eVOC Insights, LLC
eVOC Insights, LLC
Blog Post
  • Despite consumers’ familiarity with shopping online, many still prefer to do their grocery shopping in-person. This is due in part to the affordances physical grocery stores offer that have not yet become available in the digital environment. Recently, online retailers have made strides in trying to bridge the gap between the physical and digital worlds of […]

eVOC Insights, LLC
eVOC Insights, LLC
Blog Post
  • With the constantly evolving environment of user experience design and research, it always helps to keep up with the latest industry news and trends. We thought that we would share some sites that our team routinely likes to read for the latest articles and discussions on user experience. Also, since not all UX  sites are […]

eVOC Insights, LLC
eVOC Insights, LLC
Blog Post
  • Given a rise in omnichannel touchpoints, companies have the opportunity to create personalized marketing experiences across digital and physical spaces. The resulting community consists of a brand/customer ecosystem built on seamless, synergistic interactions. But how do these ecosystems emerge? Let’s start with the basics. More likely than not, brands are leveraging community-based platforms such...

eVOC Insights, LLC
eVOC Insights, LLC
Blog Post
  • Have you ever watched a usability session without much “using” going on? While we encourage all team members to get involved usability testing, we have also learned the importance of experience when it comes to crafting the language of usability tasks and scenarios in a way that promotes users to take action instead of verbally […]

eVOC Insights, LLC
eVOC Insights, LLC
Blog Post
  • This past week we attended the Kantar TNS event Catch me If You Can. Kantar TNS along with Qualtrics and Strativity invited us to learn about “How emotional triggers lead to improving customer experience and increasing authentic loyalty.” Hosted at the Waterfront Restaurant on the Embarcadero, we snacked on bite-sized crab cakes and wonton crisps […]

eVOC Insights, LLC
eVOC Insights, LLC
Blog Post
  • This year’s Qualtrics Summit was a testament to today’s behavioral economy. “Goods and services are no longer enough,” said Joseph Pine, author of The Experience Economy and keynote speaker for the event. “Experiences are a distinct economic offering.” Let’s take the summit itself as an example. Daily, attendees were regaled by keynote speakers such as […]

eVOC Insights, LLC
eVOC Insights, LLC
Blog Post
  • Evolving trends in website design have always been particularly fascinating to us, and with sites designed for multiple devices, tracking customer reactions over time and seeing how sites respond allows us to understand the benefits and pitfalls of popular web and mobile site features (e.g., responsive design, hamburger menu, etc.). One feature that has become […] The post Progressive shows hambur...

eVOC Insights, LLC
eVOC Insights, LLC
Blog Post

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