Factual television is a genre of non-fiction television programming that documents actual events and people. These types of programs are also described as documentary, observational documentary, fly on the wall, docudrama, and reality television. Although the genre has existed in some form or another since the early years of television, the term factual television has most commonly been used to describe programs produced since the 1990s.

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Factual Inc
Factual Inc
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  • Today, data is everywhere and new data is being created all the time. Data can drive businesses forward and knowing how to use it wisely creates a competitive advantage. That’s why Factual’s Chief Marketing Officer, Brian Czarny, teamed up with LSA’s VP of Strategy & Insights, Greg Sterling, to talk about ”Why Every Business Needs … Continued The post Why Every Business Needs a Location Data Strat...

Factual Inc
Factual Inc
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  • Cannes Lions, the yearly festival and world’s stage for creative communications and marketing, came and went last week, and the Factual team was on the ground to learn from, and share our knowledge with, the best of the best in the industry. Though it was quieter on the Croisette than in years past, countless conversations … Continued The post Factual’s Findings from Cannes Lions 2018 appeared fir...

Factual Inc
Factual Inc
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  • Smart marketers understand the value of location-based targeting… The way people behave in the real world is the most powerful signal for understanding who they are and what they want. But effective location-based targeting requires a flexible solution to create highly-customized audiences using high-quality data. Today we’re excited to announce Factual’s new Geopulse Audience Designer, … Continue...

Factual Inc
Factual Inc
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  • With summer just around the corner, it’s time to get your location data strategies in order. Warm weather months are the perfect time to reach consumers as they ramp up their afterwork activities like traveling, DIY projects and attending music festivals. Follow our handy strategy tips below or download our latest Summer & Fall Planning … Continued The post Summer Location Strategies for Warm Weat...

Factual Inc
Factual Inc
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  • With two-thirds of the world’s population now connected by mobile devices, location data has emerged as one of the most powerful and important data sources.In 2017, U.S. companies spent $17.1 billion on location-targeted mobile advertising and a BIA/Kelsey study forecasts spending will increase to $38.7 billion in 2022. In other words, a huge part of … Continued The post The Factual Location Based...

Factual Inc
Factual Inc
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  • Today’s leading businesses have one thing in common: they understand how to use data to their competitive advantage. Top companies need to enable quick decision making to stay abreast of consumer expectations and industry innovation. Location data is a powerful tool for product development and business intelligence, but navigating the many use cases can be … Continued The post Beyond Maps: An Intr...

Factual Inc
Factual Inc
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  • In today’s top achieving, insta-worthy culture, the quest for perfection is more palpable than ever. Whether it’s obtaining the “perfect” look, attending the top schools and then working at only the “top” firms/companies, or being the model employee, we are encouraged to strive for perfection. However, true perfection is an illusion, and beauty (or perfection) … Continued The post Perfect Data Doe...

Factual Inc
Factual Inc
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  • The amount of data available to marketers is staggering, and their ability to harness it is greatly hampered by fragmented metrics, formats and standards. At Factual, we see a solution in location data, which helps marketers improve digital campaigns, understand and target audiences and measure results, spanning every piece of the cross-channel campaign lifecycle. Key … Continued The post Factual ...

Factual Inc
Factual Inc
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  • Have you not yet recovered from the win-or-elimination drama of March Madness? Are you hungry for more? Are you addicted to buzzer beaters, sudden-death shootouts, and penalty kicks? Spring is in full swing, which means sports fanatics everywhere have a full-slate of high-intensity, nail-biting sporting events to look forward to over the next couple of … Continued The post 3 Ways to Reach Sports F...

Factual Inc
Factual Inc
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  • Factual is a place that brings together smart, talented, and diverse people; a place where you can bring your whole self to work. We have several groups to support the professional and personal growth of our talented team, including the Women @ Factual group. The goal of the group is to empower women in technology … Continued The post Women @ Factual: Empowering Women in Technology appeared first ...

Factual Inc
Factual Inc
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  • The retail landscape is shifting rapidly, and while many are quick to tout the “death of retail,” the reality is that brick-and-mortar purchases still account for 90 percent of total sales. Toys “R” Us is one of the most recent cautionary tales, and while it’s easy to blame competition from one-stop-shop competitors like Target and … Continued The post What Data Uncovers About Toys “R” Us and the ...

Factual Inc
Factual Inc
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  • Spring is here, and so are many family celebrations! Over the last few years, Americans have taken celebrating and splurging loved ones up a notch, leading to an all-time record high in American consumer spending in 2017. So how can you leverage location data to capitalize on this spring celebration spend? We’ve created a handy, … Continued The post Spring Location Strategies: Family Celebrations ...

Factual Inc
Factual Inc
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  • The May 25th, 2018 enforcement date of the General Data Protection Regulation (GDPR) is fast approaching! Like everyone else in the industry, Factual has been preparing for more than a year, conducting thorough audits and developing systems to ensure that we, along with our data suppliers, are taking the necessary steps to fully comply with … Continued The post GDPR – Factual’s Commitment to Compl...

Factual Inc
Factual Inc
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  • Retail is changing faster than almost any industry. Brands are investing in better shopping experiences both online and in stores (think shoppable Instagram posts, pop-up shops and checkout-free stores). Meanwhile, consumers use more channels than ever to discover and buy products, from social media to apps to voice devices. But while brands have access to … Continued The post What Can Data Reveal...

Factual Inc
Factual Inc
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  • Effective advertising is all about context. And there is no better indicator of a consumer’s context than their real-time location. Factual’s real-time targeting solution, Geopulse Proximity, makes it possible to reach consumers at exactly the right time and place using the most trusted location data worldwide. Today, we’re excited to announce the launch of our … Continued The post Announcing the ...

Factual Inc
Factual Inc
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  • One aspect of Factual’s culture that I find most rewarding is the commitment to engineers’ technical development. Factual supports learning by encouraging all engineers to adopt new technologies, read research articles, and attend conferences all in order to expand our technical breadth. We also focus on shipping, so we can develop exciting new tools and … Continued The post Data Sci-Fri at Factua...

Factual Inc
Factual Inc
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  • Last week, over 107,000 visitors traveled to Barcelona for a chance to connect on all things connected at Mobile World Congress, the world’s largest mobile industry gathering. While smartphone launches captured much of the MWC spotlight, it’s advancements in the technology powering these devices that really shape the landscape. Here’s a summary of our key … Continued The post Mobile World Congress...

Factual Inc
Factual Inc
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  • As time on mobile devices continues to increase and users expect tailored experiences, developers and advertisers need more ways to create personalized moments. Starting today, a new partnership between Factual and Segment makes personalization easy, using location data. Factual’s Engine mobile SDK now integrates with Segment, enabling developers to better understand their users and create … Conti...

Factual Inc
Factual Inc
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  • MoviePass is huge in our engineering department. We love movies. We love schemes. We’re walking distance from the movie theater in the newly refurbished Century City mall. It’s all a movie match made in heaven (or was). So we’re seeing a ton of movies. And that means we’re constantly learning about how, at the end … Continued The post Introducing Neutronic: Factual’s New Places Pipeline appeared f...

Factual Inc
Factual Inc
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  • Mobile advertising is growing at a rapid pace, but fragmented formats and standards keep marketers from taking full advantage of the data available to them. In a recent report, eMarketer included Factual research in their exploration of mobile advertising challenges and how improved transparency and measurement can support marketers’ goals in 2018. Here’s a couple … Continued The post NEW REPORT: ...

Factual Inc
Factual Inc
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  • Last week, a few of us at Factual had the pleasure of attending Street Fight Summit West. As newcomers to the summit, we found the conference to be a great place to hear what was top of mind for fellow providers and buyers in the location space. The conference delivered a valuable table setting for … Continued The post Recapping Street Fight Summit: Fireside Chat with Factual CEO, Gil Elbaz appear...

Factual Inc
Factual Inc
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  • Too often, marketers lack the actionable consumer insights and holistic measurement solutions needed to effectively plan and optimize marketing campaigns. To help solve this problem, Factual is releasing two new products to help marketers understand their customers better, close-the-loop on media campaigns, and boost the long-term impact of marketing investments. Geopulse Insights takes the guessw...

Factual Inc
Factual Inc
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  • The Super Bowl is every brand marketer’s holy grail — it’s one of the few remaining events that draws a large live audience, and many tune in for the advertisements as much as they do the game. In less than four hours, the Super Bowl will capture about 2.5% of broadcast network advertising spend for … Continued The post Super Bowl, Super Insights appeared first on Factual.

Factual Inc
Factual Inc
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  • Astute execs today know that data in marketing technology has become the lifeblood to companies becoming 21st century brands. But while standing up to the challenge of digital transformation, many marketers are still new at managing data central to their businesses. Marketers increasingly expect to activate data for a variety of use cases, and many … Continued The post The Need for ‘Neutral’ Data ...

Factual Inc
Factual Inc
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  • Location data shined bright in 2017, with marketers, advertising agencies and technology companies using it to create more personalized experiences leveraging location for their brands throughout the year. Now that everyone has gotten their hands dirty, it’s time to use 2018 to refine the process. Expect to see some big changes in location data and … Continued The post Factual Forecast – Predictio...

Factual Inc
Factual Inc
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  • Our long-time partner Adelphic recently launched a new Q&A series that shines a spotlight on the biggest challenges, questions, and trends in the programmatic marketplace. As part of the series launch, our VP of Agency and Strategic Partnerships Ocean Fine shared her thoughts on cross-device targeting, location data strategy, and all things mobile. The post Factual Talks Cross-Device Targeting and...

Factual Inc
Factual Inc
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  • It’s not every day that data is celebrated, but when it is, Factual wants to be a part of the party! Yesterday the Interactive Advertising Bureau and its Data Center of Excellence announced the winners of the second annual IAB Data Rockstar Awards at their Data Symposium , and our SVP of Product and Partnerships Bill Michels was named one of five winners. The post Factual’s Data Rockstar: Bill Mic...

Factual Inc
Factual Inc
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  • In our technology-driven world, marketers need to be creative with their advertising strategies this holiday season. The retail landscape has evolved a great deal over the past few years with new mobile advances, but consumers are still making the majority of purchases in store, including 53 percent of tech savvy millennials. While online browsing patterns are valuable, they are not always the bes...

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