eZdia
eZdia
Blog Post
  • As we head into what we know is going to be an exciting and dynamic year for online retail and e-commerce, our team pulled together a list of big events to help you plan accordingly. We’ll be attending and exhibiting at a lot of these so we’re looking forward to meeting with you and learning […] The post Retail and E-Commerce 2018 Trade Show Calendar appeared first on eZdia.

eZdia
eZdia
Blog Post
  • Things never slow down in e-commerce. Shoppers have taken the wheel, and the retail world is still scrambling to respond to the speed and cost of their expectations. There are always stories and moments that stand out more than others, so we collected ours while we were reflecting on what kind of year 2017 really […] The post Our Top Five E-commerce Stories of 2017 appeared first on eZdia.

eZdia
eZdia
Blog Post
  • To be competitive, e-commerce retailers need an understanding of the importance and influence of buying guides... The post How to Complete a Buying Guide Content Gap Analysis appeared first on eZdia.

eZdia
eZdia
Blog Post
  • Your customers are, quite literally, inundated with information constantly. While estimates vary, there are somewhere in the neighborhood of 2 million new blog posts popping up every day. That means your content marketing strategy has to go beyond 500-word posts. The post How to Use Content to Build Trust With Your Audience appeared first on eZdia.

eZdia
eZdia
Blog Post
  • Customers have always been king, but now they have more of a voice than ever when it comes to your brand’s success. That’s because they can influence the opinions of other shoppers worldwide with just a few simple words — a product review. If you’re unsure how to encourage customers to leave product reviews, try one of these five techniques. The post 5 Ways to Encourage Customers to Leave Product ...

eZdia
eZdia
Blog Post
  • Images are powerful tools for your product pages. As the saying goes, "A picture paints a thousand words." However, some pictures are stronger than others for converting browsers to buyers. With these 10 tips, improve the image optimization for all your product photos to get the most from them. The post 10 Image Optimization Tips to Increase Conversion on Your Product Pages appeared first on eZdia...

eZdia
eZdia
Blog Post
  • By now, what you've read has you convinced that your e-commerce business needs a blog to build relationships with your customers, so you've written your first post and added it to the website. And the result is the sound of silence. It doesn't appear that people are reading the blog at all, so what's your next step toward winning readers' attention? These tips will help you with winning blog optim...

eZdia
eZdia
Blog Post
  • It’s true that social media optimization (SMO) does require some website and network analytics and administrative tools for measuring progress with your strategy, based on quantifiable markers like page views, social shares, likes, and retweets. The post How-To Tips for Optimizing Your Social Media Strategy appeared first on eZdia.

eZdia
eZdia
Blog Post
  • While desktop shopping numbers still largely dwarf mobile spending, that’s changing quickly. Eventually, most purchasing will happen from handhelds, so getting smart about your mobile commerce strategy now is the only way to future-proof your business. The post 7 Ways to Improve your Mobile Commerce Strategy appeared first on eZdia.

eZdia
eZdia
Blog Post
  • Deciding on the best social media platforms for your business depends almost entirely on your customer demographic, your customer personas, and the type of products you sell to those customers. The post How to Use Social Media for Lead Generation: A Primer appeared first on eZdia.

eZdia
eZdia
Blog Post
  • As we posted recently, I had the opportunity attend IRCE in Chicago, where I had many conversations with both brands and retailers about the challenges of customer loyalty and customer retention. Online shopping has always been good for customers and increasingly difficult for brands. Customers leverage the convenience of the web to research product verticals,... Read more »

eZdia
eZdia
Blog Post
  • Brand managers are painfully aware of how important KPIs for e-commerce businesses are. You’re likely collecting dozens of different measurements and monitoring them carefully from day to day and month to month. How you track those KPI for product pages has a huge impact on revenue. That’s hardly a revelation for anyone involved in e-commerce.... Read more »

eZdia
eZdia
Blog Post
  • There isn’t a marketer on earth who would turn down the ability to look into the future. What brand manager wouldn’t want to know exactly what and how much of a new technology or a hot new gadget customers will buy in droves next holiday season? Predictive analytics is a relatively new tactic, and has... Read more »

eZdia
eZdia
Blog Post
  • In a landmark study, Harvard Business School estimated that returning customers increased revenue from between 25 to 95 percent. Loyalty, while a rare commodity on the internet, still pays. Keeping existing customers will always be cheaper and more profitable than converting new ones. So, when you’re completing your regular analysis of strategies to increase revenue,... Read more »

eZdia
eZdia
Blog Post
  • In e-commerce, there are certain factors from the customer’s point of view which influence their purchasing decision. Here’s a look at thosee concerns that leverage customer buying behavior: 1. Good Product Quality One of the most important factors influencing consumer buying behavior is the quality of the product and the quality of information about that... Read more »

eZdia
eZdia
Blog Post
  • After you and your product team spend hundreds of hours ensuring that your website is as user-friendly as possible, the next step is making sure you have traffic. After all, you can’t convert customers if you don’t have adequate sessions and referrals. The primer below could help trigger or reboot your e-commerce strategy to increase... Read more »

eZdia
eZdia
Blog Post
  • Facebook made headlines when it made a $2 billion purchase of VR pioneer Oculus in 2014. The social media giant’s move signified a huge transformation for gaming and mobile devices. Its Focus 360 technology (thanks to in-house, proprietary Oculus tech) enables users to enjoy a 360-degree panoramic experience without using a headset. Now that we’re... Read more »

eZdia
eZdia
Blog Post
  • Deciding on the best social media platforms for your business depends almost entirely on your customer demographic, your customer personas, and the type of products you sell to those customers. To help marketers who are relatively new to social media marketing as a source of lead generation, we broke down the most popular platforms by... Read more »

eZdia
eZdia
Blog Post
  • While desktop shopping numbers still largely dwarf mobile spending, that’s changing quickly. Millennials and Gen X shoppers love their mobile devices, and the former is set to become the largest demographic as Baby Boomers age. Eventually, most purchasing will happen from handhelds, so getting smart about your mobile commerce strategy now is the only way... Read more »

eZdia
eZdia
Blog Post
  • The starting point for optimizing your current social media strategy is to take some advice from Jay Baer, President of Convince & Convert e-commerce consulting services: “Companies should focus more on how to BE social, and less on how to DO social media.” It’s true that social media optimization (SMO) does require some website and... Read more »

eZdia
eZdia
Blog Post
  • By now, what you’ve read has you convinced that your e-commerce business needs a blog to build relationships with your customers, so you’ve written your first post and added it to the website. And the result is the sound of silence. It doesn’t appear that people are reading the blog at all, so what’s your... Read more »

eZdia
eZdia
Blog Post
  • Images are powerful tools for your product pages. As the saying goes, “A picture paints a thousand words.” However, some pictures are stronger than others for converting browsers to buyers. With these 10 tips, improve the image optimization for all your product photos to get the most from them. Go for High-Quality Product Images Your product photos need... Read more »

eZdia
eZdia
Blog Post
  • Customers have always been king, but now they have more of a voice than ever when it comes to your brand’s success. That’s because they can influence the opinions of other shoppers worldwide with just a few simple words — a product review. According to a Zendesk-sponsored survey, 9 out of 10 people they questioned... Read more »

eZdia
eZdia
Blog Post
  • Your customers are, quite literally, inundated with information constantly. While estimates vary, there are somewhere in the neighborhood of 2 million new blog posts popping up every day. That means your content marketing strategy has to go beyond 500-word posts. Also, your social media posts have to do more than merely promote your products. Today,... Read more »

eZdia
eZdia
Blog Post
  • Selling online is a popular way to reach a wide audience of shoppers, whether you offer products that target a specific niche or those that suit the general public at large. Catching a buyer’s attention, however, is a different story, one which requires significant research and knowledge of the best eCommerce marketplaces that suit your selling tactics.... Read more »

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