Evolving SEO
Evolving SEO
Blog Post
  • For some reason, it’s a struggle to find In-House SEOs to share their stories, lessons and SEO strategies. Today’s show is the rare exception. Kevin Indig runs technical SEO at Atlassian – a company responsible for tools like Trello, Jira, Confluence and more. Atlassian.com has a domain authority of 93. There are hundreds of thousands of URLs […] The post 083: How To Win At In House, Large Scale S...

Evolving SEO
Evolving SEO
Blog Post
  • A tweet like the one below from Justin Briggs is hard to miss. 120% growth in product pages, 60% growth in content pages – and as I learned later – a 258% growth in featured snippet visibility. All in a highly competitive and regulated financial industry. As you can estimate in the SEMrush snapshot below […] The post 082: Massive Featured Snippet & SEO Growth (In an Ultra Competitive Industry) w/S...

Evolving SEO
Evolving SEO
YouTube Video
  • Vlog episode #15. Find every Vlog episode here: http://bit.ly/DansVlog SEO Podcast https://itunes.apple.com/us/podcast/experts-on-the-wire/id1093560792 Twitter! https://twitter.com/dan_shure Music by me.

Evolving SEO
Evolving SEO
YouTube Video
  • Get more SEO traffic from your blog by following these 7 rules! I've reviewed dozens of blogs and content sites in the last 6-8 months - some were hit with Google quality penalties, and others grew there traffic by 20, 50, 100% or more. At first, the sites with penalties definitely frustrated me, because it wasn't immediately obvious why Google was de-ranking them. But after reviewing over 10 sit...

Evolving SEO
Evolving SEO
YouTube Video
  • This could be the most important thing I ever tell you about "SEO". Or not. But it's an idea I've had for over TWO years and never really shared it. In that time though, it has helped me look at SEO differently, which has led to growing traffic and solving problems for clients. I'm sure I'll get better at explaining it - but for now (and this is one reason I'm trying to do daily videos) - I did...

Evolving SEO
Evolving SEO
YouTube Video
  • How to use SEMrush and Quora to find opportunities to 'rank' on page #1 of Google AND uncovering some really great content marketing opportunities. I should note - when doing this PLEASE PLEASE don't just spam Quora with a short answer or just a link. ACTUALLY add a really valuable answer. Like, it should take 15-60+ minutes in some cases. But it's worth it, because I got 2,000+ impressions in ...

Evolving SEO
Evolving SEO
YouTube Video
  • I'm not entirely sure what set this off last friday (or why my shirt is messed up in the front). But I had just delivered a small consulting project and phone call. And after I explained to the camera why I thought this particular call went very well (edited out of this clip), I wanted to share a bit about why consulting is SUCH an important piece of the bigger puzzle for me. This is NOT a 'ran...

Evolving SEO
Evolving SEO
YouTube Video
  • After seven straight business days of vlogging, of hitting that upload button (and after almost giving up yesterday) - this episode is the first that's starting to come close to what I envision. I know seven days is nothing, and I have a lonnngggg way to go. But I hope you enjoy this one and find it helpful (or at least entertaining). I mentioned almost giving up yesterday. I've sort of unoffi...

Evolving SEO
Evolving SEO
YouTube Video
  • This video is ONLY one minute long, but it spells out my view on what 'keyword research' really is for content marketing. It's not tactics. It's not tools. It's the bigger paradigm. But, You can't master the TACTICS of SEO until you understand the bigger philosophy. And this is how I ad hoc explained my view of what kw research for content REALLY is to a client yesterday. Find every Vlog ep...

Evolving SEO
Evolving SEO
YouTube Video
  • The story of a client who gets 1,700+ monthly visits to one piece of content - which when created - had 10 searches per month for it's main keyword. And how i project the true potential value of content in search. *music by me Free 15 Days of SEMrush http://www.evolvingseo.com/semrushtrial Listen to my SEO podcast! https://itunes.apple.com/us/podcast/experts-on-the-wire/id1093560792 Hire me o...

Evolving SEO
Evolving SEO
YouTube Video
  • Find out what three platforms I'm using to get outsized results right now in terms of exposure and links. *music by me Check out Episode #1 in NYC: https://www.youtube.com/watch?v=rP8PCEgvHZU Listen to my SEO podcast! https://itunes.apple.com/us/podcast/experts-on-the-wire/id1093560792 Hire my on Clarity: https://clarity.fm/danshure Twitter! https://twitter.com/dan_shure

Evolving SEO
Evolving SEO
YouTube Video
  • Find out what happens when I'm very up front with a client (starts at 7:40). That and LOTS more on today's vlog. *music by me Check out Episode #1 in NYC: https://www.youtube.com/watch?v=rP8PCEgvHZU Listen to my SEO podcast! https://itunes.apple.com/us/podcast/experts-on-the-wire/id1093560792 Hire my on Clarity: https://clarity.fm/danshure Twitter! https://twitter.com/dan_shure

Evolving SEO
Evolving SEO
YouTube Video
  • My take on the recent headine 'URLs not important for SEO' (skip to 3:39 for that segment - this IS a vlog, so there's other stuff at the beginning) ;) *music by me. Check out Episode #1 in NYC: https://www.youtube.com/watch?v=rP8PCEgvHZU Check out all vlog episodes! http://bit.ly/DansVlog Listen to my SEO podcast! https://itunes.apple.com/us/podcast/experts-on-the-wire/id1093560792 Hire my o...

Evolving SEO
Evolving SEO
YouTube Video
  • Yesterday I had the second phone call with a potential new client and captured some highlights to share with you :) *music by me Check out Episode #1 in NYC: https://www.youtube.com/watch?v=rP8PCEgvHZU Listen to my SEO podcast! https://itunes.apple.com/us/podcast/experts-on-the-wire/id1093560792 Hire my on Clarity: https://clarity.fm/danshure Twitter! https://twitter.com/dan_shure

Evolving SEO
Evolving SEO
YouTube Video
  • Connecting UX, information architecture and the searcher's journey to improve SEO. My FIRST official SEO vlog thing... I talk about the importance of aligning with the user's path and improving your site by having useful 'supplementary content' (a term in the Google Quality Rater's PDF). I didn't intend for the very first episode to be from NYC. But I ended up there this past weekend for a family...

Evolving SEO
Evolving SEO
Blog Post
  • The title may seem a little hyperbolic. But I can assure having just listened back to this interview, it’s not. My guest Phil Singleton, who co-authored SEO for Growth with John Jantsch (Duct Tape Marketing) – has been helping clients get the maximum value from content in a smart efficient way for over a decade. Given […] The post 081: How To Transform Your Content Marketing Into a Superpower w/Ph...

Evolving SEO
Evolving SEO
YouTube Video
  • A client is switching to HTTPS. I'm behind on finishing a big content project. I try to convince a company to do log file analysis. And we meet a 5lb, furry, special guest. CRAWL OPTIMIZATION PODCAST EPISODES Vanessa Fox: http://www.evolvingseo.com/2017/04/25/065-vanessa-fox-interview/ Dawn Anderson: http://www.evolvingseo.com/2017/07/11/075-dawn-anderson-interview/ Find every Vlog episode her...

Evolving SEO
Evolving SEO
YouTube Video
  • FYI: The FREE 15 Day SEMrush link is working again (contrary to what I say in the video). This is a more advanced keyword research tactic I've used to find some pretty nice content opportunities using SEMrush and Slideshare. Leave questions and comments below! FREE 15 Days of SEMrush http://www.evolvingseo.com/semrushtrial SEO Podcast https://itunes.apple.com/us/podcast/experts-on-the-wire/id1...

Evolving SEO
Evolving SEO
YouTube Video
  • On today's vlog: 1. Staying focused at work 2. Planning a HUGE content launch (and a promise to YOU) NOTE: I put the wrong date. This was indeed Monday, August 28th. Find every Vlog episode here: http://bit.ly/DansVlog SEO Podcast https://itunes.apple.com/us/podcast/experts-on-the-wire/id1093560792 Twitter! https://twitter.com/dan_shure

Evolving SEO
Evolving SEO
YouTube Video
  • This video may be important to you for two reasons: 1. Anyone who's trying to find ways to create and publish more content. 2. Or two, anyone who gets frustrated and impatient (like me!) with down time and looking for productive ways to fill it. Find every Vlog episode here: http://bit.ly/DansVlog SEO Podcast https://itunes.apple.com/us/podcast/experts-on-the-wire/id1093560792 Twitter! https:...

Evolving SEO
Evolving SEO
Blog Post
  • Dana is exactly the type of guest I had in mind when I named this show ‘Experts’ on the Wire. The word expert is certainly overused. But to me, an expert is someone who actually has a depth of experience around what they are talking about AND can explain it fluently and clearly with the audience […] The post 080: Dana DiTomaso’s Rules, Tools and Tactics of SEO Success [Must Listen] appeared first ...

Evolving SEO
Evolving SEO
YouTube Video
  • How to use SEMrush and Quora to find opportunities to 'rank' on page #1 of Google AND uncovering some really great content marketing opportunities. I should note - when doing this PLEASE PLEASE don't just spam Quora with a short answer or just a link. ACTUALLY add a really valuable answer. Like, it should take 15-60+ minutes in some cases. But it's worth it, because I got 2,000+ impressions in ...

Evolving SEO
Evolving SEO
YouTube Video
  • I'm not entirely sure what set this off last friday (or why my shirt is messed up in the front). But I had just delivered a small consulting project and phone call. And after I explained to the camera why I thought this particular call went very well (edited out of this clip), I wanted to share a bit about why consulting is SUCH an important piece of the bigger puzzle for me. This is NOT a 'ran...

Evolving SEO
Evolving SEO
YouTube Video
  • After seven straight business days of vlogging, of hitting that upload button (and after almost giving up yesterday) - this episode is the first that's starting to come close to what I envision. I know seven days is nothing, and I have a lonnngggg way to go. But I hope you enjoy this one and find it helpful (or at least entertaining). I mentioned almost giving up yesterday. I've sort of unoffi...

Evolving SEO
Evolving SEO
YouTube Video
  • This video is ONLY one minute long, but it spells out my view on what 'keyword research' really is for content marketing. It's not tactics. It's not tools. It's the bigger paradigm. But, You can't master the TACTICS of SEO until you understand the bigger philosophy. And this is how I ad hoc explained my view of what kw research for content REALLY is to a client yesterday. Find every Vlog ep...

Evolving SEO
Evolving SEO
YouTube Video
  • The story of a client who gets 1,700+ monthly visits to one piece of content - which when created - had 10 searches per month for it's main keyword. And how i project the true potential value of content in search. *music by me Free 15 Days of SEMrush http://www.evolvingseo.com/semrushtrial Listen to my SEO podcast! https://itunes.apple.com/us/podcast/experts-on-the-wire/id1093560792 Hire me o...

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