Factual, launched in 2008, is an open data platform developed to maximize data accuracy, transparency, and accessibility. It provides access through web service APIs and reusable, customizable web applications. It is described by its founder, Gil Elbaz as "a platform for anyone to share and mash open data". Factual has data sets about local place information, entertainment and information derived from government sources. Dr Tim Chklovski co-founded the company. Commercial consumers of the datasets include Facebook Places and SpatialMatch.