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  • How Content Impacts Customer Loyalty
    As we posted recently, I had the opportunity attend IRCE in Chicago, where I had many conversations with both brands and retailers about the challenges of customer loyalty and customer retention. Online shopping has always been good for customers and increasingly difficult for brands. Customers leverage the convenience of the web to research product verticals,... Read more »
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eZdia
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  • Top 5 Product Page KPI’s every E-commerce Seller Should Follow
    Brand managers are painfully aware of how important KPIs for e-commerce businesses are. You’re likely collecting dozens of different measurements and monitoring them carefully from day to day and month to month. How you track those KPI for product pages has a huge impact on revenue. That’s hardly a revelation for anyone involved in e-commerce.... Read more »
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  • 5 Steps to Build a Successful Customer Behavior Analytics Model
    There isn’t a marketer on earth who would turn down the ability to look into the future. What brand manager wouldn’t want to know exactly what and how much of a new technology or a hot new gadget customers will buy in droves next holiday season? Predictive analytics is a relatively new tactic, and has... Read more »
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eZdia
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  • 5 Surefire Customer Retention Strategies
    In a landmark study, Harvard Business School estimated that returning customers increased revenue from between 25 to 95 percent. Loyalty, while a rare commodity on the internet, still pays. Keeping existing customers will always be cheaper and more profitable than converting new ones. So, when you’re completing your regular analysis of strategies to increase revenue,... Read more »
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New blog articles detected.

  • Important Factors Influencing Purchase in E-commerce
    In e-commerce, there are certain factors from the customer’s point of view which influence their purchasing decision. Here’s a look at thosee concerns that leverage customer buying behavior: 1. Good Product Quality One of the most important factors influencing consumer buying behavior is the quality of the product and the quality of information about that... Read more »
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  • 10 Ways To Use Your E-Commerce Content Strategy to Increase Traffic
    After you and your product team spend hundreds of hours ensuring that your website is as user-friendly as possible, the next step is making sure you have traffic. After all, you can’t convert customers if you don’t have adequate sessions and referrals. The primer below could help trigger or reboot your e-commerce strategy to increase... Read more »
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eZdia
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  • The Future is Here: 5 Ways Virtual Reality is Revolutionizing Online Shopping
    Facebook made headlines when it made a $2 billion purchase of VR pioneer Oculus in 2014. The social media giant’s move signified a huge transformation for gaming and mobile devices. Its Focus 360 technology (thanks to in-house, proprietary Oculus tech) enables users to enjoy a 360-degree panoramic experience without using a headset. Now that we’re... Read more »
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New blog articles detected.

  • How to Use Social Media for Lead Generation: A Primer
    Deciding on the best social media platforms for your business depends almost entirely on your customer demographic, your customer personas, and the type of products you sell to those customers. To help marketers who are relatively new to social media marketing as a source of lead generation, we broke down the most popular platforms by... Read more »
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eZdia
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New blog articles detected.

  • 7 Ways to Improve your Mobile Commerce Strategy
    While desktop shopping numbers still largely dwarf mobile spending, that’s changing quickly. Millennials and Gen X shoppers love their mobile devices, and the former is set to become the largest demographic as Baby Boomers age. Eventually, most purchasing will happen from handhelds, so getting smart about your mobile commerce strategy now is the only way... Read more »
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New blog articles detected.

  • How-To Tips for Optimizing Your Social Media Strategy
    The starting point for optimizing your current social media strategy is to take some advice from Jay Baer, President of Convince & Convert e-commerce consulting services: “Companies should focus more on how to BE social, and less on how to DO social media.” It’s true that social media optimization (SMO) does require some website and... Read more »
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eZdia
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New blog articles detected.

  • 5 Tips for Winning Blog Optimization
    By now, what you’ve read has you convinced that your e-commerce business needs a blog to build relationships with your customers, so you’ve written your first post and added it to the website. And the result is the sound of silence. It doesn’t appear that people are reading the blog at all, so what’s your... Read more »
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New blog articles detected.

  • 10 Image Optimization Tips to Increase Conversion on Your Product Pages
    Images are powerful tools for your product pages. As the saying goes, “A picture paints a thousand words.” However, some pictures are stronger than others for converting browsers to buyers. With these 10 tips, improve the image optimization for all your product photos to get the most from them. Go for High-Quality Product Images Your product photos need... Read more »
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New blog articles detected.

  • 5 Ways to Encourage Customers to Leave Product Reviews
    Customers have always been king, but now they have more of a voice than ever when it comes to your brand’s success. That’s because they can influence the opinions of other shoppers worldwide with just a few simple words — a product review. According to a Zendesk-sponsored survey, 9 out of 10 people they questioned... Read more »
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eZdia
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New blog articles detected.

  • How to Use Content to Build Trust With Your Audience
    Your customers are, quite literally, inundated with information constantly. While estimates vary, there are somewhere in the neighborhood of 2 million new blog posts popping up every day. That means your content marketing strategy has to go beyond 500-word posts. Also, your social media posts have to do more than merely promote your products. Today,... Read more »
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eZdia
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New blog articles detected.

  • How to Outshine Your Biggest Competitors on eCommerce Marketplaces
    Selling online is a popular way to reach a wide audience of shoppers, whether you offer products that target a specific niche or those that suit the general public at large. Catching a buyer’s attention, however, is a different story, one which requires significant research and knowledge of the best eCommerce marketplaces that suit your selling tactics.... Read more »
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eZdia
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New blog articles detected.

  • Social Commerce: How to Use Social Media to Increase Online Sales
    Not sure if social media is really an effective way to reach potential customers? There are more than 7.3 billion people on Earth; 1.71 billion (and growing) of them are on Facebook alone, so social media is clearly popular. Consumer behavior studies show that 90 percent of buyers get help in making decisions from social... Read more »
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eZdia
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New blog articles detected.

  • How to Complete a Buying Guide Content Gap Analysis
    To be competitive, e-commerce retailers need an understanding of the importance and influence of buying guides. With their potential to improve SEO rankings, increase traffic and create conversions, buying guides are a powerful tool in your marketing strategy. Even if your site already has an extensive knowledge base, there may be opportunities you’ve missed, called... Read more »
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eZdia
Blog Post

New blog articles detected.

  • How to Identify Content Gaps on SKU Pages
    SKU pages need to do more than merely describe products. Product pages act as your virtual salesperson, highlighting and positioning the most important and intriguing features and benefits. In order to remain as competitive as possible, your product language needs to go beyond marketing copy to increase your conversion rates and decrease abandoned shopping carts.... Read more »
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New SlideShare presentations detected.

  • Boost Conversion and Readership with Images
    The importance of including an image in your next piece of online content is hard to overstate. A Facebook post that includes an image yields more than 1/3 more clicks than a post without an image. Press releases that includes an image or video gets almost 50% more views than a press release of just words, and an article that is posted with an image sees almost double the number of page views vs ...
eZdia
eZdia
Blog Post

New blog articles detected.

  • 5 Methods Sellers Use to Lower Their PayPal and eBay Fees
    The fee structure for sellers at eBay continues to remain one of the top complaints. The following article includes some ways that can be easily implemented to lower these costs, thereby improving the profitability of the business. 1. PayPal Merchant Discount Those who sell a high volume on eBay are most likely to get some... Read more »
  • SEO for Amazon v/s SEO for Google
    Google has long enjoyed a monopoly in the space of search engine rankings, and SEO is as important today as it’s ever been. But, when it comes to eCommerce and online shopping, the search engine has some fierce competition. Do you know its main competitor? Amazon is that competitor! How come? Well, more people (individuals... Read more »
  • Why E-commerce Content is Still not an Easy Problem to Solve
    Like any business, e-commerce has its share of trials and tribulations, especially when it comes to content. For an online shopper, product descriptions must paint a picture and make up for the inability to touch feel the product – this makes content paramount. Obviously, when it comes to e-commerce, it’s content that impacts sales, drives traffic... Read more »
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eZdia
Blog Post

New blog articles detected.

  • Product descriptions word count: How much is too much?
    In today’s society, more and more people turn to eCommerce websites to research items that they are interested in purchasing. This means that product description pages must contain enough information that the potential customer can make an informed buying decision. But what is the optimal word count for product descriptions? Read on to find out.... Read more »
  • E-commerce Jargons Explained: GMV, NMV, Valuation
    It’s never easy trying to decode what eCommerce professionals mean. Most of us face this problem as the words, terms and jargon they use are typically not what we are used to. So, we’re often left running for a dictionary.   Since eCommerce is still a relatively a new and evolving industry, average users are... Read more »
  • Why Should You Optimize Your Website for Mobile (Infographic)
    Phone users grows daily, and no business can afford to ignore a market that massive. As the web world turns towards mobile, your business has a chance to reach out to an ever-expanding pool of users. To understand the real benefits, take a look at a few key findings: Mobile or smartphones now contribute some... Read more »

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