive marketing.
  • Old: What is ABM? Read about Account Based Marketing’s very first comprehensive guide and get an overview on ABM: ABM strategy, technology, and predictive marketing.
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  • New: Learn what predictive marketing is, how it's used and what can be gained with a predictive marketing strategy from experts at EverString.
  • Old: Learn what predictive marketing is, how it’s used and what can be gained with a predictive marketing strategy from predictive marketing experts at EverString.
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