Evolving SEO
Evolving SEO
YouTube Video
  • Learn how to do a simple 80/20 analysis and strategically plan your content to grow traffic 2x or more. Based on actual results from helping clients! My older post on 80/20 - it's... old but still very relevant! http://www.evolvingseo.com/2013/01/22/what-80-20-rule-really-is-applying-it-to-seo/ 15 Days FREE of SEMrush Pro http://www.evolvingseo.com/semrushtrial The first song features Gaetano o...

Evolving SEO
Evolving SEO
YouTube Video
  • In today's vlog, I meet with a friend who is starting a podcast to give him some interviewing tips. ALSO.. the moment I discovered I was going to be included in Rand Fishkin's book "Lost and Founder", and my favorite thing about Moz's Keyword Explorer. This episode was shot back on April 4th, 2018. Anuj was on my Podcast in April 2016, and talked about how they do growth and analytics at Growt...

Evolving SEO
Evolving SEO
YouTube Video
  • My ONE goal of this talk was for each person in the audience to learn about one new tool, or one new WAY to use a tool they had never seen before. INTRO 00:00 - Video Intro 01:21 - A story of Growing blog traffic 20x 02:59 - My one goal 03:35 - A disclaimer THE SEO TOOLS 05:12 - #1 - Plugins 10:35 - #2 - Working with old/bad/tough sites 15:19 - #3 - YouTube & Video SEO 22:51 - #4 - Impressing C...

Evolving SEO
Evolving SEO
YouTube Video
  • I've been selling SEO for over 8 years and have heard LOTS of people say "SEO is so expensive". Well, it's not. It's actually a great deal if you know the true ROI. Here are nine points I use to convey the ROI of (good) SEO. Timestamps: #1 - 0:59 #2 - 1:56 #3 - 2:44 #4 - 3:30 #5 - 4:17 #6 - 5:04 #7 - 5:32 #8 - 6:15 #9 - 6:58 This video was originally created as an embed for GrowthRamp.io's SE...

Evolving SEO
Evolving SEO
YouTube Video
  • I've been selling SEO for over 8 years and have heard LOTS of people say "SEO is so expensive". Well, it's not. It's actually a great deal if you know the true ROI. Here are nine points I use to convey the ROI of (good) SEO. Timestamps: #1 - 0:59 #2 - 1:56 #3 - 2:44 #4 - 3:30 #5 - 4:17 #6 - 5:04 #7 - 5:32 #8 - 6:15 #9 - 6:58 This video was originally created as an embed for GrowthRamp.io's SE...

Evolving SEO
Evolving SEO
Blog Post
  • When you think about it, audio is the most untapped content-type for Google (and search in general). They’ve practically mastered and dominate every other form – from text to video, maps, news, images. But Google recently announced their plans to make audio a ‘first class citizen’ in search – from podcasts to any audio in your […] The post 095: Preparing For Audio SEO & Podcasts In Google Search w...

Evolving SEO
Evolving SEO
Blog Post
  • In this episode! How Jamie decides what products to index (on a 4+ million product site) Metrics the technical SEO team at Arrow.com cares about Optimizing crawl efficiency and click depth on a large site How to run internal crawls on a 10m+ page site Using custom XML sitemaps How to find and fix re-direct chains […] The post 094: Large Site, In-House Technical SEO w/Jamie Alberico appeared first ...

Evolving SEO
Evolving SEO
YouTube Video
  • SEO questions about: 0:22 - Books vs blogs, what's better for learning? 1:09 - Is Squarespace hurting my site's rankings? 3:13 - Link Velocity 5:51 - Negative SEO and Content PLagerism 7:53 - A host moving mishap! 9:32 - How to land a job after school I think squeezing in SIX questions was a bit much... but they were piling up! I mean, the video is still interesting (I hope) but it was alot of e...

Evolving SEO
Evolving SEO
Blog Post
  • I love this strategy in this week’s episode because it takes advantage of “sawdust” – the stuff leftover from something else, but it can be USED to provide value and get you links in return. And yes, this is a supplementary link acquisition strategy – not to necessarily replace your primary link acquisition – but you could take […] The post 093: Earn Links By Building Your Own Stock Photo Library ...

Evolving SEO
Evolving SEO
Blog Post
  • In today’s episode! What ‘link equity’ might mean in a mobile-first index world Why you don’t need a URL to be indexed anymore Language & Keyword Indexing vs Entity Indexing What chatbots have to do with voice search Google Actions and Google Assistant Listeners questions answered (PWA’s, AMP, Google Posts, Mobile Site Speed) Why the […] The post 092: Mobile First Indexing: A Whole New Google w/Ci...

Evolving SEO
Evolving SEO
Blog Post
  • When traffic drop issues started hitting my inbox early 2017 – I was perplexed. These weren’t the typical link penalties, thin content or panda algo issues. There was something different going on here. By March/April of 2017  I’d seen enough of these issues, and along with other SEOs started connecting the dots. In June I then published a […] The post 091: UX & Accessibility – Essential Lessons Fo...

Evolving SEO
Evolving SEO
YouTube Video
  • Today's SEO vlog picks up where episode #24 left off - with a strange indexation problem Brian Dean (Backlinko.com) had with a new piece of content. All SEO Vlog Episodes! http://bit.ly/DansVlog Brian's Mobile Guide to SEO (the one having indexing troubles - it's fine now :) ) https://backlinko.com/mobile-seo-guide How Google Works (Paul Haahr Video from SMX) https://www.youtube.com/watch?v=iJP...

Evolving SEO
Evolving SEO
YouTube Video
  • Have you ever posted a piece of content ... and waited, and waited... and waited. But its rankings were just STUCK. Frustrating, right!!?? Well, in this video, I share many ways to diagnose the problem and some potential strategies and fixes. Watch this video for things YOU can do to get your rankings unstuck. At the end - I reveal the ONE fix we are testing first to see if it has an impact....

Evolving SEO
Evolving SEO
YouTube Video
  • In today's video, I answer an SEO question I received via email - which evolves into the story of a local bakery... (Sorry the audio got messed up towards the end!) Got a question?? Leave it in the comments below! I want to do more Q&A / Vlog Hybrid episodes and will try to get to the really good questions that will bring the most value to the most viewers! Videos mentioned: Why Search Volume ...

Evolving SEO
Evolving SEO
Blog Post
  • I read AJ’s recent article “what I learned in 2017”. In it, he mentioned not being very excited about the SEO content being published these days. I wanted to find out why. I did, but we also ended up chatting about his unique view on recent Google updates (and why they were NOT ‘content quality’ […] The post 090: Improve Your Rankings by Understanding Intent w/AJ Kohn appeared first on Evolving SE...

Evolving SEO
Evolving SEO
Blog Post
  • In this episode: The problem with calling metrics like word count, time to first byte “ranking factors” Why Jenny believes CTR is NOT a significant ranking factor How to stay focused on what matters in the noisy SEO industry How to think through and solve your own SEO problems Pros and (mostly) cons of AMP A […] The post 089: Are Ranking Factor Studies Hurting The SEO Industry? w/Jenny Halasz appe...

Evolving SEO
Evolving SEO
Blog Post
  • Have you ever seen a content strategy fail to perform because things don’t get executed? It can be frustrating to have the best SEO plan, content plan or marketing plan – only to have it fall short because things just don’t get done. In today’s episode, my guest Marijana Kostelac is going to teach us […] The post 088: Turbocharge Your Content Creation Process w/Marijana Kostelac appeared first on ...

Evolving SEO
Evolving SEO
YouTube Video
  • Instead of delivering work to Drift privately, I decided to share it with them ... and with everyone ... publically. I'm honestly a little nervous hitting publish, but that's the whole point I think... right? Here's the post mentioned (but what the video first, or else it won't make sense): https://blog.drift.com/customer-success-metrics/ Find every Vlog episode here: http://bit.ly/DansVlog SE...

Evolving SEO
Evolving SEO
Blog Post
  • I couldn’t fit every topic we talked about in the title – here are some highlights from this episode! We debate the pros and cons of voice search data in Search Console How brands and business can use Alexa Skills Advanced strategies for duplicate content identification and resolution The importance of web architecture and understanding information […] The post 087: Voice Search, Structured Data &...

Evolving SEO
Evolving SEO
YouTube Video
  • This video is a bit painful. Not because of my mistake (well, that part kinda stinks) but also because it didn't come out as good as I imagined it in my head. But I'm sharing anyway because 1) I want to be more consistent about sharing my progress in business, SEO and bigger life goals I share with my wife. 2) But also because i view creating these videos as a craft at which I intend to keep pract...

Evolving SEO
Evolving SEO
YouTube Video
  • I wanted to re-boot this vlog at the beginning of 2018 with a few quick updates! Here's what I've been up to and where some projects (like the work for Drift, and my SEO podcast) are at. Plus... something new which should make these vlogs even better ;) Find every Vlog episode here: http://bit.ly/DansVlog SEO Podcast https://itunes.apple.com/us/podcast/experts-on-the-wire/id1093560792 Twitter! ...

Evolving SEO
Evolving SEO
Blog Post
  • On today’s show! What it’s like working with big clients like VW and Proctor and Gamble Getting buy-in from all the departments on SEO Leveraging automation and tools to collect and process data Link building at scale The impact of machine learning on rankings The most important types of backlinks to focus on The problems […] The post 086: Technical SEO, Ranking Factors & the Story Behind TechSEOB...

Evolving SEO
Evolving SEO
Blog Post
  • Today – I chat will Paula Keller French about her top eight lessons learned doing SEO for eight years. Listen now for some stories of mistakes to avoid, and SEO tips backed by almost a decade of experience! I especially liked her tips about client retention towards the end, so be sure to stay tuned in […] The post 085: Important Lessons Learned From Eight Years Of SEO w/Paula Keller French appeare...

Evolving SEO
Evolving SEO
YouTube Video
Evolving SEO
Evolving SEO
YouTube Video
  • Find every Vlog episode here: http://bit.ly/DansVlog SEO Podcast https://itunes.apple.com/us/podcast/experts-on-the-wire/id1093560792 Twitter! https://twitter.com/dan_shure Music by me (contains a sample of the song "Work To DO' by The Main Ingredient: https://www.youtube.com/watch?v=Pr-MXX8oVls) Link mentioned at end: "My Single Best Tip for SEO" https://moz.com/blog/single-best-seo-tip-for-i...

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