Flipboard is a news aggregation and social network aggregation company based in Palo Alto, California, with offices in New York, Vancouver and Bejiing. Its software, also known as Flipboard, was first released in July 2010. It aggregates content from social media, news feeds, photo sharing sites and other websites, presents it in magazine format, and allows users to "flip" through the articles, images and videos being shared. Readers can also save stories into Flipboard magazines. As of March 2016 the company claims there have been 28 million magazines created by users on Flipboard. The service can be accessed via web browser, or by a Flipboard application for Microsoft Windows and macOS, and via mobile apps for iOS, Android and Windows Phone. The client software is available at no charge and is localized in 21 languages.

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  • Toll roads, traffic blocks and the Infobahn The other day, I got into a cab and was surprised to see a 9-inch television streaming a local news station. It was mounted above the front dash—not in the back—so the cabbie could see it. “What should we watch?” the driver asked. “The road!” I warbled. “Please, The post Slow Down Ahead? appeared first on Flipboard.

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  • Did you know that every 60 seconds, there are 448,800 tweets, 500 hours of YouTube videos streaming, 3.3 million Facebook posts, and 3.8 million Google searches occurring around the world? People everywhere are voraciously consuming and simultaneously sharing media at lightning speed across channels. As we increasingly turn to multiple platforms to exchange information in The post 4 Ways to Use Fl...

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  • Besides being 3M products, what do Post-It and Scotch Tape have in common? They’re both sticky. Now imagine being in charge of making them stickier—from a marketing perspective that is. That’s the job of Carlos Abler, who not only leads the St. Paul, Minnesota company’s online content strategy, he’s responsible for all aspects of its The post 3M’s Content Czar Carlos Abler Breaks Down Complex Cont...

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  • Consciousness hacking and tech’s search for your soul A group of techies got together in San Francisco last week for a light little something called “UnPanel: Leverage Points for Uplifting Humanity.” The goal was to discuss how humanity can shift from “an extractive (selfish) to an additive (selfless)” mode—and save us from ourselves in the process. The post Silicon Valley Gets Spiritual appeared ...

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  • Amisha Gandhi, senior director influencer marketing at SAP, brought five influencers to a customer event in Germany to speak about machine learning, IoT, innovation and data analytics. These five influencers ended up driving 50% of all the mentions about the event on social—and the event ended uptrending in Germany for two days straight. Gandhi used this example at Content Marketing The post Conte...

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  • In a move that shook the international community and reversed decades of American foreign policy, President Trump formally recognized Jerusalem as Israel’s capital this week and ordered the relocation of the U.S. embassy to Jerusalem. On the domestic front, Southern California was ravaged by deadly wildfires that destroyed hundreds of structures and forced thousands to The post Daily Edition Top 1...

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  • Publication: TIME Story: TIME Person of the Year 2017: The Silence Breakers Reporter: Eliana Dockterman The brave, sometimes disturbing and wrenching words from victims of rape, sexual assault and sexual harassment permeated this past year. Accusations rocked nearly every industry, changing the lives of the men and women involved and shifting our national conversation. Many The post Behind the Sto...

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Flipboard
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  • We know, time is money when you’re trying to juggle everything that goes into running a successful blog business. Join Jenn de la Vega (Flipboard community manager, author and blogger) and Jessica Rosenberg (FlipBlogger community manager, author and blogger) on Wednesday, December 13, 2017, at 12:30pm PT/3:30pm ET for a Facebook Live event featuring powerful The post Facebook Live: “10 Flipboard T...

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  • As 2017 comes to an end, it’s time to look back at the stories and news that defined the past year. There is much to cover, but at a high level these are the issues and events that stand out to us: • The first year of Donald Trump’s presidency was marked by high tensions The post Year in Review: The Biggest Stories of 2017 appeared first on Flipboard.

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  • Looking for some new ideas this holiday season? Want to go beyond the “deck the halls” and glazed ham? Check out the international editions of our Holiday Central magazine, curated by our editors around the world, to find festive food ideas, home decor tips, gift guides, craft suggestions, and style recommendations for the party season. The post 7 Flipboard Magazines from Around the World for Holi...

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  • In a massive development in the Russia probe this week, President Trump’s former national security adviser, Michael Flynn pleaded guilty to lying to the FBI. The unceasing friction between the U.S. and North Korea amplified as the regime tested Hwasong-15, a new intercontinental ballistic missile, which experts say is capable of hitting all of U.S. The post Daily Edition Top 10 (Week of November 2...

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  • Join us on Tuesday, December 5 at 1pm PT/4pm ET for Flipboard’s Holiday Central Twitter event! We’re hosting another chat to discuss all things entertainment, style and gift-giving for this festive season. We are thrilled to bring our community together with InStyle, Consumer Reports and CNET to chat about your favorite traditions, what to get The post Wrap It Up: We’re Chatting About Holiday Ente...

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Killing Time

  • Requiem for an Empire In 1995, Time magazine hired me to be its first staffer to write exclusively about the Internet. Stop for a second and think about how preposterous that was. The job was a little like being made the official biographer of your very own assassin. Day by day, year by year, I The post Killing Time appeared first on Flipboard.

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  • For marketers, it’s getting way too noisy to be heard out there. Social media mavens know that the number of people their posts reach for free—so-called “organic reach”—has steadily continued to decline. That started five years ago when Facebook restricted the organic reach of branded Page content to an average of 16 percent; Twitter and The post Content Marketing Conversation with Heidi Cohen: 5 ...

Flipboard
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  • One of the best and most interesting things to happen to media during the past year or so has been Axios. Its contribution to new media? Good old-fashioned email. The company was founded in 2016 by a number of Politico alums, including Jim VandeHei and Mike Allen, who had learned that email newsletters, of all The post On the Red Couch with Nicholas Johnston, Editor in Chief of Axios appeared firs...

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  • The ongoing crisis in Zimbabwe took a significant turn this week when President Robert Mugabe resigned after ruling the country for nearly four decades. In the U.S., the Trump administration sued AT&T over the Time Warner merger, imposed sanctions on North Korea, and moved to end temporary protected status for Haitians who came to the The post Daily Edition Top 10 (Week of November 20, 2017) appea...

Flipboard
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  • This week, a shooting rampage in Northern California claimed the lives of at least five people and injured 10 others. The gunman was identified as Kevin Janson Neal, who murdered his wife before the shooting incident. Later in the week the House passed the GOP tax bill with $1.5 trillion overhaul in personal and business The post Daily Edition Top 10 (Week of November 13, 2017) appeared first on F...

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Flipboard
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  • Silicon Valley and the legal weed business A few years ago, a relative of mine decided to move to Northern California and become a legal marijuana grower. Easy money, he thought. He had been, for much of his life, a long-haul trucker and the back-breaking work was taking a toll on his body. So he The post Putting the High in High Tech appeared first on Flipboard.

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  • Brand loyalty is dying. In a study conducted among 25,000 consumers around the world Accenture found that 77% of consumers admitted they now retract their loyalty more quickly than they did three years ago. So if loyalty is fading, what makes people prefer one brand or company over another? The answer is love, says Mark Schaefer, The post All You Need is Love: A Content Marketing Conversation with...

Flipboard
Flipboard
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  • Holidays sneak up on you? You’re not alone. As 2017 slips through our fingers, it’s time to stop and smell the turkey (or the vegan equivalent), and we’re here to help. Our one-stop resource for your Thanksgiving/Hanukkah/Christmas/Kwanzaa/New Year’s needs, Holiday Central, has been dusted off and is raring to go with recipes, gift guides, home The post Slow Down for Holiday Central 2017: Helpful ...

Flipboard
Flipboard
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  • What’s the link between sharing and curation—and how can publishers of all sizes take advantage of the power of curation to get more eyes on their content? That’s what we discussed with Paul Lentz, SVP of Publisher and Business Operations for ShareThis, a widget that lets people share any content on the Web with friends The post The Power of Curation: ShareThis’ Paul Lentz’s Checklist for Success ...

Flipboard
Flipboard
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  • Would you like 100,000 Flipboard followers? Join Jenn de la Vega (Flipboard community manager, author and blogger) and Jessica Rosenberg (FlipBlogger community manager, author and blogger) Wednesday, November 15, at 12:30pm PST/3:30pm EST for the third #FlipBlogger Facebook Live, where we’ll be sharing the secrets and tips that will help you grow your following on The post Facebook Live: How to In...

Flipboard
Flipboard
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  • The week began with a deadly shooting at the First Baptist Church in Sutherland Springs, Texas, when a gunman fired multiple rounds into the congregation gathered for Sunday’s morning services. The massacre claimed the lives of at least 26 parishioners, making it the deadliest mass shooting in Texas. Many of the victims who died in The post Daily Edition Top 10 (Week of November 6, 2017) appeared ...

Flipboard
Flipboard
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  •   Better SEO = More Readers Adding Your Content to Magazines Follow these 3 SEO tips inspired by our partner ShareThis to drive more traffic to your blog and increase the number of readers who add your content to their Flipboard Magazines, which, in turn, increases the number of people who see your content. Learn about “negative The post The unexpected connection between SEO and Flipboard traffic ...

Flipboard
Flipboard
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  • Join us on Tuesday, November 14 at 1pm PST/4pm EST for Flipboard’s Holiday Central Twitter event! Ready, set, holidays! It’s that time of year again, and Flipboard is hosting a Twitter event to discuss all things dining and entertaining to prepare for the holiday season. We are thrilled to bring our community together with Brit+Co The post Gobble Gobble! We’re Chatting About Holiday Food & Enterta...

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