Expo Stars Interactive Ltd
Expo Stars Interactive Ltd
Blog Post
  • Expo Star of the Month December 2017 – Abby, Interpreter, Engager, Product Demonstrator – Shenzen China To round off a year of exceptional talent here at Expo Stars our final Expo Star of the Month Award for December goes to Abby for her hard work at WSPID 2017. The 10th Congress of the World Society... [Read More] The post Expo Star of the Month December 2017 – Abby – Shenzen appeared first on Ex...

Expo Stars Interactive Ltd
Expo Stars Interactive Ltd
Blog Post
  • Expo Star of the Month Nov 2017 – Catherine, Manchester We are proud to announce that our Expo Star of the month award for November goes to Catherine in our beautiful home city of Manchester for her outstanding performance at the Manchester Public Sector Show. The Manchester Public Sector Show features more than 1,300 public... [Read More] The post Expo Star of the Month Nov 2017 – Catherine, Manc...

Expo Stars Interactive Ltd
Expo Stars Interactive Ltd
Blog Post
  • Expo Stars of the Month October 2017 – Jemelin and Fernanda – Lead Generators, London.   After much deliberation (due to some fantastic feedback for our teams all over the world) the award for the Expo Star of the Month for October 2017 goes to a duet – Fernanda and Jemelin for their amazing work and... [Read More] The post Expo Star(s) of the Month – Oct 2017 – Fernanda & Jemelin, London appeared...

Expo Stars Interactive Ltd
Expo Stars Interactive Ltd
Blog Post
  • Marketing to different generations can be difficult, with older marketers and those at more established brands at times struggling to get their point across to younger audiences such as millennials, especially at trade shows. It’s something that an approach with professional staffing can help you conquer. So, what’s the problem? Millennials are only human, after... [Read More] The post Market to m...

Expo Stars Interactive Ltd
Expo Stars Interactive Ltd
Blog Post
  • There are so many different reasons why marketing professionals and brand owners commission a trade show booth whenever an industry event rolls around. They may want to showcase some new and existing products at an event to attract attention. They may want to attract new leads to their trade show booth to generate new business.... [Read More] The post What type of trade show booth staff do you nee...

Expo Stars Interactive Ltd
Expo Stars Interactive Ltd
Blog Post
  • There have been some pretty ugly stories in the press over the course of 2017 regarding sexism in certain fields, most notably in the technology sector. Though tech giants including Google have found themselves having to defend their equality policies this year, they insist progress is being made whilst also highlighting that more still needs... [Read More] The post How to hire promotional staff t...

Expo Stars Interactive Ltd
Expo Stars Interactive Ltd
Blog Post
  • It’s official – we’ve reached our tenth birthday as a promotional staffing agency! The trade show industry has transformed over the past decade, and we’re proud to say that Expo Stars has grown and evolved to keep up with these changes. Our mission statement in short is to help exhibitors generate better results at exhibitions... [Read More] The post What we’ve learned in 10 years of being a promo...

Expo Stars Interactive Ltd
Expo Stars Interactive Ltd
Blog Post
  • The trade show marketing sphere was an interesting place to be this year. So many changes are taking place in the industry over a short period of time thanks in part to greater connectivity offered by the internet and more interactive technology in the form of apps, VR and more. When it comes to trade... [Read More] The post 2018 predictions: Trade show marketing best practices appeared first on E...

Expo Stars Interactive Ltd
Expo Stars Interactive Ltd
Blog Post
  • Are your trade show booth staff really engaging your prospects? As the exhibitions industry continues to evolve, companies are under pressure to adapt their offerings and keep up with the competition. So, can your booth staff meet new unique needs of trade show attendees? Do trade shows still work in 2017? No need to panic... [Read More] The post Can your trade show booth staff achieve real engage...

Expo Stars Interactive Ltd
Expo Stars Interactive Ltd
Blog Post
  • We often talk to clients who know they should be exhibiting, but are unaware of precisely what they should be focused on. In this blog, we look at the biggest goals and challenges faced by exhibitors, and how the right trade show marketing agency can help. Exhibition stand supplier Display Wizard recently conducted a survey... [Read More] The post 9 facts that prove the true value of a trade show ...

Expo Stars Interactive Ltd
Expo Stars Interactive Ltd
Blog Post
  • Account Manager Required – Central Manchester. We are expanding our internal team and looking to recruit an ambitious Account Manager, based at our office in the Northern Quarter in Central Manchester. You will be working with our team to support our live marketing projects at international trade show exhibitions by assisting with incoming sales enquiries,... [Read More] The post Job Opening – Acc...

Expo Stars Interactive Ltd
Expo Stars Interactive Ltd
Blog Post
  • Ruxandra, Lead Generator – Expo Star of the Month September 2017. Our Expo Star of the Month September award goes to Ruxandra in Brussels for her consistently high standard of performance and dedication across all her promotion assignments during the month of September. Ruxandra worked in different positions ranging from a booth hostess and promoter... [Read More] The post Expo Star of the Month –...

Expo Stars Interactive Ltd
Expo Stars Interactive Ltd
Blog Post
  • When it comes to promoting your business at a trade show, more often than not the quality of the promotional staff you have representing you on the show floor will be the difference between turning an interested prospect into somebody that will want to work alongside your company in the long-term. Times are changing in... [Read More] The post Hiring promotional staff? Look for these four qualities...

Expo Stars Interactive Ltd
Expo Stars Interactive Ltd
Blog Post
  • So, you’re finally ready to take your company to new heights by exhibiting at a respected, international trade show. The chance is there to mingle with some hard-hitters in your industry, attract new leads that will help take you to the next level and – if all goes to plan – shows you as a... [Read More] The post Planning for international trade show marketing: The basics appeared first on Expo St...

Expo Stars Interactive Ltd
Expo Stars Interactive Ltd
Blog Post
  • It’s a lot of exhibitors’ worst nightmare. They’re heading to a trade show abroad when, at the last minute, a key member of the sales team falls ill. There’s no time to find a replacement with the sheer experience and sales know-how they have. They’ve also been to that region before, and you were relying... [Read More] The post How to partner with a trade show staff agency appeared first on Expo S...

Expo Stars Interactive Ltd
Expo Stars Interactive Ltd
Blog Post
  • Booth staff are the face of your company at every exhibition, acting as the first point of contact to greet and nurture potential leads and introduce them to the right person on the team on the day. They also do more technical work behind the scenes, too. Good exhibition booth staff are not just for front... [Read More] The post 3 ways exhibition booth staff can support your B2B live marketing app...

Expo Stars Interactive Ltd
Expo Stars Interactive Ltd
Blog Post
  • Is there any tougher job in the world than being a trade show booth hostess? It’s certainly up there, especially with a recent post by TechCrunch highlighting the negative perceptions that so many women in the trade have to face each and every day. According to the post, ‘booth babes’ as they’re called are apparently... [Read More] The post The secret to hiring the best trade show booth hostess fo...

Expo Stars Interactive Ltd
Expo Stars Interactive Ltd
Blog Post
  • What’s the most stressful job in the world? If your answer has ‘trade show’ anywhere in the title then you’re onto something… Being involved in the exhibition sector is one of the most stressful roles you can be involved in, according to research by U.S. firm CareerCast. Working as a trade show operative (or ‘event... [Read More] The post How hiring the wrong trade show staff agency can make your ...

Expo Stars Interactive Ltd
Expo Stars Interactive Ltd
Blog Post
  • A big industry trade show is happening overseas and you’ve been invited. You’ve managed to secure an excellent spot to set up your exhibition space and are raring to go. As excited, hopeful and as passionate as you may be, though, it means little unless you have a strong strategy laid out specifically designed to... [Read More] The post How do you find professional & reliable trade show booth staf...

Expo Stars Interactive Ltd
Expo Stars Interactive Ltd
Blog Post
  • Working as professional promotional staff can be an incredibly rewarding career for people with an interest in delivering creative marketing solutions whilst building serious professional relationships. The events landscape is changing at a rapid pace. Over the last few years, thanks to new opportunities granted by smartphone apps and a shift in mentality, factors such... [Read More] The post Why ...

Expo Stars Interactive Ltd
Expo Stars Interactive Ltd
Blog Post
  • It’s amazing how many business owners, managers and others working in a professional B2B capacity think that it’s near impossible to measure ROI at a trade show. Two of the most common reasons are: They struggle to see how it’s possible to collect and analyse specific data sets at such a busy, time-sensitive arena like... [Read More] The post How are you measuring your trade show success? appeared...

Expo Stars Interactive Ltd
Expo Stars Interactive Ltd
Blog Post
  • Research is underlining what a lot of brands already know: there are huge benefits to be had from a successful trade show appearance. This is particularly the case for brands that want to generate new leads and build relationships with targeted prospects on a face-to-face basis. Exhibition shows can be fantastic opportunities for you to... [Read More] The post Are your trade show booth staff up to...

Expo Stars Interactive Ltd
Expo Stars Interactive Ltd
Blog Post
  • Trade show marketing is not only a fantastic way for companies to meet new prospects and generate leads. It’s also one of the best ways for marketers to meet again with prospects they’ve already done business with, and cement professional relationships in the long-term. Exhibition shows can be fantastic opportunities for you to engage potential customer and produce... [Read More] The post Everythi...

Expo Stars Interactive Ltd
Expo Stars Interactive Ltd
Blog Post
  • There’s really nothing like trade show lead generation. Word of mouth is still the most important marketing tool at your disposal. Better yet, it’s free! What’s better than most word of mouth, though? Spreading a fantastic message in a busy, targeted public arena. Exhibition shows can be fantastic opportunities for you to engage potential customer... [Read More] The post 3 easy ways to perfect tra...

Expo Stars Interactive Ltd
Expo Stars Interactive Ltd
Blog Post
  • In your mind, what is the most effective approach for a trade show? Calm and collected, short and sweet or a hard sell? The truth is there are so many different approaches to consider, and the same one strategy won’t work for every business at every exhibit. Exhibition shows can be fantastic opportunities for you... [Read More] The post Why trade show booth staff are a key component of attendee en...

Expo Stars Interactive Ltd
Expo Stars Interactive Ltd
Blog Post
  • Sales and marketing professionals know what an incredible opportunity exhibiting at a trade show can represent. Even for those brands that exhibit on a regular basis and know the trade circuit well, each and every exhibition provides a unique opportunity to make connections with brand new prospects and build strong long-term relationships with existing partners.... [Read More] The post Why work wi...

Expo Stars Interactive Ltd
Expo Stars Interactive Ltd
Blog Post
  • There’s a reason why good trade show staffing is so important and such a wise investment. Not much is more frustrating to a marketing manager than seeing an unengaged, disinterested team member representing the brand at an event. Most marketing managers understand the need for energy, enthusiasm, professionalism and all round perfection at every trade show.... [Read More] The post 4 trade show sta...

Expo Stars Interactive Ltd
Expo Stars Interactive Ltd
Blog Post
  • Yasuko – Lead Generator/Interpreter, Tokyo – Expo Star of the Month June 2017 As always, It has been a very difficult decision month to choose the winner of the June 2017 Expo Star of the Month award, but we are proud to announce that Yasuko from our Tokyo team, is the winner for her outstanding... [Read More] The post Yasuko, Lead Generator/Interpreter, Tokyo – Expo Star of the Month June 2017 ap...

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