Forever 21 is an American fast fashion retailer with its headquarters in Los Angeles, California. Forever 21 began as a 900 square foot store in Highland Park, CA in 1984, and has grown into clothing lines Forever 21, XXI Forever, Love 21, and Heritage throughout over 600 stores in the Americas, Asia, the Middle East, and the UK. More than 60% of its apparel is made in China and the average store size is 38,000 square feet. Forever 21 is known for its trendy offerings and its low pricing. The company sells clothing, accessories, and beauty products for women, men, and girls. The company has been involved in various controversies, ranging from labor practice issues to copyright infraction accusations to religion. The clothing ages from toddler to grownup, for kids and adults. Forever 21 is the 5th largest specialty retailer in the United States.

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Forever 21
Forever 21
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Forever 21
Forever 21
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  • Trending now: sunset eyes
    Hold on to those warm sunny days with this sunset-inspired eye shadow look. Pair warm orange tones with a bold cat eye for the perfect end-of-summer look!
Forever 21
Forever 21
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  • Color-Correcting 101
    It’s time to put your best face forward! Cancel out your dark circles, redness, and dullness with this color correcting palette from J CAT!
Forever 21
Forever 21
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  • Read Our Lips
    Pucker up, babe! Get super kissable lips in all the latest matte shades from Lip Land’s Amrezy collection. From bold to barely there, we’ve got all the best colors to take you from day to night.
Forever 21
Forever 21
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  • Forever 21 Meets Chris Appleton
    Get to know the fearless celeb hair stylist, Chris Appleton! From giving his sister a fresh cut at age 12 to becoming a hairstylist to the stars, Chris has become a major trendsetter in the hair industry. Watch along to hear a funny celebrity hair story and see what his favorite hair trends are right now!
Forever 21
Forever 21
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  • The Campaign: #WEAREFOREVER
    Introducing the 6 extremely talented, creative, and inspiring young influencers behind our new #WEAREFOREVER campaign. From music, to advocacy, to philanthropy, to social media, these are the ones you need to know-- @itsmeleaf, @elizabethwheeland, @thegr8khalid, @naomishimada, @zooeyinthecity, & @lulucerone. Artist: Ford Stems Song: Pillow Talk
Forever 21
Forever 21
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  • Emoji face masks are here!
    Yup, emojis have officially made their way to your skin care routine! Lift, hydrate, and brighten your skin with these hilarious K-beauty face masks from Masqueology.
Forever 21
Forever 21
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  • Forever 21 Meets Lulu
    Meet Lulu Cerone! She’s an author, she’s an activist, and she knows how to philanthro-PARTY! Get to know the gal behind what it means to party with a purpose, what her new book is all about, and what her go-to emojis are.
Forever 21
Forever 21
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  • Conquer your contour
    Want perfect makeup like Elizabeth Wheeland? Get the look in just a few minutes using contour and highlight sticks from W.Lab!
Forever 21
Forever 21
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  • Summer just got hotter…
    Things are heating up…and we don’t just mean the weather. From off-the-shoulder blouses to statement denim, our new plus collection is on fire!
Forever 21
Forever 21
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  • MUST-HAVE: Bubbly Face Mask
    Get your glow on this summer with this K-beauty carbonated bubble clay mask from Elizavecca! Say goodbye to those clogged pores and say hello to fresh, clean skin!
Forever 21
Forever 21
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  • F21 Meets LEAF
    When female empowerment meets music, you get Leaf. Get to know the 22-year-old hip hop artist from NYC who is taking the world by storm with her music. Tune in as she shares her ever-evolving style and some important advice to budding artists!
Forever 21
Forever 21
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  • Wet beachy waves with Chris Appleton
    Calling all mermaids! Celebrity hairstylist Chris Appleton shows us how to create the perfect beachy, wet-hair look using Color Wow. See his tips for applying product and prepping your hair to get easy, effortless waves for summer.
Forever 21
Forever 21
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  • Pierced pony trend with Chris Appleton
    We’ve teamed up with celeb hairstylist Chris Appleton and Color Wow to show you one of summer’s hottest hair trends—the pierced ponytail. Tune in for a step-by-step lesson on re-creating this luxe high pony and how to spice things up even more with some hair ring details!
Forever 21
Forever 21
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  • Makeup Hack: liquid lipstick as eyeliner!
    Did you know you can use all those bold liquid lipsticks on your lips AND your eyes? Simply, use a small angled brush to pick up some excess color from your lipstick to create a bright cat-eye! Finish your look with a matching lip!
Forever 21
Forever 21
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  • New Obsession: Color-changing lip balm
    We’re totally obsessed with the Fleurissant Lip Glow from Glam Fox! It’s a sheer balm that enhances your lip color and changes based on your body’s pH. Plus, it has real flowers and gold flakes in each one!
Forever 21
Forever 21
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  • Forever 21 Meets Tabria
    Major babe alert! It’s time to get to know our gorgeous plus model Tabria Majors. Find out how the ‘gram kick started her modeling career and what her important advice is to aspiring models!
Forever 21
Forever 21
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Forever 21
Forever 21
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  • melt x Meredith
    Keep your eyes on the prize this summer with our latest drop of MELT sunglasses. Take your pick from vintage-inspired aviators to the latest reflective cat-eyes…but whatever you do, don’t be the one squinting at the beach ‘cause they forgot their sunglasses! Artist: Pigeon Hole Song: War Drum (Instrumental)
Forever 21
Forever 21
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  • Catchin’ Rays with Meredith & MELT
    Come soak up the sun with Meredith Mickelson at the MELT sunglasses Summer 2017 shoot. Find out how Meredith’s modeling career began and what her go to pool-party look is this summer!
Forever 21
Forever 21
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  • Beauty To Go: AM to PM
    Looking your best while you’re on the go has never been easier! From convenient deodorant wipes from Whish, to the super compact mini straightener from Eva NYC, we’ve got all the essentials you need to stay fresh from day to night.
Forever 21
Forever 21
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  • 1-minute summer hair hacks
    Say goodbye to bad hair days with these super easy hair hacks! These tips and tricks will not only get you out the door on time, but they’ll leave your hair looking fuller, smoother, and oh-so-gorgeous!
Forever 21
Forever 21
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  • 8 Beauty Hacks you need to know
    When it comes to your beauty routine, we want to help make it better! These simple hacks, from mess-free eye shadow tips to perfect contour tricks, are all you need for flawless makeup this summer!
Forever 21
Forever 21
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  • Oh, Hello Purr-fect Skin!
    Take your daily skincare routine to the next level with the Hello Kitty 4D face brush! Use this super cute rotating brush to deep clean your skin and to get rid of makeup, dirt, and oil!
Forever 21
Forever 21
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  • Beauty Secret: The Makeup Eraser
    Did you know it’s possible to remove ALL your makeup (even mascara and matte lipstick) with just water and a cloth? Meet the Original MakeUp Eraser, a reusable, ultrasoft cloth that erases all your makeup with just warm water! Talk about beauty game changer!
Forever 21
Forever 21
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  • Beauty Must: LED Tweezers
    Your brow game is about to get a major upgrade with the Pro Illuminating Tweezers from La Tweez! These LED tweezers give you the accuracy you need to keep your brows on point! Plus, they come with a built-in magnifying mirror for easy on-the-go use!
Forever 21
Forever 21
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  • Makeup Shake-Up : Edgy Eyeliner
    Swap out your basic eyeliner routine for a new, edgy one. All you need is a smudge-proof liquid liner to add an extra line above your crease and you’re ready for a bold night out!
Forever 21
Forever 21
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  • Fashion Hack: The New Lint Roller
    Make carrying around a tacky lint roller a thing of the past with the cute, retractable lint roller from Flint. Not only is it reusable and refillable, but it’s tiny enough to fit in your clutch!

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