Fold7
Fold7
Blog Post
  • Fold7 has been appointed by Denmark’s official tourism organisation, VisitDenmark, following a competitive pitch. We will be working on a new positioning piece for Denmark and various cross-national campaigns through the year. “Fold7 are true ambassadors of Denmark. With an incredible insight about our culture they are giving us new perspectives on how to communicate Denmark as a […]

Fold7
Fold7
Blog Post
  • Verity Messett – Content Strategy Director. Content marketers have an anxious relationship with the idea of attention. Always have had. Our existence depends on our ability to command the attention of The Audience (conceptualised as a mercurial, yet screen-rapt, horde) and, if their attention goes away, we are done for. The current wave of anxiety […]

Fold7
Fold7
Blog Post
Fold7
Fold7
Blog Post
  • CONTENT: The majority of YouTubers eke out a meagre crust Bloomberg’s latest report shows that most influencers actually don’t make enough money to survive. It’s not the glamorous life that we think it can be, more like working two-jobs, eating Tide pods and hoping for your big YouTube break. Plus there’s going to be a […]

Fold7
Fold7
Blog Post
  • Apart from guaranteeing you get the best possible mortgage for your needs, the main benefit of using L&C’s expert advisors is that they take the pain and hard work out of the mortgage or remortgaging process. The TVC communicates this benefit to the public using the metaphor of a swan symbolising how L&C customers get […]

Fold7
Fold7
Blog Post
  • This week saw the launch of our new campaign for Gumtree, ‘Turning Points,’ the latest illustration of how the app is a tool for seizing opportunity. The campaign focuses on times of change – how as our lives grow and progress, our needs for space, goods and services change in turn. From trying a new […]

Fold7
Fold7
Blog Post
  • Here’s a preview of the new TV ad for Rightmove, which will air during Channel 4’s Great British Bake Off on Christmas Day. The campaign is our first work for the brand and debuts a new creative strategy designed to inspire people to make a fresh start in a home that works for them as life moves on. […]

Fold7
Fold7
Blog Post
  • Following the success of the UK relaunch campaign, we have been appointed by Carlsberg to build on the global brand positioning and deliver a global creative platform. The work is set to start rolling out at the start of 2018, and once launched, it will be the first global campaign running simultaneously in all markets, providing […]

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