Fitbit (NYSE: FIT) is an American company headquartered in San Francisco, California, known for its products of the same name, which are activity trackers, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in fitness. The first product released was the Fitbit Tracker. Some evidence has found that the use of similar devices results in less weight loss rather than more.

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Fitbit
Fitbit
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  • Fitbit Charge 2 – Better Than Ever
    You never stop improving, so we never stop improving. Fitbit Charge 2™ is better than ever thanks to features like PurePulse® heart rate, Multi-sport modes and Guided breathing sessions. With a sleek new design and larger display, Charge 2 gives you the motivation you need to make every beat count.
Fitbit
Fitbit
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  • Fitbit Charge 2 – Big Day
    Make every beat count with the Fitbit Charge 2™. With PurePulse® heart rate, next-generation fitness features, and a sleek new design with a larger display, Charge 2 gives you the motivation you need to push yourself further, every step, every beat, every day.
Fitbit
Fitbit
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  • Julianne Hough & Fitbit Behind the Scenes
    Get an inside look at Julianne Hough’s photo shoot for Fitbit. Watch as she dances her way from the gym to the red carpet while tracking every step with Fitbit trackers and accessories.
Fitbit
Fitbit
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  • Gabby Reece & Fitbit Behind the Scenes
    In this behind the scenes video, professional volleyball player Gabby Reece takes a break from spiking on the court to strike a pose for a Fitbit photo shoot and rock her favorite Fitbit trackers and accessories.
Fitbit
Fitbit
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  • Introducing the New Fitbit Alta HR™
    Move to the beat of you with Fitbit Alta HR™—the heart rate wristband that motivates you to reach your goals in style. Jumpstart your fitness journey with PurePulse® heart rate and SmartTrack™ automatic exercise recognition. Track your all-day activity and sleep, stay connected with smartphone notifications, and get friendly Reminders to Move.
Fitbit
Fitbit
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  • Which Fitbit Fits You?
    Find Your Fit with one of our top selling fitness wristbands and smart watches. Everyone has their own way to stay fit and that’s why we’ve developed a variety of products with features and styles that fit you.
Fitbit
Fitbit
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  • Public School for Fitbit Behind the Scenes
    Catch a behind the scenes look at the Public School for Fitbit photo shoot. Street fashion meets fitness with this contemporary collection of Fitbit Alta accessories created by the American designers of Public School.
Fitbit
Fitbit
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  • Fitbit Flex 2 - Real Victories
    Make life your workout with the all-new Fitbit Flex 2™ — a slim, swim-proof fitness wristband that automatically tracks all-day activity, exercise and sleep, with an ultra-slim removable tracker that fits inside bands, bangles, or pendants for a style that’s all your own.
Fitbit
Fitbit
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  • Fitbit Flex 2 - Child Pose
    Make life your workout with the all-new Fitbit Flex 2™ — a slim, swim-proof fitness wristband that automatically tracks all-day activity, exercise and sleep, with an ultra-slim removable tracker that fits inside bands, bangles, or pendants for a style that’s all your own.

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