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  • When should you use social media logins and other third party services to make your forms shorter for your customers?

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  • A large number of steps in a form is often regarded as a fault in UX. Read how with the advent of Typeform, this has changed.

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  • Progression is the is one of the ways the website communicates with a user. As in real life this can be both good and bad. Find out how to do it well.

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  • When a customer has made the decision to apply for a credit card with you, it is not the end of their purchasing journey. Now they have to fill in their personal information in application form and go through heaps of admin. The complexity of the application forms involved can lead to high customer drop-out... Read more »

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  • How do you optimise really long forms? I've analysed the long forms of 31 of the UK's leading insurers. In this blog I share what I've found: the tricks and improvements that can increase conversion rates.

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