Flurry is a mobile analytics, monetization, and advertising company founded in 2005. The company develops and markets a platform for analyzing consumer interactions with mobile applications, solutions for marketers to advertise in-apps, as well as a service for applying monetization structures to mobile apps. Flurry analyzes 150 billion app sessions per month. The company's analytics platform tracks application sessions in iOS, Android, Windows Phone, BlackBerry, HTML5, and JavaME platforms. Flurry has raised a total of $65 million in funding since its founding and in March 2014 announced that it would partner with Research Now to create a panel database on mobile users. Flurry was acquired by Yahoo! on July 21, 2014

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  • Play Longer, Spend More: Gamers Become Serious About Mobile
    By: Toby Vogels (@tobyvogels), Mobile Developer EvangelistGaming has been a crucial part of the mobile industry since the launch of the App Store in 2008. For seven years in a row, gaming apps have been used more than apps from any other category. Consequently, mobile gaming has truly shaped how we engage on our smartphones today. However, since 2015, gaming sessions have been on the decline. Does...
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  • Creating Custom Segments
    Learn how to create custom segments in Flurry Analytics to help you dive deeper into the behavior of specific groups of your app users.
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  • Source14: Mobile Gaming 2.0- Time for an Upgrade?
    At Source14 on April 22, 2014, executives from top gaming companies Betable, Gree and Glu Mobile discuss what it will take for gaming to maintain its place as the dominant category in mobile. The panel was moderated by Dan "Shoe" Hsu, Editor in Chief of GamesBeat.
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  • Source14: Meet the New ''Live In'' Marketing Executive
    At Flurry's Source14 on April 22, 2014, marketing and advertising experts from AKQA, MediaVest, The Weather Company and Turn discuss how mobile provides new unprecedented opportunities for marketers to live with their consumers. The panel was moderated by Cotton Delo of Advertising Age.
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  • Hands on With The New Flurry Analytics
    By: Tobias Vogels (@tobyvogels), Mobile Developer EvangelistThroughout the last several months, the Flurry team has held several webinars featuring The New Flurry. Viewers were walked-through the complete functionality of the new portal, including recently released features, and were taught how to find the metrics that are most important to them. As mentioned before, The Classic Flurry will be ret...
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  • U.S. Consumers Time-Spent on Mobile Crosses 5 Hours a Day
    TV’s Content Jumps to “FYIS” (Facebook, YouTube, Instagram and SnapChat)By: Simon Khalaf, SVP and Lali Kesiraju, Analytics ManagerIn our annual State of Mobile report, we reported that total time-spent in mobile apps grew by 69% year-over-year. Since then, Snap Inc.’s stock soared on its first day of trading as the company disclosed that its users spend an average of 25 to 30 minutes a day in its ...
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  • #KeysToMobileGrowth: Industry Check with Andrew Chen from Uber
    By: Toby Vogels (@tobyvogels), Mobile Developer Evangelist In our latest #KeysToMobileGrowth edition, we talked to Andrew Chen from Uber about how to approach growth. We had another chat with him to discuss current tech & app growth trends. Read on for a mobile growth industry-review.Anything in quotes below is attributed to Andrew ChenCan tech leverage celebrities & brands?With an explosive laun...
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  • Keys To Mobile Growth with Andrew Chen from Uber
    By: Toby Vogels (@tobyvogels), Mobile Developer EvangelistIt’s #KeysToMobileGrowth time again and in this edition we had the chance to get together with Andrew Chen. Besides heading rider growth at Uber, Andrew is one of the industry’s most prominent growth thought leaders - he’s written hundreds of essays on growth and marketing. We picked his brain on what it takes to build a scalable and succe...
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  • 2017 Flurry Event Line-Up: January Through April!
    By: Shirin Sabahi, Developer Relations ManagerThe team at Flurry has been heads down building out our series of Flurry Source workshops and PizzaBeerMobile meetups, and we’re excited to announce what we have planned for the first quarter of 2017. Our inaugural Flurry Source will be in Bangalore, India on March 23rd. We will then shift our focus to Berlin, which will host our next workshop on April...
  • Hands-On with the New Flurry Reporting API
    By Tasmin Singh (@hellotasmin), Mobile Developer EvangelistNOTE: The old Flurry Reporting API (for both Analytics and Publishing) is slated for EOL on March 6, 2017. Flurry Product Director Karan Rathod led a webinar to walk us through the advantages of the new API, how to create a programatic token to access it, and how to write queries using your a tool of your choice. Check out the video below ...
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  • When: Wednesday, February 15th 6:00pmWhere: Yahoo SF, 110 5th StreetWho: TBDSign Me Up
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  • #KeysToMobileGrowth: A Look Back
    By: Toby Vogels (@tobyvogels), Mobile Developer Evangelist In this post, we will take a look back at some of the lessons learned from our interviews with some industry thought leaders in the last year. Since we started our #KeysToMobileGrowth series in June 2016, we discussed mobile strategies with seven experts from across the industry. Check out some of the expert tips to set up your app busines...
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  • On Their Tenth Anniversary, Mobile Apps Start Eating Their Own
    By: Simon Khalaf, SVP, YahooFlurry has seen nothing but astounding growth in the eight years we’ve been reporting on mobile app usage. Throughout 2016, which was also the last year of the first decade for mobile apps, the industry managed to squeak-out another 365 days of growth.Mobile Growth Hits Critical Mass: Usage Up 11%Over the last year, the Flurry footprint grew to track more than 940,000 a...
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  • When: Tuesday, January 24th 6:00pmWhere: Yahoo- Playa Vista Office, 11975 W Bluff Creek Dr Who: Tumblr, Mastercard, Yahoo Finance, Microsoft OutlookSign Me Up
  • When: Tuesday, January 31st 6:00pmWhere: 3600 Avenida Brigadeiro Faria Lima9th Flr Jardim Paulistano, São PauloSign Me Up
  • When: Thursday, February 23rd 18:00 - 20:30Where: Yahoo London, 125 Shaftesbury Ave, LondonSign Me Up
  • When: Monday, February 27th 18:00 - 20:30Where: TBD, Berlin GermanySign Me Up
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  • From Apps to iPhones: Holiday Shoppers Invest in Apple
    By: Chris Klotzbach, Director at Flurry and Lali Kesiraju, Marketing and Analytics Manager at FlurryWith the dates of Christmas and Chanukah synced this year, smartphones were once again predominate on everyone’s wish lists. As we do every year, Flurry took a look at the most gifted smartphones and tablets this holiday season, examining phone and app activation throughout the week leading up to Ch...
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  • Hands-On with the New Flurry Analytics Webinar
    By: Tobias Vogels (@tobiasvogels), Mobile Developer EvangelistWe conducted a webinar to highlight recently released features and how to get the most out of the new Flurry platform. Check out the video below to see how you can leverage the New Flurry to get actionable insights and grow your app. The recording includes an update on our transition plans, an overview of recently added features, a hand...

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