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So, like many of you, we were at the NRF’s 2018 Retail’s Big Show and found a lot of the insights useful, fascinating, and invigorating. (You can see their recaps here). For our part: we thought we’d share a little bit of a drill down into our favorite topics. Social Media Commerce: Here to Stay […] The post Here are Some of our Favorite Lessons from NRF 2018 appeared first on eZdia.
Product pages act as your virtual salesperson, highlighting and positioning the most important and intriguing features and benefits. In order to remain as competitive as possible, your product language needs to go beyond marketing copy to increase your conversion rates... The post How to Identify Content Gaps on SKU Pages appeared first on eZdia.
Keyword research and competitive analysis are two of most important things for any business to boost their online presence. The post How to Find and Target High-Value Keywords for Your Business appeared first on eZdia.
It’s never easy trying to decode what eCommerce professionals mean. Most of us face this problem as the words, terms and jargon they use are typically not what we are used to. So, we’re often left running for a dictionary. The post E-commerce Jargons Explained: GMV, NMV, Valuation appeared first on eZdia.
Product description pages must contain enough information that the potential customer can make an informed buying decision. But what is the optimal word count for product descriptions? Read on to find out. The post Product descriptions word count: How much is too much? appeared first on eZdia.
Google has long enjoyed a monopoly in the space of search engine rankings, and SEO is as important today as it’s ever been. But, when it comes to eCommerce and online shopping, the search engine has some fierce competition. Do you know its main competitor? The post SEO for Amazon v/s SEO for Google appeared first on eZdia.
As we head into what we know is going to be an exciting and dynamic year for online retail and e-commerce, our team pulled together a list of big events to help you plan accordingly. We’ll be attending and exhibiting at a lot of these so we’re looking forward to meeting with you and learning […] The post Retail and E-Commerce 2018 Trade Show Calendar appeared first on eZdia.
Things never slow down in e-commerce. Shoppers have taken the wheel, and the retail world is still scrambling to respond to the speed and cost of their expectations. There are always stories and moments that stand out more than others, so we collected ours while we were reflecting on what kind of year 2017 really […] The post Our Top Five E-commerce Stories of 2017 appeared first on eZdia.
To be competitive, e-commerce retailers need an understanding of the importance and influence of buying guides... The post How to Complete a Buying Guide Content Gap Analysis appeared first on eZdia.
Not sure if social media is really an effective way to reach potential customers? ... The post Social Commerce: How to Use Social Media to Increase Online Sales appeared first on eZdia.
Selling online is a popular way to reach a wide audience of shoppers, whether you offer products that... The post How to Outshine Your Biggest Competitors on eCommerce Marketplaces appeared first on eZdia.
Your customers are, quite literally, inundated with information constantly. While estimates vary, there are somewhere in the neighborhood of 2 million new blog posts popping up every day. That means your content marketing strategy has to go beyond 500-word posts. The post How to Use Content to Build Trust With Your Audience appeared first on eZdia.
Customers have always been king, but now they have more of a voice than ever when it comes to your brand’s success. That’s because they can influence the opinions of other shoppers worldwide with just a few simple words — a product review. If you’re unsure how to encourage customers to leave product reviews, try one of these five techniques. The post 5 Ways to Encourage Customers to Leave Product ...
Images are powerful tools for your product pages. As the saying goes, "A picture paints a thousand words." However, some pictures are stronger than others for converting browsers to buyers. With these 10 tips, improve the image optimization for all your product photos to get the most from them. The post 10 Image Optimization Tips to Increase Conversion on Your Product Pages appeared first on eZdia...
By now, what you've read has you convinced that your e-commerce business needs a blog to build relationships with your customers, so you've written your first post and added it to the website. And the result is the sound of silence. It doesn't appear that people are reading the blog at all, so what's your next step toward winning readers' attention? These tips will help you with winning blog optim...
It’s true that social media optimization (SMO) does require some website and network analytics and administrative tools for measuring progress with your strategy, based on quantifiable markers like page views, social shares, likes, and retweets. The post How-To Tips for Optimizing Your Social Media Strategy appeared first on eZdia.
While desktop shopping numbers still largely dwarf mobile spending, that’s changing quickly. Eventually, most purchasing will happen from handhelds, so getting smart about your mobile commerce strategy now is the only way to future-proof your business. The post 7 Ways to Improve your Mobile Commerce Strategy appeared first on eZdia.
Deciding on the best social media platforms for your business depends almost entirely on your customer demographic, your customer personas, and the type of products you sell to those customers. The post How to Use Social Media for Lead Generation: A Primer appeared first on eZdia.
As we posted recently, I had the opportunity attend IRCE in Chicago, where I had many conversations with both brands and retailers about the challenges of customer loyalty and customer retention. Online shopping has always been good for customers and increasingly difficult for brands. Customers leverage the convenience of the web to research product verticals,... Read more »
Brand managers are painfully aware of how important KPIs for e-commerce businesses are. You’re likely collecting dozens of different measurements and monitoring them carefully from day to day and month to month. How you track those KPI for product pages has a huge impact on revenue. That’s hardly a revelation for anyone involved in e-commerce.... Read more »
There isn’t a marketer on earth who would turn down the ability to look into the future. What brand manager wouldn’t want to know exactly what and how much of a new technology or a hot new gadget customers will buy in droves next holiday season? Predictive analytics is a relatively new tactic, and has... Read more »
In a landmark study, Harvard Business School estimated that returning customers increased revenue from between 25 to 95 percent. Loyalty, while a rare commodity on the internet, still pays. Keeping existing customers will always be cheaper and more profitable than converting new ones. So, when you’re completing your regular analysis of strategies to increase revenue,... Read more »