Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but then withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, it raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013. ExactTarget was renamed to Salesforce Marketing Cloud in 2014 after the acquisition by Salesforce.

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ExactTarget
ExactTarget
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  • ExactTarget Fuel offers a comprehensive set of APIs that enable you to automate your marketing campaigns and seamlessly integrate your marketing, analytics, and other business software. In this session, we'll provide an overview of Fuel's APIs with an emphasis on the latest and greatest additions to the REST API. We'll also highlight several examples of how to use these APIs to address core platf...

ExactTarget
ExactTarget
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  • Node.js has proven itself as an amazing technology that has quickly changed how we build products. Node.js encourages a lightweight, composable design which gives developers more focus on features rather than chores. In this session, we'll learn how Node.js is able to provide a team with this power and how to integrate it with the product team.

ExactTarget
ExactTarget
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ExactTarget
ExactTarget
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  • Meet Pardot—your new marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation, move leads through the funnel, and get the right leads to the right people at the right time. By closing the loop on your ROI machine, you can show marketing’s contribution to the bottom line and improve your go-to-market process. Marketing automation can help:...

ExactTarget
ExactTarget
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  • Force.com can automatically generate user interfaces, but in some cases you might want to build a more custom UI. Join us to learn about Visualforce, the component-based UI framework that lets you build attractive, dynamic, reusable user interfaces. We'll cover code walk-throughs, common use cases, leveraging Apex on the server side, debugging techniques, and how to utilize the component framewor...

ExactTarget
ExactTarget
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  • Salesforce1 is a powerful tool for web developers to build beautiful, responsive web apps. Developers can draw on their skills with JSP, ASP.NET, and PHP and go even faster with Visualforce. Join us for a fun tour where you'll learn how to use HTML, CSS, Javascript, and Visualforce to make awesome apps quickly. We'll show you how to use Twitter Bootstrap for CSS, access and bind Salesforce data w...

ExactTarget
ExactTarget
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  • Steve Jobs once said, "The people who are crazy enough to think they can change the world are the ones who do." Join us for a panel of those who dared to dream big—big enough to disrupt an industry. You'll hear from thought leaders at Uber and Getty Images who have changed an industry by taking their customers on truly delightful journeys.

ExactTarget
ExactTarget
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  • In high-touch, complex industries customers still rely on trusted advisors to make purchasing decisions. These sales associates ask questions and observe customer behavior to personalize the experience and usher the customer to a sale. Learn how one retailer is leveraging the power of Predictive Intelligence online to help visitors find the perfect piece and become a customer for life.

ExactTarget
ExactTarget
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  • Customers’ current behavior is the best predictor for their future behavior. Observing customer behavior and reporting on it is crucial for marketer’s decision making. Gone are the days, however, when marketers had to siphon through siloed data that was days or weeks old. Learn how a leading brand is using Behavioral Insights from the ExactTarget Marketing Cloud to observe customer behavior, visu...

ExactTarget
ExactTarget
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ExactTarget
ExactTarget
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ExactTarget
ExactTarget
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  • Ever since the first group gathered around a campfire, we've loved a good story. And today, your company's website and social outposts all serve as campfires that you are trying to get customers to gather around. Learn from CC Chapman, international bestseller of "Content Rules" and "Amazing Things Will Happen" about why telling a good story is critical to your content marketing success and how t...

ExactTarget
ExactTarget
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  • Your social media manager tweets a personal message from your brand's account. An email is sent to your entire user list with the wrong promo code. As a marketer, what's your next move? How do you respond when the wrong message goes live from your brand's email or social channels? In today's always-on digital landscape, your mistakes have the potential to do irreparable damage in a very short amo...

ExactTarget
ExactTarget
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ExactTarget
ExactTarget
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  • JourneyBuilder is the next generation marketing automation tool that allows developers to leverage the power of building and invoking interactions programmatically. This session will introduce the audience to the anatomy of an interaction, and demo how to use interaction APIs to create and invoke interactions with their customers.

ExactTarget
ExactTarget
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  • Ruby is just over 20 years old. It's no longer young or hip, and that’s a good thing! In the last decade, Ruby has matured as a web technology. It's being used in many successful companies out there such as Hulu, GitHub, and Bloomberg. The ecosystem is comprised of many stable libraries and tools to handle most common web tasks, allowing you to focus on adding features to improve your product and...

ExactTarget
ExactTarget
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  • Vivencie como a Electrolux usou a Salesforce Marketing Cloud para se tornar uma empresa focada no cliente! A revolução dos clientes começou, e nunca foi tão importante desenvolver relações reais com os clientes. Salesforce Marketing Cloud é a plataforma de marketing digital 1:1 mais poderosa do mundo, ajudando você a aproveitar ao máximo cada interação com os clientes. Você está pronto para criar ...

ExactTarget
ExactTarget
YouTube Video
  • Vea de qué manera Electrolux utilizó Salesforce Marketing Cloud para convertirse en una empresa para clientes. La revolución de los clientes ya comenzó; y desarrollar relaciones reales con sus clientes es más importante que nunca. Salesforce Marketing Cloud es la plataforma de marketing digital personalizada más sólida del mundo, ya que lo ayuda a aprovechar al máximo cada interacción con el clien...

ExactTarget
ExactTarget
YouTube Video
  • Salesforce Marketing Cloud によって顧客中心の企業へと進化した Electrolux 社の事例をご紹介します。- 時代は今、カスタマー革命を迎えています。顧客と本物の関係を築くことが、これほど重要視されたことはありません。 Salesforce Marketing Cloud は、1 人ひとりの顧客とのやり取りから最大限の効果を引き出す、世界でもっともパワフルな One to One カスタマージャーニープラットフォームです。さまざまなチャネルを介して、顧客 1 人ひとりに寄り添うブランドマーケティングを展開しませんか? 未来のデジタルマーケティングを実現しましょう。 Salesforce Marketing Cloud の革新的な機能をぜひご覧ください。Salesforce Marketing Cloud なら、多様な手段が可能。顧客 1 人ひとりのニーズに合っ...

ExactTarget
ExactTarget
YouTube Video
  • http://marketingcloud.com - The customer revolution has begun—and it’s never been more important to develop real relationships with your customers. Salesforce Marketing Cloud is the world’s most powerful 1:1 digital marketing platform, helping you make the most of every customer interaction. Are you ready to create personalized, cross-channel customer journeys that deliver exceptional brand exper...

ExactTarget
ExactTarget
YouTube Video
  • Radian6 と Buddy Media の開発チームが最新のイノベーションを結集した Social Studio は、エンタープライズ規模の拡張性と使いやすさを兼ね備えた 統合プラットフォームです。ソーシャルリスニング、分析、コンテンツマーケティング、エンゲージメントに対応します。 Social Studio は、チームワークの効率をかつてないレベルまで高め、ビジネスの成功を支援するセールスフォース・ドットコムのプラットフォーム全体をソーシャル化します。 Social Studio は、One to One カスタマージャーニーの実現と管理に役立つ世界屈指のデジタルマーケティングプラットフォーム、Salesforce Marketing Cloud のアプリケーションです。 http://www.salesforce.com/jp/marketing-cloud/overview/ ...

ExactTarget
ExactTarget
YouTube Video
  • http://marketingcloud.com - The customer revolution has begun—and it’s never been more important to develop real relationships with your customers. Salesforce Marketing Cloud is the world’s most powerful 1:1 digital marketing platform, helping you make the most of every customer interaction. Are you ready to create personalized, cross-channel customer journeys that deliver exceptional brand exper...

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